How to Write a Sales Director Resume Worth $1 Million Dollars
You’ve got the right skills to motivate your sales team to break all sales records.
Your resume must show how you’ve mastered these sales skills.
Sales director jobs require the ability to develop strategic sales plans that meet and exceed sales targets. The best sales director resume examples include a mix of organizational and motivational skills.
It helps to have success in sales to lead others to success. Include your sales achievements on your sales director resume.
Sales numbers attract hiring managers’ attention. So do details like how big of a team you led.
After all, business is about numbers. A company wants the sales director that will make sales numbers increase.
It’s a high-stress job. They want someone who can handle the pressure.
Show them that’s you.
Here’s what a recruiter will look for in your resume:
What sales experience do you have?
Can you motivate sales teams?
Can you manage the stress that comes with the job?
How will you help them meet sales targets?
Are you aware of industry trends that facilitate new business development?
Are you a good project manager?
Can you forge client relationships in challenging scenarios?
The most important sections of a Sales Director resume:
Detailed resume header
Education and certifications
Sales and soft skills
Each of these sales director resume sections must pitch you as the perfect candidate for the sales director job. The recruiter must know why you’re the best fit.
Bonus Section: How to use Quantitative data In Your Sales Director resume without sounding “off”
Companies want sales directors who can make sales happen. You show that’s you by using quantitative data.
Numbers rule in business. Business leaders make their decisions by looking at the numbers.
Show them the right numbers on your sales director resume.
Examples of what they want to see include:
Size of sales teams you’ve led
How much sales revenue you generated
How many years of experience do you have particularly in sales?
How many years of sales leadership you have
Include these numbers in your sales director resume summary and experience sections. Let’s learn what else to include in these sections.
We’ll help you impress the recruiter. Let’s start with how to introduce yourself.
Sales Director Resume Header: Winning Recruiters In Two Sentences
Picture this. You’re pitching your product to a national chain. Do you start with a limp handshake?
Never in your life, right? Then why start your resume with the equivalent of a limp handshake?
Your sales director resume header is the first impression you will make with a new company. That’s why it matters.
You don’t share much information in your header, but it must be the right information.
This isn’t how to do it.
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What’s wrong with it?
It’s vague. You don’t say what kind of sales leader you are or in what industry you work.
How can you fit anything in a header that will impress a recruiter? Here is how.
Remote Sales Executive
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Now the recruiter knows more about your sales director leadership skills. This would especially be valuable if you are applying for a job as a sales director to lead remote teams.
Your Linkedin profile shows that you’re a professional who networks with others. Remember much of directing sales teams requires the ability to network.
It also requires staying up to date on sales trends, which you can do by joining groups on Linkedin.
Sales Director Resume Summary That Sells Itself
A sales director resume summary should start making your pitch about why you’re the right sales director for the job. Start wooing the recruiter with your wealth of sales knowledge.
Don’t go overboard on the wooing, though. Your summary should be brief but impactful.
What exactly does the job involve? Look over the job posting to find valuable information for your summary.
You want to weave some of your quantitative data in this section. For instance, how large of a sales team did you lead at your last job?
Here is an example of what not to do.
Proven track record of excellence. Accomplished retail manager known for leading top-tier sales teams and delivering exceptional customer service. Passionate about the continual growth and development of employees. instills a coaching culture where teammates expect and thrive on feedback. Seeking management position developing retail teams committed to quality client engagements and achieving maximum results.
It reads like a textbook example of what a sales director should do. It sounds good but lacks key information that the recruiter will want to see.
It needs more quantitative data. For example:
How long you worked in this position
Achievements like how much you increased sales
Basically, a recruiter wants to see your accomplishments. Not be told that you are accomplished.
In other words, show, don’t tell.
Let’s look at another example.
Established rainmaker driving the majority of new sales at multiple companies. Closed in excess of 88 percent of all inbound customer inquiries for hosting, managed services, recruiting/staffing services and IT consulting. Developed training programs covering lead generation, business development, sales closing and follow up maximizing company profits and customer satisfaction.
Now you’re going somewhere with this sales director resume summary section. The hiring manager will see that you’re a candidate who gets results.
