Average resume stats for your industry
Words
308
Pages length
1.5 p
Job titles per resume
5
Bullet points per job title
13
Experience
11.1 years
Top Skills for National Sales Manager resume
HARD SKILLS
  1. Salesforce
  2. MS Office
  3. CRM
  4. Forecasting
  5. Cold Calling
SOFT SKILLS
  1. Relationship Building
  2. Time Management
  3. Storytelling
  4. Research / Information Gathering.
  5. Critical Thinking
Resume Example Fold Background
Resume Background
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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.

What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950, and the highest 10% more than $129,200.

Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.

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Top National Sales Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a National Sales Manager resume experience section

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National Sales Manager Resume’s Job Experience Checklist:
  • Use 4-6 bullet points per job title;
  • Don’t go further than a decade behind when describing your job history, unless you’re applying for an executive position;
  • Combine job responsibilities as well as achievements with numbers in results when you describe your past work;
  • Start each sentence with a power verb and avoid overused buzzwords;
  • Use either C-A-R or S-T-A-R methodology, when describing your experience.

The work experience samples below come from real National Sales Manager resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
International Sales Manager
Moxie Marketing
2015-2019
  • Daily organisation of workflow
  • Point of contact for nearly 500 companies
  • B2B selling
  • Negotiating contracts
  • Operations to/from International fairs ( high values )
Work Experience
International Sales Manager
Bravura Inc
2016-2020
  • Management of a team of 7 Online Sales : responsible for the Global sales of the different brands of the Group (Philipp Plein, Cream Della Cream, Plein Sport and Billionaire).
  • Responsible for the set up of the new strategy and Action plan for 2016 and 2017.
  • New reasingment of the tasks of the team by diving the World into different regions according to diverse KPI´s so as to motivate and challenge the team.
  • Responsible of the Client Service: satisfaction and empowerment of the brand by clienteling actions such as events or vouchers.
  • Budget and sales forecast: reaching the KPI´s assigned by the Management.
  • Analysis of the web performance and client behaviour with Google Analytics.
  • Implementation of new features on the Website and set up of the new CRM structure and newsletter target.
Work Experience
International Sales Manager
Smash Tech
2020-2022
  • 100% omzetgroei in 4 jaar gerealiseerd
  • Top 2 positie gewonnen in online kanalen zoals Instagram
  • Een verkoopkantoor opgezet in Los Angeles, VS. Zes maanden in Los Angeles doorgebracht en een winstgevende klantenbasis gecreëerd
  • Distributienetwerk vergroot van 4 naar meer dan 20 landen, waaronder Australië, China, Zuid-Afrika en Rusland
  • Nieuwe markt gegenereerd voor en met het partnernetwerk
Work Experience
International Sales Manager
Kozey - Bogisich
2016-2020
  • Direct sales activities with key business entities at all stages, by evaluating of conceptual planning, schedule management and final implementation.
  • Lead the sales executives & staff to build and revitalize relationships with top clients, and to initiate & drive business negotiations to sales agreements at the end.
  • Establish policies, procedures and compliance related to sales operations and channel management.
  • Perform and tabulate functions associated with export sales operations.
  • Develop strategic approaches for new products and pricing structures balancing firm objectives against customer demand.
  • Direct the recruitment of new staff and evaluated distributorship proposals to increase the penetration of export market.
  • Develop innovative and targeted collateral with Marketing department to support overall branding objectives.
Work Experience
International Sales Manager
Bravura Inc
2021-2022
  • Strategic customers globally to set annual strategy
  • Sales department Manager, Team of 15 employees with responsibilities to set annual targets and milestones
  • Planning Annual targets, strategic work and achievements
  • Development & open new markets
  • B2B meetings and negotiations with C- LEVEL Customers
  • Vast experience with suppliers in China
  • Manage budgets, expenses, Profit and Lost
Work Experience
International Sales Manager
Cipher Publishing
2015-2019
  • Rocket Labs Unlimited - 04/2018 03/2019 - LYON - Director of Accounts
  • Developed portfolio of CAC40 companies, working with CHR,
    CDO, CMO, CTO, CIO from Transportation, Banking, Retail, Cosmetics
    industries.
    Generated 100K€ revenue.
  • Hub Institute - 04/2017 12/2017 - PARIS - Head of International Partnerships
  • International expansion of the HUBFORUM in Shanghai and Singapore.
    Sponsorships & partnerships sales targeting French regional HQ generated 60K€.
    Negotiated advertising campaigns with French, US, and British
    chambers of commerce in China & Singapore.
    Delivered the HUB Awards 2017, taking care of sponsorship,
    partnerships, logistics, generating 30K€.
  • Viva Technology - 12/2016 03/2017 - PARIS - International Business Development Manager
  • Generated 200K€ by developing portfolio of International Key Accounts.
Work Experience
International Sales Manager
Monk
2019-2021
  • Rockets Labs Unlimted - Avril 2018 Mars 2019 - LYON - Directeur de comptes
  • Responsable Grands Comptes dans les secteur bancaires, transports, cosmétiques, retail & distribution en France et d'un accélérateur/incubateur au Luxembourg.
  • Business développement (chasse) pour vente directe et partenariats avec CMO, CDO, CIO CHRO sur cycles de ventes longs (4 à 6 mois).
  • Généré 100K€
  • Hub Institute - Avril 2017 Décembre 2017 - PARIS - Head of International Partnerships
  • Développé les partenariats du HUBFORUM à l'international : Chine et Singapour et généré 30K sur les HUB Awards 2017
  • Viva Technology - Décembre 2016 Mars 2017 - PARIS - International Business Development Manager
  • Généré un CA de 200K€ sur un portfolio de grands comptes internationaux
Work Experience
International Sales Manager
Miller - Windler
2015-2019
  • Acquisition of new international customers (worldwide)
  • Implement strategies for significant sales increases
  • Setting up of new German and French sales offices
Work Experience
International Sales Manager
Sanguine
2015-2017
  • Coordination of sales team and customer services
  • Product portfolio management and pricing
  • Inventory management
  • Key account management
  • Reporting and P&L control
Work Experience
International Sales Manager
Hintz, Emmerich and Swaniawski
2012-2014
  • Coordination of sales and customer service teams
  • Product portfolio management and pricing
  • Inventory management
  • Key account management
  • Reporting and control of sales activities
Work Experience
International Sales Manager
Bravura Origin
2015-2019
  • Head of 6 countries' growth for e-Commerce, marketplace and retail operations, managed 15M $ sell out
  • Led global growth (business development) and existing markets
  • Managed digital marketing activities, campaign strategies and category management. Also worked closely with supply chain
  • Full P&L and profit responsibility of countries. Coached our partners about financial issues
  • Monitored brand performance analyze, competition data and category trends
  • C level relationship building and management. Worked with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
Inspire Co
2015-2019
  • Head of 6 countries' growth for e-Commerce, marketplace and retail operations, managed 15M $ sell out
  • Led global growth (business development) and existing markets
  • Managed digital marketing activities, campaign strategies and category management. Also worked closely with supply chain
  • Full P&L and profit responsibility of countries. Coached our partners about financial issues
  • Monitored brand performance analyze, competition data and category trends
  • C level relationship building and management. Worked with biggest retailers in CIS, MENA, Balkans, Far East and Turkey

