Professional Sales Manager Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Sales Manager cover letter. Just replace personal information, company application data and achievements with your own.

BUILD MY COVER LETTER

What’s the best thing about writing a Sales Manager cover letter? You get to decide which parts of your experience need to be highlighted and which should better be skipped!

And what’s the thing that will make every hiring manager want to learn more about you? Mentioning the tools that have helped you overcome challenges and improve your skillset.

Let's look at our professional tips and examples that will help you write a memorable cover letter and land an interview.

How to write the perfect Sales Manager cover letter

sales-manager-coverletter.png

So what does a good cover letter look like?

Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.

We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.

And if that’s not enough, we have some additional pro tips for you.

Use an appropriate salutation and write a powerful introduction

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • Dear Human Resources Manager,
  • Dear Mr. Johnson,
  • Dear Head of [team you're applying for],
  • Dear Nathan Lovelace

The introduction is your chance of getting the reader’s attention and giving them a reason to see you as a good fit.

So make sure you highlight your excitement about the company or the industry (or even both!) and the reasons why you’d like to grow in the field.

Avoid using clichés like “I found your job posting on website X and decided to apply”.

Mention both your hard and soft skills

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show how passionate you are to join the company

Having a paragraph that shows you’re aware of the company and the issues it faces is always a good idea. It proves your enthusiasm to join the team and makes a great impression.

For bonus points, you could also share how some of your strengths could help resolve company or even industry problems.

End on a positive note

The last paragraph of your cover letter should briefly sum up the whole text. This is the time to express your motivation to get to the next step of the hiring process, but also your gratitude for the reader’s time and consideration.

You can be creative or use traditional closing lines here – it all depends on your preference and the company culture.

decoration

2 000 000+

Cover letters helped people get noticed

Tesla logo
Google logo
Facebook logo
Spotify logo
Intercom logo
Quotes decoration

Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

Quotes decoration
Daniel Pietersen's photo
Daniel Pietersen
Senior Customer Support Engineer
hired at
Company logo

"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

releted resume

Pair your cover letter with a matching resume for guaranteed success


Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Sales Manager resume examples for some additional tips and inspiration, or talk to an expert.