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5 Retail General Manager Resume Examples & Guide for 2024

Your retail general manager resume must showcase a proven track record of sales growth and team leadership. Highlight your ability to meet and exceed performance targets consistently. Exhibit a strong understanding of inventory management and customer satisfaction improvement in your resume. Demonstrate your experience in training and mentoring staff to ensure peak performance.

All resume examples in this guide

As a retail general manager, your resume challenge often lies in effectively showcasing the complexity of your leadership and multi-unit management skills. Our comprehensive guide will provide you with tailored strategies to highlight these competencies, helping you to create a resume that stands out in a competitive job market.

Ever curious about how to tailor your retail general manager resume for your ideal job? Our detailed guide is here to assist you. It will show you how to:
  • Utilize real-life examples to refine your retail general manager resume;
  • Effectively write the experience section of your retail general manager resume, even if you have minimal or no professional experience;
  • Incorporate the industry's top 10 essential skills throughout your resume;
  • Include your education and certifications to highlight your specific expertise.
If you're still uncertain about how to compose your retail general manager resume, don't worry. We've included links below with some of the industry's leading examples for your inspiration.

If the retail general manager resume isn't the right one for you, take a look at other related guides we have:

Enhancing your retail general manager resume: format and layout tips

"Less is more" - this principle is key for your retail general manager resume design. It emphasizes the importance of focusing on why you're the ideal candidate. Simultaneously, it's crucial to select a resume design that is both clear and simple, ensuring your qualifications are easily readable.

Four popular formatting rules (and an additional tip) are here to optimize your retail general manager resume:

  • Listing experience in reverse chronological order - start with your most recent job experiences. This layout helps recruiters see your career progression and emphasizes your most relevant roles.
  • Including contact details in the header - make sure your contact information is easily accessible at the top of your resume. In the header, you might also include a professional photo.
  • Aligning your expertise with the job requirements - this involves adding essential sections such as experience, skills, and education that match the job you're applying for.
  • Curating your expertise on a single page - if your experience spans over a decade, a two-page resume is also acceptable.

Bonus tip: Ensure your retail general manager resume is in PDF format when submitting. This format maintains the integrity of images, icons, and layout, making your resume easier to share.

Finally, concerning your resume format and the Applicant Tracker System (ATS):

  • Use simple yet modern fonts like Rubik, Lato, Montserrat, etc.
  • All serif and sans-serif fonts are friendly to ATS systems. Avoid script fonts that look like handwriting, however.
  • Fonts such as Ariel and Times New Roman are suitable, though commonly used.
  • Both single and double-column resumes can perform well with the ATS.

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If you happen to have plenty of certificates, select the ones that are most applicable and sought-after across the industry. Organize them by relevance to the role you're applying for.

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The five (plus) definite sections your resume for a retail general manager job should include are:

  • Header with your headline, contact details, and/or a preview of your work
  • Summary (or objective) to pinpoint how your success aligns with the role
  • Experience with bullets of your most relevant achievements in the field
  • Skills to integrate vital job requirements (both technical and personal)
  • Your further dedication to the field, showcased via relevant higher education and/or certifications
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What recruiters want to see on your resume:

  • Proven experience in driving sales growth and meeting sales targets
  • Demonstrated ability to effectively manage store operations and inventory
  • Strong leadership skills with a track record of developing and motivating teams
  • Experience in creating and implementing strategic merchandising plans
  • Excellent communication and customer service skills to maintain high customer satisfaction levels

The experience section or the essence of your professional retail general manager resume

Recruiters always have and always will appreciate well-written retail general manager resume experience sections.

The experience section is perhaps the most crucial element of your professional presentation, as it needs to answer job requirements while showcasing your technical expertise and personality.

Create your best resume experience section yet by:

  • Selecting only relevant experience items to the role you're applying for;
  • Always ensure you've listed a metric to quantify your success alongside each experience item;
  • Create a narrative that showcases your retail general manager career succession: this goes to show the time and effort you've invested in the field to build your experience from the ground up;
  • Within each experience bullet, consider a problem you've solved, the skills you've used, and the bigger impact this has made in the organization.

