Professional Business Development Manager Cover Letter Examples for 2024

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As you craft your business development manager cover letter, emphasize your track record of driving revenue growth. Showcase your ability to strategize and execute business plans effectively. Demonstrate your skills in client relations and negotiation within your cover letter. Illustrate how your leadership has translated into tangible successes for previous organizations.

Writing a cover letter as a Business Development Manager can be tricky. You've ticked all the boxes for your job applications, but that blank page for your cover letter looms large. It’s not about echoing your resume; it’s your chance to share that one standout achievement you're so proud of. Keep it crisp, shun the clichés, and target a single page to make your professional story engaging. Let’s dive in and craft a letter that truly reflects your business acumen.

Enhance your business development manager cover letter writing experience; using our guide, you'll learn how to:

  • Create a business development manager cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading business development manager cover letter templates and examples to save time;
  • Dedicate your business development manager cover letter space to your best achievement;
  • Make sure your business development manager cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your business development manager cover letter will be ready for you to (tweak and) submit for your dream job.

Business Development Manager cover letter example


New York, NY


Dear Hiring Manager,

I'm writing to express my interest in the Business Developer position at your company. My comprehensive background in spearheading market expansion initiatives and fostering pivotal relationships aligns with the innovative strategies I believe your firm champions.

While at Restore Tech Innovations, I architected a targeted activation campaign that resulted in a 15% sales uptick between 2019 and 2020. Leveraging CRM data, I re-engaged with dormant leads, securing $2M in new business over a mere six months. This strategic initiative not only generated immediate revenue but also reinforced the long-term viability and growth of our client base.

I am eager to bring my market analysis acumen and proven customer acquisition strategies to your esteemed team. Identifying opportunities to forge strategic partnerships and drive substantial sales growth is where I excel. I look forward to the possibility of discussing how my sales leadership can effectively contribute to achieving and surpassing the business objectives at your company.

Sincerely, Peter Connolly, Business Developer
What makes this cover letter good:

  • Quantifiable Achievements: Mentioning specific metrics, such as a 15% sales increase or securing $2M in new business, provides concrete evidence of past success and ability to generate revenue.
  • Relevant Experience: Highlighting experience with CRM data and targeted campaigns demonstrates familiarity with tools and strategies important for a Business Developer role.
  • Understanding of Role: Articulating an understanding of the position by discussing market analysis acumen and customer acquisition suggests a clear alignment between the applicant's skills and the job requirements.
  • Call to Action: Ending the cover letter with a forward-looking statement about contributing to the company's objectives encourages the hiring manager to proceed with an interview.

What should your business development manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your business development manager cover letter? Our builder sets those up for you with:

  • Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
  • Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
  • Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
  • Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your business development manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and business development manager cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your business development manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

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The top sections on a business development manager cover letter

  • Header: Include your name, contact information, and the date, which ensures the recruiter can easily reach out to you and knows when the cover letter was crafted.
  • Greeting: Address the hiring manager by name to add a personal touch and show that you've done your research on the company.
  • Introduction: Introduce yourself as a Business Development Manager and succinctly state your interest in the position and the company, highlighting your enthusiasm and how your skills align with the role.
  • Body: Elaborate on your key achievements, especially those related to business growth, client acquisition, and strategic partnerships, as these are core responsibilities of a Business Development Manager.
  • Closing: Conclude with a confident statement expressing your desire for a personal interview, and reiterate how your experience can bring value to the business development strategies of their company.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record in sales and revenue growth: Recruiters seek evidence of your ability to significantly increase a company's revenue, as this is a primary responsibility of a business development manager.
  • Strong network and relationship building skills: Your ability to connect with clients, partners, and industry stakeholders is vital for creating business opportunities and strategic partnerships.
  • Strategic thinking and analytical skills: Recruiters prioritize candidates who demonstrate the ability to develop and execute business strategies based on market analysis and competitive insights.
  • Excellent communication and presentation skills: Clear, compelling communication is crucial for persuading and influencing key decision-makers, as well as effectively conveying the value proposition of products or services.
  • Experience in contract negotiation and deal closing: Recruiters look for candidates who have successfully negotiated terms and closed deals, which directly contribute to company growth and profitability.
  • Leadership and team management experience: Business development managers often lead teams, so showing that you have successfully managed and motivated a team to achieve targets is an attractive trait.

How to greet recruiters in your business development manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your business development manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Hiring Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [First Name] [Last Name],
  • Dear Talent Acquisition Team,

What to include in those first two sentences, or your business development manager cover letter introduction

Have you ever wondered what the best way is to present your profile in the business development manager cover letter introduction?

There's no right or wrong answer if you're being concise and authentic to yourself.

Some professionals start their business development manager cover letter by:

  • congratulating the company - focusing on something impressive, whether that's an award, an industry-leading project, or a key event;
  • aligning their passion for the field or industry with the job - if you're enthusiastic about what you do, you'd thus grow your skill set and value as a professional.
Intro Paragraph
With a proven track record in crafting partnerships that drive mutual growth, I am poised to leverage my strategic business acumen to propel the innovative solutions at [Company Name] to new heights. I am particularly impressed by the company's commitment to [specific company value or initiative], and I am keen to contribute to this continuing legacy.

What to write in the middle or body of your business development manager cover letter

Here's where it gets tricky.

Your business development manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your business development manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Body Paragraph
At my previous position at TechSolutions Inc., I spearheaded the launch of a new software platform, which led to a 70% increase in customer engagement and a 150% boost in sales revenue within the first year. My ability to identify market opportunities and lead cross-functional teams through development and marketing campaigns was crucial to achieving these results.

Ending your business development manager cover letter to avoid "Sincerely yours"

Yes, this sort of closing statement may work best before your signature.

But you want to give recruiters something more with your business development manager cover letter ending.

Some professionals choose to go down the path of promises. In a single sentence, they map out what they'd bring about to the role (whether that's a particular technical skill set or personal traits).

Others, decide to be more concrete by thanking recruiters for their time and prompting for their next interview.

Whatever path you choose, remember to always be polite and respectful of the opportunity you've had. Good manners go a long way.

Closing Paragraph
I eagerly anticipate the opportunity to discuss how my skills align with the goals of your organization. Please feel free to schedule an interview at your earliest convenience.

What could you write about in your business development manager cover letter when you have no experience

Candidates with zero professional experience often struggle to write their business development manager cover letter.

You may lack experience, but your application could still be impressive when you focus on your strengths.

Consider your most relevant talents (and/or one achievement) that align with the role and help you stand out.

Perhaps you spent every summer volunteering at your local dog pound - think of the job-relevant skills this experience taught you.

Sharing your tangible career goals is another good strategy to stand out.

Key takeaways

We hope this business development manager cover letter writing guide has shown you how to:

  • Format your business development manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
  • Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
  • Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
  • Introducing your biggest achievement and the skills it has taught you in your business development manager cover letter body;
  • Write no more than two sentences in your business development manager cover letter introduction to set the right tone from the get-go.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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