Would a good cover letter increase your chances of landing an interview? Yes.
Do we have any specific tips for Business Development applications? Yes.
Are cover letters the same as resumes, but longer? Definitely not!
So what are cover letters?
Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.
Need more details? Let’s dive deep.
How to write a Business Development cover letter that makes you proud
At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.
Instead of re-writing your resume, you need to focus on making the right impression.
You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.
Now let’s look at some other things that will make your cover letter stand out.
We've made an in-depth guide on what should your cover letter include that you can check out!
Choose the right salutation and write a strong introduction
We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.
This will show that you’re attentive to detail and are willing to go the extra mile when necessary.
Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.
- Dear Mr. John
- Dear Ms. Petersen
- Dear Hiring Manager
- Dear Dr. Todd
- Dear Head of [team you're applying for]
The introduction of your Business Development cover letter is without a doubt crucial for the first impression you’ll make as an applicant. But is there a way to make sure your opening line is good enough?
Yes, there is. You can start by sharing your enthusiasm for the job or the field (or why not both!). You could also share your reasons to find the company exciting.
Try to be original. Don’t go for phrases like “I want to apply for the position that I saw advertised on platform X”. They're outdated and sound like you’ve got nothing better to say
Focus on your soft skills but don't forget about the hard skills too
Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.
You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.
Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.
Show how passionate you are to join the company
Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.
Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.
It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.
In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!
Choose the right ending
By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.
But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.
You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.