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Professional Social Media Specialist Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Social Media Specialist cover letter. Just replace personal information, company application data and achievements with your own.

Dale Mays
(558) 333-1333
Sofia, Bulgaria

Dear team of Vitaslim,

I will be glad to be a part of your Digital marketing team.

Тheory is only learned in practice, and the opportunity to acquire new digital skills in digital marketing is my main goal.

My start in digital marketing begins as a specialist in one very small online bookshop for foreign languages textbooks in Medicine, Dentistry and Veterinary Medicine.
In this company, my main responsibility was to maintain the company`s digital presence in Facebook by creating engaging and product posts, Facebook games, advertising campaigns. My other responsibilities were to designed and created segmented email marketing campaigns in MailChimp. Here I also learned the basics of advertising in Google Ads.

My second job in digital marketing gives me knowledge mainly in the field of content marketing. As a junior digital marketing specialist here a created on a daily basis content in five Facebook company pages, one Instagram account, two Twitter accounts, maintained the company`s Google Business profile, wrote three or four blog articles a month.

At my current position as a digital marketing specialist combine the skills gained from previous companies - creating Facebook posts in five Facebook pages, three Instagram accounts, Twitter and Pinterest profiles. Once a month I create advertising campaigns in Facebook and Google Ads.

My desire to learn new skills in this field is not limited only to my everyday work. When I have more free time I spend it keeping up with reading the latest trends. My main sources of information are blogs such as AdEspresso, Neil Patel`s blog, Social Media Examiner, Content Marketing Institute and more.

In conclusion, I am the person who takes full responsibility for its commitments. I want to achieve high results and to realize successful projects. My high self-criticism and self-discipline keep me moving forward in building and learning new skills.

I hope to find a place with more development opportunities for one beginner, who is ready to learn new things and learn from his mistakes.

I`ve attached my resume and i am available via phone and email.

                                                                                                                                          Thank you for your time,

                                                                                                                                          Dale Mays

You probably know that cover letters complement resumes and that recruiters just love asking for them. But why are cover letters important?

Well, because they are your chance of telling a story.

And let’s face it – listing different skills and achievements on your resume is essential. But connecting the dots in your cover letter and explaining what’s helped you gain expertise will make you stand out.

Read our proven Social Media Specialist cover letter tips and examples below.

How to write a social media specialist cover letter that makes you proud

So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

Choose the right salutation and craft an introduction that gets you remembered

Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.

There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.

Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.

If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.

Here are some of our favorites:

To the [team you're applying for] Department Dear Paul Black Dear Hiring Manager Dear Ms. Stone

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Don't skip on your Social Media Specialist soft and hard skills

When it comes to listing skills on a cover letter, there’s only one thing that could be said about it – do it in a well thought out way!

We mean, don’t just plainly list all your skills on your cover letter. Instead, link them to achievements and goals. Share how your expertise can add value to the team. Maybe even tell a personal story. It’s up to you.

Just make sure to include both soft and hard skills – especially the ones listed in the requirements section of the job advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show that you've researched the company

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

Go for a strong ending

Ending your Social Media Specialist cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.

Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.

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Pair your cover letter with a Social Media Specialist resume that beats luck

Having a professional Social Media Specialist cover letter is great, but pairing it with an equally good resume will help you beat luck.

Check out our Social Media Specialist resume writing guidelines or hire an expert to guide you.

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