Home > 
14 Sales Representative Resume...

14 Sales Representative Resume Examples & Guide for 2024

Ensure your sales representative resume showcases a proven track record of sales achievements. Highlight the results you've delivered, whether you exceeded sales targets or generated significant revenue. Demonstrate your ability to build strong customer relationships on your sales representative resume. Detail your experience in maintaining client satisfaction and fostering repeat business.

All resume examples in this guide

With the increasing reliance on technology in sales, sales representatives have their work cut out for them.

You need to demonstrate strong technical abilities like data analysis and CRM, as well as interpersonal skills like negotiation and communication.

Striking the right balance on your sales representative resume to show that you’re a well-rounded candidate can be challenging.

In this guide, you’ll learn:

  • How to detail relevant sales roles and achievements in your reverse chronological experience section
  • How to demonstrate the right combination of hard skills and soft skills to showcase your sales expertise to hiring managers
  • How to write a sales representative resume summary that highlights a career achievement and shows your value in the industry
  • How to quantify impact with measurable results so potential employers will see how you will meet sales goals at their company

Looking for something a little different? Browse our resume and cover letter guides for positions similar to sales representative:

Sales representative resume example

Here's what this applicant does well in their resume:

  • Highlighting leadership and team success: The resume effectively showcases Payton's ability to lead high-performing teams, evidenced by the record sales figures and significant revenue increases under their leadership.
  • Emphasizing skill in CRM and strategic planning: Payton's expertise in CRM implementation and strategic sales planning is clearly demonstrated, highlighting their role in improving sales efficiency and boosting revenue.
  • Detailing impactful achievements: The resume includes specific, quantifiable achievements, such as increasing market share by 10%, enhancing sales efficiency by 25%, and leading a team to a $5M sales record.
  • Showcasing educational background: Payton's advanced education in business and marketing, including a Master of Business Administration and relevant certifications, is prominently featured, underscoring their knowledge base in the field.

How to format a sales representative resume

Sales representatives must have clear and effective communication that gets their point across quickly.

Formatting is the first thing recruiters notice about your resume and your first opportunity to demonstrate organization and communication skills.

Here are a few things to keep in mind as you format your sales representative resume:

  • Reverse chronological layout - This resume format keeps the focus on your work experience in a reverse timeline. Sales roles can vary greatly across industries and this layout shows a clear and committed career path.
  • Header - The top of your resume should include a brief but important header that provides professional contact information and an introductory title. Show hiring managers that you’re the right candidate with a title for your specific sales role or niche.
  • ATS optimization - Many companies use Applicant Tracking Systems to screen resumes before they reach a human recruiter. Sales representatives must ensure their resumes contain the right keywords and are formatted in a way that is ATS-friendly.
  • Limit to one page - Don’t waste recruiters’ limited time with pages of irrelevant work history. Include only the strongest and most relevant information on your sales representative resume and tailor every section to fit your target job.

Ensure preservation of formatting and ATS optimization by using a PDF file format. Use the best fonts, layouts, and file format for ATS optimization in Enhancv’s resume builder to create an impressive sales representative resume.

Is your resume good enough?

Drop your resume here or choose a file. PDF & DOCX only. Max 2MB file size.

Privacy guaranteed
top sections icon

The top sections on a sales representative resume:

  • Professional summary: Offers a concise overview of sales skills and experience.
  • Sales achievements: Highlights specific sales accomplishments and targets met.
  • Work experience: Details relevant sales roles and responsibilities.
  • Education and certifications: Lists degrees and sales-related certifications.
  • Skills section: Showcases sales techniques and customer relationship abilities.
top sections icon

What recruiters want to see on your resume:

  • Proven sales achievements: Demonstrates ability to meet and exceed sales targets.
  • Strong communication skills: Essential for effective customer interactions and negotiations.
  • Relationship-building expertise: Crucial for developing and maintaining client relationships.
  • Knowledge of sales strategies: Shows understanding of various techniques to close sales.
  • Experience with CRM software: Indicates familiarity with tools for managing customer relationships.

