As a sales manager, you know the impact of an amazing presentation. It can close deals, inspire your sales agents to act, and keep the money flowing.
Now that you’re looking for a job, the only presentation you have to worry about is your sales manager resume.
It may not be a PowerPoint file but it’s a representation the same. It shows who you are as a sales manager and what you can bring to the table.
Your sales manager resume summary (and everything else that follows) must be convincing.
Employers should get a confidence that you get the job done better than the rest of the applicants.
Here’s exactly what you’re going to learn in this guide:
- How to write a sales manager resume
- How to choose the best template for your sales manager resume
- What to include when writing sales manager skills for your resume
- Best practices for writing each section of a sales manager’s resume (with examples)
- How to maximize the sales manager experience emphasizing your achievements in previous roles
Let’s start by looking at a winning sales manager resume sample.
Sales Manager Resume Sample
Make sure your resume is error-free with our resume spelling check guide.
How to Choose the Best Sales Manager Resume Template
Sales professionals dress well because it affects how prospects perceive them. Practice applying the same principles to your resume too.
Make it ATS friendly, and picking up the right template helps here.
The right sales manager resume template wouldn't just look good, it'll be ATS friendly too!
When you select a Sales Manager resume template, try to:
1. Match the template colors to the organization that you're applying to
2. Keep plenty of whitespace, use legible fonts
3. Ensure that it is reverse chronological
4. Send it in a PDF format
About the color - doing this might make the recruiter appreciate your thoughtfulness.
To make sure your resume’s formatting stays the same wherever it’s opened, send it in PDF.
How to Write a Resume for a Sales Manager
Now that you’ve chosen a template, it’s time to move on to the content of your resume.
Many how-to articles you’ll read online only show generic resume writing tips. While some of them may be applicable to your job, it will take a while to translate them to your role as sales manager.
What qualifications should you focus on?
How many jobs should you include in the work history?
What skills do employers look for in sales managers?
We’ll answer these questions and give you a step by step break down of what goes into each section of your resume
Top 5 Sections to Include in Your Sales Manager Resume
Regardless of how many years you’ve been at this role, or how many products you’ve sold, these are the main sections recruiters expect to see on your resume:
- Resume Summary or Objective
- Work History
It doesn’t matter if you’re writing an auto sales manager resume, a catering sales manager resume, or an inside sales manager resume. The sections listed above should be present on your application.
Sales Manager Resume Objective or Summary?
Ah, the age old question, “Should I use a resume summary or objective?”
A resume’s goal is to entice a recruiter that the applicant is interesting enough for an interview. Both resume objective and summary can do that, but only if written properly.
You see, most resume objectives sound like an applicant’s wish list for their job.
2 Sales Manager Resume Samples - Objectives
Motivated and Hardworking Sales Professional and a trusted advisor who successfully closes deals. Looking for my next opportunity.
This resume objective for sales manager doesn’t mention any of the applicant’s skills. Yes, the applicant may be hardworking and driven but there’s no evidence of that in this summary.
It also doesn’t mention anything noteworthy. Since this is the first thing a recruiter sees, it has to be a show stopper.
It’s a good idea to use a sales manager resume objective for management graduates or entry level sales professionals. Also a good choice for applicants changing careers.
Just don’t write it out to read like a wish list of your dream job. Include details about your transferable skills or related accomplishments instead.
Advertising professional who sold $150K in SaaS products using an innovative launch campaign and strong leadership skills. Seeking a sales manager position where I can further apply my skills in motivating and training a team, while increasing the company’s bottom line.
The example above is for an advertising professional transitioning to a sales role but the mention of closed deal and innovative launch campaign makes it a tad more interesting because it shows what they bring to the table, combined with a transferable skill—sales.
Enthusiasm, as shown by the applicants desire to contribute to the company’s bottom line, is a nice touch because it shows passion for the job.
If you’re not a fresh graduate or changing careers, you’re better off with a sales manager resume summary focused on your strengths and achievements. This way, recruiters can quickly see your best achievements without going through your whole application.
Of course, it’s not enough to do a brain dump of your qualifications here. A good sales manager resume summary statement is short, so you have to choose which accomplishments and skills are worth including.
Compare the two examples below for an international sales manager resume to get a better idea of what I mean.
