Professional Sales Intern Cover Letter Examples for 2024

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Your sales intern cover letter must immediately grab attention. Highlight your enthusiasm for sales right from the start. Demonstrate your ability to learn and adapt quickly. Convince the reader of your potential to contribute to their team's success.

Embarking on your job hunt, you've likely realized the importance of a standout sales intern cover letter to complement your resume. Crafting this crucial document can be daunting; it's not about echoing your resume but weaving a narrative around your proudest professional triumph. Striking a balance between formality and originality—a task often riddled with clichés—is key. And remember, brevity is your ally; your story must captivate within the confines of a single page. Let's tackle these challenges together and create a cover letter that opens doors.

In the next few paragraphs, our sales intern cover letter writing guide will show you how to:

  • Personalize your sales intern cover letter and get inspired by other professionals to tell a compelling story;
  • Format and design your sales intern cover letter to make an excellent first impression;
  • Introduce your best achievement in your sales intern cover letter to recruiters;
  • How to make sure recruiters get in touch with you, using your sales intern cover letter greeting and closing paragraphs.

What is more, did you know that Enhancv's AI can write your cover letter for you? Just upload your sales intern resume and get ready to forward your job application in a flash.

Sales Intern cover letter example

Darren Whales

New York, NY


Dear Hiring Manager,

I had the pleasure of championing a core sales project during my tenure as a Marketing and Sales Intern at, which not only honed my skills in devising impactful sales strategies but also aligned perfectly with my passion for the dynamic food industry.

In one of our pivotal campaigns, I spearheaded an initiative that scrutinized and revamped our approach to social media engagement. By meticulously monitoring and optimizing our platforms, I ensured a sustained high activity level, which translated to a remarkable 20% boost in brand awareness and an impressive 10% increase in lead generation. This initiative underscored my ability to innovate and manage complex tasks, reflecting a direct correlation with the company’s strategic objectives.

I am eager to bring this kind of success and dedication to your team, where I can contribute to ensuring outstanding sales results and furthering our shared mission. Please consider my application as a sincere intent to add value, and I look forward to the opportunity to discuss how my skills can be a perfect fit for your esteemed company.

Warm regards,

Darren Whales

Driven Sales Intern
What makes this cover letter good:

  • Demonstrating relevant experience: The cover letter highlights a specific project where the candidate led a social media engagement campaign, showing direct experience and results which are relevant to sales and marketing roles.
  • Quantifying achievements: The candidate uses percentages to quantify the impact of their work, such as the 20% boost in brand awareness and 10% increase in lead generation, which effectively showcases their contribution to past initiatives.
  • Alignment with company goals: The writer makes a clear connection between their past work and the strategic objectives of the potential employer, suggesting that they can align their skills and efforts to the company's mission.
  • Proactive stance: By expressing an eagerness to bring success and dedication to the team and inviting the hiring manager to discuss their fit for the role, the candidate shows a proactive mindset, which is often appreciated in sales-oriented jobs.

The must-have sections and format of your sales intern cover letter

When writing your sales intern cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

  • Header (apart from your contact information, include your name, the role you're applying for, and the date);
  • Personalized salutation;
  • Opening paragraph to win the recruiters over;
  • Middle paragraph with key details;
  • Closing that starts from clichés;
  • Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your sales intern cover letter, refer to one of our templates, which automatically takes care of the spacing and margins.

Choose the same font for your sales intern cover letter as you did for your resume: the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole sales intern cover letter from our builder in PDF to keep the same formatting and image quality.

