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Sales Resume: Examples & How-To Guide ( 5+ Templates)

Volen Vulkov Avatar
Volen Vulkov, Resume Expert
8 minute read
Last updated on 2021-09-14
JOHN DOBSON
CSP with 10+ years in global sales

+359 88 888 8888

help@enhancv.com

Los Angeles, CA
Achievements
Increased inbound sales success rate by 30%
By combining new demo practices and mapping out data-driven acquisition funnel in real-time
Achieved top 5% sales ranking
By volume and quota for two years in a row
Experience
2016 - OngoingLos Angeles, CA
Sales ManagerRolfson
Rolfson is an all-in-one collaboration tool, that looks like a spreadsheet but provides powerful functionalities for a comprehensive ERP solution.
Exceeded sales target standards by an average of 44% in an ultra-competitive ERP software niche during the first year
Developed three previously unused customer acquisition channels: social, email, inbound sales to grow potential customer database by 450%
Consolidated the clients territory and grew the sales in new clients by 35% of the sales accomplished
2014 - 2016Los Angeles, CA
Sales SpecialistCrist
Crist is a young and ambitious company offering professional development services to clients around the world. I am responsible for UX and UI design of banking and financial products for the Orwell Group.
Designed & developed website for online editor http://3dhomeonline.com/editor
Achieved 100% user approval rating of world class application redesign
Responsibility for establishing a lean, user-centered design process and culture across a digital team of 6
Worked on a team of 6 to build an educational app that teaches electrical engineering concepts to kids
2010 - 2014Los Angeles, CA
Sales RepresentativeDufour
Dufour is a company, which helps ambitious senior managers with entrepreneurial dreams launch successful technology-driven businesses, built to scale.
Assigned as one out of 10 key advising representative for top tier merchants for a new product line
Facilitated $600,000 worth of new business annually after implementing new direct sales strategy
Personally responsible for 75 and 120 new accounts in 2011 and 2012 years through cold calling
Nurtured, managed, and grew a $2.1 million customer database as an account manager over three years
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Every other sales resume advice there is “Sell yourself” and “Show them the money”.

If that was so easy, then why 80% of resumes, sales included, aregetting rejected within the first 11 seconds?

Because recruiters are not that simple. They’ve seen thousands of sales resumes. They see through fake job titles, superficial quotas, and questionable side projects.

So how do you make your salesperson resume believable, engaging and effective at the same time?

For starters, don’t look for easy ways. We need to meticulously craft every section of your resume. And the work starts now.

In this guide, you’ll learn how to create a Sales resume:

 ✔ Choose the best sales resume template for your experience level

 ✔ Include technical and soft skills that reflect the job description

 ✔ The importance of crafting a sales assistant resume summary or objective

 ✔ Create a sales resume with no experience that can still showcase relevant skills

 ✔ The right and wrong way to put education on a sales resume based on your experience level

What Separates The Best Sales Resume From The Rest?

Every sales job gets hundreds of   and the hiring manager can only spend a few hours going through them all.

To get noticed in this pile of resumes, you need to rely on a resume that ticks off a bunch of boxes.

“A compelling and engaging story is an amazing tool not only for advertising, but also for closing the sale.”
- Solomon Thimothy, OneIMS inNine Simple Tips To Optimize Your Sales Pitch For Conversions on Forbes.com

First, it needs to be visually attractive and memorable. This ensures that the hiring manager will stop leafing through that pile of candidates when they see your sales resume.Check out:Should I Include My Photo On My Resume? [Expert Advice]

Second, your resume layout should be clear and scannable. But the sales resume template needs to do more than that. It should not only attract their attention, but also make content easier to grasp. Check out:Best Resume Layout: 9 Examples and Templates That Recruiters Approve

Here’s the most commonresume sections in asales resume outline:

  • Objective
  • Sales Experience
  • Education
  • Soft Skills
  • Technical skills
  • Interests
  • Achievements

Adding your sales experience inreverse-chronological order alone won’t cut it. You need to use special resume sections that make your key achievements stand out.

