Professional Public Relations Specialist Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Public Relations Specialist cover letter. Just replace personal information, company application data and achievements with your own.

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So are cover letters necessary for Public Relations Specialist jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

How to write the perfect Public Relations Specialist cover letter

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So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

Choose the right salutation and show your eagerness for the job

Addressing your cover letter to a person is always something you should aim to do.

But finding who's responsible for the recruitment process might not be the easiest thing. We get it.

In such cases, we advise you to stick to the gender-neutral cover letter salutations.

Here are some examples of suitable classic salutations:

  • To the [team you're applying for] Department,
  • Dear Paul Black,
  • Dear Hiring Manager,
  • Dear Ms. Stone

A noteworthy introduction is what will grab the reader by the collar and make them want to get to know you better.

But what’s the best way to begin your cover letter? Highlighting your excitement about the position!

Be honest and original – this will get you remembered. You can even link your excitement to the reasons why you’d like to grow in this exact field.

Talk about your hard and soft skills

When it comes to listing skills on a cover letter, there’s only one thing that could be said about it – do it in a well thought out way!

We mean, don’t just plainly list all your skills on your cover letter. Instead, link them to achievements and goals. Share how your expertise can add value to the team. Maybe even tell a personal story. It’s up to you.

Just make sure to include both soft and hard skills – especially the ones listed in the requirements section of the job advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Prove that you've researched the company and are aware of industry problems

Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.

It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.

Go for a strong ending

Using the right words to end your Public Relations Specialist cover letter is essential for two reasons.

First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.

The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a matching Public Relations Specialist resume


Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Public Relations Specialist resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!