How to write your sales representative resume experience

Your resume experience section is where you list your previous work history along with top achievements from each job. Each role should include 3-4 bullets highlighting your accomplishments.

Showing results is important for sales representatives. Don’t just list job duties in this section. Demonstrate a mastery of sales skills with measurable outcomes.

Let’s look at a sales representative resume sample experience section.

Sales Representative
Marks and Co
Boston, MA
  • Tracked customers and sales
  • Negotiated and closed deals
  • Led team of sales representatives

What doesn’t work in this example:

  • No measurable results - Showing evidence of your success is key for sales representatives. It’s not enough to claim that you “negotiated and closed deals” without showing real results.
  • No industry keywords - Sales representatives need particular technical skills that hiring managers will be looking for. Make sure to use keywords from the job description to show that you’ve researched your target job and have relevant industry knowledge.
  • Lists duties instead of achievements - “Tracked customers and sales” is a generic statement of responsibilities rather than achievements. Potential employers want to know that you were successful in your role, not just see an overview of duties.

Let’s make a few changes and give this experience section another try.

Sales Representative
Marks and Co
Boston, MA
  • Implemented CRM and Salesforce customer tracking systems, increased sales by 21%
  • Negotiated and closed deals with 18 new clients in 2022, resulting in $4.5M in revenue
  • Led team of 15 sales representatives, resulting in a total of $3.2M in revenue

What works in this example:

  • Includes industry skills - Showing proficiency in industry technical skills like CRM and Salesforce shows up-to-date knowledge in the field and increases employability.
  • Shows measurable results - Real data like “$4.5M in revenue” tells potential employers how you will achieve success at their company.
  • Highlights specific achievements - Achievements like leading teams of sales representatives in successful projects show your value in the industry and the impact you will have in your target role.

How to quantify the impact on your sales representative resume

Using specific metrics provides a clearer picture of your effectiveness as a sales representative. Clear examples show hiring managers exactly what you have accomplished.

Quantify your achievements from previous roles by using real numbers and data to highlight measurable results.

Here are a few areas to consider when deciding what numbers to include in your sales representative resume:

  • Include specific sales figures to demonstrate quantifiable achievements and success in meeting targets.
  • List the percentage increase in sales or revenue to show growth and impact on the business.
  • Mention the number of new accounts acquired to illustrate networking and client expansion skills.
  • Specify the size of deals closed to highlight capability in handling significant transactions.
  • Detail the number of products or services sold to exhibit product knowledge and sales versatility.
  • State the ranking in sales performance to showcase competitiveness and excellence in the field.
  • Incorporate the number of repeat customers to emphasize relationship-building and customer loyalty.
  • Present the reduction in sales cycle time to indicate efficiency and effectiveness in closing deals.

How do I write a sales representative resume with no experience

There are many different career paths for sales representatives. If you’re making a career change or new to the industry, you’re faced with the challenge of writing a sales representative resume with no sales representative experience.

The key to an effective entry-level sales representative resume is focusing on transferable skills instead of work history.

Follow these steps to writing an effective sales representative resume with no experience:

  • Choose a functional resume layout
  • Focus on transferable skills
  • Use additional sections to highlight skill development and niche knowledge
  • Tailor every section to fit your target job

A functional resume layout focuses on transferable skills rather than experience. This is a great way to show potential employers that you’ve learned interpersonal skills and relevant software platforms in other ways.

Don’t pad your experience section with irrelevant jobs just to fill space. Only include roles that are relevant to your target position and focus on transferable skills.

Customer service positions, sales support roles, and jobs in a sales niche like pharmaceuticals or advertising all present great opportunities to develop sales representative skills.

How to list your hard skills and soft skills on your resume

Striking the right balance of technical skills and interpersonal skills on a sales representative resume can be challenging. Show potential employers that you’re a well-rounded candidate who can handle all aspects of the role.

Skills on your sales representative resume will be in two categories - hard skills and soft skills.