2 International Sales Manager Resume Summary Examples
Dedicated international sales manager with four years of experience in property sales. Proven record of handling million dollar accounts. Experienced in training and motivating a team to increase sales while retaining customers. Credentials include a degree in marketing with coursework in business and psychology.
At first glance, this looks like a good sales manager resume summary. It includes keywords you’d expect for a sales job, and achievements like handling high value accounts. But if you look closer, you’ll notice several things can still be improved here.
International sales manager with 4 years experience in managing property 12 sales professionals with 4,600 accounts managing a pipeline of $1.2Billion across EMEA region generating $800,000 each month.
Notice how this resume summary has been carefully crafted. The pipeline value shows what you as a Sales Manager were doing in your role.
$800,000 monthly shows that you were operating with extremely precising and were converting customers at a 70%+ closing rates.
You’ll also notice that there’s no mention of the applicant’s academic background, because for experienced candidates, that’s better off in the education section.
How to Write Your Work Experience as a Sales Manager
Your job isn’t done yet. Now that you’ve enticed the recruiter with a delightful sample of your accomplishments, it’s time to prove your worth in gold with a compelling work history.
Keep these things in mind when writing your work history:
1. Use Industry Specific Keywords
In sales, words like sales pipeline, B2B, B2C, leads, profit margins, and accounts are common. Use them to give employers a clear description of your work, while adding more job-related keywords on your resume.
2. Show Initiative
Write about campaigns and other initiatives you started to improve your team. These initiatives don’t have to be limited to closing deals, it could be as simple as streamlining a process to qualify leads or file paperwork, so your team members can focus their energy more on other sales tasks. .
3. Quantify Achievements Whenever Possible
Speaking of initiatives, it’s obvious that you should quantify sales achievements but you shouldn’t stop there. You can also do this for soft and non-sales tasks.
Let’s say you did streamline the process your team members used to qualify leads, how many steps did the process take before and after you streamlined it? What happened as a result of that initiative?
Compare the examples below for a B2B territory sales manager resume, and you’ll see how this can boost your credibility:
Trained team leaders to streamline process for qualifying leads for B2B software sales
Streamlined B2B pre-qualifying process for team leads, from 10 steps to qualify leads to 6 steps, resulting in faster outreach and an average of 21% more booked appointments across the region.
4. Don’t Write about Your Tasks
Yes, as a Sales Manager, you were tasked to hire and train sales people, build relationships with other buyers, develop new income streams and marketing strategies, and so much more. These are expected of you so practically everyone else applying for the job will have these experiences.
Take a look at this Hotel Sales Manager resume sample below. Do you see anything that would catch your attention in their work history?
Sales Manager Work Experience
- Maintain relationships with key hotel accounts
- Launch social media and PR marketing campaigns for hotel bookings
No, because the bullet points show their daily tasks. There’s nothing here that would amaze you.
The only way to set you apart is to write about what happened as a result of you doing those tasks. Ask yourself, “So what happened?” for every skill or task that you have to help you recall the results tied to your task.
Swap the sales manager bullet points below with the ones on the resume above to improve it:
- Maintain relationships with key hotel accounts, thereby increasing corporate bookings for events by 15%
- Launch social media and PR marketing campaigns that led to a 20% increase in hotel bookings, even during the low season
5. Show Examples of Your Leadership
As the manager, employers don’t look at your individual performance anymore. They’re more concerned on how well you can duplicate your skills by training those under your supervision.
Write sales manager resume bullet points about how you coach people who are stuck, how you brokered a new distribution deal with the help of your team, or how one of your team members got promoted.
You’ll see examples of good leadership in this comparison of a regional sales manager resume.
Regional Sales Manager Resume Samples
Regional Sales ManagerInstacart
Reported sales team results to executive management on a monthly basis
Researched new marketing strategies to increase short and long term revenue
The first example, while noting that they reported results to upper management, does not mention any improvement or results the team accomplished. So while it’s a management task, it doesn’t say if them being a manager helped or not.
Regional Sales ManagerInstacart
Built a sustainable buyer network worth $6.3 million from Massachusetts to South Carolina with my team’s combined needs-analysis, presentation, and closing skills
Trained and recruited 12-man sales team for the new mobile-banking product line
What makes the second regional sales manager resume sample better is that the bullets are focused on the applicant’s impact to their team.
