Professional International Sales Manager Cover Letter Examples for 2024

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Your international sales manager cover letter must immediately highlight your ability to navigate diverse market environments. Demonstrate your adeptness at fostering profitable international relationships in a fast-paced economy. Showcase your strategic planning and linguistic skills, as they are invaluable for an international sales manager. Emphasize your track record of sales growth and territory expansion to prove your impact on global business.

Crafting a standout international sales manager cover letter can be daunting, especially if you've just realized it's a requirement for your dream job application. Avoid simply echoing your resume; your cover letter should highlight a pivotal professional triumph that you're proud of, narrating your journey to that success. Striking a balance between formal tone and refreshing originality, without resorting to clichés, is key. Moreover, keeping this crucial introduction to just one page is an art in itself, which we will explore together.

Keep your international sales manager cover letter concise and impressive by sticking to our guide on how to:

  • Personalize the greeting to address the recruiter and your introduction that fits the role;
  • Follow good examples for individual roles and industries from job-winning cover letters;
  • Decide on your most noteworthy achievement to stand out;
  • Format, download, and submit your international sales manager cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your international sales manager resume, which will swiftly be converted into your job-winning cover letter.

International Sales Manager cover letter example


Phoenix, Arizona


Dear Hiring Manager,

I have diligently followed your company's growth and the way you have been pioneering innovative strategies in the market; this has deeply resonated with my professional journey and the value I could bring. The possibility of aligning my decade-long experience in sales leadership with a forward-thinking company like yours is both an exciting and fitting next step.

During my tenure with Intel Corporation as a Regional Sales Manager, I spearheaded a 14-member team that not only achieved but exceeded our ambitious sales goals, culminating in a remarkable 25% annual growth. This was not just a number, but a testament to our strategic initiatives and my commitment to creating value. One of my standout accomplishments was establishing pivotal partnerships in the Asia-Pacific region, thereby enhancing our market share by 30%. This feat did not only reflect my ability to navigate and lead in diverse markets, but also underscored the potency of well-crafted sales strategies and the power of driving teams towards common, quantifiable goals.

I am keenly interested in bringing my expertise in driving growth and scaling global businesses to your esteemed company. With a proven track record of market expansion and a strategic mindset, I am well-prepared to contribute to your success. I would be eager to delve deeper into how my skills and experiences align with the goals of your team, and I am looking forward to the opportunity to discuss how we can collaborate to achieve outstanding results.



Global Sales Leader | Market Expansion | Strategic Planning
What makes this cover letter good:

  • Professional Achievements: Detailing significant accomplishments such as achieving a 25% annual growth and enhancing market share by 30% demonstrates quantifiable success and the ability to exceed sales goals.
  • Relevant Experience: By mentioning a tenure with a known corporation (Intel) and experience in a similar role (Regional Sales Manager), the candidate illustrates a strong background and expertise in the sales domain, which is pertinent to the role applied for.
  • Strategic Fit: Expressing admiration for the company's innovation aligns the candidate's values with the company’s ethos and shows that the candidate is not only familiar with the company's work but is also passionate about contributing to its growth.

Five tips on formatting your international sales manager cover letter

Do you want to make a good impression on recruiters and, at the same time, follow the best industry advice on writing your international sales manager cover letter?

Make sure to include the following:

  • Header and Salutation;
  • Introductory paragraph;
  • Body paragraph;
  • Closing paragraph;
  • Signature (this one is up to you).

Remember to use the same modern, simple font for your international sales manager cover letter as you did for your resume (e.g. Lato, Rubik, etc.)

Ensure your international sales manager cover letter is single-spaced and is wrapped around a one-inch margin, like in our cover letter templates.

Once completed, use our cover letter builder to export your international sales manager cover letter in the best format to keep your information intact - PDF.

At the end of the day, your international sales manager cover letter won't be assessed by the Applicant Tracker System (ATS) software, but by the recruiters. Your information should thus be legible, organized, and follow a structured logic.

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The top sections on a international sales manager cover letter

  • Header: This includes your contact information, the date, and the employer's contact information; it's essential for establishing your professionalism and making it easy for the recruiter to reach out to you.
  • Opening Greeting: Address the recruiter or hiring manager by name if possible, as it shows that you have done your research on the company and are serious about the position.
  • Introduction: Quickly capture the recruiter's attention by mentioning your relevant international sales experience and your enthusiasm for the role, setting the tone for why you are the best fit for the position.
  • Body Paragraph(s): Elaborate on your key achievements in international sales, your multilingual skills, cultural awareness, and ability to navigate different markets, which are critical for success in this role and demonstrate your value to the potential employer.
  • Closing Paragraph: End with a strong call to action, expressing your eagerness to further discuss your fit for the role in an interview, and thank the recruiter for considering your application, reaffirming your keen interest in the position.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record of meeting and exceeding sales targets, as it directly demonstrates the ability to drive revenue and contribute to the company's financial success.
  • Cultural sensitivity and adaptability to manage diverse markets and clients, which is essential for understanding and navigating the nuances of international business.
  • Strong communication and negotiation skills, enabling effective deal-making and partnership development across different languages and cultural barriers.
  • Knowledge of foreign languages, which can provide a significant advantage in building rapport and conducting business with non-English speaking clients and partners.
  • Experience with international trade regulations and compliance, to ensure that all sales activities adhere to legal requirements and company policies across different countries.
  • Ability to travel internationally and manage a flexible schedule, as the role often necessitates frequent trips and availability to cater to different time zones and client schedules.

What matters most when tailoring your international sales manager cover letter salutation

Your international sales manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your international sales manager cover letter with:

  • their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
  • generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Hiring Committee,
  • Dear [Mr./Ms./Dr. Last Name],
  • Esteemed [Position Title],

What to include in those first two sentences, or your international sales manager cover letter introduction

Have you ever wondered what the best way is to present your profile in the international sales manager cover letter introduction?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their international sales manager cover letter by:

  • congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
  • aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.
Intro Paragraph
I am drawn to the strategic global vision of [Company Name], where market expansion and cultural agility are at the forefront of driving business success. This aligns perfectly with my track record of spearheading international sales initiatives that have solidified the presence of new products in multiple regions.

Storytelling in the middle (or body) of your international sales manager cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your international sales manager cover letter?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

  • you've grown your skill set, thanks to your achievement;
  • you'd use the know-how you've gained in your new role;
  • your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Body Paragraph
Spearheading my previous team in a global expansion project, I negotiated and secured a pivotal partnership with a key retailer in the Asian market. This partnership witnessed a 150% surge in international sales over six months, outpacing projected growth rates by 50%. My strategic approach to cross-cultural negotiations and ability to establish lucrative connections demonstrate my capacity to significantly elevate sales and develop enduring industry alliances.

A sincere and original way to end your international sales manager cover letter

When writing their international sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

  • how you see yourself growing in the role/organization;
  • the benefits you would bring about (you'd impress even more with tangible metrics);
  • the next steps in the process (provide your availability for interviews).
Closing Paragraph
I am eager to bring my expertise to your team and would welcome the opportunity to discuss my qualifications in an interview.

Lacking experience: here's how to write your international sales manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application.

Use your international sales manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

Writing your international sales manager cover letter doesn't need to turn into an endless quest, but instead:

  • Create an individual international sales manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
  • Stick with the same font you've used in your resume (e.g. Raleway) and ensure your international sales manager cover letter is single-spaced and has a one-inch margin all around;
  • Introduce your enthusiasm for the role or the company at the beginning of your international sales manager cover letter to make a good first impression;
  • Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
  • End your international sales manager cover letter like any good story - with a promise for greatness or follow-up for an interview.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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