Hard skills are the technical knowledge and abilities needed to perform job duties. Soft skills are the interpersonal and communication skills needed to interact with others.

The main difference in these two sections on your resume is presentation. Hard skills are listed while soft skills include examples.

Let’s look at an example of hard skills on a sales representative's resume.

Data Analytics
CRM Software Proficiency
Sales Forecasting
Customer Database Management
Market Research

Only list relevant hard skills on your resume that you’re proficient in. You don’t want to include a skill on your resume and then get stuck during the interview process when you can’t keep up.

Here is a list of top hard skills to consider for your sales representative resume.

top sections icon

Best hard skills for your sales representative resume

  • CRM Software Proficiency
  • Data Analysis
  • Lead Generation
  • Market Research
  • Sales Forecasting
  • Negotiation Techniques
  • Product Demonstration
  • Cold Calling
  • Email Marketing Tools
  • Social Media for Sales
  • Financial Modeling
  • Sales Reporting
  • Pipeline Management
  • Contract Management
  • Business Intelligence Tools
  • E-commerce Platforms
  • Presentation Software
  • Sales Automation Tools
  • Customer Database Management
  • Pricing Strategy Analysis

Soft skills differ from hard skills on a resume in that they require a bit more explanation. Soft skills can be open to interpretation and you don’t want hiring managers left to make their own assumptions.

Your soft skills section is an opportunity to show potential employers that you have the right interpersonal skills to be a sales representative at their company.

Let’s look at an example of a sales representative resume soft skills section.

Strategic Planning
Designed and launched strategic sales plan that resulted in 30% increase in revenue
Maintained a customer base of 80% repeat customers for three consecutive years

Use your soft skills section to show potential employers how you will fit into their company culture and impact success.

Here are a few top soft skills to consider for your sales representative resume.

top sections icon

Best soft skills for your sales representative resume

  • Effective Communication
  • Active Listening
  • Persuasiveness
  • Relationship Building
  • Resilience
  • Empathy
  • Time Management
  • Adaptability
  • Problem-solving
  • Teamwork
  • Negotiation
  • Customer Service Orientation
  • Confidence
  • Attention to Detail
  • Networking
  • Strategic Thinking
  • Patience
  • Stress Management
  • Creativity
  • Goal Orientation

How to list your certifications and education on your resume

Not all sales representative positions will require a formal degree above a high school diploma. However, in most cases, companies will look for candidates with a bachelor’s in business, marketing, economics, or a related field.

The education section on your sales representative resume will be clear, concise, and professional.

Let’s look at an example of an education section on a sales representative's resume.

BS in Marketing and Sales
Arizona University

A good education section only needs to include the following:

  • Name of degree
  • Name of institution
  • Years attended

Details like GPA and coursework are not necessary. Only include this info if specifically requested in the job listing or if you’re applying for an entry-level position and have relevant coursework.

A sales representative certification section will be similarly basic with just the name of the certificate and the issuing institution.

Certifications are a great way to keep your resume up-to-date with industry skills and technologies.

Let’s take a look at an example of a sales representative certification section.

Certified Professional Sales Person (CPSP)
National Association of Sales Professionals (NASP)

Here are a few certifications to consider adding to your sales representative resume to increase employability.

How to write your sales representative resume summary or objective

A summary or objective is a great way to introduce yourself to hiring managers and highlight your top accomplishments as a sales representative in 3-4 sentences.

Though the terms are often used interchangeably, there is a slight difference between a summary and an objective.

A summary is a brief introduction that summarizes your career and value in your industry. An objective looks to the future and captures what you are hoping to achieve in your new position.

A summary is typically the better option for candidates with years of experience to draw from, whereas an objective is ideal for those breaking into the industry.

If you have at least some experience, a good strategy is to write a summary that ends with an objective that you share with your target company.

Let’s look at an example of a sales representative resume summary.

A passionate sales professional with pharmaceutical experience. I am skilled in software technologies and have successfully closed large deals. Seeking opportunity as a sales representative at TR and Sons.

