Let’s begin by discussing the difference between a cover letter and a resume. The resume is the place where you should list all your hard skills, achievements, and talents.
The cover letter, on the other hand, is your chance to share more about yourself and show who you are.
But what’s the way to grab the reader’s attention? How can you make the hiring manager want to meet you and learn more about you?
Address your cover letter to the right person and make your introduction strong
Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.
For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
The introduction of your Web Designer cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?
Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.
So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.
Mention both your hard and soft skills
The resume is the place to list all your hard skills. The Web Designer cover letter, on the other hand, is the ideal place to emphasize your soft skills and link them to your achievements.
Think about times when your skills have helped you achieve certain goals that seemed too difficult. And don’t worry about admitting some of your weak sides – this is a great way to show recruiters your potential and ability to grow, both professionally and personally.
Looking at the specific job posting requirements could also give you insight on what skills should be included in your resume by all means. This will help you pass applicant tracking systems (ATS) that screen cover letters for keywords before passing them on to recruiters.
Show that you did your research before applying
Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.
If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.
It’s also worth mentioning how your experience can help resolve some of the most common industry issues.
Go for an actionable ending
The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.
The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.
Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.