Check out:How to Create a Combination Resume (+6 Unique Hybrid Resume Examples)

Finally, your resume outline and template should naturally demonstrate your impact. 

Keep in mind, you shouldn’t just list sales responsibilities from past positions, mentioning yourresume accomplishments is going to have a far greater effect.

Plenty of those other hundreds of salespeople you’re competing with have had similar responsibilities. Only the best salespeople can show business impact.

But before we start diving into impact, let’s settle once and for all what’s the best layout for a sales resume.

Here’s what to consider when choosing the perfect sales resume layout:

  • Be sure it presents your relevant sales qualifications clearly
  • It should place your most important sales information at the top
  • It should be easy to read and catch your eye - you need legible 12presume font size
  • Use 10’’resume margins - that’s default for a great resume design
  • Use aone-page template resume length if you’ve got less than 10 yrs of experience. Otherwise, opt for a two-page resume
  • Pay attention to your resume spelling - don’t lose your interview chances on a technicality
  • If you have sales awards and achievements, be sure to highlight them in their own section
  • It should work with ATS (Applicant Tracking Systems)
  • Be sure tosend it as a PDF

Check out how yourresume can stand out without leaning too much on thecreative side.

Like a great sales presentation, your sales resume layout should have a start, middle and end that is clear and has a great flow.

If you can do this, then you’re already well along the way of closing your new sales position!

For more information on the best resume formats, read our guide:The Best Resume Formats You Need to Consider (5+ Examples Included).

Sales Resume Header: First Impression Always Matters

Remember, competition is what sales is all about.

You’re always trying to get that sale before the competition does.

First impressions matter, no matter what you’re selling. Even yourself!

You don’t want your name, address and contact info to be the reason you’re not in the running, right?

A lot of salespeople don’t realize the importance of their sales resume header, so let’s talk about what you need.

A great resume header should include:

  • Resume Title - include your top sales experience, with your sales career goals and add something unique about yourself and any sales awards you’ve received.
  • Picture - It’s very common toinclude a photo for a sales or business development resume. Make sure it’s professional, as it will go a long way to give the HR department a good impression of you. You should always check your local rules about including photos on resumes as in some regions and with some employers it isn’t allowed.
  • LinkedIn - It’s hard to be a great salesperson today with the networking power of LinkedIn. You likely have an enormous network of great contacts there, so why not let the hiring manager see how connected you are!
  • Email - You should always include your email. Corporate HR departments regularly reach out via email for interview details.
  • Certifications - You might have a Certified Sales Person (CSP) certification. It is essential that you include this after your name in your sales resume header. It may be the difference maker between you and the others that get selected for the sales position.
Tony Washington CSP
CSP with 10+ in global technology sales

www.linkedin.com/tonywashington1

Tampa, FL
RIGHT
Gerry McGrath
Sales Professional

www.linkedin.com/tonywashington1

Beaverton, ORL
WRONG

So, if you put yourself in the place of the sales manager reviewing your sales resume you can see where the wrong example above is lacking.

They’re going through hundreds of resumes that just have a name and basic title.

The resume header is the first impression your resume makes, so don’t leave them wanting more!

PRO TIPUnless you have a social media account, other than LinkedIn, that is devoted to your profession or field of work, it isn’t a good idea to include social media on a sales resume as it has no relevance to the position.

Sales Resume Summary: Tips On Turning Recruiters Into Fans

One often overlooked element of a resume is the summary.

The idea is to quickly give the reader some information about who you are and what your goal is. This enhances the rest of the resume by giving it valuable context.

So what’s the best way to go about this?

A good salesresume objective will highlight your desire to create Win-Win-Win situations that benefit your customer, your employer, and you as a salesperson.

A resume objective should be highly tailored to the sales job description. Look for keywords and make sure you clearly show how your experience overlaps with the needs of your potential employer.

