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5 Assistant Sales Manager Resume Examples & Guide for 2024

An assistant sales manager resume must highlight your leadership skills. Demonstrate your ability to manage and inspire the sales team effectively. Include your sales achievements with concrete numbers. Your resume should showcase your capacity to drive revenue growth and meet sales targets.

All resume examples in this guide

You may struggle to effectively showcase your leadership skills and sales achievements on your resume, a common challenge for assistant sales managers. Our guide will provide you with strategic tips to highlight your successes and tailor your experience to demonstrate the impact you've had on your team's performance.

Get to know the basics and unique insights to writing your assistant sales manager resume from our experts. In this article, we'll show you how to:
  • Apply best practices from professional resumes to spotlight your application;
  • Quantify your professional experience with achievements, career highlights, projects, and more;
  • Write an eye-catching assistant sales manager resume top one-third with your header, summary/objective, and skills section;
  • Fill in the gaps of your experience with extracurricular, education, and more vital resume sections.

We've selected, especially for you, some of our most relevant assistant sales manager resume guides. Getting you from thinking about your next career move to landing your dream job.

Creating the best assistant sales manager resume format: four simple steps

The most appropriate assistant sales manager resume format is defined by precision and a systematic approach. What is more, it should reflect upon how your application will be assessed by recruiters. That is why we've gathered four of the most vital elements to keep in mind when designing your resume:

  • It's all about presenting how your experience or skills align with the job. Use the reverse-chronological resume format , if your expertise is relevant to the assistant sales manager role. Otherwise, select the functional skill-based resume format or the hybrid resume format to shift the focus to your skill set.
  • Resume header - make sure you've filled out all relevant (and correct) information, like your contact details and link to your portfolio.
  • Resume length - unless you've over a decade of applicable expertise in the field, stick with a one-page resume format. If you'd like to present more of your professional experience, go up to two pages.
  • Resume file - submit your assistant sales manager resume in a PDF format to ensure all information stays in the same place.

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List your educational qualifications and certifications in reverse chronological order.

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Recruiters' preferred assistant sales manager resume sections:

  • A header with relevant contact information and headline, listing your current job title
  • A resume summary or objective pinpointing what is most impressive about your expertise (that aligns with the role)
  • An experience section highlighting the specifics of your responsibilities and achievements
  • A skills sidebar to intertwine job advert keywords with your unique talents
  • An education and certifications sections to serve as further accreditation to your professional experience
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What recruiters want to see on your resume:

  • Proven sales experience, including meeting or exceeding sales targets and establishing a strong customer base.
  • Leadership and team management skills, demonstrating the ability to mentor sales staff and improve team performance.
  • Strong interpersonal and communication skills, showcasing effective negotiation and presentation abilities.
  • Strategic planning and analysis capabilities, including market research and competitive analysis to drive sales strategy.
  • Proficiency in sales and customer relationship management (CRM) software, reflecting an aptitude for leveraging technology to maximize sales efficiency and team productivity.

The assistant sales manager resume experience section: a roadmap to your expertise

The resume experience section provides you with an opportunity to tell your professional narrative.

Recruiters, reading between the lines of your resume, use the experience section to better understand your unique skill set, accomplishments, and what unique value you bring about.

Discover five quick steps on how to write your experience section:

  • Curate only relevant experience items to the role and include the company, description, and dates; all followed by up to six bullets per experience item;
  • Each experience item should feature tangible results of your actions - if you can include a number or percent, this will further highlight your aptitude;
  • If you've received any managerial or customer feedback, use short excerpts of it as further social proof of your technical or people skills;
  • Make sure you're using the appropriate verb tense when listing your responsibilities;
  • Within the description for each role, you could summarize your most noteworthy and relevant achievements.

