So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
Stand out with a strong introduction and an appropriate salutation
Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.
There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.
Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.
If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.
Here are some of our favorites:
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.
So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.
Avoid using clichés like “I found your job posting on website X and decided to apply”.
Talk about your hard and soft skills
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Prove that you've researched the company and are aware of industry problems
Every recruiter wants to know whether you’ve decided to apply because you’re familiar with the company or because their job advert was the first thing you saw this morning.
So – show that you’ve researched the company and are aware of its strengths, weaknesses, and potential problems.
In addition, you can also share how your Customer Success Manager skills can add value to the team.
End on a positive note
While the introduction is the best way to make a good impression, using the right words to end your cover letter can help you get a callback.
Our advice is to make sure that your closing line matches the company culture. However, “Looking forward to hearing from you” and other traditional phrases are always a safe choice.