INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Assistant Brand Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Assistant Brand Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Assistant Brand Manager job market is wide open for candidates.
Top assistant brand manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a job-winning experience section: Assistant Brand Manager resume edition
Assistant brand manager resume experience section: dos and don'ts
- List 4-6 bullet points per position;
- Include only relevant job experience;
- Make sure to highlight your strongest skills by focusing on the challenges you’ve faced and the results you’ve achieved;
- Don’t use buzzwords that carry no meaning;
- Don’t share confidential information about your previous employers.
If you prefer to be led by example, check out some great Assistant Brand Manager resume experience section snippets below!
- Assist the Brand Manager in developing new marketing campaigns aligned with the overall marketing strategies and plans
- Implement marketing activities which enhance the penetration of contact lenses in the trade channel and assist in creating trade marketing activities
- Localize and adapt global marketing material and programs to suit our markets
- Provide brand manager with regular brand tracking information to monitor brand performance versus KPIs and budget tracking
- Support in agency briefing and execute local agency media strategies and plans
- Develop and analyze consumer promotion programs
- Serves as the product development liaison between design, production, fabric and sales teams
- Oversee all aspects of samples including the creation of sample charts, ordering, production, and evaluation whileengaging with other teams and retailers
- Prepare product attribute descriptions for retailers and review buyer’s orders to compose a unit
- Administer all social media, advertising, e‐commerce photos, analyze and examine sales reports of each brand and retailer
- Assign style numbers and color codes to be entered into company‐wide Blue Cherry PLM system
- Responsible in brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including ATL, BTL, online and social media
- Collaborated with local businesses, ultimately boosting sales and brand awareness by 10%
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Responsible for product assortment management, incl. but not limited with product update, HP tracking, etc
- Draft new product forecast, launch plan, dig out unique selling point, etc
- Tracking competitive activities and new launch product (e.g.: new launch product selling point, social angle, innovations, etc.)
- Set strategy/direction for PR/digital communications, co-work for ATL/BTL investment and marketing campaign
- Work with global as well as fashion house for new product innovations for China market
- Weekly, monthly and quarterly data analysis and communication with global.
- Report to: Brand Manager, Burberry Beauty, Coty Greater China e-Com Marketing Sr. Executive
- The first person to be employed
- Set up initial working infrastructure
- Manage Distributors - from 0 stores to more than 25 major accounts
- Penetrate Indonesian Market - from 0 to 50,000 case per month
- Learnt that to start something you need to start from nothing.
- New product development: collaborate with cross functionalteams ( packaging, operations and R & D) to design, develop andlaunch high protein flour, honey and blended oils under Nutrela
- Assisted senior brand manager in planning and executing a 360degrees campaign with Nutrela's new positioning "Healthy RehnaSimple hai" that led to highest ever sales volume of Nutrela Soya in FY 2018-19
- Digital: Re-launched the nutrelahealth.com website with a new layout,design and content, manage activities across social media along witha digital agency.
- Events: Work closely with activation agencies to organize events suchas Nutrela Culinary festival, product samplings, distributor meets,product launch across key markets throughout the year.
- BTL: Plan and execute activities across key markets to increase brandvisibility such as transit media branding, Uber branding, hoardings etc.
- Consumer interface: resolve consumer queries/complaints receivedthrough the call centre/social media/website in a timely manner.
- Research: Collaborate with research agencies to understandconsumer perception towards Nutrela. Worked on projects like brandtrack and brand re-positioning study through consumer householdvisits.
- Analyze competition activities and prices on a weekly basis across key markets for Nutrela.
- New product development: collaborate with cross functionalteams ( packaging, operations and R & D) to design, develop andlaunch high protein flour, honey and blended oils under Nutrela.
- Assisted senior brand manager in planning and executing a 360degrees campaign with Nutrela's new positioning "Healthy RehnaSimple hai" that led to highest ever sales volume of Nutrela Soya inFY 2018-19
- Digital: Re-launched the nutrelahealth.com website with a new layout,design and content, manage activities across social media along witha digital agency.
- Events: Work closely with activation agencies to organize events suchas Nutrela Culinary festival, product samplings, distributor meets,product launch across key markets throughout the year.
- BTL: Plan and execute activities across key markets to increase brandvisibility such as transit media branding, Uber branding, hoardingsetc.
- Consumer interface: resolve consumer queries/complaints receivedthrough the call centre/social media/website in a timely manner.
- Research: Collaborate with research agencies to understandconsumer perception towards Nutrela. Worked on projects like brandtrack and brand re-positioning study through consumer householdvisits.
- Analyze competition activities and prices on a weekly basis acrosskey markets for Nutrela.
- Responsible for the European Dove Bar Portfolio (leading core relaunch and innovation plan)
- NRM analysis of key EU markets to uncover opportunities and re-shape overall Dove EU portfolio
- Lead adaptation of Global core campaign in EU and Israeli markets
- Deployment and coordination of Global marketing strategies in IT, Nordics, Benelux
- Successfully initated & executed a comprehensive Market Research for 2 local brands over a period of 6 months.
