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Business Manager Cover Letter

Professional Business Manager Cover Letter Example for 2024

Read for inspiration or use it as a base to improve your own Business Manager cover letter. Just replace personal information, company application data and achievements with your own.

Mabel Costa
Regional Sales Manager
(558) 333-1333
San Francisco
Dear Hiring Team @ Trio Brothers,

I wish to express my interest in the current opportunity advertised for the Regional Sales Manager VIC and QLD.

I am interested in applying for the position as I believe that we can both benefit from one another. My solid leadership skills, ability to learn quickly and apply it to new settings and bright outlook will, in my opinion, help to further progress the success of your business.

At present, I provide consultation services to businesses in the area of marketing, brand and sales functionality. Previously, I was the National Sales Manager for River Sands, Easy Mix where I contributed to corporate objectives of business development and increased sales through resellers and tender opportunities to industry and government.

I have experience in driving and implementing corporate communication objectives, revenue targets and project implementation at a national and international level through collaboration and execution of strategic goals for sustainable and profitable results.

Here’s what you’ll gain from considering my professional experience for the opportunity you have advertised; 

A proven ability to engage resources, manage teams to drive performance and implementation of business goals.

I possess a unique ability to communicate orally and in writing with individuals of all backgrounds from consultants, small business to the corporate suite. I possess excellent interpersonal skills and a proven ability to lead cross-functional teams. 

I am responsive to leveraging insights, strategies and ability to develop robust relationships with stakeholders that have delivered improved project outcomes, brand awareness and new marketing partnerships within fiscal and schedule constraints that compliment corporate pillars.

I trust that the specific information contained in my résumé forms a sufficient foundation for discussions of mutual interest and to provide further information on my candidacy.


Mabel Costa Pretorius

So are cover letters necessary for Business Manager jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

Have a business manager cover letter that tells your story

So what’s the difference between a cover letter and a resume?

In short – the resume showcases your achievements and skills, while the cover letter focuses more on your personality and motivations.

Of course, you should mention some of your relevant skills in the cover letter as well. But make sure you’re not repeating your resume word by word.

Now let's move on to the things that make every cover letter great!

Choose the right salutation and show your eagerness for the job

We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.

This will show that you’re attentive to detail and are willing to go the extra mile when necessary.

Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.

  • Dear [company name] Recruiter
  • Dear Mr./Ms. Smith
  • Dear Hiring Manager
  • To the [team you're applying for] Team

We’ve all heard it – introductions are a big deal.

A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Business Manager.

So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.

Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.

Focus on your soft skills but don't forget about the hard skills too

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove your passion about the company

Adding a line or two about the company can help you prove your excitement and readiness to become a valuable team member.

You might also choose to link your previous work-related tasks and achievements to current industry or even company issues and how you think they can be resolved.

Choose the right closing line

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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Pair your cover letter with a matching resume for guaranteed success

Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Business Manager resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!