Professional Hotel Sales Manager Cover Letter Examples for 2024

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Your hotel sales manager cover letter must highlight your exceptional sales abilities. Demonstrate your track record of meeting and surpassing sales targets. In your cover letter, you need to showcase your leadership skills. Provide examples of how you've successfully led sales teams and fostered client relationships.

Crafting a hotel sales manager cover letter can be a daunting task, especially when you’re eager to stand out in a sea of applicants. You've honed your resume to perfection, yet the cover letter looms like an intimidating challenge. It’s essential to strike the delicate balance between formality and personal flair, avoiding clichés while spotlighting that one shining professional triumph. Remember, this isn't a resume repeat—it's a one-page narrative of your proudest career moment. Let's begin the journey to write a cover letter that opens doors.

Read on to find out how to write your hotel sales manager cover letter by:

  • Including all the must-have paragraphs in your structure for an excellent first impression;
  • Learning how to write individual sections from industry-leading cover letter examples;
  • Selecting the best accomplishment to tell an interesting and authority-building professional story;
  • Introducing your profile with personality, while meeting industry standards.

And, if you want to save some time, drag and drop your hotel sales manager resume into Enhancv's AI, which will assess your profile and write your job-winning cover letter for you.

Hotel Sales Manager cover letter example


New York City, New York


Dear Hiring Manager,

With a comprehensive background in leading high-performing sales teams to new heights within the hospitality sector, I have honed a keen insight into the nuances of market strategy and client relationship management. My track record at prestigious hospitality corporations is marked by consistently surpassing revenue goals and enhancing client satisfaction.

During my tenure as a Senior Sales Manager at Hyatt Hotels Corporation, I devised and executed an innovative sales strategy that revolutionized our approach to the off-peak season. Identifying this period as an underutilized revenue stream, I secured a partnership with a major event organizer which directly contributed to a 50% increase in occupancy rates, a noteworthy escalation that not only optimized revenue but also adjusted market perception of off-peak viability.

I am eager to bring my strategic planning expertise and market growth acumen to [Company Name], driving forward our mutual aspirations for market excellence. I look forward to the opportunity to discuss how my strategic thinking and revenue-generating initiatives can be aligned with the ongoing success of your company.



Senior Sales Manager
What makes this cover letter good:

  • Emphasizing relevant industry experience, specifically within the hospitality sector, to demonstrate deep understanding and expertise in the field.
  • Detailing specific achievements, such as the innovative sales strategy that led to a 50% increase in occupancy rates, to showcase a history of tangible results and problem-solving skills.
  • Highlighting the ability to form strategic partnerships and leverage off-peak periods, indicating a proactive and creative approach to market challenges.
  • Making a direct connection between past accomplishments and how they can benefit the potential employer, suggesting a forward-thinking and company-focused mindset.

The visual appeal of your hotel sales manager cover letter: format, font, and structure

When using our cover letter builder, make sure to include these vital sections:

  • Header (with your name, contact details, the role, and date);
  • Greeting (that's personalized to the recruiter);
  • Introductory paragraph (to capture attention);
  • Body paragraph (to tell a story of how you've obtained your job-crucial skills);
  • Closing paragraph (ending with a nod to the future ahead);
  • Signature (that is not a must).

Our cover letter templates are already set up for you with the best hotel sales manager cover letter design with single-spaced paragraphs and a one-inch margin.

As for the font of your hotel sales manager cover letter, use the same one as you did in your resume (where modern and simple fonts, like Rubik and Bitter, take precedence over Arial and Times New Roman).

Your hotel sales manager cover letter is created with the recruiters in mind - as no Applicant Tracker System looks over this part of your profile.

When sending over your hotel sales manager cover letter, download it in PDF. This format allows your information and design to stay intact and to keep the same visual quality.

