National Sales Manager Resume Examples & Guide for 2023

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National Sales Manager Resume

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INDUSTRY STATS

According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.

What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950, and the highest 10% more than $129,200.

Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.

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Top National Sales Manager sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers and results)
  • Relevant skills
  • Education
  • Certifications

How to write a National Sales Manager resume experience section

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National Sales Manager Resume Experience: Checklist
  • Use either chronological or reverse-chronological format when listing your previous jobs;
  • Mention only relevant positions that add value to your resume;
  • Briefly state the challenges you’ve faced and how you’ve overcome them;
  • Highlight the results from your efforts (for bonus points, add numbers, percentage rates, etc.);
  • Forget about buzzwords! Use power verbs instead.

Use the examples below to build your own experience section!

Work Experience
International Sales Manager
Moxie Marketing
2015-2019
  • Daily organisation of workflow
  • Point of contact for nearly 500 companies
  • B2B selling
  • Negotiating contracts
  • Operations to/from International fairs ( high values )
Work Experience
International Sales Manager
Bravura Inc
2016-2020
  • Management of a team of 7 Online Sales : responsible for the Global sales of the different brands of the Group (Philipp Plein, Cream Della Cream, Plein Sport and Billionaire).
  • Responsible for the set up of the new strategy and Action plan for 2016 and 2017.
  • New reasingment of the tasks of the team by diving the World into different regions according to diverse KPI´s so as to motivate and challenge the team.
  • Responsible of the Client Service: satisfaction and empowerment of the brand by clienteling actions such as events or vouchers.
  • Budget and sales forecast: reaching the KPI´s assigned by the Management.
  • Analysis of the web performance and client behaviour with Google Analytics.
  • Implementation of new features on the Website and set up of the new CRM structure and newsletter target.
Work Experience
International Sales Manager
Smash Tech
2020-2022
  • 100% omzetgroei in 4 jaar gerealiseerd
  • Top 2 positie gewonnen in online kanalen zoals Instagram
  • Een verkoopkantoor opgezet in Los Angeles, VS. Zes maanden in Los Angeles doorgebracht en een winstgevende klantenbasis gecreëerd
  • Distributienetwerk vergroot van 4 naar meer dan 20 landen, waaronder Australië, China, Zuid-Afrika en Rusland
  • Nieuwe markt gegenereerd voor en met het partnernetwerk
Work Experience
International Sales Manager
Kozey - Bogisich
2016-2020
  • Direct sales activities with key business entities at all stages, by evaluating of conceptual planning, schedule management and final implementation.
  • Lead the sales executives & staff to build and revitalize relationships with top clients, and to initiate & drive business negotiations to sales agreements at the end.
  • Establish policies, procedures and compliance related to sales operations and channel management.
  • Perform and tabulate functions associated with export sales operations.
  • Develop strategic approaches for new products and pricing structures balancing firm objectives against customer demand.
  • Direct the recruitment of new staff and evaluated distributorship proposals to increase the penetration of export market.
  • Develop innovative and targeted collateral with Marketing department to support overall branding objectives.
Work Experience
International Sales Manager
Bravura Inc
2021-2022
  • Strategic customers globally to set annual strategy
  • Sales department Manager, Team of 15 employees with responsibilities to set annual targets and milestones
  • Planning Annual targets, strategic work and achievements
  • Development & open new markets
  • B2B meetings and negotiations with C- LEVEL Customers
  • Vast experience with suppliers in China
  • Manage budgets, expenses, Profit and Lost
Work Experience
International Sales Manager
Cipher Publishing
2015-2019
  • Rocket Labs Unlimited - 04/2018 03/2019 - LYON - Director of Accounts
  • Developed portfolio of CAC40 companies, working with CHR,
    CDO, CMO, CTO, CIO from Transportation, Banking, Retail, Cosmetics
    industries.
    Generated 100K€ revenue.
  • Hub Institute - 04/2017 12/2017 - PARIS - Head of International Partnerships
  • International expansion of the HUBFORUM in Shanghai and Singapore.
    Sponsorships & partnerships sales targeting French regional HQ generated 60K€.
    Negotiated advertising campaigns with French, US, and British
    chambers of commerce in China & Singapore.
    Delivered the HUB Awards 2017, taking care of sponsorship,
    partnerships, logistics, generating 30K€.
  • Viva Technology - 12/2016 03/2017 - PARIS - International Business Development Manager
  • Generated 200K€ by developing portfolio of International Key Accounts.
Work Experience
International Sales Manager
Monk
2019-2021
  • Rockets Labs Unlimted - Avril 2018 Mars 2019 - LYON - Directeur de comptes
  • Responsable Grands Comptes dans les secteur bancaires, transports, cosmétiques, retail & distribution en France et d'un accélérateur/incubateur au Luxembourg.
  • Business développement (chasse) pour vente directe et partenariats avec CMO, CDO, CIO CHRO sur cycles de ventes longs (4 à 6 mois).
  • Généré 100K€
  • Hub Institute - Avril 2017 Décembre 2017 - PARIS - Head of International Partnerships
  • Développé les partenariats du HUBFORUM à l'international : Chine et Singapour et généré 30K sur les HUB Awards 2017
  • Viva Technology - Décembre 2016 Mars 2017 - PARIS - International Business Development Manager
  • Généré un CA de 200K€ sur un portfolio de grands comptes internationaux
Work Experience
International Sales Manager
Miller - Windler
2015-2019
  • Acquisition of new international customers (worldwide)
  • Implement strategies for significant sales increases
  • Setting up of new German and French sales offices
Work Experience
International Sales Manager
Sanguine
2015-2017
  • Coordination of sales team and customer services
  • Product portfolio management and pricing
  • Inventory management
  • Key account management
  • Reporting and P&L control
Work Experience
International Sales Manager
Hintz, Emmerich and Swaniawski
2012-2014
  • Coordination of sales and customer service teams
  • Product portfolio management and pricing
  • Inventory management
  • Key account management
  • Reporting and control of sales activities
Work Experience
International Sales Manager
Bravura Origin
2015-2019
  • Head of 6 countries' growth for e-Commerce, marketplace and retail operations, managed 15M $ sell out
  • Led global growth (business development) and existing markets
  • Managed digital marketing activities, campaign strategies and category management. Also worked closely with supply chain
  • Full P&L and profit responsibility of countries. Coached our partners about financial issues
  • Monitored brand performance analyze, competition data and category trends
  • C level relationship building and management. Worked with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
Inspire Co
2015-2019
  • Head of 6 countries' growth for e-Commerce, marketplace and retail operations, managed 15M $ sell out
  • Led global growth (business development) and existing markets
  • Managed digital marketing activities, campaign strategies and category management. Also worked closely with supply chain
  • Full P&L and profit responsibility of countries. Coached our partners about financial issues
  • Monitored brand performance analyze, competition data and category trends
  • C level relationship building and management. Worked with biggest retailers in CIS, MENA, Balkans, Far East and Turkey

