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5 Territory Sales Representative Resume Examples & Guide for 2024

When crafting your territory sales representative resume, it's crucial to highlight your sales achievements and territory management skills. Demonstrate your ability to exceed sales goals by providing concrete examples. Additionally, your resume must showcase your proficiency in customer relationship management. It should reflect your adeptness at tailoring strategies to different markets within your territory.

All resume examples in this guide

As a territory sales representative, you might find it challenging to effectively showcase your diverse skill set and regional sales achievements on your resume. Our guide is designed to help you overcome this hurdle by providing you with targeted tips that will highlight your skills and quantify your accomplishments, setting you apart from the competition.

Learn how to adapt your territory sales representative resume to provide recruiters with a snapshot of your career:
  • Get inspired from our territory sales representative resume samples with industry-leading skills, certifications, and more.
  • Show how you can impact the organization with your resume summary and experience.
  • Introducing your unique territory sales representative expertise with a focus on tangible results and achievements.

If the territory sales representative resume isn't the right one for you, take a look at other related guides we have:

Professional territory sales representative resume format advice

Achieving the most suitable resume format can at times seem like a daunting task at hand.

Which elements are most important to recruiters?

In which format should you submit your resume?

How should you list your experience?

Unless specified otherwise, here's how to achieve a professional look and feel for your resume.

  • Present your experience following the reverse-chronological resume format . It showcases your most recent jobs first and can help recruiters attain a quick glance at how your career has progressed.
  • The header is the must-have element for your resume. Apart from your contact details, you could also include your portfolio and a headline, that reflects on your current role or a distinguishable achievement.
  • Select relevant information to the role, that should encompass no more than two pages of your resume.
  • Download your resume in PDF to ensure that its formatting stays intact.

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If you happen to have some basic certificates, don't invest too much of your territory sales representative resume real estate in them. Instead, list them within the skills section or as part of your relevant experience. This way you'd ensure you meet all job requirements while dedicating your certificates to only the most in-demand certification across the industry.

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Traditional sections, appreciated by recruiters, for your territory sales representative resume:

  • Clear and concise header with relevant links and contact details
  • Summary or objective with precise snapshot of our career highlights and why you're a suitable candidate for the territory sales representative role
  • Experience that goes into the nuts and bolts of your professional qualifications and success
  • Skills section(-s) for more in-depth talent-alignment between job keywords and your own profile
  • Education and certifications sections to further show your commitment for growth in the specific niche
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What recruiters want to see on your resume:

  • Demonstrated sales achievements (e.g., meeting or exceeding sales targets)
  • Knowledge of the territory, including customer demographics and market trends
  • Relationship building and account management skills
  • Ability to travel within the designated territory as needed
  • Experience with CRM and sales reporting tools

Quick guide to your territory sales representative resume experience section

After deciding on the format of your resume, it's time to organize your experience within the dedicated section.

It's common for territory sales representative professionals to be confused in this part of the process, as they may have too much or little expertise.

Follow the general rules of thumb to be successful when writing this part of your resume:

  • The perfect number of bullets you should have under each experience item is no more than six;
  • Select not merely your responsibilities, but the most noteworthy achievements for each role that match the job requirements;
  • List any certificates or technical expertise you've gained on the job and how they've helped you progress as a professional;
  • Carefully select the power verbs to go along with each bullet to avoid generic ones like "managed" and instead substitute those with the actuality of your particular responsibility;
  • Integrate valuable keywords from the job advert in the form of achievements under each role you list.

If you're on the search for further advice on how to write your territory sales representative experience section, get some ideas from real-world professional resumes:

