INDUSTRY STATS
According to the U.S. Bureau of Labor Statistics, Sales Managers positions are at a 7% growth rate, which is as fast as average. With that said, there are currently 397,900 jobs in the market right now. The total number of jobs is expected to increase by 27,900 to 425,800 in the period of 2020-30.
What’s more, the median annual wage for the Sales Managers jobs was $132,290 in May 2020. The lowest 10% earned less than $63,170, and the highest 10% more than $208,000.
Our conclusion? The Sales Managers job market is wide open for candidates.
Top sales marketing manager sections that make the best resume
- Header
- Professional summary
- Experience (with numbers and results)
- Relevant skills
- Education
- Certifications
Things to remember when writing your sales marketing manager experience section
Sales marketing manager experience section checklist:
- Keep it short: use no more than 4-6 bullet points per position;
- Go for short, easy-to-read sentences to keep recruiters engaged;
- Focus on relevant job experience that will enhance your application;
- Describe your experience using the C-A-R (challenge, action, result) methodology;
- Ditch buzzwords and go for power words instead.
To illustrate it more clearly, we’ve collected some of the best experience section examples from real Sales Marketing Manager resumes. Check them out below!
- Transferred competencies from the Headquarter
- Implemented the new department in the Italian subsidiary
- Caught the attention of the customers
- Defined a structure to handle the projects in the new location
- Created contacts and negotiated with internal and external players
- Obtained the first orders achieving the goal of the company
- Collaborated with an international team
- Helping make commerce better for high growth, high volume merchants
- Given problems, find solutions; find problems, present solutions
- Working with the outbound sales team with projects ranging from cold calls, internal content creation, project planning, HubSpot, and prospecting
- Revenues: Responsible to plan and achieve the budgeted sales of Handsets, Mobile Accessories, Prepaid, Postpaid, 4G Devices across 130 plus The Mobile Stores in North..
- Sales Management: Planning and achieving of Store
- wise, Category
- wise Targets. Driving 20000 Prepaid, 1100 Postpaid, 50
- 4G Data Card & 35 Crores. Recharge Revenue on annual basis.
- Store Operations: Team size
- 2 DR, 300 promoters with support of 11 Area Operation Managers, 400 plus Store team & Store Managers. Maintaining store productivity Promoter Productivity.
- Execution of Store VM, Launch of new products, Incentive Schemes, Payouts, Training Marketing Inshop Branding etc, Opening New Stores.
- Responsible for revenue of 65 Crores Per Annum, 25000+ New Customer Acquisitions per month through 6 distributors/2700 retailers; Supervising 2 Off
- role Executives & 80+ Distributor Executives. Activations growth by 20% and Tertiary Growth 10% MOM.
- Deliver overall Customer Market Share (CMS) target for the area which is @28.1%.
- Expanded Distribution Network Width & Depth to Improve Delivery to End Customer. Implemented Sales Plans and Local Sales Promotion Schemes for Visibility Campaigns and New Product Launches.
- Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
- Collaborated with internal teams to evaluate costs against expected market price points and set structures to achieve profit targets.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations
- Gave benefit-oriented, polished presentations driving revenue growth across multiple sales channels
- Managed and motivated sales team to increase revenue by 4 Cr. in 1 year
- Captured and completed sales with customer-savvy quotes, proposals and contract management strategies.
- Connected with prospects through multi-pronged approaches, including trade shows, cold calling and local area networking.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Implemented new marketing initiatives to drive sales and improve overall performance.
- Streamlined sales processes for team of 08 employees to increase productivity and decrease closing time.
- Monitored sales processes to identify areas in need of improvement and implemented systems to rectify issues
- Provided exceptional customer service to foster client loyalty and satisfaction
- Negotiated contracts and sales terms with new and existing clients.
- Monitored sales team performance and provided constructive feedback.
- Hired, supervised and coached 08 employees on sales strategies to optimize performance.
- Managed accounts to retain existing relationships and grow share of business.
