Professional Business Manager Cover Letter Examples for 2024

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In your business manager cover letter, highlight your leadership skills. Demonstrate your ability to steer teams toward success with clear examples. Showcase financial acumen and strategic planning expertise. Your cover letter should convince the reader of your proficiency in maximizing resources and achieving business objectives.

Crafting a business manager cover letter can be a daunting step after you've hit the 'apply' button. You know a resume isn’t enough; your cover letter must weave a compelling narrative around your proudest professional triumph without echoing your CV. It's a delicate balance: maintaining formality while steering clear of clichés, all within the confines of one page. Let's unravel the complexities together and turn your cover letter into a gateway for opportunity.

Check out our business manager cover letter guide to find out how to:

  • Write a business manager cover letter that helps you stand out (and get the job);
  • Understand how to start and end your business manager cover letter with the appropriate greeting;
  • What to include in the body of your business manager cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your business manager cover letter.

And if you want to make your life even easier, simply drag and drop your business manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Business Manager cover letter example

Johnatan Wright

San Jose, California


Dear Hiring Manager,

Having honed a robust career in the retail sector, my professional journey aligns seamlessly with the core values and the trajectory of growth that your esteemed company represents. My dedication to fostering business growth through incisive strategic planning stands as a testament to this alignment.

During my tenure at Macy's as a Business Manager, I championed a strategic sales initiative that catalyzed an 18% sales growth, showcasing my ability to spearhead and execute potent business strategies. This, combined with strengthening key finance company relationships, augmented our business engagements and propelled our team to exceed the sales target by an impressive 50% in the second quarter of 2020. Such accomplishments underscore my proficiency in driving sales, managing prosperous teams, and cultivating enduring customer relationships—all pivotal skills for the role at hand.

I am eager to bring my strategic insight and leadership acumen to [Company Name], contributing to the continued success and market leadership of your organization. I would appreciate the opportunity to discuss in detail the ways in which my expertise aligns with the objectives of your team. Please consider this letter and the attached resume as an earnest introduction to a prospective partnership with your company.

Thank you for considering my application. I am looking forward to the possibility of discussing this exciting opportunity with you.


Johnatan Wright

Experienced Business Manager | Retail and Finance Solutions Expert
What makes this cover letter good:

  • Emphasizing track record of successful sales initiatives, such as the 18% sales growth achieved at Macy's highlights quantifiable achievements and showcases ability to generate tangible results—crucial for roles involving sales and business growth.
  • Demonstrating leadership skill through the mention of exceeding sales targets and managing prosperous teams underscores the applicant's capacity to lead and motivates others—an essential quality for positions with managerial responsibilities.
  • Illustrating capability in relationship-building by discussing the strengthening of finance company relationships signals proficiency in networking and partnership development, vital for building and maintaining business connections in the retail industry.

Structuring and formatting your business manager cover letter

Here's what the structure of your business manager cover letter should include:

  • Header (with your name, the position you're applying for, and the date);
  • Salutation (or greeting);
  • Introductory paragraph (or your opening statement);
  • Body paragraph (or further proof of your experience);
  • Closing paragraph (with a call to action);
  • Signature (that is optional).

Use the same font for your business manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your business manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your business manager cover letter.

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The top sections on a business manager cover letter

  • Header: This includes your contact information and the date, ensuring the recruiter can easily identify and reply to you.
  • Greeting: Address the hiring manager by name if possible, which shows you have done your research and are personalized in your approach.
  • Introduction: Briefly introduce yourself, stating the position you are applying for and why you are an ideal candidate, capturing the recruiter’s interest.
  • Body: Highlight relevant experience managing business operations, staff, or projects, and discuss specific achievements that showcase your leadership and strategic planning skills.
  • Closing: Conclude with a call to action, expressing your enthusiasm for the opportunity and the desire to discuss your application in further detail.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strategic planning skills: Demonstrating the ability to develop and implement business strategies that can improve the company's market position and achieve financial growth.
  • Leadership and team management: Showing experience in leading cross-functional teams, motivating staff, and managing a diverse group of employees to reach business objectives.
  • Financial acumen: Highlighting expertise in budgeting, forecasting, financial analysis, and the ability to make sound business decisions based on financial data.
  • Operational efficiency: Providing examples of how you've streamlined processes, improved operations, or enhanced systems to increase productivity and reduce costs.
  • Business development: Citing past successes in expanding a company's customer base, entering new markets, or increasing sales through effective marketing and sales strategies.
  • Stakeholder relations: Showcasing experience in managing relationships with partners, investors, and other key stakeholders to foster business growth and sustainability.

How to greet recruiters in your business manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your business manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Recipient's Full Name],
  • Dear [Recipient’s Title] [Recipient's Last Name],
  • Dear Members of the [Department] Team,
  • Dear [Company Name] Recruiter,
  • Dear [Department] Hiring Committee,

How to start your business manager cover letter introduction

The opening paragraph of your business manager cover letter can seem like a real enigma.

Where do you start writing?

In your business manager cover letter introduction, focus on yourself by stating what:

  • gets you motivated and excited about the role;
  • you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Intro Paragraph
With a deep appreciation for the innovative approach your company takes to revolutionizing customer experiences, I am reaching out to offer a proven track record of driving growth and operational excellence that aligns seamlessly with your forward-thinking ethos.

The middle or body of your business manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your business manager cover letter, it's time to get down to business.

Hear us out, the body of your business manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or business manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Body Paragraph
In my previous role at XYZ Corporation, I spearheaded a project to streamline inventory management, integrating a new system that reduced process times by 35%. My strategy involved meticulous data analysis, enabling the identification of bottleneck points, and resulted in a 20% cost reduction within the first quarter post-implementation. This achievement underscores my strong analytical capabilities and relentless drive for operational excellence.

Ending your business manager cover letter: a closing paragraph with a promise

If you're thinking of finishing your business manager cover letter with a "Sincerely yours" or "Thanks for the consideration," you need to read on.

End the final paragraph of your business manager cover letter with a twist:

  • a promise - of how you'd grow as a professional, part of the company, or improve organizational metrics;
  • a call to action - prompt interviewers with some follow-up actions if they are interested in your profile.

A personalized ending would surely help you to stand out by being a memorable candidate.

Closing Paragraph
Eager to discuss my vision for enhancing your team's performance, I'd appreciate the opportunity to schedule an interview and delve into how I can contribute to your company's success.

What to write on your business manager cover letter, when you have zero experience

The best advice for candidates, writing their business manager cover letters with no experience, is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your business manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Summarizing the most important aspects in writing your business manager cover letter, remember to:

  • Create a personalized business manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your business manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your business manager cover letter with two sentences that reflect what is most important about your application;
  • Your business manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your business manager cover letter with a nod to the future with what you aim to achieve in this potential role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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