3 Professional Strategy Manager Cover Letter Examples for 2024

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To stand out with your strategy manager cover letter, emphasize your ability to identify market opportunities and develop actionable plans. Demonstrate your analytical skills with clear examples of previous successes. Ensure your strategy manager cover letter also communicates your leadership and communication abilities. Highlight team achievements that were driven by your strategic vision and collaborative efforts.

Crafting a strategy manager cover letter can be daunting, especially if you've already encountered the requirement to submit one during your job application process. This essential document should highlight your crowning professional achievement, not just echo your resume. Push past common clichés to keep it engaging and professional, telling the story of your success in a single page. Let's guide you through writing a cover letter that captivates and conveys your strategic prowess seamlessly.

Enhance your strategy manager cover letter writing experience; using our guide, you'll learn how to:

  • Create a strategy manager cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading strategy manager cover letter templates and examples to save time;
  • Dedicate your strategy manager cover letter space to your best achievement;
  • Make sure your strategy manager cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your strategy manager cover letter will be ready for you to (tweak and) submit for your dream job.

Strategy Manager cover letter example


Austin, Texas



Dear Hiring Manager,

Upon discovering the opportunity for a Senior Brand Strategy Manager within your esteemed organization, the alignment between my extensive expertise in brand growth and your company’s commitment to innovative marketing strategies immediately stood out to me. Your focus on developing customer-centric campaigns and my proven track record of fostering audience engagement through data-driven insights could create substantial impact in your team.

In my recent role as Brand Director at Apex Creative Solutions, I championed a brand repositioning initiative that not only elevated the company’s market presence but also directly influenced the bottom line. By guiding a skilled team and applying a nuanced understanding of market analytics, we saw a brand recognition increase of 20%, and through meticulous partnership development, an audience base surge by 25%. These quantifiable achievements speak to my ability to not only strategize but also execute high-impact marketing solutions with agility and foresight.

I am eager to bring my strategic vision and analytical approach to your company, leading innovative campaigns that resonate with audiences and drive growth. The prospect of collaborating with your team to forge pathways that further elevate your brand is thrilling. I look forward to discussing how my skill set can be of value to your organization's future successes.

Warmest regards,


Senior Brand Strategy Manager
What makes this cover letter good:

  • Opening with a strong alignment between the candidate’s experience and the company's mission sets a focused tone for the cover letter, which directly ties personal qualifications to the company’s objectives.
  • Providing concrete examples of past achievements, such as increasing brand recognition and audience base, offers quantifiable evidence of the applicant's capability to execute effective brand strategies.
  • Mentioning leadership in guiding teams and utilizing market analytics highlights the candidate’s managerial skills and familiarity with data-driven decision-making, which are both critical for a Senior Brand Strategy Manager.
  • Conveying eagerness to contribute to the company’s future successes and an interest in collaboration suggests a forward-thinking and team-oriented mindset, important traits for roles that rely on cross-functional team efforts.

The visual appeal of your strategy manager cover letter: format, font, and structure

When using our cover letter builder, make sure to include these vital sections:

  • Header (with your name, contact details, the role, and date);
  • Greeting (that's personalized to the recruiter);
  • Introductory paragraph (to capture attention);
  • Body paragraph (to tell a story of how you've obtained your job-crucial skills);
  • Closing paragraph (ending with a nod to the future ahead);
  • Signature (that is not a must).

Our cover letter templates are already set up for you with the best strategy manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your strategy manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your strategy manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your strategy manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

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The top sections on a strategy manager cover letter

  • Header: Include your contact information, the date, and the employer's contact details to ensure that the recruiter knows who you are and how to reach you.
  • Opening Greeting: Use a professional salutation addressing the recruiter or hiring manager by name, showing that you've done your research and are personally invested in this opportunity.
  • Introduction: Briefly mention your interest in the strategy manager position and your unique value proposition, capturing the recruiter's attention by highlighting your relevant experience and strategic mindset.
  • Body: Elaborate on your previous strategic roles, specific achievements, and how your skills make you the ideal fit for driving the company's strategic initiatives, demonstrating your ability to contribute from day one.
  • Closing: End with a strong conclusion that reiterates your interest in the role, invites further discussion, and thanks the recruiter for considering your application, leaving a professional and lasting impression.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strategic vision and long-term planning: Demonstrates the ability to foresee industry trends and align organizational objectives accordingly, ensuring the company remains competitive.
  • Leadership and cross-functional teamwork: Shows the capacity to lead and collaborate with various teams, driving strategic initiatives in a unified direction across the organization.
  • Analytical and decision-making skills: Highlights proficiency in assessing complex situations, conducting market and competitive analysis, and making informed decisions that benefit the company.
  • Experience in strategy development and execution: Indicates a proven track record in creating and implementing effective business strategies that have led to measurable growth or improvement.
  • Adaptability and change management: Reflects the ability to help steer the organization through change, adapting strategies as needed to meet shifting market demands and internal goals.
  • Communication and stakeholder engagement: Emphasizes the ability to clearly articulate strategic plans and persuade key stakeholders, ensuring buy-in from leadership and across the organization.