Summary
Certified and award-winning sales professional with over 10 years of global corporate sales experience in the software and technology industries.
RIGHT
Summary
Salesperson with many years of experience in B2B sales.
WRONG

Wow, when you see the two sales resume objectives, it’s obvious which isn’t going to make the sale!

The first example packs a powerful sales pitch in just 19 words!

It instantly lets the hiring manager know:

  • You’re certified
  • You’ve won sales awards
  • Have over 10 years of sales experience
  • Have worked on major global sales
  • Your experienced in software and technology sales

So you can see how much power the sales rep resume objective has in getting you noticed. Right?

A good salesman resume objective is actually serving a dual purpose - it shows what you have to offer as a candidate, but it also demonstrates your ability to align someone’s requirements with your proposition.

This is a key skill for a sales associate.

The resume header is the first impression your resume makes, so don’t leave them wanting more!Check out our head-turning guide on… headers:Perfecting Your Resume Header so You Get Noticed

For more tips on crafting an attention-grabbing resume summary, check out our guideResume Summary: How-To Guide (30+ Examples You Need To See).

Sales Resume Experience: The Best Way To Get The Job

Retail sales resume experience is all about hard numbers.

Make sure you clearly demonstrate what your impact was in past positions.

Focusing on this by citing hard numbers is far more effective than simply listing your responsibilities for each role. Have a look below at some great and not so great examples.

Sales Resume Experience Examples

Experience
Sr. Sales Manager, Northeastern United StatesPrestige Software Co.
Created and managed a new 10-people sales department that surpassed the top individual quota KPI’s for 3 years in a row
Led a team of sales executives in a sales campaign that resulted in increased sales of $500k and the company exceeding its annual sales targets by 25%
Received the 2017 Salesperson of the Year award. Selected from a list of 14 candidates.
RIGHT

First, you need to make sure your job title is as clear and impressive as you can. This isn’t the time to be humble!

While it’s not always possible to provide exact metrics of how you impacted some areas, you can see how this experience example mentions specifics whenever possible. It also highlights key areas where they excelled at managing teams and exceeding goals.

Experience
SalesMansa Accessories
06/2011 - Ongoing
Los Angeles, CA
Handled designated sales territory regularly meeting sales goals
Attended weekly national sales status calls
Part of a team of 15 sales managers
WRONG

Ok, this example doesn’t say anything other than you had a sales job and did the tasks you were asked to do. You can already see this resume going on the “no” pile, can’t you?

Don’t simply list tasks. Doing this demonstrates a lack of motivation and that go-getter mindset that every sales position is looking for.

Additionally, make sure your resume tells a compelling story - this is where a full work history may be the right solution. It should represent a clear path, showing your progression over time.

But, what if your past positions don’t include “sales” in the title? Simply use the description and responsibilities outline to show any links to sales or its key skills - communication, organizational, and proactivity.

Finally, compare your experience section with the details listed in the job description for your sales position. This will remind you of anything you might’ve missed during the writing session and will give you hints on what achievements you’ll want to highlight further in your resume.Need more information? Check outHow to Cover Work Experience On Your Resume

What if you need to create an entry level sales resume experience section?

So, how can you create a sales resume experience section when you don’t have any?

Don’t worry, we’re going to show you how to do that now.

Maybe you just recently graduated from school? Or are making a change into a sales career?

You may think you don’t have the sales experience that is needed for a great sales resume, but in just a few moments, you’re going to realize that you’ve got more sales experience than you think!

While you may not have been the VP of Sales for North America, you’ve most likely worked in an environment that required the necessary sales skills to make a great salesman or saleswoman. This experience could come from an internship, a side project, an organization you volunteer for, etc.

Here’s what you should do:

  • Start by identifying the kinds of skills and experiences you think will be relevant for the sales job you’re applying for. For example, the posting may be looking for someone experienced in customer service or account management.
  • Now, look back at your previous experiences to see what you may have done which could demonstrate that. In this example, maybe you worked in retail or another customer service job where you needed to listen to the customer's needs and make sure they were always happy.
  • Once you’ve got the right experience, emphasize it using the same language the job description did.

