Average resume stats for your industry
Pages length
1.7 p
Job titles per resume
Bullet points per job title
12.6 years
Top Skills for Crm Manager resume
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
Resume Example Fold Background
Resume Background
icon bar chart


According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.

What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.

Our conclusion? The Sales Managers job market is wide open for candidates.

Top CRM Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a CRM Manager resume experience section

CRM Manager Resume’s Job Experience Checklist:

icon book open

  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real CRM Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Southern Europe Business Intelligence & CRM Manager
Innovation Arch
  • definition of medium-long term strategy for my area of expertise, ensuring proper alignment to Company's 3-year plan
  • liaise with business departments to continuously improve sales, marketing and financial processes support by IT Systems
  • CAPEX and OPEX budget management for the Italian affiliate
  • external suppliers selection, from RFP definition to proposals evaluation, and management
  • prompt architecture management to ensure optimal data transfer and data quality between all enterprise sources
  • act as subject matter expert for BI and Digital Innovation topics (eg. scouting of innovative technologies)
Work Experience
CRM Manager
Bonefete Fun
  • Have worked on ZOHO CRM, SalesIq, Desk, and other Zoho applications.
  • Handling the customer issues and resolving them and also create a bonding with customers
    and have converted them as our regular subscribed customer.
  • Maintenance of attendance and time office management, Assist in day-to-day HR activities.
  • Maintaining Stationary and pantry stock Expenses, Recruitment Process – Job Posting (Naukri, Indeed, Quikr, Social media) Screening, Telephonic screening, and Shortlisting (First Level), and then handover to my Regional manager.
  • Manage payroll and benefits administration for 21 employees
  • Process payments and handle petty cash, Generate reports for senior management like a bank statement and give them daily reports of petty cash, open-close statements and vendor bill payments.
Work Experience
CRM Manager
Bravura Origin
  • Execute CRM campaigns to over 180million per month people across 18 territories through email and push
  • Top line reporting and analysis of global campaigns to senior figures within the company
  • Taken lead on meetings with design and editorial teams to ensure
    correct messaging and design was present
  • Took the lead in evaluating campaign performance through data analysis, in order to come up with effective ideas for campaign improvement
  • Key focus on student acquisition where I strategised ways to acquire more students to the database
Work Experience
Crm Manager
DuBuque, Conroy and Durgan
  • Planning and delivering the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
  • Recognizing opportunities to expand inside sales with existing clients;
  • Making sure the customer database is correctly segmented for targeted marketing activities
  • Collaborating with other departments ensuring that they work well for every aspect of the business
  • Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken
  • Confer with customers by telephone or in person to provide information about products or services, take or enter orders, or obtain details of complaints. and procedures
  • Coming up with creative ideas. Making good client relationships, making telephonic sales, Virtual meetings, Data management etc.