What doesn’t work in this example:

  • Blanket terms - Using overused terms like “passionate” or “skilled” with no quantifiable evidence doesn’t mean anything. Don’t waste valuable space in your summary with empty statements.
  • No industry keywords - This candidate misses an opportunity to share industry expertise and specialized knowledge. Recruiters have a lot of resumes to get through. Don’t waste time and show your value right from the start.
  • Unclear objective - Simply wanting the position isn’t a sufficient goal. Companies want to see that you’ve researched them and will bring solutions to their challenges.

Let’s make a few changes and take another look.

Sales professional with 8 years of experience in the pharmaceutical sector. I am an expert in CRM and market analysis and successfully negotiated deals resulting in $8.2M in 2022. Seeking opportunity to leverage client relations expertise and expand reach as sales representative at TR and Sons.

What works in this example:

  • Clear introduction - “Sales professional with 8 years of experience in the pharmaceutical sector” lets hiring managers know right away that this candidate has a specific amount of experience in a particular niche.
  • Top achievement - “Negotiated deals resulting in $8.2M in 2022” highlights a career achievement and lets potential employers know how you will impact success at their company.
  • Shared goal - Ending with a goal to “leverage client relations expertise and expand reach as sales representative at TR and Sons” shows hiring managers that this candidate will bring the skills necessary for this specific role.

Additional sections for a sales representative resume

Sales roles can vary greatly across different industries. A representative must adapt their resume to reflect the specific demands and jargon of the industry they're targeting.

Sometimes the best way to do this is by adding sections tailored to your specific career path.

Here are a few sections to consider adding to your sales representative resume:

  • Languages - speaking multiple languages can be a great strength in sales, especially if your target company has international reach and requires communication with different countries
  • Volunteering - volunteering can be a good opportunity to develop transferable skills like leadership, networking, and problem-solving
  • Hobbies - hobbies and interests present an opportunity to show specialized skills that can help to increase your employability within a particular sales niche

Key takeaways for writing a great sales representative resume

You’re just about ready to send off that amazing sales representative resume that lands interviews! Before we wrap up this guide, let’s review a few key points.

  • Highlight your top industry achievements from your previous sales roles with a reverse chronological experience section.
  • Strike a balance between hard skills and soft skills to show potential employers that you have the right combination of technical expertise and interpersonal communication skills.
  • Keep your resume up-to-date and increase your employability by earning relevant certifications and continually updating your sales representative resume.
  • Add sections to your resume to show how you have developed transferable skills from experiences like volunteering, hobbies, and language learning.

Sales Representative resume examples

Explore additional sales representative resume samples and guides and see what works for your level of experience or role.

By Experience

Entry-Level Sales Representative

The Entry-Level Sales Representative role is influenced by trends in sales, marketing, and business development. To optimize your resume for this role, it's crucial to display your understanding of sales language and techniques like cold calling, account handling, and lead generation. Highlight your experiences with common sales methods and don't forget to show any customer interaction from past jobs or internships. Also, present your skills through tangible achievements rather than just listing them. This guide should help streamline your resume for the Entry-Level Sales Representative role and attract hiring managers' attention.

By Role

Advertising Sales Representative

Advertising Sales Reps are greatly affected by emerging advertising methodologies. Ensure to mention your capability to utilize different ad platforms to drive sales. Highlight your ability to optimize ad spending as per target demographics, showcasing your skills in delivering maximum ROI. Don’t just list achievements, exhibit how your sales strategy enhanced advertisement visibility and client retention value, following a 'skill-action-results' pattern.
View Advertising Sales Representative Resume

Field Sales Representative

Field Sales Reps often require hands-on, direct sales skills. Highlight proficiency in relationship building and product demonstrations. Demonstrate your ability to target key demographics in your desired sales field. Provide examples of how you've helped build customer loyalty and trust, leading to increased sales, and don't forget to indicate your knack for persuasive communication.
View Field Sales Representative Resume

