Professional Salesman Cover Letter Examples for 2024

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Professional Salesman Cover Letter...

In your salesman cover letter, highlight your impressive track record. Demonstrate your ability to consistently meet or exceed sales targets. Showcase your exceptional communication skills. Ensure they understand your aptitude for building strong customer relationships.

Embarking on the job hunt, you've likely discovered that a compelling salesman cover letter can be your ticket to standing out. The key is not to rehash your resume but to weave a persuasive narrative around your proudest professional triumph. Formality is essential, yet your authenticity must shine through, steering clear of overused clichés. And remember, brevity is your ally; keep your story impactful and confined to a single page. Let's dive into crafting a cover letter that opens doors.

Check out our salesman cover letter guide to find out how to:

  • Write a salesman cover letter that helps you stand out (and get the job);
  • Understand how to start and end your salesman cover letter with the appropriate greeting;
  • What to include in the body of your salesman cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your salesman cover letter.

And if you want to make your life even easier, simply drag and drop your salesman resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Salesman cover letter example


Amsterdam, the Netherlands


Dear Hiring Manager,

In my relentless pursuit to excel in the dynamic field of sales, I have consistently leveraged my ability to establish meaningful client relationships and drive sales growth. At Bouchard, a bi-annual fashion fair, my approach has been instrumental to significant achievements.

Navigating the challenges of a high-stakes sales environment, I was able to effectively assist customers, leading to a remarkable $50,000 increase in sales. This feat, coupled with my nomination as a top-10 salesman among 1300 peers, attests to my capacity for expanding market shares and achieving company goals. These quantifiable successes encapsulate my contribution to Bouchard's positioning in the fashion industry and highlight my potential value to your team.

I am eager to bring my proven track record and strategic sales insights to [Company Name], enhancing customer satisfaction and boosting your sales metrics further. Let's arrange a meeting to discuss how my experiences and skills align with the goals of your sales team.

Warmest regards,


Sales Manager
What makes this cover letter good:

  • Beginning the cover letter with "Dear Hiring Manager," sets a professional and respectful tone, addressing the reader with a universally accepted salutation when the hiring manager's name is unknown.
  • Quantifying achievements, such as the "$50,000 increase in sales" and "nomination as a top-10 salesman among 1300 peers," provides concrete evidence of the candidate's success in previous roles, which can be compelling to potential employers.
  • Expressing eagerness to contribute and proposing a face-to-face meeting shows proactive intent and the willingness to engage in further discussion about the value the candidate can bring to the company.
  • The cover letter is tailored to the role by mentioning the candidate's relevant experience in a comparable industry (Bouchard, a bi-annual fashion fair) and directly stating how he plans to enhance customer satisfaction and sales metrics for the potential employer.

Five tips on formatting your salesman cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your salesman cover letter?

Make sure to include the following:

  • Header and Salutation;
  • Introductory paragraph;
  • Body paragraph;
  • Closing paragraph;
  • Signature (this one is up to you).

Remember to use the same modern, simple font for your salesman cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your salesman cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.

Once completed, use our cover letter builder to export your salesman cover letter in the best format to keep your information intact - PDF.

At the end of the day, your salesman cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

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The top sections on a salesman cover letter

  • Header with Contact Information: Include your full name, phone number, email, and LinkedIn profile (if applicable) to ensure the recruiter can easily contact you for an interview, reflecting your attention to detail and professionalism.

  • Engaging Opening: Start with a compelling first paragraph that grabs the recruiter's attention by highlighting your passion for sales and any relevant award or recognition you've received, signaling immediate value.

  • Sales Experience and Achievements: Use this section to detail your previous sales roles and specific achievements, such as exceeding sales targets or successfully launching new products, demonstrating your effectiveness and experience in sales.

  • Understanding of Target Market: Show your knowledge of the company's target market and how you can effectively reach and engage with potential customers, indicating your research and understanding of the role.

  • Call to Action and Closing: End with a strong call to action, expressing your eagerness to discuss how you can contribute to the team and thanking the recruiter for considering your application, which leaves a polite and memorable closing impression.

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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record of meeting and exceeding sales targets: Demonstrates the ability to drive revenue and assures the employer of the candidate's potential impact on their team.
  • Strong communication and interpersonal skills: Essential for effectively engaging with clients, understanding their needs, and building long-lasting relationships.
  • Persuasive negotiation abilities: Allows the salesman to close deals successfully and maximize profits for the company.
  • Adaptability and resilience: Equips the salesman to handle rejection, adjust to different sales environments, and continuously pursue leads without loss of motivation.
  • In-depth product knowledge and industry expertise: Enhances the salesman's credibility with customers and enables them to provide informed recommendations and solutions.
  • Customer-focused approach: Reflects the salesman's commitment to understanding and fulfilling customer needs, leading to higher satisfaction and repeat business.

The salesman cover letter salutation: how to address hiring managers

After covering the format of your salesman cover letter, let's look at the salutation.

Back in the day, the cordial "To whom it may concern" or "Dear Sir/Madam", might have worked out fine.

But, nowadays, your cover letter should approach hiring managers on a more personal basis.

So, what to do about your cover letter salutation?

If you've messaged the recruiters and are on a first name basis or a more formal one, use the hiring manager's name in the greeting (e.g. "Dear Sophie," "Dear Ms. Givens", or "Dear Mr. Everett,").

Always aim to make the effort to find out the name of the hiring manager, who'd be assessing your application. Search on LinkedIn, double-check the advert on the corporate website, or message the brand on social media to find out more about the role.

If you can't find the hiring manager's name (and still want to sound professional), use "Dear HR Team,", "Dear Hiring Manager,", or the likes.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear Mr. [Last Name],
  • Dear Ms. [Last Name],
  • Dear [First Name] [Last Name],
  • Dear [Job Title] Search Committee,
  • Dear [Company Name] Team,

The salesman cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your salesman cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your salesman cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your salesman cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Intro Paragraph
With a track record of consistently surpassing sales targets and a deep admiration for [Company Name]'s commitment to [unique company value or ethos], I am keen to leverage my skills to further the impressive growth trajectory of your esteemed sales team.

The middle or body of your salesman cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your salesman cover letter, it's time to get down to business.

Hear us out, the body of your salesman cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or salesman cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Body Paragraph
In my previous role at Tech Solutions Inc., I spearheaded a targeted client outreach program that resulted in a 150% increase in software sales within a six-month period. By identifying and leveraging key industry trends, I was able to tailor our approach to match the specific needs of our prospects which significantly improved our close-rate by 70%.

Final words: writing your salesman cover letter closing paragraph

The final paragraph of your salesman cover letter allows you that one final chance to make a great first impression.

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

  • how you see yourself growing into the role;
  • the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your salesman cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

Closing Paragraph
I am eager to bring my sales expertise to your team. Please contact me to schedule an interview at your earliest convenience.

Addressing limited to no experience in the salesman cover letter

There's nothing to worry about if you lack professional experience.

Your salesman cover letter could bridge the gaps in your professional history by focusing on what matters most to recruiters, that's either:

  • skills - focusing on transferable ones you've gained, thanks to your life experience (e.g. volunteering, certificates, etc.);
  • achievements - select the most relevant and noteworthy one from your history (e.g. education, projects, etc.);
  • motivation - describe how you envision your professional growth in the next up to five years, thanks to this opportunity.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your salesman cover letter to tell a story that:

  • Is personalized by greeting your readers and focusing on key job skills greets;
  • Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
  • Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
  • Is also visually appealing - meeting the best HR practices;
  • Ends with a nod to the future and how you envision your growth, as part of the company.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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