Now, take note of how a real-world assistant sales manager professional received opportunities at industry leaders with these resume experience sections:

Work Experience
Assistant Sales Director
  • Spearheaded a team of 15 sales representatives to drive sales strategies and achieve a 20% yearly increase in sales revenue for our flagship product line.
  • Implemented a CRM system that streamlined the sales process, enhancing customer tracking and follow-up, leading to a 30% reduction in lead-to-sale time.
  • Designed a training program for new sales staff that improved sales techniques and product knowledge, resulting in an overall team performance boost by 25%.
Work Experience
Deputy Sales Manager
  • Worked closely with the National Sales Manager to develop and execute regional sales plans, contributing to a 35% market share growth in the Northeast territory.
  • Negotiated and secured profitable contracts with key clients, which included Fortune 500 companies, adding to a $5M increase in annual revenue.
  • Launched a cross-selling initiative across different product departments, which amplified the average value per customer by 18%.
Work Experience
Regional Assistant Sales Leader
HP Inc.
  • Orchestrated the expansion of the company's sales network by identifying and securing 50+ new distributors across the Midwest, resulting in a 40% boost in distribution channels.
  • Managed and optimized a sales budget of over $2M while delivering cost savings through efficient resource allocation.
  • Drove a digital marketing campaign that increased online sales volumes by 75% within one fiscal year.
Work Experience
Sales Support Manager
Cisco Systems
  • Led the sales team to outperform sales targets by at least 15% each quarter through the introduction of an agile sales methodology.
  • Collaborated with the product development teams to align sales strategies with new product launches, ensuring a seamless go-to-market process for 5 new products.
  • Developed key partnership relationships that resulted in exclusive co-branding opportunities, enhancing brand visibility by 65%.
Work Experience
Business Sales Assistant Manager
Adobe Systems
  • Directed a B2B sales program targeting small and medium-sized businesses, which resulted in a consistent 20% annual growth in B2B sales.
  • Identified inefficiencies in the sales pipeline and implemented strategic changes that cut down the sales cycle duration by 22%.
  • Launched a customer loyalty program that increased repeat purchases by 40% and significantly boosted customer retention rates.
Work Experience
Assistant Manager of Sales Operations
Dell Technologies
  • Coordinated with cross-functional teams to drive sales initiatives, resulting in a broader product adoption across several industries.
  • Effectively managed product launches, promotional events, and trade shows that led to an increased brand presence and a 24% rise in qualified leads.
  • Established a systematic sales forecasting process that improved inventory management and met all delivery timelines for customer orders.
Work Experience
Sales Operations Assistant Director
  • Drove successful adoption of a new SaaS product among enterprise clients, achieving a subscriber base growth of 60% in the first year.
  • Crafted and executed a strategic upselling plan among existing clientele which augmented average user spend by 25% within the first six months.
  • Conducted comprehensive market analysis to redefine the sales approach, resulting in a better product-market fit and a 33% increase in customer acquisition.
Work Experience
Assistant Manager for Sales Excellence
  • Implemented a data-driven sales strategy using advanced analytics that improved forecasting accuracy and helped increase overall sales numbers by 28%.
  • Initiated a mentorship program to develop junior sales representatives' skills, elevating the team to the highest regional customer satisfaction score of 92%.
  • Pioneered a digital transformation project in the sales department, which involved adopting an AI-powered sales assistant that increased lead generation by 44%.

    Quantifying impact on your resume

  • Include the percentage by which you exceeded your sales goals to demonstrate your performance above expectations.
  • List the exact dollar amount of revenue you generated to provide a clear sense of the value you added to the company.
  • State the number of team members you have managed to show leadership skills and the scale of your responsibility.
  • Quantify the growth in customer base due to your strategies to illustrate your ability to expand the company's market.
  • Provide the number of training sessions or workshops you've conducted to emphasize your role in team development.
  • Mention the percentage decrease in sales cycle time you achieved to highlight efficiency and process improvements.
  • Report the number of new accounts or contracts won through your initiatives to showcase your contribution to business growth.
  • Describe any budget you've managed, specifying the amount, to give a sense of your financial stewardship and trustworthiness.

