So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
Address your cover letter to the right person and make your introduction strong
We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.
This will show that you’re attentive to detail and are willing to go the extra mile when necessary.
Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.
- To the Human Resources Department,
- Dear [company name] Recruiter,
- Dear Angela Stone,
- To the Recruitment Team
Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.
So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.
Link your hard and soft skills to your achievements
While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.
This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.
Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.
And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.
Prove that you've researched the company and are aware of industry problems
Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.
You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.
Choose the right closing line
By now you’ve managed to make a good impression on the hiring manager, and it’s important not to ruin it. That’s why you need your ending to be just as great as your cover letter’s body.
But what are the things that make up a memorable closing line? Expressing gratitude for the reader’s time and consideration, and saying that you look forward to their reply, to name a couple.
You can stick to traditional phrases (e.g. Looking forward to hearing from you soon) if you wish to be on the safe side. Just make sure that the language you use matches the company culture.