- Request For Proposal: Increased the RFP base for the hotel by 16% through accurate business case presentation to Global Sales Team.
- Wholesale and Inbound Business: Increased the Inbound and Wholesale business through new acquisition and focused contracting.
- Attracted new clientele and developed customer relationships by hosting product-focused events.
- Built relationships with customers and community to establish long-term business growth.
- Departmental Responsibilities: Officiated as Head of Department from June 2015 to December 2015 and actively participated in Rooms Budget finalization and presenting it to Owners.
- Drive Customer Service & Experience: Part of Hotel's Pilot project of aligning Organizations Vision to Customer Service and Experience through effective Empathy interviews and Client Emotional experiences.
- SMART Strategy Implementation: Increased Market Share through implementation of specific strategies and achieved 8% increase in Average Rate and 2% increase in Volume segment.
- Project Stage: Assisted Director of Sales in the below mentioned tasks- Establish Departmental Policies- Marketing and Business Plan- Market Research and Pricing- SWOT Analysis
- Delivered engaging sales presentations to new clients, explaining technical information in simplified language to promote features and increase client base.
- Identified opportunities for growth within Central India territory and collaborated with sales teams to reach sales goal.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Handled all customer relations issues pleasantly, enabling quick resolution and client satisfaction.
- Request For Proposal: Business Case presentation to clients to source RFP for PAN India Hilton hotels.
- Feeder Market Business: Ensure business generation from Pune and Aurangabad regions for PAN India Hilton Hotels.
- AUTO EXPO: Generated 1.3 Cr group room revenue for Hilton hotel in Delhi region during Auto Expo event in 2012.
- Acquisition: Market Share for Barclays moved from Competition hotel by 100% through effective RFP contracting.
- Aggressively pursued competitive accounts by differentiating company from competitors.
- Develop strategic relationships with key clients to foster profitable business initiatives
- Organized promotional events and interacted with community to increase sales volume.
- Develop value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
- Project Team Member.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit and customer satisfaction plans.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics
- Competition Knowledge: To understand the competition hotel strategies and develop SWOT analysis so as to maximize the revenues.
- Collaborated with internal teams to evaluate costs against expected market price points and set structures to achieve profitrgets.
- Maintained detailed records of sales progress, inventories and marketing success to better align goals with company priorities.
- Remained current on industry trends to better understand customer needs, product effectiveness and sales tactics.
- Exceeded sales goals of INR 98 lacs by leveraging interpersonal communication skills and product knowledge to cultivate and secure new customer relationships through effective sales process cycle.
- MIS & Database Management: Reporting MIS to Corporate office on monthly basis.
- Chain Contracting: Contracting for PAN India Royal Orchid Hotel and drive business.
- Exceeded goals through effective task prioritization and great work ethics.
- Proved successful working within tight deadlines and fast-paced atmosphere.
- Offered friendly and efficient service to all customers, handled challenging situations with ease.
- Completed all paperwork, recognizing any discrepancies and addressing them in a timely fashion.
- Worked flexible hours; weekend, and holidays
- In my current role as an office sales assistant, I serve and provide consumers with recommendations about any products and services they are interested in. Responsibilities include:
- Providing customers with advice on the right products for them.
- Dealing with customer complaints, and escalating the issue to management level if necessary.
- Organising deliveries in and out of the warehouse.Dealing with customer emails.
- Very clear communication abilities both in person and on the phone.Reminding customers of any company promotions.
- Achieve my monthly goals of 200 000 from the third month
- Deploy enterprise-wide CRM
- Develop a sales team
- Implement crm
- I sold more than one million pesos per team per month
- Get the team to commission for the first time
- Design of energy efficiency improvement projects for chillers/air handling unit systems.
- Representing unique solutions with quality for industrial projects to customers.
- Consulting services HVAC project design phase to industrial companies.