With these techniques, even if you’ve never had a job as a salesperson, you can still show you’re qualified for your first position.

Of course, if you’re creating an entry level sales resume, your education section is going to be of particular importance.Looking for your first job? We highly recommend you to check outResume Without Work Experience: 6+ Sections to Demonstrate Impact

Sales Resume Education Section: Do You Need It?

Sales is a unique profession that doesn’t usually put as much emphasis on education when being hired.

Don’t get me wrong, a strong degree or college diploma in business administration or marketing is going to help you for sure, it’s just not usually the #1 factor for getting or not getting the job.

If you’ve been in sales for several years, you won’t have to put as much emphasis on education on your sales resume as a newcomer or fresher in sales.

If you’re applying for your first job in sales then you’re going to want to expand the details of your education where possible.

Here’s what you can add to your education section:

Here’s a look at how a sales industry veteran’s education looks compared to someone who is writing a resume with no sales experience.

Education
Bachelor of Business AdministrationUCLA
RIGHT

This person graduated 10 years ago, so it’s not necessary to include many details about their education. This degree acts as an anchor or foundation that their sales experience was built on. In this case, it serves to be a box that is checked by the HR team that you have a university education.

Here is an entry level sales education section example:

Education
Bachelor of Business AdministrationUC Santa Cruz
Specialised in Biostatistics
Worked phone banks to solicit donations during university pledge week
Participated on the university debate team, placing in the top 5 at 4 tournaments
RIGHT

You can see that by expanding on the experiences you may have had at university creates a list of sales experience even when you didn’t actually have a paying job as a salesperson. Hiring managers take note of sales resumes that do this.

Browse more essential tips on how to feature education on your resume, in our guidePerfecting the Education Section on Your Resume.

Sales Resume Skills: How to Convince Recruiters You Are Actually Skillful

There are two basic approaches to including your skills. The way you go about it will depend on whether you’re describing technical or soft skills.

Let’s break down the difference and how to do each one the best way.

How to include technical skills on a sales resume

Most of the technical skills required in sales have to do with software for lead and customer management or presentations.

You’re either familiar with the software or you’re not. There isn’t really a need to elaborate beyond that.

This kind of skills section is important because many ATS (Applicant Tracking Systems) will screen your resume for certain keywords before a human ever sees it. A simple list of relevant technical skills required in the job description does the job perfectly.

How to include soft skills on a sales resume

While technical skills are becoming more and more important in sales, the industry is still build on soft skills.

But just listing them isn’t going to cut it. Anyone can say they have good people skills or are well organized.

To stand out, you need to show that you have those skills by giving examples.

PRO TIPMost big companies use ATS systems to automatically scan resumes for keywords. So, be sure you list your skills as closely to how they’re listed in the job description (more on how to do that later).

Skills

Skills
Active listeningSuccessfully managed a client portfolio of over 20 ensuring frequent touch points and regular status meetings to ensure continued loyalty by hearing and exceeding their needs
Time ManagementAlways met or beat all sales deadlines by integrating my daily workstream with sales management software to handle a larger than normal workload
Presenting and Public SpeakingMost comfortable in front of an audience, I have been presenting 7-10 times per week in front of clients and at sales conferences and seminars
ForecastingCreated quarterly and annual forecasts for a team of 7 with frequent monitoring and adjustment to keep finances on track for corporate success
RIGHT

Here, you can see that someone scanning your resume can quickly see which soft skills you possess and that you’re serious about backing them up. Right away, this is going to distinguish you from most of the other sales resumes they’ve seen.

Whether you’re a retail sales associate working in a store or an outside sales manager with high-ticket clients, speaking to customers to uncover their needs and present them with the right offer is crucial.

This skill flows well into account management, which covers the long term communication with clients.

The end goal here is retaining high value users and upselling current customers to new services or add-on products. It’s where the bulk of profit for many businesses comes from, as this expansion revenue requires a lower investment from companies compared to acquiring completely new customers.

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