Work Experience
International Sales Manager
Bravura Combo
2018-2020
  • Head of 6 countries' e-Commerce, marketplace and retail operations
  • Global expansion (business development) in existing markets and penetration to new markets
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Full P&L and profit responsibility of countries. Coaching our partners about financial issues
  • Monitoring brand performance analyze, competition data and category trends
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
DuBuque, Conroy and Durgan
2021-2022
  • Head of 6 countries' e-Commerce, marketplace and retail operations
  • Responsible with global expansion (business development) and existing markets (clients)
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Full P&L and profit responsibility of countries. Coaching our partners about financial issues
  • Monitoring brand performance analyze, competition data and category trends
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
International Sales Manager
Aexie Swarm
2009-2014
  • Dealing with global brands' c level executives to increase Koton market penetration in new countries
  • Working with MENA's, Far East's and Balkans' biggest partners
  • Managing 80M USD sell out, 16 countries, 5 e Com partners and 80 Koton retail stores
  • Leading planning and budget strategy
  • Deeply analyze and coach franchisees' about P&L, margin and EBITDA for long term business relationship
  • Coaching our partners about e Com and social media ad metrics
Work Experience
International Sales Manager
Inspire Co
2012-2014
  • Head of 6 countries and global expansion (business development)
  • E commerce, marketplace and offline channel responsibility
  • C level relationship building and management, working with biggest retailers in the world
  • Deeply analyze and coach about financials (P&L, margin and EBITDA) for long term business relationship
  • Leading planning and budget strategy
  • Coaching about digital marketing tools
Work Experience
International Sales Manager
Lambent
2019-2021
  • Head of 6 countries' marketing, e commerce and retail operations
  • Monitoring brand performance analyze, competition data and category trends
  • Leading brand strategies and price positioning
  • Guidance for all communications plans (ATL, BTL, Digital Marketing and Visibility Tools) to create brand identity in market
  • Full P&L and profitability responsibility of countries. Coaching our partners about financials
  • Leading campaign strategies and category management. Also working closely with supply chain
  • Develop annual global brand marketing plan
  • C level relationship building and management. Working with biggest retailers in CIS, MENA, Balkans, Far East and Turkey
Work Experience
NATIONAL SALES MANAGER
Hintz, Emmerich and Swaniawski
2015-2017
  • Responsible for developing new business during company re-brand, whilst maintaining and strengthening existing relationships during the change
  • Involved in critical path cycle, range planning, buying and pricing, as well as reviewing seasonal product mix and identifying any gaps in ranges
  • Travelled to New York with CEO to represent and sell range at Coterie - during this trip we met with L brands and secured partnership
  • Worked alongside Global Sales Manager in launching Tigerlily in Victoria Secret, Selfridges, The Outnet and other top international retailers
  • Managed top domestic account - David Jones. Included but not limited to: flying buyers to showrooms, order management to ensure budgets are met, overseeing of all PO's and deliveries, weekly/monthly reporting.
Work Experience
NATIONAL SALES MANAGER - RESIDENTIAL
Metz - McCullough
2017-2020
  • Designed new customer retention and loyalty programs for new channel expansion
  • Developed 5- year business plans for business expansion
  • Achieved top sales for Accessory business in 2021 year to date
  • Designed new business model for impactful Sales management and channel growth by developing pricing and product strategies
  • Working collaboratively with marketing and other stakeholders to implement successful sales initiatives
  • Identified regional areas of growth and develop new dealers along with states to further increase market share of Daikin
  • Developed a robust process and structure to further accelerate the builder channel business with the states and create a strong structure for the future
Work Experience
NATIONAL SALES MANAGER - RESIDENTIAL
Kozey - Bogisich
2012-2014
  • Designed new customer retention and loyalty programs for new channel expansion
  • Developed 5- year business plans for business expansion
  • Achieved top sales for Accessory business in 2021 year to date
  • Designed new business model for impactful Sales management and channel growth by developing pricing and product strategies
  • Working collaboratively with marketing and other stakeholders to implement successful sales initiatives
  • Identified regional areas of growth and develop new dealers along with states to further increase market share of Daikin
  • Developed a robust process and structure to further accelerate the builder channel business with the states and create a strong structure for the future
pro tip icon
PRO TIP

