Professional Small Business Manager Cover Letter Examples for 2024

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Your small business manager cover letter must immediately highlight your leadership skills. Show them that you're not just a manager, but a motivator. In your cover letter, demonstrate your hands-on experience with growth strategies. Make it clear that your expertise stretches beyond oversight; you're a growth catalyst.

Writing a small business manager cover letter can be a stumbling block when you're eager to apply for your dream job. You've polished your resume, yet the cover letter presents a unique challenge: it's not just a repeat of your achievements. Instead, it's about showcasing that one proud moment in your career through a compelling story. Striking the balance between formality and originality, while keeping it concise to one page, can seem daunting. Let's tackle this together.

Keep your small business manager cover letter concise and impressive by sticking to our guide on how to:

  • Personalize the greeting to address the recruiter and your introduction that fits the role;
  • Follow good examples for individual roles and industries from job-winning cover letters;
  • Decide on your most noteworthy achievement to stand out;
  • Format, download, and submit your small business manager cover letter, following the best HR practices.

Use the power of Enhancv's AI: drag and drop your small business manager resume, which will swiftly be converted into your job-winning cover letter.

Small Business Manager cover letter example


Chicago, Illinois


Dear Hiring Manager,

I have followed your company's growth with keen interest, recognizing the alignment between your strategic objectives and my expertise in fostering robust sales initiatives within the automotive sector. It is this synergy, alongside my track record for transformative leadership, that propels me to apply for the available position.

During my tenure as a Regional Sales Director at AutoNation Inc., I orchestrated a campaign that catapulted our annual sales volume by 20%. This was the result of meticulously crafted sales strategies and an unwavering commitment to customer engagement, which also expanded our customer portfolio by a quarter. Central to this growth was my strategic direction in launching a new vehicle line, securing an impressive 10% market share within six months—a tangible testament to my capacity for driving business expansion and navigating competitive markets.

Confident in the collective value I can bring to your esteemed team, I am eager to explore the impact we can achieve together. I believe a conversation regarding how my strategic approach to sales leadership can translate into enduring success for your company would be mutually beneficial.



Commercial Sales Manager
What makes this cover letter good:

  • Track Record of Success: Illustrating tangible achievements, such as increasing annual sales volume and customer portfolio growth, highlights a history of delivering results that are pertinent to the role of a sales leader.
  • Strategic Leadership: Mentioning the successful launch of a new vehicle line and capturing market share showcases strategic thinking and initiative-taking, which are crucial for driving business expansion.
  • Relevance to Target Role: Tailoring the cover letter to reflect the company's strategic objectives suggests that the candidate has done their research and understands the specific needs of the role within the automotive sector.
  • Invitation for Dialogue: Proposing a discussion about how the candidate's experiences can benefit the company indicates a readiness to engage and a forward-thinking attitude, setting the stage for potential interviews.

Standard formatting for your small business manager cover letter

Structure your small business manager cover letter, following industry-leading advice, to include:

  • Header - with your name, the role you're applying for, the date, and contact details;
  • Greeting - make sure it's personalized to the organization;
  • Introduction paragraph - no more than two sentences;
  • Body paragraph - answering why you're the best candidate for the role;
  • Closing paragraph - ending with a promise or a call to action;
  • Signature - now that's optional.

Set up your small business manager cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your small business manager cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your small business manager cover letter in the best format out there: that is, PDF (this format keeps your information intact).

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The top sections on a small business manager cover letter

  • Header: Include your name, contact information, and the date, which establishes your professionalism and makes it easy for the recruiter to reach out to you.

  • Greeting: Address the recruiter or hiring manager by name whenever possible to personalize your cover letter and show that you've done your research on the company.

  • Introduction: Briefly mention your interest in the small business manager position and how your experience makes you a strong fit, which grabs the recruiter's attention and encourages them to read on.

  • Body: Highlight your key management accomplishments, understanding of small business operations, and specific skills such as budget management or staff training, demonstrating that you have the experience necessary to benefit the company.

  • Closing: Conclude with a strong closing statement that reiterates your enthusiasm for the role, invites further discussion, and thanks the reader for considering your application, leaving a positive final impression.

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Key qualities recruiters search for in a candidate’s cover letter

  • Leadership experience: Crucial for guiding teams and making strategic decisions.
  • Financial acumen: Key for budget management and ensuring company profitability.
  • Problem-solving skills: Necessary for overcoming challenges and improving business operations.
  • Experience in sales or customer service: Important for understanding client needs and driving business growth.
  • Adaptability and resilience: Essential for navigating a dynamic small business environment and dealing with uncertainty.
  • Understanding of marketing and promotion: Vital for building brand awareness and competing in the market.

How to address hiring managers in your small business manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your small business manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Manager,
  • Dear Mr./Ms. [Last Name],
  • Attention: [Specific Role Title] Selection Committee,
  • Dear Search Committee,

How to start your small business manager cover letter introduction

The opening paragraph of your small business manager cover letter can seem like a real enigma.

Where do you start writing?

In your small business manager cover letter introduction, focus on yourself by stating what:

  • gets you motivated and excited about the role;
  • you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Intro Paragraph
With a keen appreciation for [Company's] innovative approach to [specific industry/service/product], I am eager to contribute to and foster the growth that has become synonymous with your brand.

How to write an achievement-focused small business manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your small business manager cover letter - the body.

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Body Paragraph
In my previous role as a sales team leader, I spearheaded a market expansion initiative that resulted in a 150% increase in lead generation and boosted our conversion rate by 30% within the first quarter. This success, driven by strategic planning, cross-functional collaboration, and my adeptness at analyzing market trends, underscores my ability to elevate business growth and manage high-performing teams effectively.

Thinking about the closing paragraph of your small business manager cover letter

Before your signature, you have extra space to close off your small business manager cover letter.

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Closing Paragraph
I am eager to discuss how my skills align with the needs of your team. Please contact me to arrange an interview at your earliest convenience.

No experience small business manager cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their small business manager cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

Summarizing the most important aspects in writing your small business manager cover letter, remember to:

  • Create a personalized small business manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your small business manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your small business manager cover letter with two sentences that reflect what is most important about your application;
  • Your small business manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your small business manager cover letter with a nod to the future with what you aim to achieve in this potential role.
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Professional Small Business Manager Cover Letter Examples for 2024
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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