Work Experience
Crm Manager
DuBuque, Conroy and Durgan
  • Mi principal objetivo es el de transformar la información de cliente en valor estratégico para la organización. Trabajo en el cambio cultural y de procesos y procedimientos que supondrá el giro de enfoque a conocimiento de cliente en todos los puntos de contacto.
  • Gestiono la relación con el partner tecnológico, tomo las decisiones necesarias y realizo seguimiento del proyecto a nivel global. Valido la herramienta (SugarCRM) en los distintos desarrollos propuestos para.
  • Gestiono las campañas de email marketing. Control, análisis y seguimiento de los Kpi’s establecidos.
  • He preparado y en ejecución, la formación en tecnología y conocimiento del área CRM y calidad del dato a todas las áreas implicadas (Hotel / Servicios centrales)
  • Superviso periódicamente la base de datos de cliente y soy responsable de custodiar la validez de los datos recogidos (cumplimiento de la GDPR).
Work Experience
CRM Manager
Cipher Publishing
  • Developed and implemented the Holden Service Reminder Program to improve both Service Retention and Customer Satisfaction
  • Set up infrastructure for CRM Life-cycle programs, including tools to self manage the program via a web portal
  • Managed the CRM Customer database - Segmentation, Privacy Compliance and Database growth
Work Experience
CRM Manager
Moxie Marketing
  • Responsible for building the CRM Department, hiring top-market professionals such as BI Consultants, Digital Mkt Specialists, Salesforce Specialists and Web Developers.
  • Responsible for creatimg new digital services for the company such as Artificial Intelligence to help the marketing team to have a better understanding about customer needs and insights.
  • Responsible for implementig the culture of using process models and agile project management.
  • Responsible for delivering high quality digital marketing strategies to increase productivity and ROI of the clients.
Work Experience
ICT CRM Manager
  • CRM system for fuel card management (80 k customers, €4 billion /year managed), offering, acquisition, post sale, processes; self care portal
  • Process automation for order management in B2B CRM and portal (€2 billion/year) and solution delivery, including product catalog management and quotation.
  • Managing Car Sharing CRM platform (B2C), and invoicing solution (€30 million per year)
Work Experience
Media & CRM Manager
Schmeler and Sons
  • In charge of CAC and LTV strategies that achieved 2019 revenue e profability goals.
  • In charge of MQL optimization and strategies.
  • Responsible for company´s Media Forecast.
  • In charge of company´s Media & CRM ecosystem
Work Experience
Inside Sales Development Specialist(CRM Manager)
Inspire Co
  • Manager and Administrator of Company CRM
  • Create training modules and programs around product education through Adobe Captivate
  • Part of Project Management Team towards installing new products and software
Work Experience
Senior CRM Manager
Hessel - Ruecker
  • 5 direct reports
  • Developing customer contact strategy to deliver highly personalised, relevant communications across Email, SMS and Push for Tui UK, Tui Airways, Marella Cruises and First Choice
  • Liaising with multiple internal and external stakeholders to manage BAU marketing activities
  • Built a high-performing team and implemented IBM Watson Campaign Automation, UBX and Performance Insights
  • Providing insight and recommendations on how to maximise future opportunities and for the preparation of long-term strategies
Work Experience
Ecommerce & CRM Manager
Waters and Sons
  • Responsible for ecommerce, customer relationship marketing and digital development at Finnkino.
  • Implemented marketing automation, developed 3 new websites and a loyalty scheme among other projects.
  • Increased the share of digital sales by 60 %, improved the online conversion and increased the contact database by 40 %.
pro tip icon

In writing your CRM Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your CRM Manager Resume

At Enhancv, we went through countless CRM Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

CRM Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Resume Skills Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your CRM Manager resume
  • Salesforce
  • MS Office
  • CRM
  • Forecasting
  • Cold Calling
  • Business Development
  • Customer Service
  • Project Management
  • Relationship Building
  • Time Management
  • Storytelling
  • Research / Information Gathering.
  • Critical Thinking
  • Problem Solving.
  • Tech Savvy
  • Networking
pro tip icon

Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.

what to write in your resume header

CHECKLIST For Your CRM Manager Resume Header

icon book open

  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
pro tip icon

Include a link to your portfolio in your CRM Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.

CRM Manager Resume Summary Best Practices

what to write in your resume summary

Checklist: What to include in your CRM Manager resume summary:

icon book open

  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
writing icon

Resume Summary Formula:

Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
pro tip icon

You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.

Listing Your Education, Certifications and Courses

Resume Education Section Checklist:

icon book open

  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.

Top Certifications for your CRM Manager resume

Certification Image
Become a CRM Manager: overview for Email Marketing starters!
Salary, chances and challenges: What's it like to work as a CRM Manager and how to become one? A course by a Head of CRM
Certification Image
A Business Manager's Complete Guide to SalesForce CRM
Improve collaboration, elevate proficiency and facilitate more productive business relationships in your organization.
Certification Image
Learn Essential Zoho CRM Admin Skills. Take Control of CRM!
The Zoho CRM Administrator training course teaches you how to configure users, tools and data access the right way.
Certification Image
Microsoft Dynamics 365 (CRM, NAV, AX) Intro Training Course
Learn the Basics of the Hottest Technology in the Market Today! It's a Combination of Microsoft Dynamics CRM, NAV & AX.
Certification Image
SalesForce CRM - A Complete Guide
Learn to use Salesforce CRM Tool to efficiently execute Customer Relationship related Tasks and Projects
pro tip icon

There are dozens of certifications that you can claim as a CRM Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.

CRM Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

CRM Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

pro tip icon

If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your CRM Manager resume:

CRM Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your CRM Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great CRM Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
Volen Vulkov Avatar
Volen Vulkov
8 minute read
Updated on 2022-03-25

Looking to build your own CRM Manager resume?

Enhancv resume builder will help you create a modern, stand-out resume that gets results
Variety of custom sections
Hassle-free templates
Easy edits
Memorable design
Content suggestions

See more Sales And Retail resume guides

Learn from people’s resumes similar to your industry.

Check out more winning resume examples for inspiration

Browse resumes from people who’ve succeeded in their job hunt.

How to build your resume

Recommended reads from our blog on how to make a great resume.

Get Inspired with Our Resume Templates