INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top CRM Manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
How to write a CRM Manager resume experience section
CRM Manager Resume’s Job Experience Checklist:
- Use 4-6 bullet points per job title;
- Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
- Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
- Start each sentence with a power verb and avoid overused buzzwords;
- Use either C-A-R or S-T-A-R methodology, when describing your experience.
The work experience samples below come from real CRM Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:
- definition of medium-long term strategy for my area of expertise, ensuring proper alignment to Company's 3-year plan
- liaise with business departments to continuously improve sales, marketing and financial processes support by IT Systems
- CAPEX and OPEX budget management for the Italian affiliate
- external suppliers selection, from RFP definition to proposals evaluation, and management
- prompt architecture management to ensure optimal data transfer and data quality between all enterprise sources
- act as subject matter expert for BI and Digital Innovation topics (eg. scouting of innovative technologies)
- Have worked on ZOHO CRM, SalesIq, Desk, and other Zoho applications.
- Handling the customer issues and resolving them and also create a bonding with customersand have converted them as our regular subscribed customer.
- Maintenance of attendance and time office management, Assist in day-to-day HR activities.
- Maintaining Stationary and pantry stock Expenses, Recruitment Process – Job Posting (Naukri, Indeed, Quikr, Social media) Screening, Telephonic screening, and Shortlisting (First Level), and then handover to my Regional manager.
- Manage payroll and benefits administration for 21 employees
- Process payments and handle petty cash, Generate reports for senior management like a bank statement and give them daily reports of petty cash, open-close statements and vendor bill payments.
- Execute CRM campaigns to over 180million per month people across 18 territories through email and push
- Top line reporting and analysis of global campaigns to senior figures within the company
- Taken lead on meetings with design and editorial teams to ensurecorrect messaging and design was present
- Took the lead in evaluating campaign performance through data analysis, in order to come up with effective ideas for campaign improvement
- Key focus on student acquisition where I strategised ways to acquire more students to the database
- Planning and delivering the organization with a view to retaining existing customers, increasing brand loyalty and expanding the company brand.
- Recognizing opportunities to expand inside sales with existing clients;
- Making sure the customer database is correctly segmented for targeted marketing activities
- Collaborating with other departments ensuring that they work well for every aspect of the business
- Keep records of customer interactions or transactions, recording details of inquiries, complaints, or comments, as well as actions taken
- Confer with customers by telephone or in person to provide information about products or services, take or enter orders, or obtain details of complaints. and procedures
- Coming up with creative ideas. Making good client relationships, making telephonic sales, Virtual meetings, Data management etc.
- Mi principal objetivo es el de transformar la información de cliente en valor estratégico para la organización. Trabajo en el cambio cultural y de procesos y procedimientos que supondrá el giro de enfoque a conocimiento de cliente en todos los puntos de contacto.
- Gestiono la relación con el partner tecnológico, tomo las decisiones necesarias y realizo seguimiento del proyecto a nivel global. Valido la herramienta (SugarCRM) en los distintos desarrollos propuestos para.
- Gestiono las campañas de email marketing. Control, análisis y seguimiento de los Kpi’s establecidos.
- He preparado y en ejecución, la formación en tecnología y conocimiento del área CRM y calidad del dato a todas las áreas implicadas (Hotel / Servicios centrales)
- Superviso periódicamente la base de datos de cliente y soy responsable de custodiar la validez de los datos recogidos (cumplimiento de la GDPR).
- Developed and implemented the Holden Service Reminder Program to improve both Service Retention and Customer Satisfaction
- Set up infrastructure for CRM Life-cycle programs, including tools to self manage the program via a web portal
- Managed the CRM Customer database - Segmentation, Privacy Compliance and Database growth
- Responsible for building the CRM Department, hiring top-market professionals such as BI Consultants, Digital Mkt Specialists, Salesforce Specialists and Web Developers.
- Responsible for creatimg new digital services for the company such as Artificial Intelligence to help the marketing team to have a better understanding about customer needs and insights.
