INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top CRM manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
What to write in your CRM manager experience section
Perfecting your CRM manager resume experience section:
- Focus on results, not responsibilities;
- Use 4-6 bullet points per position;
- List only positions that are relevant to what you’re applying for;
- Include at least some form of quantitative data – it can be linked to the number of people you’ve managed or the - percentage decrease in costs that’s followed from your work - you decide;
- Choose action verbs over buzzwords.
We’ve collected some of the top resume experience sections from real Enhancv users. Check them out when drafting your own CRM Manager resume!
- definition of medium-long term strategy for my area of expertise, ensuring proper alignment to Company's 3-year plan
- liaise with business departments to continuously improve sales, marketing and financial processes support by IT Systems
- CAPEX and OPEX budget management for the Italian affiliate
- external suppliers selection, from RFP definition to proposals evaluation, and management
- prompt architecture management to ensure optimal data transfer and data quality between all enterprise sources
- act as subject matter expert for BI and Digital Innovation topics (eg. scouting of innovative technologies)
- Have worked on ZOHO CRM, SalesIq, Desk, and other Zoho applications.
- Handling the customer issues and resolving them and also create a bonding with customersand have converted them as our regular subscribed customer.
- Maintenance of attendance and time office management, Assist in day-to-day HR activities.
- Maintaining Stationary and pantry stock Expenses, Recruitment Process – Job Posting (Naukri, Indeed, Quikr, Social media) Screening, Telephonic screening, and Shortlisting (First Level), and then handover to my Regional manager.
- Manage payroll and benefits administration for 21 employees
- Process payments and handle petty cash, Generate reports for senior management like a bank statement and give them daily reports of petty cash, open-close statements and vendor bill payments.
- Execute CRM campaigns to over 180million per month people across 18 territories through email and push
- Top line reporting and analysis of global campaigns to senior figures within the company
- Taken lead on meetings with design and editorial teams to ensurecorrect messaging and design was present
- Took the lead in evaluating campaign performance through data analysis, in order to come up with effective ideas for campaign improvement
- Key focus on student acquisition where I strategised ways to acquire more students to the database
- Planning and delivering the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
- Recognizing opportunities to expand inside sales with existing clients;
- Making sure the customer database is correctly segmented for targeted marketing activities
- Collaborating with other departments ensuring that they work well for every aspect of the business
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken
- Confer with customers by telephone or in person to provide information about products or services, take or enter orders, or obtain details of complaints. and procedures
- Coming up with creative ideas. Making good client relationships, making telephonic sales, Virtual meetings, Data management etc.
- Mi principal objetivo es el de transformar la información de cliente en valor estratégico para la organización. Trabajo en el cambio cultural y de procesos y procedimientos que supondrá el giro de enfoque a conocimiento de cliente en todos los puntos de contacto.
- Gestiono la relación con el partner tecnológico, tomo las decisiones necesarias y realizo seguimiento del proyecto a nivel global. Valido la herramienta (SugarCRM) en los distintos desarrollos propuestos para.
- Gestiono las campañas de email marketing. Control, análisis y seguimiento de los Kpi’s establecidos.
- He preparado y en ejecución, la formación en tecnología y conocimiento del área CRM y calidad del dato a todas las áreas implicadas (Hotel / Servicios centrales)
- Superviso periódicamente la base de datos de cliente y soy responsable de custodiar la validez de los datos recogidos (cumplimiento de la GDPR).
- Developed and implemented the Holden Service Reminder Program to improve both Service Retention and Customer Satisfaction
- Set up infrastructure for CRM Life-cycle programs, including tools to self manage the program via a web portal
- Managed the CRM Customer database - Segmentation, Privacy Compliance and Database growth
- Responsible for building the CRM Department, hiring top-market professionals such as BI Consultants, Digital Mkt Specialists, Salesforce Specialists and Web Developers.
- Responsible for creatimg new digital services for the company such as Artificial Intelligence to help the marketing team to have a better understanding about customer needs and insights.
- Responsible for implementig the culture of using process models and agile project management.
- Responsible for delivering high quality digital marketing strategies to increase productivity and ROI of the clients.
- CRM system for fuel card management (80 k customers, €4 billion /year managed), offering, acquisition, post sale, processes; self care portal
- Process automation for order management in B2B CRM and portal (€2 billion/year) and solution delivery, including product catalog management and quotation.
- Managing Car Sharing CRM platform (B2C), and invoicing solution (€30 million per year)
- In charge of CAC and LTV strategies that achieved 2019 revenue e profability goals.
- In charge of MQL optimization and strategies.
- Responsible for company´s Media Forecast.