Work Experience
Regional Sales Representative
Coca-Cola Enterprises
  • Developed and expanded a sales territory in the Midwest, growing customer base by 150% through strategic networking and cold calling.
  • Negotiated and secured a key contract with a major retailer, increasing product presence in over 500 stores and boosting regional sales by 30%.
  • Implemented a customer relationship management system that enhanced tracking of sales trends and customer preferences, leading to more targeted sales pitches and a 25% uptick in repeat business.
Work Experience
Area Sales Representative
Philips Healthcare
  • Spearheaded a targeted sales initiative focused on healthcare providers, resulting in a partnership with 20 new clinic chains and a 40% revenue increase for medical equipment.
  • Conducted market analysis to identify untapped areas, leading to the expansion into two new states and a 50% growth in territorial reach.
  • Led a series of product training workshops for distributors, enhancing product knowledge and improving overall sales effectiveness by 35%.
Work Experience
Senior Territory Sales Representative
Adobe Inc.
  • Collaborated with the marketing team to launch a new product line, leading to the successful acquisition of a 20% market share within the first quarter post-launch.
  • Pioneered a digital sales strategy incorporating social media and email marketing that raised lead generation by 300% and closed deals by 45%.
  • Orchestrated a sales team training program focused on consultative selling techniques that increased average deal size by 22%.
Work Experience
Territory Sales Account Representative
Oracle Corporation
  • Exceeded quarterly sales targets by an average of 18% over three years by effectively managing sales funnel and customer follow-up processes.
  • Launched a cross-selling initiative across product lines that boosted sales by engaging existing clients, achieving a 25% increase in cross-sales.
  • Initiated and led a competitive analysis project that identified market gaps exploited through targeted sales strategies, securing a 15% rise in market penetration.
Work Experience
SaaS Territory Sales Representative
  • Redefined sales territories and delegated resources which led to optimized travel schedules, reducing costs by 20% and increasing face-to-face client interactions by 30%.
  • Drove the launch of a new SaaS product, contributing to design with customer feedback that led to a user-friendly platform and achieved a 200% increase in client acquisition within the first year.
  • Cultivated successful partnerships with local businesses, enhancing brand visibility and contributing to a 35% surge in regional sales volume.
Work Experience
Business Territory Sales Representative
General Electric
  • Effectively balanced a sales portfolio of over 50 product lines, outperforming sales goals by strategically offering bundled solutions tailored to client needs.
  • Engaged in value-based selling to articulate the ROI of the products, resulting in a 40% increase in long-term contracts with key accounts.
  • Masterminded a referral program that incentivized current clients to refer new business, generating a 20% increase in qualified leads.
Work Experience
Field Territory Sales Specialist
Honeywell International Inc.
  • Utilized data-driven sales strategies to target high-potential clients, leading to a consistent year-over-year revenue growth of 20%.
  • Constructed and delivered customized sales presentations to diverse clientele, enhancing understanding of complex product features and benefits.
  • Acted as the principal liaison between company and key industry stakeholders at trade shows and conferences, solidifying brand presence and driving a 15% increase in lead generation.
Work Experience
Key Territory Sales Executive
Caterpillar Inc.
  • Revitalized an underperforming sales territory in the Pacific Northwest, turning it into one of the top performers with a 180% increase in sales over five years.
  • Cultivated deep relationships with key decision-makers in the construction industry, leading to a 50% contract renewal rate with top-tier clients.
  • Championed the use of mobile sales applications to increase field sales efficiency, cutting down response times by 40% and improving customer satisfaction scores.

Quantifying impact on your resume

  • Include the percentage by which you exceeded sales targets to show your ability to surpass objectives.
  • List the exact number of territories managed to demonstrate the scope of your responsibilities.
  • Detail the dollar value of contracts secured to illustrate your direct impact on revenue.
  • State the number of new accounts you opened to quantify business expansion proficiency.
  • Mention the percentage growth in customer retention to highlight your customer relationship management skills.
  • Report the number of products or SKUs you successfully launched in your territory to display product knowledge and marketing acumen.
  • Specify the percentage reduction in sales cycle length through your strategies to showcase efficiency improvements.
  • Identify the numerical increase in market share in your territory to present competitive advancement.

Action verbs for your territory sales representative resume

Action verbs are a great addition to your territory sales representative resume because they point recruiters to the fact that you’re willing to take the initiative and work hard to achieve your goals. Use these power words to stand out:
Read The Guide

Writing your territory sales representative experience section without any real-world experience

Professionals, lacking experience, here's how to kick-start your territory sales representative career:

  • Substitute experience with relevant knowledge and skills, vital for the territory sales representative role
  • Highlight any relevant certifications and education - to showcase that you have the relevant technical training for the job
  • Definitely include a professional portfolio of your work so far that could include university projects or ones you've done in your free time
  • Have a big focus on your transferable skills to answer what further value you'd bring about as a candidate for the territory sales representative job
  • Include an objective to highlight how you see your professional growth, as part of the company
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Bold the names of educational institutions and certifying bodies for emphasis.

The heart and soul of your territory sales representative resume: hard skills and soft skills

If you read between the lines of the territory sales representative role you're applying for, you'll discover that all requirements are linked with candidates' hard skills and soft skills.

What do those skills have to do with your application?

Hard or technical skills are the ones that hint at your aptitude with particular technologies. They are easy to quantify via your professional experience or various certifications.

Meanwhile, your soft skills are more difficult to assess as they are personality traits, you've gained thanks to working in different environments/teams/organizations.

Your territory sales representative resume skills section is the perfect opportunity to shine a light on both types of skills by:

  • Dedicating a technical skills section to list up to six technologies you're apt at.
  • Focusing a strengths section on your achievements, thanks to using particular people skills or technologies.
  • Including a healthy balance of hard and soft skills in the skills section to answer key job requirements.
  • Creating a language skills section with your proficiency level - to hint at an abundance of soft skills you've obtained, thanks to your dedication to learning a particular language.

Within the next section of this guide, stay tuned for some of the most trending hard skills and soft skills across the industry.

