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5 Automotive General Sales Manager Resume Examples & Guide for 2024

When preparing your automotive general sales manager resume, highlight your extensive experience in leading sales teams. Show a proven track record of meeting and exceeding sales targets consistently. Emphasize your expertise in developing successful sales strategies and your sharp acumen for market trends. Demonstrate your exceptional ability to train and motivate staff to ensure top performance in the competitive automotive sales industry.

All resume examples in this guide

As an automotive general sales manager, crafting a resume that effectively showcases your leadership skills and sales achievements can be a significant challenge. Our guide will offer you targeted tips and strategies to highlight your expertise and drive in the automotive industry, ensuring you make a strong impression on potential employers.

This expert guide on writing your automotive general sales manager resume provides you with leading recruitment insight, industry examples, and so much more. Here are some of the things we'll show you:
  • Which sections do you need to include in your resume to meet recruiters' requirements;
  • How to write your automotive general sales manager resume experience section - even if you have don't have little to no work experience;
  • Real-life professional examples to guide you how to write the most important automotive general sales manager resume sections;
  • Adding even more sections so your automotive general sales manager resume stands out with professionalism and your personality.

We've also selected some of the best (and most relevant) resume guides for the automotive general sales manager role you're applying for:

Creating the best automotive general sales manager resume format: four simple steps

The most appropriate automotive general sales manager resume format is defined by precision and a systematic approach. What is more, it should reflect upon how your application will be assessed by recruiters. That is why we've gathered four of the most vital elements to keep in mind when designing your resume:

  • It's all about presenting how your experience or skills align with the job. Use the reverse-chronological resume format , if your expertise is relevant to the automotive general sales manager role. Otherwise, select the functional skill-based resume format or the hybrid resume format to shift the focus to your skill set.
  • Resume header - make sure you've filled out all relevant (and correct) information, like your contact details and link to your portfolio.
  • Resume length - unless you've over a decade of applicable expertise in the field, stick with a one-page resume format. If you'd like to present more of your professional experience, go up to two pages.
  • Resume file - submit your automotive general sales manager resume in a PDF format to ensure all information stays in the same place.

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Always remember that your automotive general sales manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

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Don't forget to include these six sections on your automotive general sales manager resume:

  • Header and summary for your contact details and to highlight your alignment with the automotive general sales manager job you're applying for
  • Experience section to get into specific technologies you're apt at using and personal skills to deliver successful results
  • Skills section to further highlight how your profile matches the job requirements
  • Education section to provide your academic background
  • Achievements to mention any career highlights that may be impressive, or that you might have missed so far in other resume sections
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What recruiters want to see on your resume:

  • Proven track record in achieving and exceeding sales targets and financial goals
  • Strong leadership skills with experience in managing, motivating, and mentoring sales teams
  • Expertise in inventory management, including vehicle acquisition and turnover strategies
  • In-depth knowledge of automotive sales legislation, financing, leasing, and warranty policies
  • Demonstrated ability to develop and maintain customer relationships and high customer satisfaction rates

Creating your automotive general sales manager resume experience to catch recruiters' attention

Remember that for the automotive general sales manager role, hiring managers are looking to see how your expertise aligns with their requirements. Here's where your resume experience section can help out. Make sure you:

  • Include mainly roles that are relevant to the automotive general sales manager job you're applying for;
  • Don't go too far back in your experience - recruiters will only care what you did a decade ago if it's really important for the automotive general sales manager role;
  • Each bullet you include should say what you did, followed by the skills you used and the actual end result of your efforts;
  • Quantify each of your achievements with numbers and possibly the overall effect it had on the organization;
  • Highlight transferrable skills - or personal skills you've attained thanks to past jobs - that could be applicable within your potential workplace. This would showcase your unique value as a professional.

Formatting the experience section of your resume doesn't have to be an over-the-top deep dive into your whole career. Follow the automotive general sales manager resume examples below to see how industry-leading professionals are presenting their experience:

Work Experience
Automotive General Sales Manager
Ford Motor Company
  • Implemented new customer relationship strategies, increasing customer satisfaction rates by 30% over two years.
  • Led the adoption of a data-driven sales approach, utilizing analytics to improve lead conversion by 25%.
  • Orchestrated the dealership's shift towards electric vehicles, increasing EV sales by 40% in the first year.
Work Experience
Director of Sales and Operations
General Motors
  • Developed and executed an aggressive sales training program that enhanced the sales team's skills, resulting in a 20% increase in sales.
  • Managed inventory levels to optimize sales and turnover, resulting in a 15% reduction in excess inventory.
  • Negotiated with vendors to lower supply costs by 10%, positively impacting the dealership's overall profitability.
Work Experience
Senior Sales Leader
Toyota Motor Corporation
  • Pioneered a loyalty program that retained an additional 45% of existing customers while simultaneously attracting new ones.
  • Increased market share by 8% through strategic marketing initiatives and innovative promotions tailored for different customer segments.
  • Enhanced digital sales platforms leading to a 35% increase in online revenue streams year-over-year.
Work Experience
Regional Sales Manager
Honda Motor Co., Ltd.
  • Drove regional sales growth by 18% through targeted dealer development and performance management techniques.
  • Instrumental in the redesign of the customer service process to streamline the car buying experience.
  • Collaborated with the marketing department to implement a multi-channel advertising strategy that lifted brand visibility.
Work Experience
Head of Vehicle Sales
Chrysler Group LLC
  • Led a sales team of 50+ members, achieving a record-breaking sales volume that outperformed the previous year by 17%.
  • Initiated a comprehensive sales analytics program that identified key market opportunities and led to better allocation of resources.
  • Partnered with finance and insurance departments to streamline processes and improve upsell rates by 22%.
Work Experience
Chief Sales Officer
Volkswagen Group of America, Inc.
  • Spearheaded a strategic overhaul of sales processes, achieving a year-over-year profitability growth of 20%.
  • Played a key role in expanding the dealership's presence into two new markets, resulting in an increased sales volume of 15%.
  • Launched an innovative online sales portal which captured a younger demographic and expanded the customer base.
Work Experience
National Sales Head
BMW of North America, LLC
  • Restructured the sales department to operate on a more customer-centric model, which led to a 12% increase in customer retention.
  • Developed strategic partnerships with local businesses, enhancing the dealership's community involvement and brand reputation.
  • Supervised the implementation of a new CRM system that improved lead tracking and follow-up efficiency by 35%.
Work Experience
Executive Manager of Sales
Tesla, Inc.
  • Orchestrated a turnaround strategy for underperforming sales departments, leading to a 25% increase in sales within the first year.
  • Developed a dealer incentive program that motivated and rewarded top performers, resulting in an overall productivity increase of 18%.
  • Conducted comprehensive market analysis to adjust pricing strategies and enhance competitiveness in the local market.
Work Experience
General Sales Administration Manager
Nissan Motor Corporation
  • Led a digital transformation initiative that modernized the sales process, resulting in a 20% growth in digital sales channel revenue.
  • Implemented cross-departmental training that broadened team expertise and fostered a collaborative work environment.
  • Executed a successful brand awareness campaign that increased dealership recognition and led to a 10% increase in foot traffic.
Work Experience
Automotive Sales Strategy Manager
Hyundai Motor America
  • Revitalized the dealership's sales strategy, promoting a culture of accountability that resulted in surpassing sales targets by 15%.
  • Improved the used car sales process, increasing profit margins on pre-owned vehicles by 20%.
  • Introduced a new sales training module focused on customer service excellence that was later adopted company-wide.

Quantifying impact on your resume

  • Include the percentage by which you exceeded annual sales targets to demonstrate your ability to drive revenue growth effectively.
  • List the amount by which you improved gross profit margins to show your adeptness at maintaining profitability.
  • Mention the number of new customer accounts you secured to highlight your effectiveness in expanding the client base.
  • Specify any reductions in sales cycle time to illustrate your efficiency in closing deals.
  • Cite the size of the sales team you have managed to emphasize your leadership capabilities.
  • Quantify the inventory turnover improvements to show your competence in asset management and sales operations.
  • Report the growth in market share to underline your strategic thinking and competitive success.
  • Document the number of training sessions or workshops you conducted to showcase your commitment to team development.

Action verbs for your automotive general sales manager resume

Action verbs will make your automotive general sales manager resume sound relevant and professional. They will also help you make a strong first impression. Make sure to use them whenever possible!
Read The Guide

Four quick steps for candidates with no resume experience

Those with less or no relevant experience could also make a good impression on recruiters by:

  • Taking the time to actually understand what matters most to the role and featuring this within key sections of their resume
  • Investing resume space into defining what makes them a valuable candidate with transferrable skills and personality
  • Using the resume objective to showcase their personal vision for growth within the company
  • Heavily featuring their technical alignment with relevant certifications, education, and skills.

Remember that your resume is about aligning your profile to that of the ideal candidate.

The more prominently you can demonstrate how you answer job requirements, the more likely you'd be called in for an interview.

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Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.

Automotive General Sales Manager skills and achievements section: must-have hard and soft skills

A key principle for your Automotive General Sales Manager resume is to prominently feature your hard skills, or the technologies you excel in, within the skills section. Aim to list several hard skills that are in line with the job's requirements.

When it comes to soft skills, like interpersonal communication abilities and talents, they're trickier to quantify.

Claiming to be a good communicator is one thing, but how can you substantiate this claim?

Consider creating a dedicated "Strengths" or "Achievements" section. Here, you can describe how specific soft skills (such as leadership, negotiation, problem-solving) have led to concrete achievements.

Your Automotive General Sales Manager resume should reflect a balanced combination of both hard and soft skills, just as job requirements often do.

