INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Wholesale & Manufacturing Sales positions are at a 5% growth rate, which is slower than average. With that said, there are currently 1,625,700 jobs in the market right now. The total number of jobs is expected to increase by 77,600 to 1,703,300 in the period of 2020-30.
What’s more, the median annual wage for the Wholesale & Manufacturing Sales jobs was $65,420 in May 2020. The lowest 10% earned less than $31,950, and the highest 10% more than $129,200.
Our conclusion? The Wholesale & Manufacturing Sales job market is wide open for candidates.
Top national account manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Writing a job-winning experience section: National Account Manager resume edition
National account manager resume experience section: dos and don'ts
- List 4-6 bullet points per position;
- Include only relevant job experience;
- Make sure to highlight your strongest skills by focusing on the challenges you’ve faced and the results you’ve achieved;
- Don’t use buzzwords that carry no meaning;
- Don’t share confidential information about your previous employers.
If you prefer to be led by example, check out some great National Account Manager resume experience section snippets below!
- Manage $8M Book of Business - consisting of National & Regional GPO (HPSI), Key National Senior Living, IDN's, and healthcare properties
- Negotiated multi-year agreement with Guckenheimer/ISS procurement and secured contract extension with HPSI (GPO).
- Partnered with GPO's (HPSI, Vizient, Intalere, Premiere) to activate membership and secure white space opportunities.
- Delivered a 10.6% NSV increase in assigned accounts.
- Increased Overall Contribution Margin by 2% by filling Allied Category voids and upgrading clients to higher throw weights.
- Cauterized a 5-year, 6% YOY revenue decline through strategic engagement delivering 98% of AOP
- Created account plans to achieve 100% client and category retention.
- Partnered with operations to secure white space opportunities.
- Mentored and on-boarded new team members.
- Manage $8M Book of Business - (750K pounds) consisting of foodservice operators, GPO, Healthcare, and hospitality brands.
- Delivered a 10.6% NSV increase in assigned accounts.
- Cauterized a 5-year, 7% YOY revenue decline through strategic engagement delivering 98% of AOP.
- Increased Overall Contribution Margin by 2% through new product introductions, filling category voids and increasing throw weights.
- Created strategic account and tiered customer engagement plans; delivered business and category reviews.
- Negotiated multi-year agreement with Guckenheimer/ISS procurement and secured contract extension with HPSI (GPO).
- Provided leadership to Operations/Distribution team via communication, coaching and client visits.
- Mentored and on-boarded new team members.
- Manage $8M Book including healthcare (GPO, IDN's, National Senior Living), non-commercial foodservice operators & hospitality brands.
- Partnered with GPO's (HPSI, Vizient, Intalere, Premiere, Foodbuy sectors) to activate membership and secure white space opportunities
- Negotiated multi-year agreements w/ Food Service Operator & GPO.
- Delivered a 10.6% NSV increase in assigned accounts.
- Cauterized a 5-year, 7% YOY revenue decline through strategicengagement delivering 98% of AOP.
- Increased Overall Contribution Margin by 2% through new productintroductions, filling category voids and increasing throw weights.
- Created strategic account and tiered customer engagement plans;delivered business and category reviews.
- Mentored and on-boarded new team members; Provided leadership to Operations/Distribution team via coaching and client visits.
- Grew accounts by an average of 12% per year in a declining industry.
- Awarded Vendor of the Year three times by the same strategically vital customer and continued to grow account by an average of 15% annually.
- Gained 50% more shelf space and increased account revenues by 25% for a chain with over 150 stores, and secured prominent placement for key products in planogram.
- Responsible for our largest Foodservice Customer worth £6m Gross Revenue across Mars Confectionery Business
- Increased Net Sales Revenue by +2.1% over the last 2 years, ahead of market by +8%
- Developed key sector relationships to secure impactful Retail execution across approx 2500 outlets
- Accountable for managing a Trade Budget of circa £800k per year, negotiating improved return on investment for Mars & Compass
- Created new sales driving initiatives for Mars, including an Exclusive Graduate Student Fresher's promotion, recognised as best in class by customer
- Sales promotion of company products as per company strategies in all major European markets
- Building, managing and achieving regional budget
- Monitoring of customer plans and marketing strategies
- Setting pricing and applying company margin requirements
- Building and maintaining relationships with new as well as existing customers, and identifying any opportunities for growth
- Thorough understanding of marketplace dynamics as well as market-specific idiosyncrasies
- Liaising with internal teams (Operations, Brand and Marketing) on specific product development and logistics issues
- Project management of individual toy TV commercials from initial concepts to finished product ready for broadcasting (as many as 20 projects at a time)
- Management and YoY growth of international client portfolio
- Thorough knowledge of industry products, trends and competitors
- All major toy and licensing trade show attendance
- - Management, development, distribution and analysis of emailing campaigns (CPC, CPL, CPM, CPA) especially in: UK, Spain, Poland, South Africa
- - Negotiation with affiliates and development of new partners
- Monitoring and evaluating all affiliate marketing activity and reporting ROI of campaigns.