Include quantitative data throughout your National Sales Manager resume to impress the hiring manager. Real facts and figures that show off your competency as an audit manager go a long way. Did you reduce the costs of audits? Manage a large team? Boosted efficiency? Show off the real numbers!

Action Verbs for your National Sales Manager Resume

Action or power verbs add depth to your experience. They also help you prove that you’ve taken charge of things in the past and are great at problem-solving and decision-making. Use them instead of buzzwords to make your National Sales Manager resume the center of attention!

National Sales Manager Resume: The Skills Section!

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How to write a strong National Sales Manager resume skills section?
  • Make sure to include all types of skills - soft, hard, technical;
  • Focus on skills that show your expertise in the field;
  • Check the job description for keywords and make sure to add them to your resume – this will help you pass ATS;
  • Leave room for discussion – elaborate on some of your strongest skills in other sections of your resume
Top Skills for your National Sales Manager resume
HARD SKILLS

Salesforce

MS Office

CRM

Forecasting

Cold Calling

Business Development

Customer Service

Project Management

SOFT SKILLS

Relationship Building

Time Management

Storytelling

Research / Information Gathering.

Critical Thinking

Problem Solving.

Tech Savvy

Networking

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PRO TIP

Add a Talent Section to your resume, where you can pick your top 3 soft skills and describe how you used them to complete a project or balance departmental communication.

what to write in your resume header
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CHECKLIST For Your National Sales Manager Resume Header
  • Your name and surname in a legible and larger resume font
  • The job title you’re applying for or your current job title as a subheading to your name
  • Link to your portfolio or online profile, such as LinkedIn
  • Address (City and State for the US; just your city for rest of the world)
  • Email address
  • Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)

Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:

  • first.last@gmail.com
  • last.first@gmail.com
  • firstlast@gmail.com
  • f.last@gmail.com
  • first.l@gmail.com
pro tip icon
PRO TIP

Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your National Sales Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.