Work Experience
International Sales Manager
Bravura Combo
2018-2020
  • Head of 6 countries' e-Commerce, marketplace and retail operations
  • Global expansion (business development) in existing markets and penetration to new markets
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Full P&L and profit responsibility of countries. Coaching our partners about financial issues
  • Monitoring brand performance analyze, competition data and category trends
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
DuBuque, Conroy and Durgan
2021-2022
  • Head of 6 countries' e-Commerce, marketplace and retail operations
  • Responsible with global expansion (business development) and existing markets (clients)
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Full P&L and profit responsibility of countries. Coaching our partners about financial issues
  • Monitoring brand performance analyze, competition data and category trends
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
Aexie Swarm
2009-2014
  • Dealing with global brands' c level executives to increase Koton market penetration in new countries
  • Working with MENA's, Far East's and Balkans' biggest partners
  • Managing 80M USD sell out, 16 countries, 5 e Com partners and 80 Koton retail stores
  • Leading planning and budget strategy
  • Deeply analyze and coach franchisees' about P&L, margin and EBITDA for long term business relationship
  • Coaching our partners about e Com and social media ad metrics
Work Experience
International Sales Manager
Inspire Co
2012-2014
  • Head of 6 countries and global expansion (business development)
  • E commerce, marketplace and offline channel responsibility
  • C level relationship building and management, working with biggest retailers in the world
  • Deeply analyze and coach about financials (P&L, margin and EBITDA) for long term business relationship
  • Leading planning and budget strategy
  • Coaching about digital marketing tools
Work Experience
International Sales Manager
Lambent
2019-2021
  • Head of 6 countries' marketing, e commerce and retail operations
  • Monitoring brand performance analyze, competition data and category trends
  • Leading brand strategies and price positioning
  • Guidance for all communications plans (ATL, BTL, Digital Marketing and Visibility Tools) to create brand identity in market
  • Full P&L and profitability responsibility of countries. Coaching our partners about financials
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Develop annual global brand marketing plan
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
NATIONAL SALES MANAGER
Hintz, Emmerich and Swaniawski
2015-2017
  • Responsible for developing new business during company re-brand, whilst maintaining and strengthening existing relationships during the change
  • Involved in critical path cycle, range planning, buying and pricing, as well as reviewing seasonal product mix and identifying any gaps in ranges
  • Travelled to New York with CEO to represent and sell range at Coterie - during this trip we met with L brands and secured partnership
  • Worked alongside Global Sales Manager in launching Tigerlily in Victoria Secret, Selfridges, The Outnet and other top international retailers
  • Managed top domestic account - David Jones. Included but not limited to: flying buyers to showrooms, order management to ensure budgets are met, overseeing of all PO's and deliveries, weekly/monthly reporting.
Work Experience
NATIONAL SALES MANAGER - RESIDENTIAL
Metz - McCullough
2017-2020
  • Designed new customer retention and loyalty programs for new channel expansion
  • Developed 5- year business plans for business expansion
  • Achieved top sales for Accessory business in 2021 year to date
  • Designed new business model for impactful Sales management and channel growth by developing pricing and product strategies
  • Working collaboratively with marketing and other stakeholders to implement successful sales initiatives
  • Identified regional areas of growth and develop new dealers along with states to further increase market share of Daikin
  • Developed a robust process and structure to further accelerate the builder channel business with the states and create a strong structure for the future
Work Experience
NATIONAL SALES MANAGER - RESIDENTIAL
Kozey - Bogisich
2012-2014
  • Designed new customer retention and loyalty programs for new channel expansion
  • Developed 5- year business plans for business expansion
  • Achieved top sales for Accessory business in 2021 year to date
  • Designed new business model for impactful Sales management and channel growth by developing pricing and product strategies
  • Working collaboratively with marketing and other stakeholders to implement successful sales initiatives
  • Identified regional areas of growth and develop new dealers along with states to further increase market share of Daikin
  • Developed a robust process and structure to further accelerate the builder channel business with the states and create a strong structure for the future
pro tip icon
PRO TIP

