INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top sales development manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write the perfect sales development manager resume experience section
Sales development manager experience section: checklist
- List your positions in chronological or reverse-chronological order;
- Go for 4-6 bullet points;
- Add only relevant work experience;
- Include information about the challenges you’ve faced, the actions you’ve taken, and the results you’ve achieved;
- Use action verbs instead of filler words.
We’ve selected some of the top Sales Development Manager resumes made using the Enhancv platform to illustrate what a great experience section looks like. Use them as inspiration when building your own resume:
- Driving analysis of Route To Market to identify channel growth opportunities
- Building Lead Generation plans, working with marketing, sales and technical team
- Executing of promotional and commercial activity calendar
- Performance tracking per channel/market segments, together with pre and post evaluation of trade promotions/activities
- Implemented new semi-automated digital lead generation process to support effectively the Customer Lifecycle Management
- Part of the team that lead new coffee solution launch for the Coffee Shop Channel using lean start up iteration approach
- Increase in revenue driven conversations for Sales.
- 5x increase in Key Accounts (1000+ employees) company entries.
- Establishing feedback to marketing through customer/ lead interaction.
- Heading and expanding the Sales Development Team in Marketing
- Ownership of Potentials in Key Accounts created from Marketing leads.
- Establishing feedback to marketing through customer/ lead interaction
- Relation Buildind with Channel Partners and Customers
- Selling Insurance Plan like Term plan,Savings Plan,Pension Plan
- Arrange Product Training for LGs
- Converted 6 junior sales development reps into winning high-performers by providing hands-on support with an in-depth onboarding bootcamp, continuous live and creative on-demand learning and impactful sales process revisions
- By establishing a clear SDR sales enablement charter and thorough gap analysis with key stakeholders at multiple levels, I sherpa'd the SDR team to book qualified meetings that converted into more qualified opportunities instead of higher amounts of meetings that did not convert
- Guided and shaped the SDR team's performance with rigorous cold calling roleplays and game films, JTBD exercises, product knowledge assessments, cold email/social selling workshops along with buyer persona, journey and ideal customer profile huddles
- Rebuilt the outbound and post-bound strategy (sales playbooks > talking points > emailing/dialing times) which increased the connect rate by >36% and positive sentiment response by >17%
- Fostered a team culture of radical candor, trust and transparency which skyrocketed the SDR team morale during a worldwide pandemic remotely
- Orchestrated and advocated for the implementation of experimental sales tech stack additions through alternative analysis and A/B testing of it's impact on revenue (>$65K investment approval from senior leadership)
- Lobbied for cross-functional alignment with Product Marketing, Product Management, Sales Operations and Leadership on company-wide sales content and asset needs, SDR dashboards, qualification framework and SLA's to unify the GTM strategy and revenue goals
- SDR Team Stats: May Quota Attainment - 115%, Jun Quota Attainment - 170%, Jul Quota Attainment - 213%, Aug Quota Attainment - 219%
- Coordinated different actors to drive big deals.
- Focused on Argentina, Perú and Central America markets.
- Retail data analysis, plus driving of education and government deals.
- Marketing support and funds distribution through different programs.
- Oversee all brands in the Home and Kitchen Care line, including brand management, product roadmap, and distribution strategies to grow the whole line into 5000 SKUs while reducing overstock by 15%
- Grew distribution to over 540 partners in North America by leveraging strategic accounts in Singapore in combination with new customer programs designed to boost local sales in new areas
- Pioneered North America's first meal plan subscription box after uncovering new trends based on consumer insights and key accounts
- Managing the sales development for the Northern region (7 states) of HUL for the Nutrition (GSK Merger) business
- Driving regional initiatives to drive coverage, assortment, salesman working and adoption of HUL ways of working in daily routine
- Facilitating and handling the GTM integration of Horlicks and other GSKCH brands in the Unilever portfolio for North India for around 800+ distribution partners of HUL in the region
- Development of monthly go-live plans for integration while ensuring minimal business loss and a smooth on field integration
- 1st SDR Manager at UpKeep
- Achieved 106% of SAO target in Q3 2021
- Increased the SDR teams lead to opportunity performance by 20%
- Hired 5 SDR's with ramping periods 250% faster than previous class
- Key contributor to the redefinition of an SQO and SAO
- Established a standardized note taking process, contributing to a 10% increase in SQO to SAO conversion
- Developed a 5 step universal demo confirmation process, contributing to an 10% increase in SQO to SAO conversion
- Implemented Spinify to track and manage SPIF's while having fun
- Manage post-launch life cycle of Albertsons Own Brands products, facilitating acceptance of hundreds of items annually and exceeding target goal with over 90% innovation acceptance in Shaw's and Mid-Atlantic divisions
- Provide data-based recommendations to improve distribution, placement, pricing and promotion, helping to achieve 15% 2-year stack sales growth and over 100bps improvement in sales and volume penetration for Own Brands in Shaw's and Mid-Atlantic divisions
- Increased responsibility by taking on four additional divisions, acting as a day-to-day support function for 6 division sales managers - provide information, tools, resources, and training to ensure Own Brands products perform optimally based on division needs
- Assumed ownership of item discontinuation process, creating a tracking system and allocation process that resulted in hundreds of thousands in potential write-offs saved
- Volunteered to manage and improve purchase order and innovation acceptance tracking process to ensure divisions can take advantage of millions in sales opportunity dollars for accepted items
- Handling a team of around 10+ and driving the nationwide recruitment dedicated towards automating the entire process.
