INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Digital Marketing Specialist positions are at a 22% growth rate, which is much faster than average. With that said, there are currently 740,900 jobs in the market right now. The total number of jobs is expected to increase by 163,600 to 904,500 in the period of 2020-30.
What’s more, the median annual wage for the Digital Marketing Specialist jobs was $65,810 in May 2020. The lowest 10% earned less than $35,380, and the highest 10% more than $127,410.
Our conclusion? The Digital Marketing Specialist job market is wide open for candidates.
Top digital marketing specialist sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write the perfect digital marketing specialist resume experience section
Digital marketing specialist experience section: checklist
- List your positions in chronological or reverse-chronological order;
- Go for 4-6 bullet points;
- Add only relevant work experience;
- Include information about the challenges you’ve faced, the actions you’ve taken, and the results you’ve achieved;
- Use action verbs instead of filler words.
We’ve selected some of the top Digital Marketing Specialist resumes made using the Enhancv platform to illustrate what a great experience section looks like. Use them as inspiration when building your own resume:
- Planning digital campaigns & campaigns optimization
- Planning & execution of sales campaigns
- Monitors the paid and organic traffic streams of company sites
- Works with web designer and coordinates the development of web materials (banners, landing pages and online games)
- Creation, adaptation, editing and managing content on company websites
- Active participation in brainstorming workshops for online campaigns
- Provides analysis of digital channels, main KPIs tracking and reporting on regular basis
- Tracks and reports competitors digital activities
- Manages social media channels, creates content, implements activations on social media channels
- Support other departments of the company
- Daily Respond to and engage with fan comments and questions via social media
- Track, analyze and report social media & email marketing performance
- Managed email marketing strategy and implementation for e-commerce divisions that initiated online sales, increased customer awareness and re-engaged customers
- Develop email campaigns to support department objectives, reduce product overstock and generate leads
- Maintaining Segmented customer lists to increase relevancy of email content and frequency of targeted mailings
- Initiated A/B testing on subject lines, calls-to-action, and headlines that increased open rates and customer engagement
- Works with marketing managers and any applicable internal to develop resort’s online advertising plan
- Assume responsibility for developing, implementing, and launching campaigns for various clients in an array of industries;
- Take an active role in developing strategies that support clients’ overall digital marketing program;
- Provide and communicate strategic direction on PPC campaign initiatives, identifying key messages and value propositions;
- Conduct extensive audience, keyword, placement, and platform research to help inform paid media strategies for clients;
- Manage and optimize paid media campaigns, including bid optimization, landing page optimization, analyzing search query reports, and creating ad copy;
- Analyze effectiveness of CRO testing and ad copy variation testing to inform copywriting and landing page strategies;
- Create reports with analysis of performance of campaigns along with strategic recommendations for continual improvement;
- Managing over 30 Pages on Facebook
- Finding solutions to marketing and sales problems
- Dealing with the everyday pressure while smiling
- Managing large-scale PPC campaigns across various ad platforms including Google AdWords, Bing, Facebook Ads, Adwise.bg, etc.
- Cost and revenue optimization using extensive analysis of data collected in Google Analytics and Google AdSense.
- Assist the website optimization processes by providing valuable insights about users' behavior and preferences.
- Monitor and research latest competition and seasonal trends.
- Managing large-scale PPC campaigns across various ad platforms including Google AdWords, Bing, Facebook Ads, Adwise.bg, etc.
- Cost and revenue optimization using extensive analysis of data collected in Google Analytics and Google AdSense.
- Assist the website optimization processes by providing valuable insights about users' behavior and preferences.
- Monitor and research latest competion and seasonal trends.
- Selling digital advertising space (mainly customized solutions);
- Built custom MVC application
- Improved overall SEO ranking and traffic.
- Creating and executing marketing campaigns with emphasis on e-marketing
- Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty
- Customer Journey Mapping analyzing touch points within the organisation and maximizing commercial opportunities
- Managed the process of building and launching the online store
- Social media platforms management
- Managing the online store and corporate website
- Coordinating and executing digital marketing campaigns
- Creating digital content - articles, social media communication
- Planning and executing social media and GDN campaigns
- Strategic Plannig and monitoring of upcoming campaigns
- Planning, managing and optimizing Facebook, Instagram, Newsletter
- Implementing, monitoring and optimization of the planned strategy
- Building and maintaining relationships with strategic media partners and influencers
- Identifying new growth opportunities in any online channels
- Planning and preparing of advertising materials, flyers, banners, posters
- Taking a professional food photos for different marketing campaigns
- Planning and organizing events
- Support the overall global requirements of brand marketing through Digital Marketing Development. Understanding the dependencies between technology components and how they combine to deliver solutions to the end consumer and to the business.
- Web Product Owner, Website Administrator and Social Media Owner. Responsible to collect, analyze and report on quantitative and qualitative data from the company’s websites, and translate it into actionable plans.
