Notice how this resume summary cites specific figures and numbers.
Hiring managers want to see real impact, not general roles, and responsibilities.
You’ll also notice that there’s no mention of the applicant’s academic background because for experienced candidates, that’s better off in the education section.
Sales manager resume experience: where the real sale is happening
Now that you’ve enticed the recruiter with a delightful sample of your accomplishments, it’s time to prove your worth in gold with a compelling work history.
Use industry-specific keywords
In sales, words like sales pipeline, B2B, B2C, leads, profit margins, and accounts are common. Use them to give employers a clear description of your work, while adding more job-related keywords to your resume.
Be mindful to use them in sentences naturally. Copy-and-paste resumes will be obvious to recruiters!
Write about campaigns and other initiatives you started to improve your team.
These initiatives don’t have to be limited to closing deals. It could be as simple as streamlining a process to qualify leads or file paperwork, so your team members can focus their energy on other sales tasks.
Quantify achievements whenever possible
Speaking of initiatives, it’s obvious that you should quantify sales achievements, but you shouldn’t stop there. You can also do this for soft and non-sales tasks.
Let’s say you did streamline the process your team members used to qualify leads, how many steps did the process take before and after you streamlined it? What happened as a result of that initiative?
Compare the examples below for a B2B territory sales manager resume, and you’ll see how this can boost your credibility:
Trained team leaders to streamline the process for qualifying leads for B2B software sales
Streamlined B2B pre-qualifying process for team leads, from 10 steps to qualify leads to 6 steps, resulting in faster outreach and an average of 21% more booked appointments across the region.
Don’t just write about your tasks
Yes, as a sales manager, you were tasked to hire and train salespeople, build relationships with other buyers, develop new income streams and marketing strategies, and so much more.
These are expected of you, so practically everyone applying for the job will have these experiences.
Take a look at this hotel sales manager resume example below. Do you see anything that would catch your attention in their work history?
- Maintain relationships with key hotel accounts
- Launch social media and PR marketing campaigns for hotel bookings
No, because the bullet points show their daily tasks. There’s nothing here that would amaze you.
The only way to set you apart is to write about what happened because you did those tasks. Ask yourself, “So what happened?” for every skill or task that you have to help you recall the results tied to your task.
Let’s make a few improvements and try again.
- Maintained relationships with key hotel accounts, thereby increasing corporate bookings for events by 15%
- Launched social media and PR marketing campaigns that led to a 20% increase in hotel bookings, even during the low season
Show examples of your leadership
As the manager, employers don’t just look at your individual performance. They’re more concerned about how well you can duplicate your skills by training those under your supervision.
Write a sales manager resume bullet points about how you coach people who are stuck, how you brokered a new distribution deal with the help of your team, or how one of your team members got promoted.
You’ll see examples of good leadership in this comparison of a regional sales manager's resume.
2 regional sales manager resume experience section examples