- Strategizing and streamlining the process to reduce attrition by 15%.
- Training around 2000+ employees who have joined in the past one year.
- Overlooking the nationwide B2B marketplace including the BTL and ATL activities.
- Brought down the attrition rate by 5.3% singlehandedly by streamlining the process of intake.
- Responsible for staffing, training and guiding nearly 500+ employees to this day.
- With corporate relations and communications, improved the B2B sales structure by 43% and the the B2C structure by 36%.
PRO TIP
Include quantitative data throughout your Sales Development Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action verbs for your sales development manager resume
Recommended reads:
Sales development manager resume: How to write a strong skills section
The Ultimate Sales Development Manager Skills Section Checklist:
- Balance between all kinds of hard skills – technical, analytical, etc.
- When it comes to technical skills, match them to the job description;
- Add keywords present in the job advert to pass ATS;
- Don’t forget to list transferable skills such as communication, teamwork, work ethic, and presentation skills.
Top skills for your sales development manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
Recommended reads:
Sales development manager resume header: tips, red flags, and best practices
Checklist for your sales development manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Sales Development Manager resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Sales development manager resume summary: things to include and things to avoid
Job-winning sales development manager resume summary checklist:
- Mention your total years of experience in the field;
- Highlight one or two of your top achievements;
- Avoid getting into too much detail – you’ll do that in the experience section;
- Focus on short sentences that are easy to read and add value to your application.
Resume summary formula:
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
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Highlighting education, courses, and certifications in your sales development manager resume
Education section checklist:
- What? Where? What’s the result? Answer these questions when mentioning education and courses on your resume;
- Give preference to courses and degrees that are relevant to the job position;
- Be honest! Some recruiters love checking with colleges and universities to see if you’ve really been enrolled in them;
- Share more about certifications that have helped you turn into a professional, and mention the bodies that have issued them.
Top certifications for your Sales Development Manager resume
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Business Development & B2B Sales for Startups- Sales Valley
The Complete Startup Playbook for Business Development & B2B Sales to learn Lead Generation, Pitching, & Closing Deals.
Fundamentals of Sales Management for New Sales Managers
The First 90 Days for a Sales Manager
Sales Fire: B2B Sales & Business Development for Startups
The Ultimate Sales Methodology for Business Development & B2B Sales to Learn Sales Strategy, Sales Skills & Deal Closing
Sales Training: Practical Sales Techniques
Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!
Recommended Reads:
PRO TIP
There are dozens of certifications that you can claim as a Sales Development Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Sales development manager resume format 101
If a couple of years ago Sales Development Manager resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.
And yet, you can still choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
But when it comes to choosing the right format for your Sales Development Manager resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.
The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.
We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.
Don’t miss our resume format checklist:
- Go for a traditional easy-to-read resume font sized 10-12p;
- Don’t risk it: choose standard 1-inch resume margins;
- Make sure your Sales Development Manager resume fits in one to two pages;
- Save your resume in PDF to avoid having it edited by someone else.
Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Sales Development Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections for your sales development manager resume
If the position you’re applying for allows for that, you can include some non-traditional sections in your resume. This will add a bit more depth to your application and will also give the hiring manager a better idea of who you are as a person.
Some ideas include:
A sales development manager resume recruiters would love
You’ve drafted an amazing Sales Development Manager resume, but are still not sure whether it will make a strong first impression? After all, recruiters go over tens of resumes each day, right?
Right! And the recipe for getting their attention includes a dash of creativity.
What’s more, a creative resume is perfect for adding your personality to the mix. For example, you could mention your favorite books, quotes, movies, or even what your day usually looks like.
Regardless of what you choose, make sure your levels of creativity match the industry, the company, and the position. Otherwise, your resume might look silly and inapt.
What makes a great sales development manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
