INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Store, Retail, & Product Sales positions are at a -1% growth rate, which is little to no change. With that said, there are currently 4,092,900 jobs in the market right now. The total number of jobs is expected to decrease by -26,800 to 4,066,100 in the period of 2020-30.
What’s more, the median annual wage for the Store, Retail, & Product Sales jobs was $27,320 in May 2020. The lowest 10% earned less than $10.18 per hour, and the highest 10% more than $27.70 per hour.
Our conclusion? The Store, Retail, & Product Sales job market is facing competition due to decreasing demand.
Top territory sales representative sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
What to include in your Territory Sales Representative resume experience section
Territory sales representative resume experience section checklist:
- Use at least 3 and no more than 7 bullet points per position;
- Make your experience sound relevant to what you’re applying for;
- Combine responsibilities, results, and critical situations that you’ve handled well;
- Show that you’re willing to take up on challenges;
- Include numbers in any form you like.
Looking for some real experience section examples? We’ve gathered the best Territory Sales Representative resume samples to help you. Check them out before building your own resume!
- Manage sales distribution of cross-functional 3M products through Key Acct Distributor within $16MM sales territory, including Southern California, Arizona, New Mexico, and Utah responsibility
- Educate, influence, and provide value to every customer. Ask questions to better understand business needs, find innovative 3M solutions, and work with distributor teams to successfully implement at end-user level.
- Results: Consistently exceeded all quarterly sales goals, ranking as a Top 3 performer on team in 2018 and 2019
- Contributed $1.6MM in annual sales revenues by developing relationships with both distributor reps and customer accounts and applying a consultative sales approach
- Delivered 25% YoY revenue growth for the Phoenix territory through successful acquisition of new clients and repeat business.
- Established strong customer relationships resulting in 85% customer retention rate.
- Managed a pipeline of 50+ leads at any given time and consistently achieved monthly sales targets.
- Developed and executed sales strategies resulting in 15% increase in market share.
- Collaborated cross-functionally with national and commercial sales, order entry, estimating, and installation leadership to deliver on project objectives and metrics.
- Consistently demonstrated strong core values and success behaviors in approach to work and leadership.
- Generated $1.5 million in revenue within the first year by identifying and cultivating new business opportunities.
- Developed and maintained strong customer relationships resulting in 90% customer retention rate.
- Consistently achieved monthly sales targets and exceeded quarterly sales quotas by 20%.
- Collaborated with cross-functional teams to streamline sales processes and improve customer experience.
- Consistently demonstrated strong communication, negotiation, and problem-solving skills.
- Achieved 25% year-over-year growth in new sales and new clients in assigned territory
- Developed and maintained strong foundational relationships with customers, resulting in a 30% increase in repeat business
- Exceeded financial goals for the territory by 15%, delivering on strategic objectives and projects
- Demonstrated cross-functional leadership with national and commercial sales, order entry, estimating and installation leadership to ensure seamless delivery of products and services
- Managed a pipeline of 50+ prospects and converted 30% of leads into new business
- Generated $1.2 million in revenue from new and existing accounts in first year
- Managed a portfolio of 40+ accounts and achieved a 25% increase in repeat business
- Negotiated and closed 10+ large deals, resulting in $500,000+ in new business
- Developed and implemented a successful lead generation strategy, resulting in a 20% increase in new business
- Collaborated with cross-functional teams to ensure timely delivery of products and services and customer satisfaction
- Achieved 120% of sales targets in first year, exceeding company expectations
- Developed and maintained strong customer relationships, resulting in a 40% increase in repeat business
- Assisted in the development of new sales strategies and tactics, resulting in a 15% increase in new business
- Collaborated with cross-functional teams to ensure seamless delivery of products and services
- Received multiple awards for outstanding performance and customer service
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Territory Sales Representative job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your territory sales representative resume
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Top Territory Sales Representative Skills for Your Resume
Territory sales representative resume skills section checklist:
- Match your hard skills to the job description;
- Add keywords to pass applicant tracking systems;
- Don’t list soft skills such as ’teamwork’ – rather, mention how they’ve helped you gain success in some other sections of your Territory Sales Representative resume;
- List only skills you actually have, keep lying out of the picture.
Top skills for your territory sales representative resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
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Territory sales representative resume header: Tips, red flags, and best practices
Checklist for your territory sales representative resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Territory Sales Representative resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Craft a strong territory sales representative resume summary
Territory Sales Representative resume summary checklist:
- Your total years of experience
- The industry you’re coming from
- One or two most remarkable accomplishments that have helped you - turn into a great professional
- Short sentences that add value – avoid filler words and phrases
Resume summary formula:
PRO TIP
Include a link to your portfolio in your resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
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Highlight your education, certifications, and courses
What to include in your education and courses sections.
- Your highest education degree – this includes institution, course, and duration
- Certifications and courses that have helped you gain additional expertise
- Awards you’ve received as part of your education
- Entry-level positions only: relevant classes and projects
Top certifications for your territory sales representative resume

Sales Representative - From Beginner to Advanced
An external sales course for sales representatives calling on outlets such as retailers & wholesalers

Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!

Sales Machine: The Sales Training B2B Master Course
Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development

Sales Training: How To Close More Sales
Closing Sales: Sales Training Course: Sales Skills; Selling Techniques; Sales Strategies for B2B, B2C Direct Sales

NLP For Sales, Persuasion & Influence: Certified NLP & Sales
NLP Sales Skills: Powerful NLP Techniques For Sales, Persuasion & Influence Neuro-Linguistic Programming (NLP) Sales
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Drafting a Job-winning Territory Sales Representative Resume
When drafting your resume, you can choose between three well-known formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Which format you decide to go for depends on two things: your personal preference and how experienced you are.
The reverse-chronological format is ideal for both really experienced people and those who joined the workforce just a couple of years ago. It’s also great if your experience combines different industries and jobs. Here, your most recent position comes at the top of your resume.
The functional skills-based resume format, on the other hand, is ideal for recent graduates or people who have no work experience whatsoever. It’s built around your skills, interests, and expertise. Ultimately, its goal is to show recruiters your biggest strengths and practical skills.
Combination resumes (also known as hybrid resumes) are great for all types of candidates – be they graduates, experienced professionals, or brave career changers. They usually follow a double-column format – one side focuses on your experience, while the other emphasizes your education, skills, interests, and accomplishments.
Here’s our resume format and style checklist:
- Choose a traditional resume font sized 12p;
- Go for standard 1-inch resume margins;
- Match the length of your Territory Sales Representative resume with your experience – choose a one-page template if you have less than 10 years of experience, and be careful with two-page templates;
- Send your resume in PDF – in this way, you’ll avoid formatting issues and potential editing from third parties.
And in case you want to go the extra mile, check out our guide for crafting a resume that stands out.
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections worth including in your territory sales representative resume
Including other sections in your resume depends on the company, the position, and, ultimately, the industry. Here are some sections that will help you spice things up:
A Territory Sales Representative resume that stands out
Recruiters look at tens of resumes every day. That’s why helping them remember yours is crucial for landing an interview.
A creative resume can help you show off both your personality and your expertise at the same time.
Creative sections about passions, favorite books, quotes, and even your daily routine are a great way to make your resume feel like a breath of fresh air.
What’s more, it will also point recruiters to the fact that you’re attentive to detail and can think outside the box of Word-generated black and white resumes.
What makes a great territory sales representative resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.