INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top Sales Development Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Sales Development Manager resume experience section
Sales Development Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Sales Development Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Driving analysis of Route To Market to identify channel growth opportunities
- Building Lead Generation plans, working with marketing, sales and technical team
- Executing of promotional and commercial activity calendar
- Performance tracking per channel/market segments, together with pre and post evaluation of trade promotions/activities
- Implemented new semi-automated digital lead generation process to support effectively the Customer Lifecycle Management
- Part of the team that lead new coffee solution launch for the Coffee Shop Channel using lean start up iteration approach
- Increase in revenue driven conversations for Sales.
- 5x increase in Key Accounts (1000+ employees) company entries.
- Establishing feedback to marketing through customer/ lead interaction.
- Heading and expanding the Sales Development Team in Marketing
- Ownership of Potentials in Key Accounts created from Marketing leads.
- Establishing feedback to marketing through customer/ lead interaction
- Relation Buildind with Channel Partners and Customers
- Selling Insurance Plan like Term plan,Savings Plan,Pension Plan
- Arrange Product Training for LGs
- Converted 6 junior sales development reps into winning high-performers by providing hands-on support with an in-depth onboarding bootcamp, continuous live and creative on-demand learning and impactful sales process revisions
- By establishing a clear SDR sales enablement charter and thorough gap analysis with key stakeholders at multiple levels, I sherpa'd the SDR team to book qualified meetings that converted into more qualified opportunities instead of higher amounts of meetings that did not convert
- Guided and shaped the SDR team's performance with rigorous cold calling roleplays and game films, JTBD exercises, product knowledge assessments, cold email/social selling workshops along with buyer persona, journey and ideal customer profile huddles
- Rebuilt the outbound and post-bound strategy (sales playbooks > talking points > emailing/dialing times) which increased the connect rate by >36% and positive sentiment response by >17%
- Fostered a team culture of radical candor, trust and transparency which skyrocketed the SDR team morale during a worldwide pandemic remotely
- Orchestrated and advocated for the implementation of experimental sales tech stack additions through alternative analysis and A/B testing of it's impact on revenue (>$65K investment approval from senior leadership)
- Lobbied for cross-functional alignment with Product Marketing, Product Management, Sales Operations and Leadership on company-wide sales content and asset needs, SDR dashboards, qualification framework and SLA's to unify the GTM strategy and revenue goals
- SDR Team Stats: May Quota Attainment - 115%, Jun Quota Attainment - 170%, Jul Quota Attainment - 213%, Aug Quota Attainment - 219%
- Coordinated different actors to drive big deals.
- Focused on Argentina, Perú and Central America markets.
- Retail data analysis, plus driving of education and government deals.
- Marketing support and funds distribution through different programs.
- Oversee all brands in the Home and Kitchen Care line, including brand management, product roadmap, and distribution strategies to grow the whole line into 5000 SKUs while reducing overstock by 15%
- Grew distribution to over 540 partners in North America by leveraging strategic accounts in Singapore in combination with new customer programs designed to boost local sales in new areas
- Pioneered North America's first meal plan subscription box after uncovering new trends based on consumer insights and key accounts
- Managing the sales development for the Northern region (7 states) of HUL for the Nutrition (GSK Merger) business
- Driving regional initiatives to drive coverage, assortment, salesman working and adoption of HUL ways of working in daily routine
- Facilitating and handling the GTM integration of Horlicks and other GSKCH brands in the Unilever portfolio for North India for around 800+ distribution partners of HUL in the region
- Development of monthly go-live plans for integration while ensuring minimal business loss and a smooth on field integration
- 1st SDR Manager at UpKeep
- Achieved 106% of SAO target in Q3 2021
- Increased the SDR teams lead to opportunity performance by 20%
- Hired 5 SDR's with ramping periods 250% faster than previous class
- Key contributor to the redefinition of an SQO and SAO
- Established a standardized note taking process, contributing to a 10% increase in SQO to SAO conversion
- Developed a 5 step universal demo confirmation process, contributing to an 10% increase in SQO to SAO conversion
- Implemented Spinify to track and manage SPIF's while having fun
- Gestione Clienti con pianificazione multicanale sui prodotti Italiaonline (Libero, Virgilio, PagineGialle, ecc), campagne Google search e display, Linkedin, Facebook, Youtube, sviluppo dei top clients con ideazione di progetti speciali adv e branded content con attività di up-selling e cross selling,
- Ricerca e Sviluppo di Prospect (Grandi Clienti) su territorio Nazionale, con attività di ricerca diretta, partecipazione a fiere/eventi e con l'ausilio dei canali social. Analisi mercato Big Client con relativi feedback alla Direzione Vendite
- Sviluppo Brief e Media Planning & Buying per raggiungere gli obiettivi pianificati con i Clienti/Prospect
- Manage post-launch life cycle of Albertsons Own Brands products, facilitating acceptance of hundreds of items annually and exceeding target goal with over 90% innovation acceptance in Shaw's and Mid-Atlantic divisions
- Provide data-based recommendations to improve distribution, placement, pricing and promotion, helping to achieve 15% 2-year stack sales growth and over 100bps improvement in sales and volume penetration for Own Brands in Shaw's and Mid-Atlantic divisions
- Increased responsibility by taking on four additional divisions, acting as a day-to-day support function for 6 division sales managers - provide information, tools, resources, and training to ensure Own Brands products perform optimally based on division needs
- Assumed ownership of item discontinuation process, creating a tracking system and allocation process that resulted in hundreds of thousands in potential write-offs saved
- Volunteered to manage and improve purchase order and innovation acceptance tracking process to ensure divisions can take advantage of millions in sales opportunity dollars for accepted items
- Handling a team of around 10+ and driving the nationwide recruitment dedicated towards automating the entire process.
- Strategizing and streamlining the process to reduce attrition by 15%.
- Training around 2000+ employees who have joined in the past one year.
- Overlooking the nationwide B2B marketplace including the BTL and ATL activities.
- Brought down the attrition rate by 5.3% singlehandedly by streamlining the process of intake.
- Responsible for staffing, training and guiding nearly 500+ employees to this day.
- With corporate relations and communications, improved the B2B sales structure by 43% and the the B2C structure by 36%.
PRO TIP
Include quantitative data throughout your Sales Development Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action Verbs for your Sales Development Manager Resume
Recommended reads:
Sales Development Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Sales Development Manager resume
- Salesforce
- MS Office
- CRM
- Forecasting
- Cold Calling
- Business Development
- Customer Service
- Project Management
- Relationship Building
- Time Management
- Storytelling
- Research / Information Gathering.
- Critical Thinking
- Problem Solving.
- Tech Savvy
- Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Recommended reads:
Sales Development Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Sales Development Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Sales Development Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Sales Development Manager Resume Summary Best Practices
Checklist: What to include in your Sales Development Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Sales Development Manager resume
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Sales Development Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Sales Development Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Sales Development Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Sales Development Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Sales Development Manager resume:
Sales Development Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Sales Development Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Sales Development Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
