5 Wine Sales Representative Resume Examples & Guide for 2023

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Top Wine Sales Representative sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers & results)
  • Relevant skills
  • Education
  • Certifications

Writing a strong Wine Sales Representative experience section

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Wine Sales Representative Resume Experience Section: Dos and Don'ts
  • List 4-6 bullet points per position;
  • Include only relevant job experience;
  • Make sure to highlight your strongest skills by focusing on the challenges you’ve faced and the results you’ve achieved;
  • Don’t use buzzwords that carry no meaning;
  • Don’t share confidential information about your previous employers.

The work experience samples below come from real Wine Sales Representative resumes that got people hired at top companies. You can use them as an inspiration to build your own resume:

Work Experience
Wine Sales Representative
ABC Winery
01/2019 Present
  • Increased wine sales by 35% within the first year of joining the company by implementing a targeted marketing strategy
  • Developed and managed key accounts, resulting in a 50% increase in sales revenue
  • Maintained strong relationships with clients through regular communication and personalized service
  • Hosted tastings and events to promote brand awareness and increase customer engagement
Work Experience
Wine Consultant
XYZ Wine Store
06/2017 12/2018
  • Increased store sales by 20% through effective product recommendations and upselling
  • Developed a loyal customer base through exceptional service and personalized recommendations
  • Assisted in the organization and execution of wine tastings and events
  • Maintained a thorough knowledge of wine products and industry trends
Work Experience
Wine Sales Representative
DEF Winery
01/2015 05/2017
  • Increased sales revenue by 25% through strategic account management and effective sales techniques
  • Developed and executed successful marketing campaigns to increase brand awareness and customer engagement
  • Established new accounts and expanded customer base through prospecting and cold calling
  • Provided exceptional customer service and maintained strong relationships with clients
Work Experience
Wine Sales Representative
ABC Wines
01/2019 present
  • Achieved 115% of sales goal for Q3 2022 by expanding distribution to 20 new accounts.
  • Developed and executed a successful account penetration strategy resulting in a 25% increase in revenue for top 10 accounts.
  • Managed and grew a portfolio of 30+ SKUs with an average of 85% in-stock rate and 0.5% out-of-stock rate.
  • Won 'Salesperson of the Year' award for exceeding sales goals and demonstrating exceptional customer service.
  • Led and executed a successful wine pairing dinner for 100 guests resulting in $15K in sales revenue.
  • Maintained and updated CRM system with accurate and timely information for 100+ accounts.
Work Experience
Sales Manager
XYZ Distributors
05/2016 12/2018
  • Coached and trained sales team resulting in a 20% increase in sales volume and 10% increase in distribution.
  • Developed and executed a successful account segmentation strategy resulting in a 30% increase in new business acquisition.
  • Managed and exceeded supplier promotional program goals resulting in $500K in incremental sales revenue.
  • Conducted supplier business reviews and presented results to supplier and management teams.
  • Collaborated with marketing team to develop and execute a successful on-premise activation program resulting in a 15% increase in sales volume.
  • Led the successful launch of a new wine brand, achieving 80% distribution within 90 days.
pro tip icon

In writing your Wine Sales Representative resume, you will no doubt want to list your previous duties - as you should. But steer clear of just listing your duties, instead of your achievements. Make your resume stand out by communicating what you have done, and not merely what the job needed you to do.

Action Verbs for your Wine Sales Representative Resume

Instead of simply mentioning your tasks, share what you have done in your previous positions by using action verbs. For example, instead of saying “Client communication”, go for “Communicated with X number of clients weekly”. Use these power words and make your application shine!

Impressing Recruiters with a Top Wine Sales Representative Resume Skills Section

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Checklist for your Wine Sales Representative skills section:
  • Include all relevant skills from the job description to pass ATS;
  • Focus on skills that show your expertise;
  • List your technical skills in a clear and concise manner;
  • Leave room for transferable skills related to teamwork, communication, negotiation, and conflict management.
Top skills for your wine sales representative resume

sales forecasting

customer relationship management (crm)

market research

product knowledge

pricing strategy

inventory management

data analysis

budget management

sales analytics

territory management


relationship building



time management




problem solving

active listening


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When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.

what to write in your resume header
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Impressive Wine Sales Representative resume summary checklist:
  • Point out the achievements that make you a valuable applicant;
  • Mention the total years of experience you have;
  • Highlight the things you believe make you the best fit for the position;
  • Keep it short: aim at having no more than 3-5 sentences.
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Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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Your summary section should act as a brief but informative introduction to your experience section. In this section you should go into more depth about what you have done, and how you did it.

The Best Format for Your Wine Sales Representative Resume

Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:

The choice you make depends on your level of experience and the company you’re applying for.

The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.

The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.

If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?

Here are some more things worth remembering when it comes to formatting your Wine Sales Representative resume:

Tired of getting rejected? Check out this article on how to craft a resume that stands out!

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