- Requirements gathering efforts in conjunction with Technology Management and Product Management teams. Tracking benefits realization on ongoing projects, based on data driven approach.
- Generated the highest revenue in the company for the year
- Developed the company's social media platforms on Linkedin, Facebook and Twitter
- Managed the company's website and database, improving on its quality and scale
- In the midst of designing a new website for the company. Single-handedly
- Web content strategy and management for 15 brand websites in 10+ different languages
- App and ePortal development for customers and dealers
- analytics analysis
- Photo/video shooting coordination and production around the world
- Organised a 150+ person customer event (maternity cover role)
- Ran a customer success campaign, including the creation and optimisation of the first customer stories page on the UK Deltek site (maternity cover role)
- Optimised the EMEA blog within template limitations, leading to a 250% increase in conversions
- Optimised all articles for SEO leading to a 102% increase in organic traffic to the EMEA blog
- Managing the content calendar and contributors, uploading all blog content via Sitecore and jointly leading overall content strategy
- Managing all organic social media activity for the UK
- Managing all LinkedIn Advertising campaigns for EMEA (supporting 5 campaign managers internationally)
- Customer journey mapping to inform retargeting campaigns
- Develope and management of Digital Marketing campaigns through PPC channels.
- Responsable for reaching a profitable ROI through Online Marketing strategies.
- Assistance in the growth and profitability of the company through online acquisition and direct sales campaigns.
- Interaction with all business departments of the company to achieve marketing goals.
- Content marketing: write articles and manage social media
- Set up the website and fluent in TagDiv Premium WordPress(Newspaper/Magazines Theme)
- Use Google Key Word Planner/Semrush regularly for SEO
- Use Adobe Illustrator, Premier Pro, After Effects, Photoshop to enhance content
- Use Canon DSLR to produce videos for Youtube/Social Media
- Write blogs and articles for businesses as a freelancer
- Offers social media marketing, SEO, Video Marketing and SEM services to brands
- Liaising with clients, suppliers and partners on a daily basis
- Planning budget and media plan according with client's objectives
- Coordinating teams & activities, Monitoring & reporting all campaigns
- Facebook Advertising - Increase ROI from 200% to 700% by restructuring Facebook campaigns based on researching core/seed audiences and product categories. - Acquire new customers by testing and find new audiences from determining new CRM data and third party platform. - In collaboration with colleague, generate more than 50,000 traffics and 2,500 orders per week by setting up Facebook ads weekly based on top hot products/services from data analyzation. - Optimize ads to reach target ROI based on analyzing performance data of Facebook insight report combining with Google Analytics report.
- Google Adwords - Optimize current keywords and develop new keywords based on bid optimization, ad copy and landing page experience. - Monitor and analyze campaigns to meet revenue goals. - Develop testing plans, implement new strategies and measure the results. - Save the ads account from risk of suspension monthly and help Hotdeal to balance company budget by carefully making deal about payment plan with the Google collection team.
- Email Marketing - Increase from 2000 to 5000 traffics per day by setting up daily email marketing campaign and create automatic email program. - Track newsletters performance to determine product trends and insight of audiences. - Operate and research Emarsys platform - a leading global provider of marketing automation software to apply suitable features to Hotdeal’s email marketing campaign.
- Criteo - Promote thousands of products automatically by setting up Dynamic Retargeting Ads with Criteo. - Instruct technical team to create and fix data feeds for Dynamic Retargeting Ads. - Track and follow performance data to make action plan for next months.
- Additional and Support Work: - Make overall report weekly and monthly to analyze digital marketing metrics such as ROI, CPA, CTR, etc… from multi channels in order to optimize performance and allocate budget efficiently. - Support sale representatives to win deal with merchants by preparing digital marketing report. - Support onsite campaign team to track and analyze digital marketing and internal campaign data in order to improve and enhance future marketing campaign on website. - Explain and answer clearly questions of internal team about how digital advertising channels work in Hotdeal business and help them to go through with their related work.
- Work directly with key account managers from Google, Facebook, Criteo to apply new features and strategies to Hotdeal business.
- Content marketing: write articles and manage social media
- Set up the website and fluent in TagDiv Premium WordPress(Newspaper/Magazines Theme)
- Use Google Key Word Planner/Semrush regularly for SEO
- Use Adobe Illustrator, Premier Pro and After Effects, Photoshop to enhance content
- Use Canon DSLR to produce videos for Youtube/Social Media
- Write blogs and articles for businesses as a freelancer
- Offers social media marketing, SEO, Video Marketing and SEM services to brands
- SEO coordination and implementation, roadmap and tracking codes of the new company website in Wordpress and 6 languages.
- SEO tracking 8 corporate websites.
- Implementation ASO , new APP.
- Management and coordination email campaigns, sent by MailChimp , with a DB +50K . Segmentation. Review Call-to-Action on Landing Pages. A/B Testing.