- Responsible for implementig the culture of using process models and agile project management.
- Responsible for delivering high quality digital marketing strategies to increase productivity and ROI of the clients.
- CRM system for fuel card management (80 k customers, €4 billion /year managed), offering, acquisition, post sale, processes; self care portal
- Process automation for order management in B2B CRM and portal (€2 billion/year) and solution delivery, including product catalog management and quotation.
- Managing Car Sharing CRM platform (B2C), and invoicing solution (€30 million per year)
- In charge of CAC and LTV strategies that achieved 2019 revenue e profability goals.
- In charge of MQL optimization and strategies.
- Responsible for company´s Media Forecast.
- In charge of company´s Media & CRM ecosystem
- Manager and Administrator of Company CRM
- Create training modules and programs around product education through Adobe Captivate
- Part of Project Management Team towards installing new products and software
- 5 direct reports
- Developing customer contact strategy to deliver highly personalised, relevant communications across Email, SMS and Push for Tui UK, Tui Airways, Marella Cruises and First Choice
- Liaising with multiple internal and external stakeholders to manage BAU marketing activities
- Built a high-performing team and implemented IBM Watson Campaign Automation, UBX and Performance Insights
- Providing insight and recommendations on how to maximise future opportunities and for the preparation of long-term strategies
- Responsible for ecommerce, customer relationship marketing and digital development at Finnkino.
- Implemented marketing automation, developed 3 new websites and a loyalty scheme among other projects.
- Increased the share of digital sales by 60 %, improved the online conversion and increased the contact database by 40 %.
PRO TIP
In writing your CRM Manager resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.
Action Verbs for your CRM Manager Resume
Recommended reads:
CRM Manager Resume Skills’ Tips & Tricks to Impress Recruiters
Resume Skills Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your CRM Manager resume
- Salesforce
- MS Office
- CRM
- Forecasting
- Cold Calling
- Business Development
- Customer Service
- Project Management
- Relationship Building
- Time Management
- Storytelling
- Research / Information Gathering.
- Critical Thinking
- Problem Solving.
- Tech Savvy
- Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
CRM Manager Resume Header: Tips, Red Flags, and Best Practices
CHECKLIST For Your CRM Manager Resume Header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Include a link to your portfolio in your CRM Manager resume header. Most companies will require that you include one in your resume, and even if they don’t, it’s an excellent opportunity to directly show them your proudest projects.
CRM Manager Resume Summary Best Practices
Checklist: What to include in your CRM Manager resume summary:
- Years of experience;
- Highlight top 3 skills and proficiencies;
- One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
- Use short, direct sentences - but no more than three - to keep the HRs interested.
Resume Summary Formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
Recommended reads:
Listing Your Education, Certifications and Courses
Resume Education Section Checklist:
- Ensure your hard skills section (including technologies) are exactly matching the job description.
- Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
- Find a way to showcase your skills beyond the skills section.
- Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Certifications for your CRM Manager resume
Recommended reads:
PRO TIP
There are dozens of certifications that you can claim as a CRM Manager. But, some are more effective than others. That’s why you mustn’t include every certificate other applicants might have. Try instead to earn and list a few of the difficult ones.
CRM Manager Resume: Additional Writing & Formatting Tips
There are three basic resume formats you can choose from:
- Reverse-chronological resume format;
- Functional resume format;
- Hybrid (or Combination) resume format;
The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.
Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.
Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.
Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.
CRM Manager Resume Summary best practices
Here are more resume tips regarding your layout and style:
- Clear and legible 12p resume font size;
- Use 10’’ resume margins - that’s default for a great resume design;
- Use a one-page template resume length if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- Save your resume as PDF before sending it to the recruiter.
To take it a step further, check out how your resume can stand out without leaning too much on the creative side.
Recommended reads:
PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your CRM Manager resume:
CRM Manager Resume: How to Make Yours More Creative & Stand Out
When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your CRM Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.
What Makes a Great CRM Manager Resume: Key Takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