Take a look at how other real-life professionals have curated their experience with the retail general manager samples below:

Work Experience
District Retail Manager
Best Buy Co., Inc.
  • Directed a 150% increase in sales over a 4-year period by revamping the product display strategy and implementing dynamic pricing models at a leading electronics retailer.
  • Negotiated advantageous contracts with over 100 vendors, improving product margins by 20% while also increasing the diversity of the merchandise.
  • Launched an employee training program focused on customer service excellence, raising customer satisfaction scores by 35% as measured by quarterly surveys.
Work Experience
Regional General Manager, Retail Operations
Target Corporation
  • Managed day-to-day operations for 30+ retail stores in the region, consistently maintaining top performance in sales and profitability.
  • Led a cross-functional team to develop a mobile application for in-store customer use, enhancing the shopping experience and increasing foot traffic by 25%.
  • Spearheaded a sustainability initiative that reduced overall store energy usage by 15% through the implementation of LED lighting and energy management systems.
Work Experience
Senior Store Manager
Macy's Inc.
  • Revitalized a struggling retail branch, turning it into the company's flagship location by driving aggressive marketing campaigns and strategic store renovations.
  • Developed and executed a local community engagement strategy that increased brand loyalty and store visits by partnering with local schools and organizations.
  • Orchestrated a comprehensive inventory management overhaul, reducing stockouts by 40% and improving turnover rates.
Work Experience
Retail Operations Director
Gap Inc.
  • Oversaw operations for a high-volume lifestyle retail chain, resulting in a 30% year-over-year profit growth through strategic merchandising and cost controls.
  • Pioneered an omnichannel retail strategy, integrating in-store and online sales to provide a seamless customer experience, lifting online revenue contribution by 50%.
  • Implemented an advanced staff scheduling system, optimizing staffing levels to meet demand patterns, thus reducing overtime costs by 20%.
Work Experience
Chief Retail Officer
Nordstrom, Inc.
  • Steered a luxury retail outlet to top sales in the region by developing a personalized shopping approach and refining the product selection for upscale clientele.
  • Cultivated a collaborative work environment that empowered staff, resulting in a 90% retention rate and recognition as a top employer in retail surveys.
  • Led the transition to a modern POS system, enhancing transaction efficiency and providing valuable sales analytics for data-driven decision-making.
Work Experience
Head of Retail Management
H&M Hennes & Mauritz AB
  • Catalyzed a 200% surge in e-commerce sales by leading a digital transformation strategy for a traditional brick-and-mortar clothing chain amid the COVID-19 pandemic.
  • Orchestrated the rollout of 'Buy Online, Pick Up In Store' (BOPIS) across 100+ stores, enhancing customer convenience and driving a 40% uptick in overall transaction volume.
  • Championed diversity and inclusion policies within the workforce that improved the company culture and were crucial in attracting top talent to the organization.
Work Experience
Executive Retail Manager
Barnes & Noble, Inc.
  • Expanded a national book retailer network by 10 stores in urban markets, strategically positioning the brand amid a challenging climate for physical bookstores.
  • Implemented a data-driven store layout optimization plan that increased upselling opportunities and customer engagement, translating to a 12% sales uplift.
  • Partnered with local authors and community groups to host monthly events, fostering a community-centric brand image and improving store footfall by 30%.
Work Experience
General Manager of Retail Sales
Apple Retail
  • Maximized profitability for a portfolio of 20+ consumer electronics stores through strategic business planning and rigorous cost management, achieving an operating margin improvement of 18%.
  • Directed the successful launch of two flagship stores, including vendor selection, merchandising, and high-profile opening events, resulting in an average of 20% higher sales per square foot than network averages.
  • Fostered a culture of innovation by integrating AR/VR experiences into the customer journey, which increased customer dwell time and product interaction.