Top skills for your territory sales representative resume:

Customer Relationship Management (CRM)

Sales Forecasting

Territory Management

Product Knowledge

Competitive Analysis

Lead Generation


Presentation Skills

Sales Reporting

Market Research




Time Management



Active Listening




Emotional Intelligence

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If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.

Your academic background: should you include your education and certifications on your territory sales representative resume?

Adding relevant education and certifications to your territory sales representative resume is beneficial, whether you're an experienced candidate or just starting in the field.

Featuring your higher education degree that aligns with the role demonstrates your commitment to the industry. On your territory sales representative resume, include the start and graduation dates, followed by the name of the institution that awarded your degree.

Regarding certifications, it's wise to list those most relevant to the role or that have contributed to your array of crucial technical or personal traits. Be sure to include the name of the certificate and the awarding institution.

If uncertain about which certifications to feature prominently on your territory sales representative resume, refer to our compiled list of the most in-demand ones for guidance.

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The top 5 certifications for your territory sales representative resume:

  1. Certified Sales Professional (CSP) - Manufacturers' Representatives Educational Research Foundation (MRERF)
  2. Certified Professional Sales Person (CPSP) - National Association of Sales Professionals (NASP)
  3. Certified Sales Leadership Professional (CSLP) - Sales Management Association (SMA)
  4. Strategic Account Management Certification (SAMA) - Strategic Account Management Association
  5. Miller Heiman Group Certified Sales Professional (MHG-CSP) - Miller Heiman Group
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If you're in the process of obtaining your certificate or degree, list the expected date you're supposed to graduate or be certified.

Deciding between a resume summary or objective for your territory sales representative role

Understanding the distinction between a resume summary and an objective is crucial for your territory sales representative resume.

A resume summary, typically three to five sentences long, offers a concise overview of your career. This is the place to showcase your most pertinent experience, key accomplishments, and skills. It's particularly well-suited for those with professional experience relevant to the job requirements.

In contrast, a resume objective focuses on how you can add value to potential employers. It addresses why they should hire you and outlines your career expectations and learning goals. Therefore, it's ideal for candidates with less experience.

In the following section of our guide, explore how resume summaries and objectives differ through some exemplary industry-specific examples.

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Resume summaries for a territory sales representative job

  • With over 10 years of dynamic experience in pharmaceutical sales across the Southeast region, this seasoned professional has consistently surpassed sales quotas by fostering strong relationships with healthcare providers, adeptly launching new products, and leveraging expertise in competitive market analysis to strategically target key areas, resulting in a 25% year-over-year revenue increase for their past organization.
  • A tenured territory sales representative with 8 years' experience specializing in agricultural supplies has a rich history of nurturing long-term client partnerships, proficient in conducting insightful market research, and expertly negotiating contracts, culminating in a record-breaking 30% market share growth within their Midwest territory.
  • Transitioning from a successful 7-year career as a fitness center manager, this driven individual seeks to bring exceptional team leadership, deep understanding of consumer behavior, and a track record of boosting membership retention by 40% to a new challenge in territory sales, aiming to transfer skills in customer engagement and strategic promotions to drive significant sales results in the health products sector.
  • A former hospitality industry leader for over 8 years, recognized for elevating guest services at high-end resorts, is pivoting towards territory sales, eager to apply their honed skills in relationship-building, customer satisfaction improvement (increasing repeat guest rates by 30%), and staff training into cultivating fruitful client relationships and maximizing sales performance within a competitive consumer goods market.
  • Eager to embark on a career in territory sales, this ambitious recent graduate with a degree in Marketing and Communications is passionate about translating their academic knowledge and intern experience into meaningful contributions by applying data-driven decision-making, fresh digital marketing strategies, and a fervent desire for achieving targeted sales objectives.
  • As a dedicated newcomer to the field of territory sales, armed with a relentless work ethic and a fresh MBA in Strategic Management, this candidate is committed to mastering the art of sales and client management, drawing upon a vibrant background in university leadership roles and a keen interest in technology to drive growth and exceed sales targets through innovative strategies.

Four more sections for your territory sales representative resume

Your territory sales representative resume can be supplemented with other sections to highlight both your personality and efforts in the industry. Use the ones you deem most relevant to your experience (and the role):

  • Awards - to celebrate your success;
  • Interests - to detail what you're passionate about outside of work (e.g. music, literature, etc.);
  • Publications - to show your footprint in the wider community;
  • Projects - to pinpoint noteworthy achievements, potentially even outside of work.

Key takeaways

  • Invest in a concise territory sales representative professional presentation with key resume sections (e.g. header, experience, summary) and a simple layout;
  • Ensure that the details you decide to include in your resume are always relevant to the job, as you have limited space;
  • Back up your achievements with the hard and soft skills they've helped you build;
  • Your experience could help you either pinpoint your professional growth or focus on your niche expertise in the industry;
  • Curate the most sought-after certifications across the industry for credibility and to prove your involvement in the field.
territory sales representative resume example

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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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