INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Assistant Brand Manager positions are at a 10% growth rate, which is as fast as average. With that said, there are currently 316,800 jobs in the market right now. The total number of jobs is expected to increase by 31,800 to 348,600 in the period of 2020-30.
What’s more, the median annual wage for the Assistant Brand Manager jobs was $141,490 in May 2020. The lowest 10% earned less than $74,620, and the highest 10% more than $208,000.
Our conclusion? The Assistant Brand Manager job market is wide open for candidates.
Top Assistant Brand Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a Assistant Brand Manager resume experience section
Assistant Brand Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real Assistant Brand Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- Assist the Brand Manager in developing new marketing campaigns aligned with the overall marketing strategies and plans
- Implement marketing activities which enhance the penetration of contact lenses in the trade channel and assist in creating trade marketing activities
- Localize and adapt global marketing material and programs to suit our markets
- Provide brand manager with regular brand tracking information to monitor brand performance versus KPIs and budget tracking
- Support in agency briefing and execute local agency media strategies and plans
- Develop and analyze consumer promotion programs
- Assist the Brand Manager in developing new marketing campaigns aligned with the overall marketing strategies and plans
- Implement marketing activities which enhance the penetration of contact lenses in the trade channel and assist in creating trade marketing activities
- Localize and adapt global marketing material and programs to suit our markets
- Provide brand manager with regular brand tracking information to monitor brand performance versus KPIs and budget tracking
- Support in agency briefing and execute local agency media strategies and plans
- Develop and analyze consumer promotion programs
- Serves as the product development liaison between design, production, fabric and sales teams
- Oversee all aspects of samples including the creation of sample charts, ordering, production, and evaluation whileengaging with other teams and retailers
- Prepare product attribute descriptions for retailers and review buyer’s orders to compose a unit
- Administer all social media, advertising, e‐commerce photos, analyze and examine sales reports of each brand and retailer
- Assign style numbers and color codes to be entered into company‐wide Blue Cherry PLM system
- Responsible in brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
- Planning and execution of all communications and media actions on all channels, including ATL, BTL, online and social media
- Collaborated with local businesses, ultimately boosting sales and brand awareness by 10%
- Assisting with product development, pricing and new product launches as well as developing new business opportunities
- Managing the budget for advertising and promotional items
- Competitor and customer insights analysis
- Analysis of sales forecasts and relevant financials and reporting on product sales
- Responsible for product assortment management, incl. but not limited with product update, HP tracking, etc
- Draft new product forecast, launch plan, dig out unique selling point, etc
- Tracking competitive activities and new launch product (e.g.: new launch product selling point, social angle, innovations, etc.)
- Set strategy/direction for PR/digital communications, co-work for ATL/BTL investment and marketing campaign
- Work with global as well as fashion house for new product innovations for China market
- Weekly, monthly and quarterly data analysis and communication with global.
- Report to: Brand Manager, Burberry Beauty, Coty Greater China e-Com Marketing Sr. Executive
- The first person to be employed
- Set up initial working infrastructure
- Manage Distributors - from 0 stores to more than 25 major accounts
- Penetrate Indonesian Market - from 0 to 50,000 case per month
- Learnt that to start something you need to start from nothing.
- New product development: collaborate with cross functionalteams ( packaging, operations and R & D) to design, develop andlaunch high protein flour, honey and blended oils under Nutrela
- Assisted senior brand manager in planning and executing a 360degrees campaign with Nutrela's new positioning "Healthy RehnaSimple hai" that led to highest ever sales volume of Nutrela Soya in FY 2018-19
- Digital: Re-launched the nutrelahealth.com website with a new layout,design and content, manage activities across social media along witha digital agency.
- Events: Work closely with activation agencies to organize events suchas Nutrela Culinary festival, product samplings, distributor meets,product launch across key markets throughout the year.
- BTL: Plan and execute activities across key markets to increase brandvisibility such as transit media branding, Uber branding, hoardings etc.
- Consumer interface: resolve consumer queries/complaints receivedthrough the call centre/social media/website in a timely manner.
- Research: Collaborate with research agencies to understandconsumer perception towards Nutrela. Worked on projects like brandtrack and brand re-positioning study through consumer householdvisits.
- Analyze competition activities and prices on a weekly basis across key markets for Nutrela.
- New product development: collaborate with cross functionalteams ( packaging, operations and R & D) to design, develop andlaunch high protein flour, honey and blended oils under Nutrela.
- Assisted senior brand manager in planning and executing a 360degrees campaign with Nutrela's new positioning "Healthy RehnaSimple hai" that led to highest ever sales volume of Nutrela Soya inFY 2018-19
- Digital: Re-launched the nutrelahealth.com website with a new layout,design and content, manage activities across social media along witha digital agency.
- Events: Work closely with activation agencies to organize events suchas Nutrela Culinary festival, product samplings, distributor meets,product launch across key markets throughout the year.
- BTL: Plan and execute activities across key markets to increase brandvisibility such as transit media branding, Uber branding, hoardingsetc.
- Consumer interface: resolve consumer queries/complaints receivedthrough the call centre/social media/website in a timely manner.
- Research: Collaborate with research agencies to understandconsumer perception towards Nutrela. Worked on projects like brandtrack and brand re-positioning study through consumer householdvisits.
- Analyze competition activities and prices on a weekly basis acrosskey markets for Nutrela.
- Responsible for the European Dove Bar Portfolio (leading core relaunch and innovation plan)
- NRM analysis of key EU markets to uncover opportunities and re-shape overall Dove EU portfolio
- Lead adaptation of Global core campaign in EU and Israeli markets
- Deployment and coordination of Global marketing strategies in IT, Nordics, Benelux
- Successfully initated & executed a comprehensive Market Research for 2 local brands over a period of 6 months.
- Extensive analysis to highlight key white gaps in the market and unlock category & brand growth opportunities to deliver to consumer needs through launching 20 New Product Innovations
- Developed a 2-year strategy to further strengthen brand equity & positioning accross the region
- Assessing the emerging competitive environment on a monthly basis to generate impactful marketing strategies
- Spearhead packaging design changes by working closely with creative & design agencies
- Lead project launches and worked closely with the cross functional teams (packaging, NPI, R&D, production) to deliver project in a timely and efficient manner
PRO TIP
Show off real numbers that display your accomplishments in past roles. Instead of listing out your responsibilities as Assistant Brand Manager, talk about the measurable impact you made to their business. Did you boost their revenue? Increase customer retention? Mention your proudest points on your resume.
Action Verbs for your Assistant Brand Manager Resume
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Assistant Brand Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your Assistant Brand Manager resume
- Google Analytics
- Wordpress
- SEO
- HTML
- Social Media
- Communication
- Creative problem solving
- Analytical thinking
- Influencing
- Team work
PRO TIP
Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.
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Assistant Brand Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your Assistant Brand Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Include a link to your portfolio in your Assistant Brand Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Assistant Brand Manager Resume Summary Best Practices
Checklist: What to include in your Assistant Brand Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.
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Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your Assistant Brand Manager resume
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
Assistant Brand Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
Assistant Brand Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
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PRO TIP
Test your draft Assistant Brand Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your Assistant Brand Manager resume:
Assistant Brand Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your Assistant Brand Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great Assistant Brand Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