Action verbs for your assistant sales manager resume

Action verbs will make your assistant sales manager resume sound relevant and professional. They will also help you make a strong first impression. Make sure to use them whenever possible!
Read The Guide

Making the most of your little to none professional experience

If you're hesitant to apply for your dream job due to limited professional experience, remember that recruiters also value the unique contributions you can offer.

Next time you doubt applying, consider this step-by-step approach for your resume's experience section:

  • Rather than the standard reverse chronological order, opt for a functional-based format. This shifts the focus from your work history to your achievements and strengths;
  • Include relevant internships, volunteer work, or other non-standard experiences in your assistant sales manager resume's experience section;
  • Utilize your education, qualifications, and certifications to bridge gaps in your assistant sales manager resume experience;
  • Emphasize your interpersonal skills and transferable skills from various industries. Often, recruiters seek a personality match, giving you an advantage over other candidates.
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If the certificate you've obtained is especially vital for the industry or company, include it as part of your name within the resume headline.

Bringing your assistant sales manager hard skills and soft skills to the forefront of recruiters' attention

Hard skills are used to define the technological (and software) capacities you have in the industry. Technical skills are easily defined via your certification and expertise.

Soft skills have more to do with your at-work personality and how you prosper within new environments. People skills can be obtained thanks to your whole life experience and are thus a bit more difficult to define.

Why do recruiters care about both types of skills?

Hard skills have more to do with job alignment and the time your new potential employers would have to invest in training you.

Soft skills hint at how well you'd adapt to your new environment, company culture, and task organization.

Fine-tune your resume to reflect on your skills capacities and talents:

  • Avoid listing basic requirements (e.g. "Excel"), instead substitute with the specifics of the technology (e.g. "Excel Macros").
  • Feature your workplace values and ethics as soft skills to hint at what matters most to you in a new environment.
  • Build a separate skills section for your language capabilities, only if it makes sense to the role you're applying for.
  • The best way to balance assistant sales manager hard and soft skills is by building a strengths or achievements section, where you define your outcomes via both types of skills.

There are plenty of skills that could make the cut on your resume.

That's why we've compiled for you some of the most wanted skills by recruiters, so make sure to include the technologies and soft skills that make the most sense to you (and the company you're applying for):

Top skills for your assistant sales manager resume:

Sales Strategy Development

Customer Relationship Management

Market Research

Sales Forecasting

Financial Analysis

Product Knowledge

Sales Reporting

Marketing Principles

Pricing Strategy

Business Acumen








Time Management

Decision Making

Motivational Skills

Emotional Intelligence

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List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

Discover the perfect certification and education to list on your assistant sales manager resume

Value the insights your resume education section offers. It can shed light on various proficiencies and experiences tailored for the job.

  • Add only college or university degrees, stating the institution and duration.
  • If you're nearing the end of your degree, note your graduation date.
  • Weigh the pros and cons of including unrelated degrees - it might not be your best choice with so little space on your resume.
  • Talk about your educational achievements if they amplify your relevant experience.

There are so many certificates you can list on your resume.

Just which ones should make the cut?

  • List your prominent higher education degree in a separate box, alongside the name of the institute you've obtained it from and your graduation dates
  • Curate only relevant certificates that support your expertise, hard skills, and soft skills
  • Certificates that are more niche (and rare) within the industry could be listed closer to the top. Also, this space could be dedicated to more recent certifications you've attained
  • Add a description to your certificates or education, only if you deem this could further enhance your chances of showcasing your unique skill set

When listing your certificates, remember that it isn't a case of "the more, the merrier", but rather "the more applicable they are to the industry, the better".

Recruiters have hinted that these are some of the most in-demand certificates for assistant sales manager roles across the industry:

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The top 5 certifications for your assistant sales manager resume:

  1. Certified Professional Sales Person (CPSP) - National Association of Sales Professionals
  2. Certified Sales Leadership Professional (CSLP) - The Sales Management Association
  3. Strategic Sales Management Certification (SSMC) - The Sales Association
  4. Certified Sales Executive (CSE) - Sales and Marketing Executives International
  5. Professional Certified Marketer (PCM) - American Marketing Association
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The more trusted the organization you've attained your certificate (or degree) from, the more credible your skill set would be.