A Career Summary for Your National Sales Manager Resume

what to write in your resume summary
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Things to include in your National Sales Manager resume summary:
  • Your total years of experience in the industry;
  • 2-3 of your most remarkable achievements so far;
  • How your experience relates to the position you’re applying for;
  • A very brief description of your strengths.
resume Summary Formula icon
Resume Summary Formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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PRO TIP

You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.

National Sales Manager Resume: The Education Section

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Things to include in your resume’s education section:
  • Your highest education degree – including course, year of graduation, institution;
  • Awards received as part of your education;
  • Extracurricular activities that have helped you gain relevant skills;
  • Certifications that have helped you master new skills and increase your expertise;
  • Entry-level applicants only: relevant courses and projects.
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Top Certifications for your National Sales Manager resume
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Sales Management Masterclass For Sales Managers & Management

Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team

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Fundamentals of Sales Management for New Sales Managers

The First 90 Days for a Sales Manager

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Sales Training: Practical Sales Techniques

Sales Hacking: Essential sales skills, sales strategies and sales techniques to sell just about anything!

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The Complete Sales MBA: 10 Sales Skills Courses in 1

Accredit Yourself With the Sales Skills MBA - All There is to Know on Ethical Sales (Scripts, Examples, Pitchdecks inc.)

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Sales Machine: The Sales Training B2B Master Course

Learn Sales Strategies & Sales Techniques to Sell ANYTHING for Entrepreneurs, Startup, B2B Sales, & Business Development

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PRO TIP

If you hold a certain major and a minor, your majors should be mentioned first.

Choosing the Right Format for Your National Sales Manager Resume

In general, there are three basic formats for your resume:

Some things to consider when choosing the right format for your National Sales Manager resume include the stage of your career, whether you have all the right skills required for the job or are looking for an industry change, and what field you’re looking to grow in.

The reverse-chronological resume format is the most common one. It lets you describe your most recent job and then move backward. This makes it great for people who have around or less than 10 years of experience and are looking to highlight only their work-related skills and qualities.

If you’re just starting your career journey and reverse-chronological resumes sound too demanding, go for the functional resume format. It’s ideal for showcasing your strengths, personal qualities, skills, education, and the courses you’ve taken, without putting too much pressure on experience and expertise.

Don’t worry if neither of these sounds suitable for you – the hybrid or combination resume format will surely match your needs. It’s similar to the reverse-chronological, but with a catchy twist. Combination or hybrid resumes are great for showcasing both your experience and work-related skills and your personal qualities. Add a “What my day looks like” section for enhancing the jaw-dropping experience!

Here are some more things worth remembering when it comes to formatting your National Sales Manager resume:

Tired of getting rejected? Check out this article on how to craft a resume that stands out!

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PRO TIP

Sometimes you’ll want to go after a job which requires more experience than you have. Instead of using a typical National Sales Manager resume layout, you can use a creative layout. Getting noticed is the most important challenge and a creative resume layout might help you get invited for an interview as most of other accountants have boring resume designs.

Other sections suitable for your National Sales Manager resume

Depending on the position and the industry, you can spice your resume up by adding some more sections. They will help the recruiter get a glimpse of who you are as a person, besides all your job-related skills and qualities.

Here are some examples:

How to Add Creativity to Your National Sales Manager Resume

Gone are the days when creative resumes were frowned upon by recruiters!

What’s more, the right amount of creativity will make recruiters remember you and want to learn more about who you are – both as an individual and as a professional.

There are two ways to build a creative resume - add creative sections or go for a more creative design approach in general. Go for whatever suits you, the position, and the industry most!

day of my life on resume   Enhancv resume section

What Makes a Great National Sales Manager Resume: Key Takeaways

  • Choose a resume layout that sends the right message across and fits your current career situation;
  • Create a resume header that shows your desired job title, and easy to find contact numbers;
  • Be specific about your experience, accomplishments and future goals in your summary;
  • Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
  • List soft skills backed by examples;
  • Add all of your technical skills and certifications that you have and match the job description;
  • Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.

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