- Google Adwords campaign tracking, budget +100K.
- Google Tag Manager implementation. Track and technical monitoring of internally campaigns.
- Collaboration with IT and commercial departments to check tracking codes, goals and KPIs.
- Google Analytics management, monthly presentation of results.
- Agency management...
PRO TIP
Include quantitative data throughout your Digital Marketing Specialist resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!
Action verbs for your digital marketing specialist resume
Recommended reads:
Digital marketing specialist resume: How to write a strong skills section
The ultimate digital marketing specialist skills section checklist:
- Balance between all kinds of hard skills – technical, analytical, etc.
- When it comes to technical skills, match them to the job description;
- Add keywords present in the job advert to pass ATS;
- Don’t forget to list transferable skills such as communication, teamwork, work ethic, and presentation skills.
Top skills for your digital marketing specialist resume
Facebook Ads
Google Adwords
Email Marketing
Dynamic Ads
Google Analytics
Communication
Creative problem solving
Analytical thinking
Influencing
Team work
PRO TIP
Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.
Digital marketing specialist resume header: Tips, red flags, and best practices
Checklist for your digital marketing specialist resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have policies about identifying information like photos on your Digital Marketing Specialist resume. Be sure to check all the relevant rules before submitting yours. If you’re in doubt, you can always try contacting the company’s HR department to ask for their policy.
Digital marketing specialist resume summary: things to include and things to avoid
Job-winning digital marketing specialist resume summary checklist:
- Mention your total years of experience in the field;
- Highlight one or two of your top achievements;
- Avoid getting into too much detail – you’ll do that in the experience section;
- Focus on short sentences that are easy to read and add value to your application.
Resume summary formula:
PRO TIP
Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your Digital Marketing Specialist experience section. Give examples like how your work benefited each employer.
Recommended reads:
Highlighting education, courses, and certifications in your digital marketing specialist resume
Education Section Checklist:
- What? Where? What’s the result? Answer these questions when mentioning education and courses on your resume;
- Give preference to courses and degrees that are relevant to the job position;
- Be honest! Some recruiters love checking with colleges and universities to see if you’ve really been enrolled in them;
- Share more about certifications that have helped you turn into a professional, and mention the bodies that have issued them.
Top certifications for your digital marketing specialist resume
The Complete Digital Marketing Course - 12 Courses in 1
Master Digital Marketing Strategy, Social Media Marketing, SEO, YouTube, Email, Facebook Marketing, Analytics & More!
The Complete Digital Marketing Guide - 22 Courses in 1
Digital Marketing & Social Media Marketing Mastery, Google Ads, Facebook Ads, SEO, WordPress, Instagram, YouTube & More.
Digital Marketing Masterclass - 23 Marketing Courses in 1
Learn Social Media Marketing, Facebook Marketing, Content Marketing, YouTube Marketing, Email Marketing, SEO, Branding+
Mega Digital Marketing Course A-Z: 12 Courses in 1 + Updates
Digital Marketing Strategy, Social Media Marketing, WordPress, SEO, Digital Sale, Email, Instagram, Facebook, ads ..
Social Media Marketing Agency : Digital Marketing + Business
Learn to build a business, find clients, & social media marketing all in one. Facebook ads, Instagram, Google ads & ...
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a Digital Marketing Specialist. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Digital marketing specialist resume format 101
If a couple of years ago Digital Marketing Specialist resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.
And yet, you can still choose between three basic resume formats:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
But when it comes to choosing the right format for your Digital Marketing Specialist resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.
The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.
We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.
Don’t miss our resume format checklist:
- Go for a traditional easy-to-read resume font sized 10-12p;
- Don’t risk it: choose standard 1-inch resume margins;
- Make sure your Digital Marketing Specialist resume fits in one to two pages;
- Save your resume in PDF to avoid having it edited by someone else.
Looking for more tips? Check out our job-winning guide for crafting a resume that gets you remembered!
Recommended reads:
PRO TIP
Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical Digital Marketing Specialist resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.
Other sections for your digital marketing specialist resume
If the position you’re applying for allows for that, you can include some non-traditional sections in your resume. This will add a bit more depth to your application and will also give the hiring manager a better idea of who you are as a person.
Some ideas include:
A digital marketing specialist resume recruiters would love
You’ve drafted an amazing Digital Marketing Specialist resume, but are still not sure whether it will make a strong first impression? After all, recruiters go over tens of resumes each day, right?
Right! And the recipe for getting their attention includes a dash of creativity.
What’s more, a creative resume is perfect for adding your personality to the mix. For example, you could mention your favorite books, quotes, movies, or even what your day usually looks like.
Regardless of what you choose, make sure your levels of creativity match the industry, the company, and the position. Otherwise, your resume might look silly and inapt.
What makes a great digital marketing specialist resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
