Professional Internet Sales Manager Cover Letter Examples for 2024

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Professional Internet Sales Manager...

Your internet sales manager cover letter must highlight your expertise in driving online sales. Demonstrate your ability to leverage digital platforms to exceed sales targets. Emphasize your proficiency in analyzing sales data and market trends to devise effective online strategies. Show your track record of optimizing sales funnels and improving customer acquisition.

As an Internet Sales Manager, crafting a compelling cover letter can be a daunting hurdle as you step into the job market. You recognize the pitfall of just echoing your resume and understand that a strong cover letter weaves a narrative around your proudest professional accomplishment. It's a tightrope walk between formality and authenticity, avoiding the drab of clichés, all while keeping your pitch to a concise one page. Let's tackle this together, transforming your cover letter from a task into your ticket to that dream job.

Check out our internet sales manager cover letter guide to find out how to:

  • Write a internet sales manager cover letter that helps you stand out (and get the job);
  • Understand how to start and end your internet sales manager cover letter with the appropriate greeting;
  • What to include in the body of your internet sales manager cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your internet sales manager cover letter.

And if you want to make your life even easier, simply drag and drop your internet sales manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Internet Sales Manager cover letter example


New York City, New York


Dear Hiring Manager,

Your reputation for delivering customer-centric solutions aligns with my career focus on enhancing customer relations and driving sales growth. At my current role at Dynamic Motors Inc., I have enjoyed contributing to our team's success by employing innovative sales strategies and leveraging technology.

During my tenure as Senior Internet Sales Coordinator, I took the initiative in implementing a new CRM system that revolutionized our customer interaction. By increasing data accuracy by 90%, my team and I could deeply understand and target potential clients more efficiently. This change was pivotal, not only in fostering team performance, but also in achieving a drastic 35% increase in online sales revenue within the first year. Through the meticulous analysis of our customer database, we secured over 1,500 sales appointments in 12 months, elevating the dealership’s position and brand recognition significantly.

I am eager to bring this same level of dedication and success to your team, creating strategies that align with your company's values and goals. I would be privileged to discuss how my experience and insights could contribute to the outstanding work at your esteemed company.



Internet Sales Manager
What makes this cover letter good:

  • Emphasizing relevant experience: Reference to the candidate's successful tenure as Senior Internet Sales Coordinator highlights direct experience and shows that the candidate has a proven track record in a similar role.
  • Demonstrating impact with metrics: The mention of increasing data accuracy by 90% and the 35% increase in online sales revenue provides tangible evidence of the candidate’s contributions and successes.
  • Showing initiative and innovation: Implementation of a new CRM system suggests that the candidate is proactive and capable of introducing effective solutions that can transform business processes.
  • Clarifying alignment with company goals: By expressing a desire to create strategies that align with the company’s values and goals, the candidate indicates that they are not only skilled but also a potential cultural fit for the organization.

Structuring and formatting your internet sales manager cover letter

Here's what the structure of your internet sales manager cover letter should include:

  • Header (with your name, the position you're applying for, and the date);
  • Salutation (or greeting);
  • Introductory paragraph (or your opening statement);
  • Body paragraph (or further proof of your experience);
  • Closing paragraph (with a call to action);
  • Signature (that is optional).

Use the same font for your internet sales manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your internet sales manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your internet sales manager cover letter.

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The top sections on a internet sales manager cover letter

  • Header: This section includes your contact information, the date, and the employer's details, making sure your application is professionally presented and easy for the hiring manager to reference.

  • Greeting: Address the recruiter or hiring manager by name whenever possible, as it shows you've done your research and are writing to them specifically, not just sending a generic cover letter.

  • Opening Paragraph: Quickly capture the recruiter's interest by mentioning your relevant experience in internet sales and digital marketing, setting the stage for why you're the ideal candidate for this role.

  • Body: This should detail your previous successes in managing online sales platforms, driving customer engagement, and hitting sales targets, which demonstrates your capability and direct relevance to the position at hand.

  • Closing: Conclude with a strong call to action, expressing your eagerness to discuss how your skills and experiences align with the company's goals in a personal interview, suggesting proactive engagement.

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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record in driving online sales growth and meeting or exceeding revenue targets – Indicates the ability to effectively translate digital strategies into sales results.
  • Expertise in digital marketing platforms and SEO/SEM strategies – Essential for increasing product visibility and driving traffic to the company’s website.
  • Strong data analysis and interpretation skills – Enables the manager to understand market trends, customer behavior, and campaign performance for informed decision-making.
  • Experience with e-commerce software and customer relationship management (CRM) tools – Necessary for managing online sales processes and maintaining strong customer relationships.
  • Excellent communication and team leadership abilities – Important for coordinating with cross-functional teams and ensuring aligned efforts towards sales objectives.
  • Innovative approach to online sales strategies and problem-solving – Shows the candidate can creatively overcome challenges and adapt to the rapidly changing online sales landscape.

What greeting should you use in your internet sales manager cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your internet sales manager cover letter salutation, you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Specific Department, e.g. Sales Department],
  • Dear [Mr./Ms./Dr. Last Name],
  • Dear [First Name Last Name],
  • Dear Selection Committee,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your internet sales manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your internet sales manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your internet sales manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your internet sales manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
With a proven track record of pioneering robust internet sales strategies that dovetail seamlessly with [Company's] commitment to customer empowerment and cutting-edge solutions, I am poised to foster a new era of digital commerce growth for your team.

That one achievement in your internet sales manager cover letter body

The lengthiest part of your internet sales manager cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role.

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your internet sales manager cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Body Paragraph
At XYZ Corp, I spearheaded an initiative to optimize our online ad campaigns across multiple channels, applying A/B testing and analytics to refine our strategy. This methodical approach resulted in a 150% boost in qualified leads and a 35% increase in conversion rates within the first quarter, significantly exceeding our targets and setting a new performance benchmark for our digital sales team.

Two ideas on how to end the final paragraph of your internet sales manager cover letter

Closing your internet sales manager cover letter, you want to leave a memorable impression on recruiters, that you're a responsible professional.

End your cover letter with how you envision your growth, as part of the company. Make realistic promises on what you plan to achieve, potentially, in the next six months to a year.

Before your signature, you could also signal hiring managers that you're available for the next steps. Or, a follow-up call, during which you could further clarify your experience or professional value.

Closing Paragraph
I am eager to bring my expertise to your team and would welcome the opportunity to discuss my application in more detail during an interview.

Which story should you tell in your internet sales manager cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your internet sales manager cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your internet sales manager cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Turning your internet sales manager cover letter into a success is all about staying authentic to yourself and relevant to the job:

  • Be creative with your internet sales manager cover letter introduction by stating something you enjoy about the company (that is genuine) or about your skill set (to get the recruiters' interested);
  • Use single spacing and have a one-inch margin wrapping all around the content of your internet sales manager cover letter;
  • Select just one past achievement from your career or life to tell a story of how you've obtained job-crucial skills and how they'd be beneficial to the role;
  • The finishing paragraph of your internet sales manager cover letter doesn't necessarily have to be a signature but could be a promise of what you plan to achieve in the role;
  • Instead of focusing on your lack of experience, spotlight your transferable skills, one relevant achievement, and career dreams.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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