- Extensive analysis to highlight key white gaps in the market and unlock category & brand growth opportunities to deliver to consumer needs through launching 20 New Product Innovations
- Developed a 2-year strategy to further strengthen brand equity & positioning accross the region
- Assessing the emerging competitive environment on a monthly basis to generate impactful marketing strategies
- Spearhead packaging design changes by working closely with creative & design agencies
- Lead project launches and worked closely with the cross functional teams (packaging, NPI, R&D, production) to deliver project in a timely and efficient manner
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Assistant Brand Manager, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action verbs for your assistant brand manager resume
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An impressive skills section for your assistant brand manager resume
Writing a skills section that stands out:
- Check the job advert for keywords that you can use: this will help you pass ATS;
- Focus on relevant and valuable skills that will support your application;
- Make sure to include both hard and technical skills, leaving soft skills for other sections of your Assistant Brand Manager resume;
- Don’t list skills you don’t have.
Top skills for your assistant brand manager resume
Google Analytics
Wordpress
SEO
HTML
Social Media
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
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Assistant brand manager resume header: Tips, red flags, and best practices
Checklist for your assistant brand manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Include a link to your portfolio in your Assistant Brand Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
The assistant brand manager resume summary: tips and tricks
Making a strong first impression.
- Keep your summary section short and easy to read; avoid long sentences;
- Highlight your total years of experience in the field;
- Mention 1-2 of your biggest achievements and strengths;
- Add a couple of keywords from the job advert.
Resume summary formula:
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
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Assistant brand manager resume: a strong education section
What to include in your education section:
- Your highest education degree (incl. major, duration, name of institution);
- A bit more about the certifications you’ve got (if they are relevant to what you’re applying for);
- Some extracurricular activities that have helped you develop and strengthen your skills;
- If you’re an entry-level applicant: Relevant courses and projects.
Top certifications for your assistant brand manager resume
Personal Branding: Personal Brand Building | Fame & Success!
Grow Your Personal Brand with a Global Brand Manager with Fortune 100 Experience & an MBA from the #1 Branding School
Personal Branding Mastery: The System To Reinvent Yourself!
The EASY step-by-step system for building your personal brand like a PRO and skyrocket your income, impact and influence
Intro to Branding
What Is A Brand?
Business Branding: The Complete Course Part 1 - Strategy
Build A Strategic Brand From The Ground Up, To Catapult Your Marketing Impact
Branding & Brand Management: Branding Strategy Brand Tactics
Branding Guide MBA Level : Brand Management, Branding Strategy, Brand Building | #1 Branding Course from top MBA F100 XP
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Assistant brand manager resume: how to choose the right format
The content of your resume is necessary for showcasing your expertise, skills, and education. Great formatting, on the other hand, is essential for highlighting your attention to detail, creativity, and ability to stand out.
There are three basic resume formats to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Which one of these you choose depends on a couple of things, but most importantly: the industry and your level of experience.
The reverse-chronological resume format, for example, is great if you’re an Assistant Brand Manager with many years of experience and no career gaps. It doesn’t really matter if your company of choice is a multinational corporation or an early-stage startup – this resume format is considered to be a safe bet.
If you’re someone with little or no experience, however, we advise you to go for a functional skills-based resume format. It focuses on skills, competencies, and education, rather than experience. This makes it great for entry-level applicants, career changers, and graduate students.
And if you’re tired of traditional formats and want to go over the top when it comes to your application, the combination or hybrid resume format is here to help. Here, you can focus on both your experience and your skills, there’s even space for you to highlight your most spectacular personality traits. If you want to give a modern feel to your Assistant Brand Manager resume, this resume format is just what you need. Add a ‘my life philosophy’ section for additional bonus points!
Looking for ways to perfect your Assistant Brand Manager resume layout and style?
- Don’t risk it: choose standard 1-inch resume margins;
- Go for traditional resume fonts (sized 10-12p);
- Match the length of your Assistant Brand Manager resume with your years of experience – choose a one-page template if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- To be on the safe side, save your resume in PDF. This will help you avoid formatting issues and unauthorized editing.
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PRO TIP
Test your draft Assistant Brand Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Your assistant brand manager resume: Other sections to include
Tired of resumes that focus only on your professional side? Want to show you’re an actual human being with a real personality that goes beyond your work experience? Then add some other sections to your Assistant Brand Manager resume!
Depending on the industry, company, and position, you can go for a more creative or less creative approach. Choose 1-2 of the following:
Making your assistant brand manager resume shine
In a pile of boring black and white resumes, a creative Assistant Brand Manager application feels like a breath of fresh air. And trust us, recruiters love this.
There are two ways to add a splash of creativity to your resume. You can either go for a creative layout (bright colors, modern fonts, etc.) or add some creative sections (e.g. ‘what my typical day looks like’).
It’s up to you! Just make sure to keep the position, company, and industry in mind. Otherwise, you risk going over the top. And that’s not always a good idea.
What makes a great assistant brand manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