Quantifying impact on your resume

  • Highlight the percentage increase in store revenue under your management, demonstrating your ability to drive sales and business growth.
  • Specify the number of new store initiatives you introduced that led to measurable improvements in customer satisfaction.
  • Detail the exact reduction in employee turnover achieved through your leadership and retention strategies.
  • Quantify the inventory shrinkage reduction you accomplished by implementing better inventory management practices and loss prevention strategies.
  • Present the dollar amount saved through cost-cutting measures or more efficient budget management.
  • Indicate the growth in customer base as a result of your marketing and customer engagement efforts.
  • Report the rise in average transaction value during your tenure, showing your effectiveness in upselling and cross-selling techniques.
  • Document the number of staff you've successfully managed and trained, evidencing your leadership and development capabilities.

Action verbs for your retail general manager resume

Action verbs are a great addition to your retail general manager resume because they point recruiters to the fact that you’re willing to take the initiative and work hard to achieve your goals. Use these power words to stand out:
Read The Guide

Retail General Manager resume without experience: a walk-through guide

If you don't happen to have any relevant experience yet, you can substitute this with:

  • Short-term gigs and stunts - like month-long internships, that you have done during your university days
  • Contract work - be specific about the relevance and outcomes of each role you include
  • Resume format that prioritizes your skills - the functional-skill-based format or hybrid format could work
  • Research roles - feature those especially prominently if you've participated in a noteworthy project or your role was of utmost importance to the project's success.
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Highlight any significant extracurricular activities that demonstrate valuable skills or leadership.

Retail General Manager resume skills: the essential hard skills and soft skills checklist

Ultimately, your Retail General Manager resume should hint to recruiters that you possess an array of talents that are indispensable to the role.

For example, listing the technologies and software you're apt at using (or your hard skills) and how you apply them in your day-to-day responsibilities would ensure you meet the technical requirements of the role.

But is this enough to ensure that you make a good impression on recruiters?

Go a step further by detailing the soft skills or personality traits you've attained thanks to your work and life experience.

The best way to balance hard skills and soft skills on your Retail General Manager resume is by:

  • Highlighting up to three of your most noteworthy career accomplishments in a separate section.
  • Listing at least one hard skill and one soft skill you've used to solve a particular challenge or problem.
  • Feature niche skills and technologies that would help you stand out amongst candidates.
  • Think back on the social impact your efforts have had towards improving the work environment - were you able to always maintain a professional ethic, while enhancing the team culture? Write about your contribution to the role, department, or organization itself as a metric of success.

The skills section of your resume provides you with plenty of opportunities to detail your technical and personal traits.

All you have to do is select the talents that best fit your application and expertise. Make note of some of the most prominent hard and soft skills across the industry from our list:

Top skills for your retail general manager resume:

Inventory Management

Sales Forecasting

Budgeting and Finance

Merchandising Strategies

Customer Service Management

Supply Chain Coordination

Retail Software Proficiency

Visual Merchandising

Marketing and Promotion

Staff Training and Development





Strategic Thinking

Customer-Oriented Focus

Time Management




Conflict Resolution

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Listing your relevant degrees or certificates on your retail general manager resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

Retail General Manager-specific certifications and education for your resume

Place emphasis on your resume education section . It can suggest a plethora of skills and experiences that are apt for the role.

  • Feature only higher-level qualifications, with details about the institution and tenure.
  • If your degree is in progress, state your projected graduation date.
  • Think about excluding degrees that don't fit the job's context.
  • Elaborate on your education if it accentuates your accomplishments in a research-driven setting.

On the other hand, showcasing your unique and applicable industry know-how can be a literal walk in the park, even if you don't have a lot of work experience.

Include your accreditation in the certification and education sections as so:

  • Important industry certificates should be listed towards the top of your resume in a separate section
  • If your accreditation is really noteworthy, you could include it in the top one-third of your resume following your name or in the header, summary, or objective
  • Potentially include details about your certificates or degrees (within the description) to show further alignment to the role with the skills you've attained
  • The more recent your professional certificate is, the more prominence it should have within your certification sections. This shows recruiters you have recent knowledge and expertise

At the end of the day, both the education and certification sections hint at the initial and continuous progress you've made in the field.

And, honestly - that's important for any company.