Include quantitative data throughout your National Sales Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!

Action Verbs for your National Sales Manager Resume

At Enhancv, we went through countless National Sales Manager resumes and uncovered which are the unique words people use to spice up their resumes. Forget about buzzwords - use these power words instead to make your experience section shine.

National Sales Manager Resume Skills’ Tips & Tricks to Impress Recruiters

Checklist icon
Resume Skills Section Checklist:
  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
Top Skills for your National Sales Manager resume
HARD SKILLS

Salesforce

MS Office

CRM

Forecasting

Cold Calling

Business Development

Customer Service

Project Management

SOFT SKILLS

Relationship Building

Time Management

Storytelling

Research / Information Gathering.

Critical Thinking

Problem Solving.

Tech Savvy

Networking

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PRO TIP

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header
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CHECKLIST For Your National Sales Manager Resume Header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
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PRO TIP

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your National Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

National Sales Manager Resume Summary Best Practices

what to write in your resume summary
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Checklist: What to include in your National Sales Manager resume summary:
  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
resume Summary Formula icon
Resume Summary Formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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PRO TIP

You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.

Listing Your Education, Certifications and Courses

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Resume Education Section Checklist:
  • Ensure your hard skills section (including technologies) are exactly matching the job description.
  • Don’t simply list your soft skills. Apply the “show, don’t tell” principle - let your job achievements speak for themselves.
  • Find a way to showcase your skills beyond the skills section.
  • Your resume’s skill section is important to ATS systems - so don’t skip it.
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Top Certifications for your National Sales Manager resume
certification image
Sales Management Masterclass For Sales Managers & Management

Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team

certification image
Fundamentals of Sales Management for New Sales Managers

The First 90 Days for a Sales Manager

certification image
Sales Training: Practical Sales Techniques

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!

certification image
The Complete Sales MBA: 10 Sales Skills Courses in 1

Accredit Yourself With the Sales Skills MBA - All There is to Know on Ethical Sales (Scripts, Examples, Pitchdecks inc.)

certification image
Sales Machine: The Sales Training B2B Master Course

Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development

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PRO TIP

If you hold a certain major and a minor, your majors should be mentioned first.

National Sales Manager Resume: Additional Writing & Formatting Tips

There are three basic resume formats you can choose from:

The most optimal format for your particular case will depend on your years of experience, as well as whether you’re switching industries or not.

Reverse chronological resumes are best suited for experienced individuals who are sticking to their industry. The experience section takes a central place, and its bullets contain your responsibilities and achievements, coupled with numbers and results.

Functional resumes are used by less experienced jobseekers or career changers. Note that it’s not a format that recruiters prefer, as most are used to the classic chronological alignment. Instead of a list of job titles, functional resumes focus on your skills, and through what experiences you gained them.

Hybrid resumes are great for both experienced and entry-level candidates, as well as career changers. They combine the best of both worlds - most often in a double column format, where one side of the content is focused on your experience, whereas the other - on your skills, strengths, and proudest moments.

National Sales Manager Resume Summary best practices

Here are more resume tips regarding your layout and style:

To take it a step further, check out how your resume can stand out without leaning too much on the creative side.

pro tip icon
PRO TIP

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical National Sales Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections to include in your resume

Depending on the type of company (corporation or start-up; innovative or traditional), job seniority level and your location, you may want to include more sections to your National Sales Manager resume:

National Sales Manager Resume: How to Make Yours More Creative & Stand Out

When you send your resume to a potential employer, chances are it's the fiftieth one they've seen that day. That's why you need to make your National Sales Manager resume stand out for the right reasons. That means showing your personality, not just your professional experience. Employers are far more likely to remember a candidate who seems like a genuine person and not a robot. Do this by including your passions (which is also a great place to demonstrate skills on a resume), share your favorite books, or even what your usual day looks like.

day of my life on resume - Enhancv resume section

What Makes a Great National Sales Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

Looking to build your own National Sales Manager resume?

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Author image
Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.