How to address hiring managers in your strategy manager cover letter greeting

Goodbye, "Dear Sir/Madam" or "To whom it may concern!"

The salutation of your strategy manager cover letter is how you kick off your professional communication with the hiring managers.

And you want it to start off a bit more personalized and tailored, to catch the recruiters' attention.

Take the time to find out who's recruiting for the role (via LinkedIn or the company page).

If you have previously chatted or emailed the hiring managers, address them on a first or last name basis.

The alternative is a "Dear HR team" or "Dear Hiring Manger", but remember that a "Dear Ms. Simmons" or "Dear Simon," could get you farther ahead than an impersonal greeting.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department Name] Hiring Committee,
  • Dear Mr./Ms. [Last Name],
  • Dear Dr. [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your strategy manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your strategy manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your strategy manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your strategy manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
I am drawn to the visionary approach of [Company Name], where strategic growth is paired expertly with a commitment to fostering an innovative culture. My career is anchored by a rich history of driving successful initiatives that resonate with such forward-thinking ideals.

What to write in the middle or body of your strategy manager cover letter

Here's where it gets tricky.

Your strategy manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your strategy manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Body Paragraph
At XYZ Corp, I spearheaded a project to penetrate the Southeast Asian market, devising and executing a market entry strategy that resulted in a 35% increase in regional sales within the first year. This success was rooted in my adept analysis, fostering partnerships, and agile adaptation to local consumer behaviors, subsequently raising the company's international profile.

Closing remarks to end your strategy manager cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your strategy manager cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your strategy manager cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Closing Paragraph
Eager to bring my expertise to your team, I invite you to arrange an interview. I am confident that my strategic insight will be valuable to [Company Name].

What to write on your strategy manager cover letter, when you have zero experience

The best advice for candidates, writing their strategy manager cover letters with no experience, is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your strategy manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Within this Enhancv guide, we've provided you with plenty of advice and inspiration on writing your strategy manager cover letter:

  • Always make sure your strategy manager cover letter is tailored to the role you're applying for to make a good impression on recruiters;
  • In your strategy manager cover letter include a header (with your name, the role you're applying for, date, and contact details) and an introduction of up to two sentences that highlight your key accomplishment or why you'd fit the role;
  • Focus your strategy manager cover letter body on one sole achievement through your career and all the valuable lessons, skills, and know-how you've learned (that are relevant to the role);
  • Ensure your strategy manager cover letter closing statement isn't generic and includes either a call to action or a promise;
  • If you lack professional experience, shift recruiters' focus to a relevant achievement (thanks to your academic or versatile experience) or toward your dreams and goals for professional growth.

Strategy Manager cover letter examples

Explore additional strategy manager cover letter samples and guides and see what works for your level of experience or role.

By Role

Strategic Sourcing Manager

When seeking a Strategic Sourcing Manager role, underline your experience in procurement, supply chain management, or related fields. Highlight strong analytical and project management skills, as well as a track record in cost reduction and supplier relationship optimization. Mention specific sourcing strategies you've executed, and if relevant, any advanced negotiation or supply chain certifications. Illustrate directly how your strategic sourcing initiatives have led to tangible savings or process improvements in past roles, demonstrating a clear link between your activities and positive business outcomes.
View Strategic Sourcing Manager Cover Letter

Strategy Consultant

When pursuing a Strategy Consultant position, emphasize analytical and problem-solving skills. Show your proficiency in data analysis tools or strategic planning frameworks through coursework or certifications such as 'Data Analytics for Business' or 'Strategic Management'. Detail specific strategies you’ve developed or optimized and the impact they had on organizational goals, using a 'situation-strategy-impact' framework. Highlight experiences where you’ve effectively collaborated with teams to drive decisions, demonstrating your ability to align cross-functional efforts with corporate strategy.
View Strategy Consultant Cover Letter
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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