- Forecast target by searching the market needs and to develop the business and promote our Paint products to companies in Pakistan
- Present solutions to clients and secure sales contracts
- Design of steam/condensate systems, including flow diagrams, pipe sizing and preparation of bill of materials
- Design of efficiency improvement projects for steam/condensate systems
- Design of energy recovery systems (flue gas, waste water, flash steam), calculation of energy savings, preparation of feasibility study and calculation of investment cost
- Plant audits, investigation of steam efficiency, troubleshooting of problems in steam/condensate system, and proposing energy saving/recovery projects
- Design of the BMS system for large-scale projects (like hospitals, hotels, plants, ....etc).
- Studying project tender documents and preparing a techno-commercial offer.
- Selection and sizing of control valves.
- Selection and sizing of air valves.
- Preparing system take-off and system BOQ according to project documentation.
- Demonstrating new products and technologies to the consultants and end-users.
- Preparation of the cost analysis for the project.
- Technical support.
- Testing, commissioning, and start-up of Enraf automatic tank gauging system.
- Effectively handled the communications 2nd line team, clients, and stakeholders
- Main task was to give cold calls (telesales / telemarketing) to random people using the data provided by the company and sell the services of the company which is English training for people who wants to improve their skills in English such as writing, reading, speaking and listening.
- Assist the operations department in terms of schedules and unresolved issues with customers/students.
- Doing presentation and orientation to customer who visits the institute for inquiries and giving them general information regarding the services of the company.
PRO TIP
Don't make the same mistake everyone else does. What we mean is, don't list your Sales Marketing Manager job responsibilities instead of your achievements. Recruiters know what you do. They want to know what kind of difference you can bring to their company. Focus on what you've accomplished.
Action verbs for your sales marketing manager resume
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The Best Way to Write Your Sales Marketing Manager Resume’s Skills Section
Sales marketing manager resume: skills section checklist
- Scan the job advert for keywords worth including in your resume;
- List both hard and transferable skills;
- Leave room for discussion: include some of your skills in other sections of your resume;
- Focus on skills that prove your expertise and leave the irrelevant ones behind.
Top skills for your sales marketing manager resume
Salesforce
MS Office
CRM
Forecasting
Cold Calling
Business Development
Customer Service
Project Management
Relationship Building
Time Management
Storytelling
Research / Information Gathering.
Critical Thinking
Problem Solving.
Tech Savvy
Networking
PRO TIP
Avoid getting sidetracked by Applicant tracking software by including a tech skills' section matching the job description and your own qualifications.
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Sales marketing manager resume header: Tips, red flags, and best practices
Checklist for your sales marketing manager resume header
- Your name and surname in a legible and larger resume font
- The job title you’re applying for or your current job title as a subheading to your name
- Link to your portfolio or online profile, such as LinkedIn
- Address (City and State for the US; just your city for rest of the world)
- Email address
- Headshot (required or welcomed in the EU; not required and sometimes frowned upon in the US)
Stick to popular email providers such as Gmail or Outlook. And use these professional formats to create your username:
- first.last@gmail.com
- last.first@gmail.com
- firstlast@gmail.com
- f.last@gmail.com
- first.l@gmail.com
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PRO TIP
Some companies, states, and countries have non-discrimination policies about what kind of information can be included on your Sales Marketing Manager resume. This might include a photo (which is often included in a resume header and might be on personal web pages you link to). You can always email the company’s HR department to ask about their policies before you apply.
Writing a strong sales marketing manager resume summary
Sales marketing manager resume summary checklist:
- Mention your position and total years of experience in the field;
- Highlight 1-2 of your top achievements;
- Go for shorter sentences and keep them to the point – don’t include anything that doesn’t support your application;
- Add 2-4 keywords present in the job description.
Resume summary formula:
PRO TIP
Highlight specific past projects that you’re most proud of in your summary. It sets an excellent tone for the rest of your resume. You can talk about all of your former jobs in your work experience section later on.
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Adding education, courses, and certifications to your sales marketing manager resume
Education section tips and tricks:
- Add info about your highest degree level, incl. year of graduation, place of study, and degree subject;
- Mention some education-related awards you’ve received;
- Share a bit more about your certifications (if they are relevant);
- Entry-level applicants: Tailor your education section by including classes that are relevant to the position you’re applying for.