The assistant sales manager resume summary or objective: integrating keywords, achievements, and more

Deciding whether to include a resume summary or an objective in your assistant sales manager resume is crucial. Both serve as key introductory elements at the top of your resume, encapsulating your profile in up to five sentences and incorporating relevant keywords from the job advert.

Here are the key differences between the two:

  • The resume summary focuses on aligning your achievements and experience with the job requirements. It provides recruiters with a snapshot of your expertise, helping you stand out as an ideal candidate for the role.
  • The resume objective, on the other hand, centers on your career goals and aspirations, detailing how the role aligns with your career progression. It's particularly suitable for candidates with less professional experience or those new to the job market.

Below are examples demonstrating best practices in utilizing the resume summary and/or objective to make a strong first impression with your assistant sales manager resume.

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Resume summaries for a assistant sales manager job

  • With over 5 years of dynamic experience in retail sales management, proficient in CRM software and adept at achieving sales targets, I have successfully led a team of 15 to a record-breaking 20% yearly growth for a high-end electronics outlet in New York, showcasing outstanding team leadership and results-driven sales strategies.
  • Former hospitality professional with a decade of expertise in creating exceptional customer experiences, now seeking to transition to sales management. Equipped with superior communication skills and resilience, I have consistently exceeded revenue goals by 30% through innovative promotional strategies in a competitive hotel environment.
  • Seasoned IT project manager making a career pivot to sales, bringing over 7 years of experience in overseeing multi-million-dollar technology projects, fostering client relations, and driving team productivity. Emphasizing a track record of surpassing project milestones and enhancing operational efficiencies by 40% through strategic planning and cross-functional teamwork.
  • Certified marketing professional with 3+ years in digital campaigns and brand development keen on channeling expertise into sales management. Leveraging data analysis skills, I have spearheaded successful multi-platform campaigns, boosting online engagement by 150% and directly contributing to a 25% increase in sales revenue for a mid-sized agency.
  • As a recent business graduate with honors, I am eager to apply my theoretical knowledge and strong motivation to excel in a sales management environment. With proficient analytical skills and a passion for technology and customer engagement, I aim to contribute to sales team success and learn from industry leaders.
  • Driven to excel in sales and management, I’m a highly motivated individual with a passion for learning and a strong interest in consumer behavior. My robust interpersonal skills, ability to thrive under pressure, and dedication to career growth in sales motivate me to achieve excellence and meet ambitious sales goals.

Taking your assistant sales manager resume to the next level with these four additional resume sections

Your assistant sales manager resume can feature a variety of skills (both hard and soft) in diverse sections. Choose those that align best with the job requirements and reflect your suitability for the company culture.

Consider these four additional resume sections recommended by our experts:

  • Languages - State any languages you are proficient in and your level of proficiency. This demonstrates your commitment to communication and potential for international growth.
  • Projects - Highlight up to three significant projects you've completed outside of work, showcasing skill development. Include a link to your project portfolio in the assistant sales manager resume header, if applicable.
  • My Time - How you allocate your time outside work can indicate your organizational skills and cultural fit within the company.
  • Volunteering - Detail causes you're passionate about, roles you've held, and achievements in volunteering. Such experiences likely have honed a range of soft skills crucial for your dream job.

Key takeaways

  • Pay special attention to the tiny details that make up your assistant sales manager resume formatting: the more tailored your application to the role is, the better your chances at success would be;
  • Select the sections you include (summary or objective, etc.) and formatting (reverse-chronological, hybrid, etc.) based on your experience level;
  • Select experience items and, consequently, achievements that showcase you in the best light and are relevant to the job;
  • Your profile will be assessed both based on your technical capabilities and personality skills - curate those through your resume;
  • Certifications and education showcase your dedication to the particular industry.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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