- Holding relationship with senior clients and and senior stakeholders across the agency
- Leading all aspects of Digital, Programmatic, OOH, Print, Paid Social, PPC, and Affiliates activations covering strategy, planning, coordination, and analytics
- Decreased Paid Search CPA per market YoY by 20% (varies per market)
- Leading digital media partner evaluation project initiative
- Line manage 1 International Account Executive
- Underwent 3 different roles in Vodafone. Started as a Territory Manager and looked after Channel Sales for a period of 2 years. Following that undertook the role of Marketing Acquisition for another close to 2 years. Presently, working as a NAM and looking after National Accounts worth more than 250 Crores turnover.
- Achievements:
- In this short span of 1 year 8 months with Vodafone, I have been topping the sheets continuously for consecutive times in the “TOP 5 TMs” list for the months of DEC’13,JAN’14,FEB’15 & MAR’15 in the entire Bengal circle. • Won “DATA SPARTAN” awards too for making a remarkable sale in DATA for the months of SEP’14, FEB’15 & MAR’15. • Successful launch of 4G Campaign along with various Products (RED, Flexi Plan) in Kolkata. • Successfully closing High Value Deals worth 10 Lacs month on month for Fixed Line Data Business. • Successfully implementing complex IOT Solutions in order to enable better Productivity & Efficiency of manufacturing units. • Got promoted 4 times in 4years of Career in Vodafone.
- Current Responsibilities as a National Account Manager at Vodafone: • Serve as the lead point of contact for all customer account management matters • Build and maintain strong, long-lasting client relationships • Negotiate contracts and close agreements to maximize profits • Develop trusted advisor relationships with key accounts, customer stakeholders and executive sponsors • Ensure the timely and successful delivery of our solutions according to customer needs and objectives
- • Clearly communicate the progress of monthly/quarterly initiatives to internal and external stakeholders • Develop new business with existing clients and/or identify areas of improvement to meet sales quotas • Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts) • Assist with challenging client requests or issue escalations as needed • Acquisition and management of new and existing accounts • Development and management of a comprehensive sales funnel that clearly delineates a path for quota attainment.
- Acquired Starbucks as a new Mission Foods customer in 2018
- Increased profitability with largest customer by over 10%
- Converted Café Rio tortilla portfolio to Mission from a competitor
- Manage total portfolio of over $40 million on an annual basis
- Managing national chain restaurants in Canada and the US representing over $20,000,000 in sales.
- Responsible for managing new product launches, contract negotiations and working cross-functionally to address all customer needs.
- Selected for the Sales Leadership Program 2021-22
- Co-Chair Emerge Pride, a committee included in Weston Food's diversity & inclusion network.
- Volume forecast for the S&OP cycle done every month (overlaying pricing and competitor movements in a dynamic market)
- Executed high impact selling events at key conferences to generate +2% volume annually
- Budget/discounting spend management (circa $4 million per month) in order to ensure we are in line with current spend estimates enabling optimal pricing decisions monthly
- Build and maintain the execution of pricing and promotional strategies in line with account, channel and brand strategies weekly
- Weekly analytical analysis produced and cascaded to the wider business in order to capture reality of sales and understanding target segment, Cross functional collaboration to drive strategies with Brand, Category and National Field
- Driving 100% achievement in new project designed to ensure there are no out-of-stocks in store and enable smooth supply-chain
- Managed and executed rapid Trading Terms conversion in a number of NSW Key account groups
- Maintains and expands relationships with key clients
- Responsible for the achievement of sales quota
- Assists in the identification and evaluation of business opportunities by keeping an eye out for business best practices, trends, and principals
- Managed the largest key account generating $1,500,000 annually
- Generated 80% increase in sales for first six mounts of the assigned position
- Tracked, measured and evaluated sales metrics and trends through client feedback and sales data.
- Managed portfolio of 62 key accounts, including JCB, Tata Motors, Mankind, Asian paints, Ultratech cements, Bosch, SKF, Flipkart, IFB, etc,.
- Generated reports outlining sales trends and forecasts based on Salesforce, spotfire data.
- preparing MIS report on daily basis to understand daily business.
- Spearheaded brand relaunch at distributor level, managing inventory draw downs, price adjustments, item set up, disposition, and promotional plans for Phillip's Pet, Animal Supply, and UNFI distributors.
- Enhanced efficiencies through analysis of the top 200 accounts, including sales, pricing, margin, and assortment, flushing out under-performing items, maintaining a relevant, current, and profitable product mix.
- Ensured an effective and efficient marketing mix via heavy interaction at distributor headquarters with marketing, sales, and finance functions to analyze sales results and impact of promotional programs and trade spend.
- Coached, motivated and trained a high-performing team of 70+ distributor sales reps across 3 distributors and 9 regions.
- Increased points of distribution by 40% in the Southwest region, eliminating distribution gaps in a highly profitable territory.
- Minimized out of stocks by 15% by implementing inventory control procedures to improve turns in all distribution centers.