Below, discover some of the most recent and popular Retail General Manager certificates to make your resume even more prominent in the applicant pool:

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The top 5 certifications for your retail general manager resume:

  1. Certified Retail Manager (CRM) - National Retail Federation
  2. Retail Management Certificate (RMC) - Western Association of Food Chains
  3. Certified Professional in Retail Management (CPRM) - American Certification Institute
  4. Certified Sales Professional (CSP) - Retail Sales & Management Institute
  5. Senior Certified Professional (SCP) - Society for Human Resource Management
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List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

Best practices to your retail general manager resume summary or objective

To start, how do you know if you should include a resume summary or a resume objective ?

  • Resume summaries are ideal for retail general manager professionals with more experience, who'd like to give a quick glimpse of their biggest career achievements in the top one-third of their resumes.
  • On the other hand, resume objectives serve as a road map for recruiters. Candidates use the objective to show how their experience aligns with the retail general manager role they're applying for while showcasing the North Star of their career (or where they want to be as a professional in the next couple of years).

The resume summary or resume objective could be the perfect fit for your retail general manager resume. The function of both is to highlight your professionalism succinctly. So, keep your writing specific: include no more than four sentences and target your application to the role. Here's how these specific resume sections help the retail general manager candidates stand out.

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Resume summaries for a retail general manager job

  • Seasoned retail management professional bringing 15 years of experience leading operations for multi-million-dollar, high-volume stores. Expertise in merchandising, staff training, and revenue generation. Achieved a 20% increase in year-over-year sales growth through strategic marketing and inventory management.
  • Dynamic leader with a decade of experience driving profitable growth in fashion retail environments. Proficiency in team development, P&L management, and customer relations led to a record-breaking $5M annual turnover. Spearheaded the successful launch of an e-commerce platform that grew online sales by 30%.
  • Ambitious marketing director aiming to leverage 8 years of experience in campaign management and branding strategy to transition into retail management. Recognized for spearheading a viral advertising campaign that generated unprecedented engagement levels, achieving a 40% rise in brand awareness for a leading lifestyle company.
  • IT specialist with a rich 7-year background in system analysis and software development, seeking to apply analytical skills and tech savviness to optimize retail operations. Instrumental in developing a CRM system that improved customer retention rates by 25% at a software solutions firm.
  • Enthusiastic and driven individual eager to dive into the retail landscape, harnessing a strong background in customer service and conflict resolution to ensure an outstanding shopping experience. Objective: To develop into a top-performing manager who contributes significantly to sales growth and customer satisfaction.
  • Dedicated newcomer with a passion for fashion and a B.A. in Business Administration, aspiring to operational excellence in retail management. Objective: To cultivate enriching customer interactions, implement effective merchandising strategies, and foster a team that exceeds sales goals while embarking on a professional journey in retail.

More sections to ensure your retail general manager resume stands out

If you're looking for additional ways to ensure your retail general manager application gets noticed, then invest in supplementing your resume with extra sections, like:

These supplementary resume sections show your technical aptitude (with particular technologies and software) and your people skills (gained even outside of work).

Key takeaways

  • The logic of your resume presentation should follow your career highlights and alignment with the role;
  • Curate information within different sections (e.g. summary, experience, etc.) that helps highlight your strengths;
  • Exclude from your resume irrelevant experience items - that way you'd ensure it stays no longer than two pages and is easy to read;
  • Dedicate space within the summary, experience, and/or achievements to highlight precisely why you're the best candidate for the role via your previous success;
  • Both your technical and people capabilities should also play a crucial role in building up your retail general manager application. Prove your skill set in various resume sections.
retail general manager resume example

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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He has written more than 500 resume guides and deep-dive articles on how to create your resume and cover letter, that inspire job applicants to make a resume to be proud of. His work has been featured in Forbes, Zendesk, HubSpot, and Business Insider, and cited by top universities and educational institutions, like Thunderbird School of Management, Rochester University, University of Miami, and Udemy. Volen applies his deep knowledge and practical experience to write about career changes, development, and how to stand out in the job application process.
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