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The top sections on a hotel sales manager cover letter

  • Header: Include your name, address, phone number, email, and date, ensuring that the hiring manager has all the necessary information to contact you, and to present a professional appearance.
  • Greeting: Address the hiring manager by name if possible to personalize the cover letter and show attention to detail, which is crucial in hotel sales management.
  • Introduction: Briefly explain your interest in the hotel and position, highlighting your passion for hospitality and sales, which will set the tone for your capabilities in driving revenue.
  • Body: Detail your relevant experience, particularly your ability to build relationships, negotiate contracts, and drive group and event sales, as these are paramount skills for a hotel sales manager.
  • Closing: Restate your interest and summarize why you are a strong fit for the role, including a call to action that suggests a meeting or conversation, showing your initiative and sales acumen.
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Key qualities recruiters search for in a candidate’s cover letter

  • Extensive knowledge of the hospitality industry: Recruiters look for candidates who are well-versed in hotel operations, trends, and best practices, as this knowledge is crucial for understanding clients' needs and selling the hotel's services effectively.

  • Strong sales track record: A proven history of meeting or exceeding sales targets is vital for sales managers, as it directly demonstrates their ability to drive revenue and their effectiveness in sales roles.

  • Excellent negotiation and closing skills: The ability to negotiate contracts and close deals is central to a hotel sales manager role, ensuring the best possible terms for the hotel while satisfying client needs.

  • Strategic relationship-building capability: Building and maintaining relationships with key clients, event planners, and travel agents is essential for securing repeat business and referrals.

  • Superior communication and presentation skills: Communicating the value proposition of the hotel compellingly to potential clients requires articulate verbal and written communication, as well as strong presentation skills.

  • Detail-oriented organizational skills: Hotel sales managers must manage multiple accounts and events simultaneously, requiring meticulous attention to detail and superior organizational abilities to ensure flawless execution and client satisfaction.

What matters most when tailoring your hotel sales manager cover letter salutation

Your hotel sales manager cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your hotel sales manager cover letter with:

  • their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
  • generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Hotel Name] Team,
  • Dear [Recipient's Full Name],
  • Dear [Recipient's Last Name] Manager,
  • Dear [Hotel Name] Hiring Committee,
  • Dear [Department Name] Leader,

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your hotel sales manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your hotel sales manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your hotel sales manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your hotel sales manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

Intro Paragraph
With a proven track record of driving exceptional guest experiences and revenue growth, I am poised to align my strategic approach with the innovative hospitality solutions that your esteemed property is known for.

What to write in the middle or body of your hotel sales manager cover letter

Here's where it gets tricky.

Your hotel sales manager cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your hotel sales manager cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Body Paragraph
At my previous role as Regional Sales Leader at LuxeStay, I spearheaded a targeted outreach initiative that secured a 20% year-over-year increase in corporate bookings within my first six months. This achievement not only reflects my strategic planning abilities but also showcases my adeptness at forging strong client relationships, tailoring value-driven propositions that ultimately enhanced our market share in a highly competitive region.

A sincere and original way to end your hotel sales manager cover letter

When writing their hotel sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

  • how you see yourself growing in the role/organization;
  • the benefits you would bring about (you'd impress even more with tangible metrics);
  • the next steps in the process (provide your availability for interviews).
Closing Paragraph
I am eager to bring my expertise to your team and discuss how my skills align with the goals of your hotel. Please contact me to arrange an interview.

What to write on your hotel sales manager cover letter, when you have zero experience

The best advice for candidates, writing their hotel sales manager cover letters with no experience, is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your hotel sales manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Summarizing the most important aspects in writing your hotel sales manager cover letter, remember to:

  • Create a personalized hotel sales manager cover letter for each role you apply for, that includes the recruiter's name in the salutation;
  • Format your hotel sales manager cover letter with single-spacing, one-inch margins, and a modern, yet ATS-friendly font;
  • Always start off your hotel sales manager cover letter with two sentences that reflect what is most important about your application;
  • Your hotel sales manager cover letter body should feature your biggest accomplishments and the job-relevant skills it has taught you;
  • Instead of opting for the "Sincerely yours" ending, close your hotel sales manager cover letter with a nod to the future with what you aim to achieve in this potential role.
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Professional Hotel Sales Manager Cover Letter Examples for 2024
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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