According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.
What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.
And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.
But what exactly is a cover letter and how to write a good one? Let’s see…
Easy-to-follow cover letter writing tips for Car Salesman
Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.
The cover letter, on the other hand, is your chance to share more about yourself and show who you are.
But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?
Choose the right salutation and craft a strong introduction
In general, the salutation you use depends on the tone of voice you’ve decided to go for but also on the company culture.
However, it’s always a good idea to address your letter to the person responsible for the recruitment process. If you don’t know their name, try to find it out. And only if that proves to be impossible, choose a generic salutation.
Here are some phrases you can use (note that some of them require you to know the hiring manager's name):
- To the Human Resources Department,
- Dear [company name] Recruiter,
- Dear Angela Stone,
- To the Recruitment Team
Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.
So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.
Link your hard and soft skills to your achievements
So you’ve listed all your hard skills on your resume, now what?
It’s time to think about the soft ones. But remember, it’s essential to not just list your soft skills but to link them to the actual ways they can help you do well in the future.
And what about hard skills, have we completely crossed them out? No, not at all. You still need to mention some of these if you want to pass applicant tracking systems that screen texts for certain keywords. Check the requirements section of the job advert for a complete list of phrases you need to include.
Prove how your skills can help the company grow
Showing that you’ve researched the company and are familiar with it is a good way to prove your work-readiness.
It will also point the recruiter to the fact that your skills and qualifications will have a long-term impact on the company. Just link some of your strengths to the ways in which current or potential issues can be resolved.
Finish your cover letter with a call to action
Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.
The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.
Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.