Top skills for your automotive general sales manager resume:

Automotive Sales Knowledge

Marketing Strategy

Customer Relationship Management (CRM)

Financial Analysis

Inventory Management

Sales Forecasting

Pricing Strategies

Product Knowledge

Regulatory Compliance

Data Analysis




Strategic Thinking

Problem Solving


Customer Service



Conflict Resolution

Decision Making

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List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

The automotive general sales manager resume sections you may underestimate: certifications and education

Your education and certifications provide insight into both your technical capabilities and personal attributes, such as perseverance. When crafting your automotive general sales manager resume, consider how you present these elements:

  • For your higher education degrees, prioritize listing those most relevant to the job or indicative of your academic dedication;
  • Include applicable coursework as a stand-in for relevant experience or if it might impress recruiters;
  • Include incomplete higher education only if it's pertinent to meeting job requirements;
  • If your degree is from a renowned university, mention how often you made the Dean's list to underline academic excellence.

Regarding certifications, it's not necessary to list all of them. Instead, match up to three of your most recent or significant certificates with the technical skills required in the job description.

Below, we've selected some of the top industry certifications that could be vital additions to your automotive general sales manager resume.

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The top 5 certifications for your automotive general sales manager resume:

  1. National Automobile Dealers Association (NADA) Academy Certificate - NADA
  2. Automotive Management Institute (AMI) Accredited Automotive Manager (AAM) - AMI
  3. Certified Sales Executive (CSE) - Sales and Marketing Executives International (SMEI)
  4. Professional Selling Skills (PSS) Certification - AchieveGlobal
  5. General Motors Dealer Management Program Certification - GM
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The more time and effort you've put into obtaining the relevant certificate, the closer to the top it should be listed. This is especially important for more senior roles and if the company you're applying for is more forward-facing.

The summary or objective: focusing on the top one-third of your resume

It's a well-known fact that the top one-third of your automotive general sales manager resume is the make-it-or-break-it moment of your application. The resume summary and objective could help you further build up your professional profile.

  • If you have plenty of career highlights behind your back, use the resume summary . The automotive general sales manager summary immediately focuses recruiters' attention on what matters most within your experience.
  • The resume objective is the perfect choice for balancing your career achievements with your vision. Use it to state precisely how you see yourself in a couple of years' time - as part of the company you're applying for.

Both the resume summary and resume objective can be your value pitch to potential employers: answering what makes your application unique and the top choice for the automotive general sales manager role. They both have to be specific and tailored - as there's no one-size-fits-all approach to writing your automotive general sales manager summary or objective. Use the automotive general sales manager examples below as a starting point:

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Resume summaries for a automotive general sales manager job

  • Seasoned Automotive General Sales Manager with over 15 years of experience leading high-performing sales teams. Expert in strategic planning and execution, with a track record of boosting revenue by 35% year-over-year. Skilled in client relationship management and adept at integrating cutting-edge CRM software for workflow optimization.
  • Dynamic professional transitioning from a decade in real estate sales management to automotive sales leadership. Brings a wealth of experience in team development and multi-million-dollar transaction management, aiming to leverage exceptional negotiation skills and a customer-centric approach to excel in automotive sales.
  • Accomplished General Sales Manager with 20 years in the retail industry, now seeking to apply a robust portfolio of business development, staff training, and operational management skills to the automotive sales sector. Recognized for substantially growing a flagship store's revenue by 50% within two years.
  • Driven individual with extensive background in technology sales and an MBA in Marketing, eager to transfer strategic planning and digital marketing expertise to the automotive sales industry. Known for crafting compelling sales strategies that have resulted in a 40% increase in market share for previous employers.
  • Aiming to harness a fervent passion for the automotive industry and a recent Bachelor's degree in Business Administration to deliver exceptional sales results. Eager to develop a deep understanding of automotive trends and leverage customer-service excellence to build lasting relationships and drive sales success.
  • Recent college graduate with a degree in Marketing, highly motivated to launch a career in automotive sales management. Keen to apply academic knowledge of market analysis and consumer behavior to contribute to the growth of a dynamic sales team, with the objective of excelling in customer relations and team leadership.

Other automotive general sales manager resume sections to support your expertise and skills

Recruiters are always on the lookout for that automotive general sales manager candidate who brings about even more value to the role.

This can be either via their personality or additional accreditations they have across the industry.

Add to your resume any of the four sections that fit your profile:

  • Projects for your most impressive, cutting-edge work;
  • Awards or recognitions that matter the most;
  • Publications further building up your professional portfolio and accreditations;
  • Hobbies and interests to feature the literature you read, how you spend your time outside of work, and other personality traits you deem may help you stand out .

Key takeaways

  • The layout of your resume should take into consideration your professional background while integrating vital sections and design elements;
  • Highlight your most pertinent achievements for the role all through different sections;
  • Be very specific when selecting your certifications, hard skills, and soft skills to showcase the best of your talents;
  • Include within the top one-third of your automotive general sales manager resume a header and summary to help recruiters understand your experience and allocate your contact details. A skills box is optional, but it will help you align your expertise with the role;
  • Detail the full extent of your professional experience with specific bullets that focus on tasks, actions, and outcomes.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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