Professional Enterprise Sales Cover Letter Examples for 2024

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Professional Enterprise Sales Cover...

Your enterprise sales cover letter must quickly highlight your proficiency in managing large-scale accounts. Demonstrate your ability to meet and exceed aggressive sales targets with clarity. Showcase your understanding of complex sales cycles and how you’ve successfully navigated them in past roles. Let your expertise in fostering robust client relationships shine through, proving you’re a top-tier candidate.

Embarking on the journey to secure a role in enterprise sales can be daunting, especially when you're faced with writing a standout cover letter. You've polished your resume and now realize a compelling cover letter is crucial, yet it should not be a mere echo of your resume. Instead, focus on crafting a narrative around your crowning professional accomplishment, steering clear of overused phrases. Remember, brevity is key; keep your writing concise, limiting your letter to one page that speaks volumes about your capabilities.

Elevate your enterprise sales cover letter game to impress recruiters with our helpful tips on:

  • Writing the essential enterprise sales cover letter sections: balancing your professionalism and personality;
  • Mixing storytelling, your unique skill set, and your greatest achievement;
  • Providing relevant (and interesting) information with your enterprise sales cover letter, despite your lack of professional experience;
  • Finding the perfect format for your[ enterprise sales cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your enterprise sales cover letter should look, in mere moments.

Enterprise Sales cover letter example

Jack Allen

San Francisco, California


Dear Hiring Manager,

Having honed a career marked by substantial revenue growth in the defense sector, I was immediately drawn to the opportunities for innovation and leadership within your esteemed organization. Exploring your company's strategic objectives and milestone achievements has only further cemented my interest in contributing to your mission.

One defining moment in my career was during my tenure at Quantum Defense Tech, where I pivoted our sales strategy to focus on emergent cyber-defense markets. This strategic move directly led to the acquisition of a critical $5M contract. Not only did it amplify our revenue by 40% year-over-year, but it also exemplified my ability to forecast market demands, secure high-value contracts, and empower my team in a collaborative approach that boosted quota attainment by a significant 25%.

I am eager to bring my expertise in market expansion and enterprise sales leadership to your company and am confident in my ability to deliver groundbreaking results. Kindly consider this application as my formal interest to discuss how my strategic growth capabilities and robust experience can contribute to continued success in your sales team.

Best regards,

Jack Allen

Director of Enterprise Sales
What makes this cover letter good:

  • Emphasizing quantifiable achievements, such as the direct linkage of strategic initiatives to substantial revenue growth like securing a $5M contract, which underlines the applicant's effectiveness in contributing to the bottom line.
  • Demonstrating industry-specific knowledge by mentioning relevant experience, for example, a pivot to emergent cyber-defense markets, showcasing the ability to adapt to and capitalize on changes in the defense sector.
  • Highlighting leadership and team-building skills by mentioning the increase in team quota attainment, which implies strong managerial capabilities and the potential to enhance team performance within the company.
  • Aligning personal achievements and skills with the company’s strategic objectives, thereby showing a clear understanding of the company's goals and how the applicant's expertise can contribute to those objectives.

What are the basics of the design or format of your enterprise sales cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your enterprise sales cover letter.

Recruiters enjoy reading enterprise sales cover letters with a standardized format that uses:

  • the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
  • single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
  • a one-inch margin to wrap around the text, like in our cover letter builder;
  • PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your enterprise sales cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your enterprise sales cover letter or its body.

End your enterprise sales cover letter with a closing paragraph and, if you wish, a signature.

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The top sections on a enterprise sales cover letter

  • Header: Include your name, address, phone number, email, and date at the top of your cover letter, as this provides essential contact information and shows professionalism.

  • Greeting: Address the recruiter or sales director directly (e.g., "Dear [Name]") to establish a personal connection and demonstrate your attention to detail and interest in working for their specific company.

  • Opening Paragraph: Clearly state the position you're applying for, briefly mention how you learned about the opportunity, and include a powerful statement about your key achievement in enterprise sales to grab the recruiter’s attention right away.

  • Sales Achievements and Core Competencies: Highlight relevant experience with quantifiable achievements and specific competencies that align with an enterprise sales role, such as strategic account management, relationship-building skills, and a history of meeting or exceeding sales quotas.

  • Closing and Call-to-Action: Reiterate your enthusiasm for the position, indicate your desire for a personal interview, and thank the recipient for considering your application; this exhibits your proactive approach and ends your cover letter on a compelling note.

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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record of meeting or exceeding sales quotas: Showcases ability to deliver results and contribute to company revenue.
  • Strong relationship-building and networking skills: Key for developing and maintaining client relationships which are crucial in enterprise sales.
  • In-depth knowledge of the industry and market trends: Demonstrates the ability to understand and anticipate customer needs, providing relevant solutions.
  • Strategic thinking and complex problem-solving abilities: Essential for creating customized proposals that align with both the client's and the company's objectives.
  • Experience in long sales cycles and contract negotiation: Reflects patience and skill in navigating the extended decision-making process typical in enterprise deals.
  • Exceptional communication and presentation skills: Vital for articulately conveying the value proposition and persuading stakeholders at various levels within an organization.

What matters most when tailoring your enterprise sales cover letter salutation

Your enterprise sales cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your enterprise sales cover letter with:

  • their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
  • generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Recipient's Name],
  • Dear [Recipient's Title],
  • Dear Members of the [Department Name] Team,
  • Good Day [Recipient's Title and Name],
  • Respected [Recipient's Title and Name],

Your enterprise sales cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction.

Use those first two sentences of your enterprise sales cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

Intro Paragraph
With a proven track record in driving successful enterprise-level engagements and a deep understanding of the complex challenges that your innovative solutions address, I am poised to significantly contribute to your team's goals. Your commitment to transforming the future of [Industry/Technology/Sector] aligns perfectly with my professional philosophy and past achievements.

What to write in the middle or body of your enterprise sales cover letter

Here's where it gets tricky.

Your enterprise sales cover letter body should present you in the best light possible and, at the same time, differ from your resume.

Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

Your enterprise sales cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

Body Paragraph
Throughout a complex merger transition, I spearheaded a sales initiative that not only retained 95% of our high-value clients but also expanded our enterprise accounts by 15% within a single fiscal quarter. This was achieved by leveraging in-depth product knowledge and advanced negotiation skills, thus ensuring seamless service continuity and fostering client trust during a pivotal restructuring period.

Closing remarks to end your enterprise sales cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your enterprise sales cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your enterprise sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Closing Paragraph
I'm eager to bring my strengths to your esteemed team at [Company Name] and discuss how my experience aligns with your goals. Please reach out to schedule a meeting at your earliest convenience.

Which story should you tell in your enterprise sales cover letter when you have zero experience

Candidates, lacking professional experience in the field - this one is for you.

Your enterprise sales cover letter is an exercise of integrity, honesty, and, above all, spinning a positive narrative around your strengths.

And what better way to capture recruiters' attention than with your most job-relevant achievement (this could be from your internship or volunteering experience)?

Make sure to back up your success with transferrable skills that are relevant to the job (e.g. how your year, studying abroad, has taught you to be more motivated and handle multicultural environments).

Another safe card you can bet on is your career dream: in the body of your enterprise sales cover letter, go into the details of how your ambitions would help make the company you're applying for better.

Key takeaways

Creating your enterprise sales cover letter should be a personalized experience for the role and the recruiter, where you:

  • Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
  • Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
  • Map out one key success from your career (or life) that has taught you job-crucial skills;
  • Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
  • End with a promise for your potential or your availability for an interview.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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