- In charge of company´s Media & CRM ecosystem
- Manager and Administrator of Company CRM
- Create training modules and programs around product education through Adobe Captivate
- Part of Project Management Team towards installing new products and software
- 5 direct reports
- Developing customer contact strategy to deliver highly personalised, relevant communications across Email, SMS and Push for Tui UK, Tui Airways, Marella Cruises and First Choice
- Liaising with multiple internal and external stakeholders to manage BAU marketing activities
- Built a high-performing team and implemented IBM Watson Campaign Automation, UBX and Performance Insights
- Providing insight and recommendations on how to maximise future opportunities and for the preparation of long-term strategies
- Responsible for ecommerce, customer relationship marketing and digital development at Finnkino.
- Implemented marketing automation, developed 3 new websites and a loyalty scheme among other projects.
- Increased the share of digital sales by 60 %, improved the online conversion and increased the contact database by 40 %.
PRO TIP
In writing your CRM Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.
Action verbs for your CRM manager resume
Recommended reads:
CRM manager resume skills section to impress recruiters
Checklist for a perfect CRM Manager resume skills section:
- Make sure to include most if not all essential skills for the job;
- Check the job description and add some keywords to pass ATS;
- List both hard and technical skills;
- When it comes to soft skills – elaborate on them in other sections of your resume (e.g. the experience section).
Top skills for your CRM manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
CRM manager resume header: tips, red flags, and best practices
Checklist for your CRM Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your CRM Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
Writing an effective CRM manager resume summary
Impressive CRM manager resume summary checklist:
- Point out the achievements that make you a valuable applicant;
- Mention the total years of experience you have;
- Highlight the things you believe make you the best fit for the position;
- Keep it short: aim at having no more than 3-5 sentences.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Drawing the attention to your CRM manager resume education section
Crafting a job-winning education section.
- Use the reverse-chronological format when listing your degrees;
- Tailor the classes you’ve taken to the position you’re applying for if you’re an entry-level candidate;
- Mention the awards and honors you’ve received;
- Add your certifications (but only those relevant to the position).
Top Certifications for Your CRM Manager Resume
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
A Business Manager's Complete Guide to SalesForce CRM
Improve collaboration, elevate proficiency and facilitate more productive business relationships in your organization.
Learn Essential Zoho CRM Admin Skills. Take Control of CRM!
The Zoho CRM Administrator training course teaches you how to configure users, tools and data access the right way.
Microsoft Dynamics 365 (CRM, NAV, AX) Intro Training Course
Learn the Basics of the Hottest Technology in the Market Today! It's a Combination of Microsoft Dynamics CRM, NAV & AX.
SalesForce CRM - A Complete Guide
Learn to use Salesforce CRM Tool to efficiently execute Customer Relationship related Tasks and Projects
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a CRM Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
Choosing the best format for your CRM manager resume
The content of your CRM Manager resume is what will get you hired, right?
But even when your content’s amazing and you’re a true over-achiever, recruiters might not think you’re a good fit if your resume looks messy or is not formatted the right way.
In general, there are three basic resume formats we advise you to stick with:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Deciding which one to use depends on your experience, the industry, and the company. In short — you need to know what your applicant profile is.
For instance, reverse-chronological resumes are great for people with over 10 years of experience and no employment gaps. Here, you need to list all your relevant experience in a reverse-chronological format, starting from the most recent and going back to less recent positions.
Functional skills-based resumes, on the other hand, are great for entry-level applicants, graduate students, or people who have different kinds of experience. It focuses on skills, education, and character traits, rather than experience.
If none of these work for you, and you dream of adopting a more creative approach that makes a difference, the combination (or hybrid) resume format is exactly what you’re looking for. It allows you to focus on both your experience and your skills, making it a ‘best of both worlds’ format. It’s also suitable for those who want to spice things up by adding different creative sections (e.g. ‘life philosophy’ or ‘what my day looks like’).
Here are some additional tips on perfecting your resume layout and style:
- Go for a traditional resume font sized 12p;
- Use standard 1-inch resume margins for increased readability;
- Make sure your resume fits on a one-page template. In case you’ve got 10 years of experience or more, your resume’s length can reach two pages;
- Avoid unwanted editing and plagiarism – save your resume as PDF before sending it to the recruiters.
Want to take it a step further? Learn how to make your resume stand out without relying too much on creativity.
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Want to include something more to your CRM manager resume?
So you’ve already listed details about your education, experience, and skills. You’ve also crafted an amazing summary.
But now you feel a creative urge to showcase your personality and not just your expertise.
We’ve got you! Thanks to our modern templates, you can now include a chart of what your typical day looks like or even a word or two about your life philosophy. All this without sacrificing your CRM Manager resume’s professional feel.
Some non-traditional sections for your resume include:
Making your CRM manager resume stand out
You want to make a strong first impression to all recruiters that get a hold of your resume. Sure you do! But how?
Well, the easiest way to stand out is by adding a bit of creativity to your CRM Manager resume. You could do this by going for a colorful layout or adding a creative section or two. It all depends on the industry and the position you’re applying for!
For instance, a position in design would allow for a more colorful resume, while a position in finance would probably not.
What makes a great CRM manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
