Professional Area Sales Manager Cover Letter Examples for 2024

Home > 
Professional Area Sales Manager...

Your area sales manager cover letter must demonstrate your ability to lead and drive sales growth. Convey your proficiency in developing strategic sales plans that expand customer base and solidify existing client relationships. Exhibit your strong communication skills and your successful track record in meeting sales targets. Articulate how your leadership enhances team performance and beats the competition.

As you step into the role of an area sales manager, the daunting task of writing a compelling cover letter can often feel like an obstacle to securing your next position. You might have started your job hunt, only to realize that your cover letter is more than just a formality—it's your chance to share the professional triumph you're proudest of without echoing your resume. Aim for a narrative that's formal yet fresh, steering clear of worn-out phrases and keeping your letter concise, never spilling over the one-page mark. Let's dive into crafting a cover letter that stands out in the competitive sales management arena.

Your area sales manager cover letter has and will never look better - let us guide you on:

  • Making excellent use of job-winning real-life professional cover letters;
  • Writing the first paragraphs of your area sales manager cover letter to get attention and connect with the recruiters - immediately;
  • Single out your most noteworthy achievement (even if it's outside your career);
  • Get a better understanding of what you must include in your area sales manager cover letter to land the job.

Let the power of Enhancv's AI work for you: create your area sales manager cover letter by uploading your resume.

Area Sales Manager cover letter example


San Diego, California


Dear Hiring Manager,

I am compelled by the opportunity at your esteemed company, recognizing the alignment between your innovative approach to business and my proven ability to drive market expansion and foster enduring client relationships. Your emphasis on strategic growth resonates with my extensive hands-on experience in leading dynamic sales teams.

During my tenure as Regional Sales Manager at TechPro Solutions, I spearheaded an initiative that not only acquired over 50 new accounts but also resulted in a substantial 25% increase in sales volume for the region. This endeavor required meticulous market analysis, strategic CRM utilization, and effective leadership to execute a robust business development strategy. The outcome not only met but exceeded corporate revenue goals, reinforcing my dedication to driving business growth and market penetration through innovative sales tactics.

I am eager to bring this level of strategic acumen and results-driven mindset to your team, contributing to and expanding upon your company’s impressive sales achievements. I am confident that a discussion would further highlight how my background, skills, and passions would be an excellent fit for your organization.



Sales Strategist | Market Expansion | Relationship Management
What makes this cover letter good:

  • Emphasizing measurable achievements, such as "acquired over 50 new accounts" and "25% increase in sales volume," aligns with key performance indicators that demonstrate the candidate's ability to deliver concrete results.
  • Demonstrating knowledge of strategic tools and methodologies, like "meticulous market analysis" and "strategic CRM utilization," can assure the employer of the candidate's capability to employ essential business tools for sales success.
  • Showing a track record of leadership, highlighted by "leading dynamic sales teams," suggests the candidate possesses the necessary management skills to motivate and guide a team to meet sales objectives.
  • Mentioning a proactive approach to business development and "innovative sales tactics" indicates the candidate's alignment with a company culture that values forward-thinking and adaptability.

Structuring and formatting your area sales manager cover letter

Here's what the structure of your area sales manager cover letter should include:

  • Header (with your name, the position you're applying for, and the date);
  • Salutation (or greeting);
  • Introductory paragraph (or your opening statement);
  • Body paragraph (or further proof of your experience);
  • Closing paragraph (with a call to action);
  • Signature (that is optional).

