How to Write a Public Relations Resume to Be Proud Of
In PR, you are expected to be “in the know”.
Knowing what can make or break your resume can take you from zero to hero.
Let’s explore the 6 most common mistakes on resumes and how to avoid them:
- Your resume is not tailored to the specific job
- Not proofing your resume
- You didn’t show knowledge of the industry
- No specific achievements highlighted
- No mention of traditional PR skills
Mistake #1 - You didn’t customize your resume
Just like you send different tailored pitches to journalists and bloggers, you should take care of your resume personalisation.
The job calls for experience in writing press releases but you went all in on organising events?
It’s probably that you didn’t read the job ad and you send the same copy-pasted “personalized” info to every employer.
Mistake #2 - You didn’t check your resume for grammar and language
It’s public relations. You are supposed to be a better writer than 95% of Earth’s population.
This calls for no spelling mistakes so double and triple check before sending.
Mistake #3 - Failed to prove you know the business lingo
How you style your tone and writing matters. Your word choice will be put under scrutiny.
Applying for a PR agency?
You don’t have to keyword stuff your resume with words like “client profitability”, “agency experience” and “billable hours”.
Nevertheless, cleverly position buzzwords in key places like in your experience section or your resume summary (more on that below).
Mistake #4 - You didn’t highlight your achievements
Job responsibilities fade in importance to results.
Did you increase percentage in sales or traffic to your client’s website?
Did your actions bring positive customer reviews?
PR Industry is built on numbers. Make sure to feature them in your resume.
Mistake #5 - No mention of classic PR skills
Lines between marketing professions blur.
Nowadays, PR specialists can be easily mistaken for Content Marketers or Advertisers.
However, you still have to be familiar with the old timer skills that are still relevant today: news releases, speechwriting and internal communications among them.