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Sales Coordinator Cover Letter

Professional Sales Coordinator Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Sales Coordinator cover letter. Just replace personal information, company application data and achievements with your own.

ABEL HICKS
Lead Sales Coordinator | M.B.A, Strategy
name@gmail.com
Philadelphia, PA
To the Vice President,
My name is Abel Hicks. I am writing to you as I am interested in the position of Sales Coordinator with your company.

I am confident that I would be a great fit for this role due to my many years of experience in the field and my eagerness to help take Lessard to the next level.
While working for Torphy, I Led team of 30 sales representatives to achieve annual revenue of up to $1M YoY. Additionally, I Established relationships with 7 new clients to negotiate and close deals exceeding $500k.

Over the years, I have also developed my skills in undefined, undefined, and undefined, details on which you can find in my attached resume.
Over the years, I have developed many skills I believe will be useful to your company and my performance in this role.

I have experience in planning and organization, and my critical thinking, problem-solving and time management skills are valuable additions to any team's arsenal.
I have provided my personal phone number above, so please, don't hesitate to contact me at your convenience. Thank you for your discretion.
I look forward to hearing from you and discussing how I can best contribute to Lessard. Please reach out to me at your convenience.
Thank you for your consideration.

Sincerely,
Abel Hicks

What’s the best thing about writing a Sales Coordinator cover letter? You get to decide which parts of your experience need to be highlighted and which should better be skipped!

And what’s the thing that will make every hiring manager want to learn more about you? Mentioning the tools that have helped you overcome challenges and improve your skillset.

Let's look at our professional tips and examples that will help you write a memorable cover letter and land an interview.

Have a Sales Coordinator cover letter that tells your story

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By now you’ve probably learned that a well-written cover letter will complement your resume and increase your chances of getting the job.

It will also introduce the recruiter to your strengths and your capacity to handle challenges.

In short - it will make them want to learn more about you!

Check out our guide on what your cover letter should include for some additional inspiration.

Now it’s time to move on to what you actually came for – our professional tips and examples that will help you write a memorable cover letter and land an interview.

Address your cover letter to the right person and make your introduction strong

We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.

This will show that you’re attentive to detail and are willing to go the extra mile when necessary.

Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

The introduction of your Sales Coordinator cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?

Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.

So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.

Talk about your hard and soft skills

Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.

You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.

Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show how passionate you are to join the company

Showing that you’ve researched the company and are excited to become part of its team is definitely one of the best ways to prove you're a strong candidate.

Recruiters want to make sure that you’re at least as passionate about the company and the industry as them.

It’s also a good idea to mention how your previous experience could help you in your work and what impact it could have on your long-term performance.

In addition, showing that you are aware of industry or even company issues and are not afraid of facing them will give you additional points!

Go for an actionable ending

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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related resume

Become the center of attention with a matching Sales Coordinator resume


Pairing your strong cover letter with a great resume can never be a bad idea. In fact, that’s one of the best ways to show you’re the ideal candidate for the position.

Tell your story with confidence with a job-winning Sales Coordinator resume template.

Still not sure what your cover letter should look like? Hire an expert to help you!

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