Medical Device Sales Representative

Being a Medical Device Sales Rep necessitates a thorough understanding of the medical devices being marketed. Highlight your technical knowledge about medical devices and understandings of medical jargon. Use examples to demonstrate your proficiency in communicating complex medical terms to customers. Always quantify your achievements to illustrate your sales proficiency like, 'increased sales by 30%..', 'established 5 new key accounts...' etc.
View Medical Device Sales Representative Resume

Regional Sales Representative

For a Regional Sales Rep, understanding of cultural nuances across different regions is crucial. Highlight your multilingual proficiency or understanding of local culture. Showcase your ability to adapt to different sales methods for different regions. Don’t simply list your skills, show how they've contributed to your success in expanding a company’s customer base.
View Regional Sales Representative Resume

Sales Account Executive

Highlight your ability to manage customer relationships, strive for sales targets, and create sales plans. Noteworthy skills worth emphasizing include negotiation and presentation abilities. Make sure your resume denotes how you've played a strategic role in business growth using examples like 'successfully retained 90% of portfolio clients' or 'increased revenue from key accounts by 20%'.
View Sales Account Executive Resume

Sales Account Manager

The Sales Account Manager role has perpetually evolved from traditional sales techniques. Current sales trends heavily influence overall account management methods.

Here are some tips for effectively applying for a sales account management position:

  • In-depth knowledge of key sales metrics is crucial. This includes knowledge of sales funnels, conversion rates, and customer churn rates. Evident expertise in these areas is pivotal for a successful application.
  • Priority should be given to highlighting your successful sales tactics. Proven ability to funnel customers effectively or develop strong relationships with key clients could be your golden ticket.
  • Demonstrate a strong commercial acumen. Sales Account Managers often hail from the business field, so emphasize your business skills that positively influenced sales outcomes.
  • Rather than simply listing sales tactics, demonstrate how they directly led to increased sales or customer conversion. For example, "increased Q3 sales by 20% with...", or "increased customer retention by...". Follow the "skill-action-result" pattern.
View Sales Account Manager Resume

Sales Development Representative

Your resume should emphasize your ability to generate and qualify leads. Make sure to highlight your understanding of effective sales strategies and skills in communicating product features effectively. Use examples to demonstrate how your approach to lead generation and nurturing resulted in increased conversions.
View Sales Development Representative Resume

Sales Support Representative

Mention your ability to coordinate with sales team, manage customer queries, and process sales orders. Highlight your understanding of sales principles and customer service practices. Show how you've aided in the sales process and have contributed to increasing customer satisfaction and sales.
View Sales Support Representative Resume

Technical Sales Representative

The role of a Technical Sales Rep requires a deep understanding of technical products. Make sure to highlight your comprehension of the product's technical specifications and your ability to explain the same to customers. Show how your technical skills contributed to a better understanding of customer needs and improved sales.
View Technical Sales Representative Resume

Telesales Representative

For Telesales Rep, it's important to showcase your ability in phone sales. Highlight your excellent verbal communication skills and understanding of phone etiquette. Use your resume to demonstrate your sales skills over the phone and examples of how you've met or exceeded sales targets.
View Telesales Representative Resume

Territory Sales Representative

A Territory Sales Rep's resume should highlight their knowledge of territory management and field prospecting skills. Use examples to demonstrate your ability to increase sales volume in your designated territory. Prove with quantifiable data how you improved sales stats in your region.
View Territory Sales Representative Resume

Wine Sales Representative

Highlight your understanding of wines, vintages, and pairing with foods. Indicate your ability to create sales strategies targeting restaurants, hotels, and private events. Use specific examples to display your sales achievement, like expanding your client base to include 5-star restaurants or premium event spaces.
View Wine Sales Representative Resume
sales representative resume example

Looking to build your own Sales Representative resume?

Enhancv resume builder will help you create a modern, stand-out resume that gets results
Variety of custom sections
Hassle-free templates
Easy edits
Memorable design
Content suggestions
Rate my article:
14 Sales Representative Resume Examples & Guide for 2024
Average: 4.50 / 5.00
(654 people already rated it)
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
Linkedin Logo