5 B2B Sales Resume Examples & Guide for 2023

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5 B2B Sales Resume Examples & Guide...

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Top B2B Sales sections that make the best resume

  • Header
  • Professional summary
  • Experience (with numbers & results)
  • Relevant skills
  • Education
  • Certifications

What to write in your B2B Sales experience section

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Perfecting the Experience Section: B2B Sales Resume Checklist:
  • Be careful with bullet points: use no more than 4-6 per position;
  • Mention only positions that are relevant to the job you’re applying for;
  • List your experience in chronological or reverse-chronological order;
  • Highlight your results by using numbers – e.g. percentage increase/decrease in an important metric that’s followed by - your hard work;
  • Use action words whenever possible… but more on that below.

We’ve collected some of the top resume experience sections from real Enhancv users. Check them out when drafting your own B2B Sales resume!

Work Experience
Senior Sales Executive
ABC Corporation
01/01/2020 06/30/2021
  • Achieved 150% of quota in the first quarter, generating $500k in revenue.
  • Generated over $1.5M in sales over 12 months, surpassing annual quota by 125%.
  • Developed and maintained strong relationships with C-level executives in Fortune 500 energy companies.
  • Collaborated with marketing team to create effective sales collateral and email campaigns.
  • Managed sales pipeline and provided accurate forecasting to senior leadership.
  • Provided product feedback and market insights to product management team.
Work Experience
Sales Manager
XYZ Corporation
01/01/2018 12/31/2019
  • Exceeded quarterly sales targets by 25% for 5 consecutive quarters, generating $2.5M in revenue.
  • Recruited and trained a team of 5 sales representatives, resulting in increased sales productivity and revenue growth.
  • Developed and implemented sales strategies to target C-level executives in Fortune 500 companies.
  • Managed a pipeline of 100+ accounts and provided accurate forecasting to senior leadership.
  • Collaborated with product management team to ensure product roadmap aligned with customer needs.
  • Conducted market research to identify trends and opportunities for new product development.
Work Experience
Show Manager/Exhibition Sales Manager
ABC Events
2018-01 2021-06
  • Increased event revenue by 25% through targeted lead generation and conversion tactics
  • Developed and executed comprehensive sales plans for each exhibition, resulting in consistent achievement of sales targets
  • Established strong relationships with key stakeholders and clients, resulting in a 40% increase in repeat business
  • Created and implemented effective outbound call and email campaigns, resulting in a 30% increase in attendee registrations
  • Identified and capitalized on new business opportunities, resulting in a 15% increase in new exhibitor acquisition
  • Trained and mentored a team of 3 sales executives to achieve individual and team targets
Work Experience
Senior Account Manager
XYZ Marketing
2015-03 2018-01
  • Managed a portfolio of 10+ accounts, resulting in over £2M in annual revenue
  • Negotiated long-term contracts with key accounts, resulting in a 20% increase in annual revenue from existing clients
  • Developed and executed successful marketing campaigns, resulting in a 35% increase in new business acquisition
  • Maintained strong client relationships, resulting in a 95% retention rate
  • Managed a team of 2 account managers and provided training and guidance to achieve individual and team targets
pro tip icon

The person reading your B2B Sales resume will be busy, make sure you never waste their time with fluff.

Action Verbs for your B2B Sales Resume

Instead of simply mentioning your tasks, share what you have done in your previous positions by using action verbs. For example, instead of saying “Client communication”, go for “Communicated with X number of clients weekly”. Use these power words and make your application shine!

B2B Sales Resume Skills Section to Impress Recruiters

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A skills section that shows what you’re capable of includes:
  • Keywords from the job advert to help you pass ATS;
  • Both hard and soft skills, incl. technical skills and people skills;
  • Skills that are relevant to the position you’re applying for;
  • No more than 15 skills – to keep your resume readable.
Top skills for your b2b sales resume

CRM software

Data analysis

Lead generation

Sales forecasting


Product knowledge

Presentation skills

Industry knowledge




Active listening




Time management


Emotional intelligence


Customer service

Relationship building

pro tip icon

Don’t feel obliged to spend a separate section for your soft skills - you can weave them throughout your job experience or career summary. But, don’t just write empty words - back them with examples.

what to write in your resume header
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Checklist: What to include in your B2B Sales resume summary:
  • Years of experience;
  • Highlight top 3 skills and proficiencies;
  • One big professional accomplishment you’re most proud of, that you can tie with the aforementioned skills;
  • Use short, direct sentences - but no more than three - to keep the HRs interested.
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Resume summary formula:
Resume Summary Formula: [Adjective] [job title] with [number] years of experience in [industry], a proven ability to [relevant, measurable skills], and a strong background in [relevant context of your work experience] seeks a position as [the job title you’re applying for].
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Your summary should act as an elevator speech, briefly promoting how you will benefit the employer if hired. Pitch your strengths in the summary and expand on them in your B2B Sales experience section. Give examples like how your work benefited each employer.

B2B Sales Resume Format 101

If a couple of years ago B2B Sales resumes could be text files with no graphic elements, today’s recruiters need a bit more to remember you.

And yet, you can still choose between three basic resume formats:

But when it comes to choosing the right format for your B2B Sales resume, there are two factors to keep in mind: your experience and whether you’re looking for an industry change.

The reverse-chronological format is the most common one. That being said, it gives recruiters exactly what they’re used to in terms of order and information. However, it’s not suitable for applicants with employment gaps or not enough experience.

We at Enhancv suggest the functional skills-based resume format for people with limited work experience who find reverse-chronological resumes irrelevant. This format showcases the applicant’s most significant accomplishments, skills, and strengths.

Our top style and layout resume format tips:

Read this: How to make your resume stand out

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