Top certifications for your sales marketing manager resume
Product Marketing | Become A Product Marketing Manager 2021
Know how to turn product marketing into a conversion and sales engine for your company
Email Marketing 2022. Increase sales with Email Marketing!
A hands-on guide to Email Marketing for beginners. Learn how to boost your sales with effective Email Marketing Strategy
Sales Management Masterclass For Sales Managers & Management
Complete Guide For Aspiring & Current Sales Managers & Management Team To Create A High Performing Sales Enablement Team
Become a Product Marketing Manager | Product Management
Product Marketing Strategy : Marketing New Product : Product to Market : Product Promotion : New Product Launch Strategy
The Complete Sales Skills Master Class - Sales Marketing B2B
Master Sales Skills, Marketing Strategy, B2B Sales, Business Development, Lead Generation Using Top Social Skills
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PRO TIP
If you hold a certain major and a minor, your majors should be mentioned first.
The best format for your sales marketing manager resume
Choosing the right format for your resume might seem difficult, regardless of whether you’re a newbie or a master. In short, there are three basic resume formats for you to choose from:
- Reverse-chronological resume format;
- Functional skills-based resume format;
- Combination (or Hybrid) resume format.
The choice you make depends on your level of experience and the company you’re applying for.
The reverse-chronological resume format is great for you if you have at least 10 years of experience, no employment gaps, and are not looking for a career change. Here, you are expected to list all your previous jobs in a reverse-chronological format, starting from your most recent position and going back to the oldest one. It’s perfect for experienced individuals who are looking for a straightforward way to highlight their expertise.
The functional skills-based resume format, on the other hand, is great for recent graduates or professionals with large employment gaps. It focuses on skills and education, rather than experience. This makes it ideal for showing you’re the right fit without putting too much emphasis on your lack of (relevant) experience.
If you’re looking for something a bit more creative, go for the combination resume format. It’s a mix of the reverse-chronological and the functional skills-based formats, which makes it ideal for all types of applicants. What’s more, it’s considered modern and innovative, and isn’t this what you want your application to feel like anyway?
After choosing the right format for your Sales Marketing Manager resume, it’s time to perfect the layout and style.
- Go for traditional 1-inch resume margins;
- Choose a simple resume font, sized 10-12p;
- Make sure that the length of your resume matches your applicant profile: try to fit in a one-page template; two-page templateare suitable only for candidates with over 10 years of experience.
- Save your resume in PDF to avoid issues around formatting and unauthorized editing.
Looking for more ways to make your application stand out? Read this article!
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PRO TIP
If you feel that you don’t have high chances in a particular company, due to lack of relevant experience, then you can still consider using a creative layout. That might help you get noticed and invited for an interview, as most of the other applicants will have boring resume designs.
Other sections to include in your resume
Depending on the type of company, your position, and your general desire to experiment and showcase your creative side, you might want to add some additional sections to your resume. Some examples include:
Creating a memorable sales marketing manager resume
You want your resume to put you in front of other candidates even when the competition is high, right? Right!
One of the easiest ways to do this is by adding a drop or two of creativity. You can choose a colorful and out-of-the-box template, or maybe even put a ‘what my typical days look like’ section at the bottom of your resume
It’s totally up to you. Just make sure to match the level of creativity to the industry, the position, and the company.
What makes a great sales marketing manager resume: key takeaways
- Choose a resume layout that sends the right message across and fits your current career situation;
- Create a resume header that shows your desired job title, and easy to find contact numbers;
- Be specific about your experience, accomplishments and future goals in your summary;
- Feature detailed metrics and specific examples that show the impact you made in your previous roles when describing your experience;
- List soft skills backed by examples;
- Add all of your technical skills and certifications that you have and match the job description;
- Show off a dash of personality in your resume that will demonstrate your culture fit and the right mix of hard and soft skills.