Use the same font for your area sales manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your area sales manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your area sales manager cover letter.

top sections icon

The top sections on a area sales manager cover letter

  • Header: This includes your contact information, the date, and the employer's details, providing a professional look and making it easy for the recruiter to identify and reach out to you.
  • Greeting: A personalized salutation addressing the hiring manager by name demonstrates that you have done your research and are genuinely interested in the company.
  • Introduction: Clearly state the position you're applying for, your current role, and a brief highlight of your sales achievements to immediately establish your suitability for the Area Sales Manager role.
  • Body: This section should detail your relevant experience, sales accomplishments, leadership skills, and knowledge of the territory, demonstrating your ability to drive growth and manage a sales team effectively.
  • Closing: Conclude with a strong statement expressing your enthusiasm for the opportunity, an invitation to discuss how you can contribute to the company's goals, and a note of thanks for considering your application.
top sections icon

Key qualities recruiters search for in a candidate’s cover letter

  • Proven sales track record: Demonstrates the ability to consistently meet or exceed sales targets and effectively contribute to revenue growth, which is the primary function of the role.
  • Leadership and team management skills: Essential for directing and motivating the sales team, implementing strategies, and ensuring that team members achieve individual and group sales objectives.
  • Strong communication and interpersonal abilities: Key to building relationships with clients and partners, as well as effectively collaborating with team members and other departments within the company.
  • Analytical and strategic thinking: Required for market analysis, territory management, and to develop and execute effective sales strategies tailored to the area's specific needs.
  • Customer relationship management experience: Vital for maintaining long-term relationships with clients, understanding their needs, and ensuring customer satisfaction which can lead to repeat business and referrals.
  • Adaptability and problem-solving skills: Important for adjusting to market changes, resolving customer issues, and overcoming sales challenges that are common in field management roles.

What greeting should you use in your area sales manager cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your area sales manager cover letter salutation, you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

top sections icon

List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Department] Department,
  • Dear Mr./Ms. [Last Name],
  • Dear Dr. [Last Name],
  • Dear Search Committee,

Your area sales manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction.

Use those first two sentences of your area sales manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

Intro Paragraph
Driven by the belief that relationships are the cornerstone of outstanding sales performance, I am keen to bring my proven track record in boosting territory revenues and forging strong client connections to the Area Sales Manager role at [Company Name].

What to write in the body of your area sales manager cover letter

Now that you've got your intro covered, here comes the heart and soul of your area sales manager cover letter.

It's time to write the middle or body paragraphs. This is the space where you talk about your relevant talent in terms of hard skills (or technologies) and soft (or people and communication) skills.

Keep in mind that the cover letter has a different purpose from your area sales manager resume.

Yes, you still have to be able to show recruiters what makes your experience unique (and applicable) to the role.

But, instead of just listing skills, aim to tell a story of your one, greatest accomplishment.

Select your achievement that:

  • covers job-crucial skills;
  • can be measured with tangible metrics;
  • shows you in the best light.

Use the next three to six paragraphs to detail what this success has taught you, and also to sell your profile.

Body Paragraph
In my previous role at Tech Solutions Inc., I spearheaded the expansion into three new regional markets, resulting in a 150% increase in territorial sales within the first year. This success was a testament to my strategic planning, market analysis skills, and ability to lead a team towards achieving ambitious sales goals. My approach involved detailed competitor analysis, crafting tailored value propositions, and training a sales force that became top performers company-wide.

A sincere and original way to end your area sales manager cover letter

When writing their area sales manager cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

  • how you see yourself growing in the role/organization;
  • the benefits you would bring about (you'd impress even more with tangible metrics);
  • the next steps in the process (provide your availability for interviews).
Closing Paragraph
Eager to discuss how my sales leadership can drive results for your team, I welcome the opportunity for an interview at your earliest convenience.

What to write on your area sales manager cover letter, when you have zero experience

The best advice for candidates, writing their area sales manager cover letters with no experience, is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your area sales manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Creating your area sales manager cover letter should be a personalized experience for the role and the recruiter, where you:

  • Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
  • Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
  • Map out one key success from your career (or life) that has taught you job-crucial skills;
  • Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
  • End with a promise for your potential or your availability for an interview.
Rate my article:
Professional Area Sales Manager Cover Letter Examples for 2024
Average: 4.80 / 5.00
(564 people already rated it)
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
AI Section BackgroundAI Section Lines

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

  • Content tailored to the job posting you're applying for
  • ChatGPT model specifically trained by Enhancv
  • Lightning-fast responses
Create a Cover Letter
Cover Letter Background
Cover Letter Example
AI Panel Box