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The top sections on a sales intern cover letter

  • Header: This section includes your contact information, the date, and the employer's details, which is crucial for ensuring that your application reaches the correct person and demonstrates attention to detail.
  • Greeting: A personalized greeting addresses the hiring manager by name and shows that you’ve done your research to find out who will be reading your cover letter, making it more impactful.
  • Introduction: Here you should introduce yourself as a sales intern candidate, briefly mention your enthusiasm for sales, and highlight the research you've done on the company, demonstrating both your interest in the role and your proactive nature.
  • Body: The body of your cover letter is where you elaborate on your relevant coursework, experiences, sales skills, and any successful projects or achievements that show your potential value to the sales team, making a direct connection between your background and the internship's requirements.
  • Closing: In your closing section, reiterate your excitement for the opportunity, express your hope for an interview, and include a proactive statement about following up, showing your determination and commitment to taking initiative, which is highly valued in sales roles.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong communication skills: Sales require persuasive and clear communication with potential clients, and an ability to convey product value effectively.
  • Customer service experience: Experience in customer service shows that the candidate can handle client inquiries and maintain positive customer relationships.
  • Proactive attitude: A proactive intern takes initiative, seeks out new sales opportunities, and brings fresh ideas to the team.
  • Ability to work in a team: Sales often involve collaboration with different departments, so being a team player is crucial for a sales intern.
  • Eagerness to learn: Sales tactics and market trends are always evolving, and a desire to learn signifies that the intern will stay updated and improve their skills.
  • Sales coursework or projects: Relevant academic experiences such as courses or projects can demonstrate foundational knowledge in sales principles and strategies.

What matters most when tailoring your sales intern cover letter salutation

Your sales intern cover letter greeting should feel welcoming to recruiters.

Use their first name (e.g. "Dear Marshall" or "Dear Sara"), if you've previously been in touch with the hiring manager and are on a more friendly basis.

If this is the first time you're contacting the recruiters, start your sales intern cover letter with:

  • their last name (e.g. "Dear Ms. Ali" or "Dear Mr. Stevens") - look up who's the hiring manager for the role on social media or the company website;
  • generalized greeting (e.g. "Dear HR Team") - just don't use "To whom it may concern" or "Dear Sir/Madam".
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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear Mr./Ms. [Last Name],
  • Dear [Department] Department,
  • Dear [Job Title] Search Committee,
  • Dear [Company Name] Recruitment Team,

How to start your sales intern cover letter introduction

The opening paragraph of your sales intern cover letter can seem like a real enigma.

Where do you start writing?

In your sales intern cover letter introduction, focus on yourself by stating what:

  • gets you motivated and excited about the role;
  • you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

Intro Paragraph
With a profound respect for XYZ Company's commitment to innovation and market leadership, I am eager to apply my academic knowledge and proactive approach to the Sales Intern role. My understanding of complex product ecosystems and customer engagement strategies aligns seamlessly with the pioneering spirit your brand embodies.

How to write an achievement-focused sales intern cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your sales intern cover letter - the body.

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Body Paragraph
During my tenure at TechMatch, I implemented a social media marketing strategy that increased our lead generation by 150% within the first quarter. This not only marked a record in the company's history but also demonstrated my proficiency in leveraging digital platforms to drive sales and my ability to exceed targets through creative yet analytical approaches.

Thinking about the closing paragraph of your sales intern cover letter

Before your signature, you have extra space to close off your sales intern cover letter.

Use it to either make a promise or look to the future.

Remind recruiters how invaluable of a candidate you are by showing what you plan to achieve in the role.

Also, note your availability for a potential next meeting (in person or over the telephone).

By showing recruiters that you're thinking about the future, you'd come off as both interested in the opportunity and responsible.

Closing Paragraph
Eager to discuss how my skills can benefit your team, I hope to explore this opportunity in an interview.

Sales Intern cover letter advice for candidates with no experience

If you're worried about writing your Sales Intern cover letter and have no professional experience, we sure have some advice for you.

Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.

Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.

Alternatively, you could focus your Sales Intern cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.

Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.

Key takeaways

Winning at your job application game starts with a clear and concise sales intern cover letter that:

  • Has single-spaced paragraphs, is wrapped in a one-inch margin, and uses the same font as the sales intern resume;
  • Is personalized to the recruiter (using their name in the greeting) and the role (focusing on your one key achievement that answers job requirements);
  • Includes an introduction that helps you stand out and show what value you'd bring to the company;
  • Substitutes your lack of experience with an outside-of-work success, that has taught you valuable skills;
  • Ends with a call for follow-up or hints at how you'd improve the organization, team, or role.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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