- Expand the relationships with existing customers by continuously proposing solutions that meet their objectives.
- Build and maintain strong, long-lasting client relationships
- Prepare reports of progress and forecasts to stakeholders
- Managing 60 existing accounts with a revenue of 2M;
- Annual new business target of 950K;
- Current score: 91% year to date.
PRO TIP
The person reading your National Account Manager resume will be busy, make sure you never waste their time with fluff.
Action verbs for your national account manager resume
Recommended reads.":
An impressive skills section for your national account manager resume
Writing a skills section that stands out:
- Check the job advert for keywords that you can use: this will help you pass ATS;
- Focus on relevant and valuable skills that will support your application;
- Make sure to include both hard and technical skills, leaving soft skills for other sections of your National Account Manager resume;
- Don’t list skills you don’t have.
Top skills for your national account manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
When describing your experience, don’t go too far from its terminology. Recruiters use ATS systems to filter resumes based on them having certain keywords, so make sure you use at least a few keywords mentioned in the job description.
Recommended reads:
National account manager resume header: tips, red flags, and best practices
Checklist for your National Account Manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
Recommended reads:
PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your National Account Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
The National Account Manager resume summary: tips and tricks
Making a strong first impression.
- Keep your summary section short and easy to read; avoid long sentences;
- Highlight your total years of experience in the field;
- Mention 1-2 of your biggest achievements and strengths;
- Add a couple of keywords from the job advert.
Resume summary formula:
PRO TIP
You’re not going to get hired simply because of a good summary or objective. However, your recruiter can bump you up in front of similarly experienced candidates who didn’t demonstrate such passion and drive.
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National account manager resume: A strong education section
What to include in your education section:
- Your highest education degree (incl. major, duration, name of institution);
- A bit more about the certifications you’ve got (if they are relevant to what you’re applying for);
- Some extracurricular activities that have helped you develop and strengthen your skills;
- If you’re an entry-level applicant: Relevant courses and projects.
Top certifications for your National Account Manager resume
Introduction to Finance, Accounting, Modeling and Valuation
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Accounting–Financial Accounting Total-Beginners to Advanced
Including well over 100 hours of content, e-book (EPUB, MOBI, PDF) ,Excel worksheet, & PDF files, this is comprehensive
Fundamentals of Business Accounting 1: Learn Quick and Easy
Learn Basic Accounting & Finance in 60 Minutes! Learn How to Build & Analyze Financial Statements. Improve your Business
Accounting: From Beginner to Advanced!
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
National account manager resume: How to choose the right format
The content of your resume is necessary for showcasing your expertise, skills, and education. Great formatting, on the other hand, is essential for highlighting your attention to detail, creativity, and ability to stand out.
There are three basic resume formats to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
Which one of these you choose depends on a couple of things, but most importantly: the industry and your level of experience.
The reverse-chronological resume format, for example, is great if you’re a National Account Manager with many years of experience and no career gaps. It doesn’t really matter if your company of choice is a multinational corporation or an early-stage startup – this resume format is considered to be a safe bet.
If you’re someone with little or no experience, however, we advise you to go for a functional skills-based resume format. It focuses on skills, competencies, and education, rather than experience. This makes it great for entry-level applicants, career changers, and graduate students.
And if you’re tired of traditional formats and want to go over the top when it comes to your application, the combination or hybrid resume format is here to help. Here, you can focus on both your experience and your skills, there’s even space for you to highlight your most spectacular personality traits. If you want to give a modern feel to your National Account Manager resume, this resume format is just what you need. Add a ‘my life philosophy’ section for additional bonus points!
Looking for ways to perfect your National Account Manager resume layout and style?
- Don’t risk it: choose standard 1-inch resume margins;
- Go for traditional resume fonts (sized 10-12p);
- Match the length of your National Account Manager resume with your years of experience – choose a one-page template if you’ve got less than 10 years of experience; otherwise, opt for a two-page resume;
- To be on the safe side, save your resume in PDF. This will help you avoid formatting issues and unauthorized editing.
Recommended reads:
PRO TIP
Test your draft National Account Manager resume by sending it out to peers and mentors in your circles. Ask them to review it as if they are hiring you for a project and implement the feedback afterwards.
Your national account manager resume: Other sections to include
Tired of resumes that focus only on your professional side? Want to show you’re an actual human being with a real personality that goes beyond your work experience? Then add some other sections to your National Account Manager resume!
Depending on the industry, company, and position, you can go for a more creative or less creative approach. Choose 1-2 of the following:
Making your national account manager resume shine
In a pile of boring black and white resumes, a creative National Account Manager application feels like a breath of fresh air. And trust us, recruiters love this.
There are two ways to add a splash of creativity to your resume. You can either go for a creative layout (bright colors, modern fonts, etc.) or add some creative sections (e.g. ‘what my typical day looks like’).
It’s up to you! Just make sure to keep the position, company, and industry in mind. Otherwise, you risk going over the top. And that’s not always a good idea.
What makes a great national account manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
