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Professional Vp Business Development Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Vp Business Development cover letter. Just replace personal information, company application data and achievements with your own.

Sandra Yu
VP Business Development
sandra@sandrayu.com
Toronto, Canada
Dear Theresa Rodgers ,
I hope this letter finds you well. My name is Sandra Yu and I am writing about the Vp Business Development role.

I am very interested in this opportunity, and I am certain I have the necessary expertise to take Lauzon to the top of the industry.
Apart from my strong motivation and work ethic, I can offer your company my proven expertise and experience in the field.

For example, during my employment at Wolf Inc, I successfully:

Oversee all brands in the Home and Kitchen Care line, including brand management, product roadmap, and distribution strategies to grow the whole line into 5000 SKUs while reducing overstock by 15%

Grew distribution to over 540 partners in North America by leveraging strategic accounts in Singapore in combination with new customer programs designed to boost local sales in new areas


What's more, I am experienced in Strategy & Thought Leadership, P&L, and Business Models.

I am certain my skills and qualifications will be of great use to your team.
Please, don't hesitate to get in touch and schedule and interview if my skills and expertise interest you.
With regards,
Sandra Yu

According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.

What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.

And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.

But what exactly is a cover letter and how to write a good one? Let’s see…

Tips to write a Vp Business Development cover letter that stands out

vp business development coverletter.png

First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.

Second, make sure that the tone of voice you use matches the company culture.

And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.

But how can you make your cover letter grab every hiring manager's attention? Let’s see…

How to choose the most suitable salutation and make a good impression

We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.

This will show that you’re attentive to detail and are willing to go the extra mile when necessary.

Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.

  • Dear Ms. Smith,
  • Dear Peter Roberts,
  • To the [company name] Recruitment Team,
  • Dear Hiring Manager

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Emphasize your VP Business Development soft skills and mention your hard skills

Although you’ve probably listed all your skills on your resume, it’s worth mentioning them again, but by telling a personal story. Focusing on your soft skills and leaving most hard ones behind is also a good idea.

Maybe you want to mention the things that help you overcome setbacks? Or the things that help you reach your goals? It doesn’t really matter what you choose, as long as you link it back to the specific job requirements.

Naturally, if the job advert mentions some hard skills explicitly, you should do the same in your cover letter. This will help you pass applicant tracking systems (ATS) that screen resumes and cover letters for certain keywords.

Show how passionate you are to join the company

Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.

You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.

End with a call to action

Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.

The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.

Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.

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related resume

Land a job interview by pairing your Vp Business Development cover letter with a great resume


Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Vp Business Development resume examples for some additional tips and inspiration, or talk to an expert.