Hotel Sales Manager Resume Samples - Experience Section
Hotel Sales ManagerWilliamsburg Hotel
Build top accounts through engaging relationships
Contact, travel and prospecting for new business
Deliver presentations to clients in North America and Canada
maintained friendly relations with clubs and restaurants
Hotel Sales ManagerWilliamsburg Hotel
Built new Account based sales strategy that generated $40M in new business
Mentored 6 Sales Executives on Account Based Sales and build sales collaterals to support the process
Worked closely with CSO to replicate account based sales to 10 other locations
Aggressive acquisition plans lead to 70% market share across 7 major towns
When you compare those two resume experience samples, notice how the second sample shows that “he knows what he has to do from day 1”
Now, let’s take a look at one more Sales Manager resume experience.
2 Retail Sales Manager Resume Experience Samples
Retail Sales ManagerWalmart
Responsible for Sales Team management
Achieved 100% of Sales targets
Drove maximum performance through leadership
Responsible for hiring talented associates
Retail Sales ManagerWalmart
Implemented leadership driven modelling behavior for 12 Sales Associates that resulted in 25% improvement over customer servicing and 17% increased sales
YoY sales improvement for during 2016-2019 was 13%, netting a total of $15.7M
Conducted local events, job fairs, etc and attracted talented associates to the unit
Automated redundant sales operations to drive more work efficiency. Worked closely with Global Sales Manager on this project
Just make sure that your experience has been built to sell. Don’t compromise!
Top Sales Manager Skills to Include in Your Resume
Regardless of the industry, there’s a common set of skills expected for sales managers. Adding those skills directly increases the chances of your resume getting shortlisted for an interview.
11 Sales Manager skills for your resume
- Sales planning
- Creating processes and campaigns
- Building relationships
- Time management
- Coaching and mentoring
- Meeting sales goals
- Sales planning
Of course, these aren’t the only skills an employer will look for. Check the job ad for other skills not yet listed on your resume, such as soft skills or technical skills specific for the job. The skills for a retail sales manager, for instance, would be different from a hotel sales manager, or an area sales manager.
Sprinkle these on your summary and work experience, and highlight the skills you’re most proud of— and are listed in the job description— on the skills section of your resume.
Try not to go overboard on your skills section, you don’t want it to look like a bunch of random keywords.
The Best Way to List Education on Your Resume
You’re already applying for a managerial role, which means you’ve been employed a few years. You don’t need to include details about your coursework or GPA in your education section.
Just list your degree, major, school name, and the year you graduated. To save space, you can put it all in two lines. If you have a postgraduate degree, start with that and include the same details as your undergraduate degree and then list your undergraduate credentials below it.
Here’s an example
BS Business Administration, Major in Sales and MarketingUniversity of Chicago
If you have certifications, seminars or conferences you’ve attended, list them below your degree. Include the following details when listing continuing education:
- Name of certification or training
- Institution that provided it
- Date Obtained or ‘in progress’
“Certified Inside Sales Professional from American Association of Inside Sales
Haven’t finished your degree or certification? Just write ‘in progress’ or ‘Complete by (year)’ instead of the year finished.
To give you an idea, here are several certifications an employer might look for in a sales manager:
List What You’re Proud Of
Recruiters read about 250 resumes per job application, so your resume should be interesting if you want to stand out.
One way to do that is to include a section called “Notable achievements” or “Most Proud Of” where you can add your most impressive qualifications.
You might wonder, how is this different from your resume summary? The achievements listed on your resume summary should be impressive AND uses keywords mentioned on the job you’re applying for. The achievements for the ‘Most Proud Of’ section aren’t necessarily limited by this criteria.
Mention awards you’ve won from employers, a big sale you closed, the fact that you have a big remote team, or that some of your team members got promoted because of your help.
You can even mention a personal achievement that you’re most proud. That’s a good conversation starter.
Don’t let your previous accomplishments go to waste with a resume that doesn’t do you justice. Just think of this like another client presentation that you’re going to ace.
Just so you don’t forget though, here are the most important points to remember when writing your sales manager resume.
- Choose a professional looking template
- Write a compelling sales manager resume objective or sales manager resume summary that shows your achievements on the skills mentioned in the job ad
- Create an achievement focused work history that shows your leadership, planning, and sales skills expected with your employment level, whether you’re a sales manager, regional sales manger, or national sales manager
- List down skills and certifications that prove you have the technical know-how for the job
Need more help writing your sales manager resume? Don’t waste time designing your resume from scratch, check the sales manager resume sample templates we have and take your pick from there.