The summary tells more about what industry you specialized in and gives examples of how you coached others to be successful.
PRO TIPEven more than other careers, you really need to sell yourself to get a top job in sales. Weave in quantitative data about your accomplishments every chance you get. The summary is where you briefly share that information. The experience section is where you expand on it and really show how great of a sales professional you are.
Sales Director Resume Experience Section: How to Combine Key Competencies With Impact
Just because you can sell a lot of products doesn’t mean you can be a sales director.
Being a sales director takes not only sales know-how but the ability to motivate and lead others as well.
It takes a people person who can be in charge and make the tough decisions.
Your sales director resume experience section should show a mixture of sales accomplishments and examples where you lead teams to success. You are responsible for the quota of every individual on your sales team.
How can you help them meet their quotas if you aren’t a sales leader yourself? At the same time, how can you train them if you can’t communicate well?
2 Sales Director resume experience samples
Here is your opportunity to showcase your experience as a sales leader. If you are not sure how, break down your roles like this:
What was the company’s sales goals?
How did you meet or exceed them?
What leadership roles did you hold?
How did you motivate others to reach their goals?
Job candidates often do not sell themselves enough in their experience section. For example:
Sales Director Resume Achievements Section: A Small Section That Makes All The Difference
The easiest way to grab recruiter’s attention and warm them up towards you is to showcase your achievements.
Your achievements can showcase your sales performance, proven ability to meet sales goals, or capabilities to successfully implement a business plan.
Make sure your achievements contain results and impact.
Dull achievement: fulfilled sales quota for 2 years in a row.
It’s not an achievement because that was your job.
Good achievement: restructured digital marketing department to increase advertising ROI by 700%.
Sales Director Resume Skills: Putting Skills That Matter The Most
It takes the right mix of strong sales skills, business acumen, interpersonal skills, and technical knowledge to be a successful sales director.
You must have strong leadership skills and the ability to motivate others. Managing the marketing department and directing sales teams requires you to facilitate sales objectives and delegate effectively.
Interpersonal skills such as negotiation and excellent communication skills hint at your ability to secure potential clients, facilitate contract negotiation, and present results to senior management.
You must be personable, establish credibility, and have a positive attitude so that people will want to follow you as a leader.
Sales directors also need strong analytical skills so that they can study sales reports and determine why sales are over- or under-performing. They must be strategic so they can overcome the competition.
“All sales leaders are battlefield commanders who must devise the organization’s sales strategy to defeat the competition. This requires plotting the best course of action to maximize revenue using the most cost-effective sales model.”
22 Soft Skills to include on a sales director resume
Strong Communication Skills
Do Sales Directors Need Technical Skills?
These days sales success is highly dependent on your ability to use modern technology in your sales cycle.
Having technical skills such as proficiency with customer relationship management system (CRM) on your resume is a great way to stand out from your competition.
7 Technical Skills to include on a Sales Director resume
CRM (e.g. Salesforce, Hubspot)
Microsoft Office (Powerpoint, Excel)
Market Research software
Account Management software
Product Management software (Asana, Jira, etc.)
Bonus Section: Tips For Specific Sales Director Resume Templates (With Examples)
Executive Sales Director Resume Sample
Executive sales director is a sales director with x10 responsibility and recruiters struggle to fill this high-profile position for global companies. Make sure your resume doesn’t focus too much on individual performance and presents you as a leader and a senior level manager.
Showcase your work on a scale. Executive sales directors operate within global or regional companies and lead large sales departments. Your resume experience and project outcomes should reflect your ability to achieve impactful results with strategic leadership.
Use strategic terms. Weave in your resume terms such as growth strategy, strategic planning, new business development, regional sales team lead, primary accountability to showcase your experience with sales leadership at scale.
You know these creative companies and hot startups that don’t look for people in black suits with a case full of marketing documentations or reference letters?
They need someone who shares their values: out-of-box thinking and creativity. Surely, they need someone with an experience too, but if you stand from the crowd that’s a big differentiator.
If you’re applying for a company where creativity is one of the main values, follow these tips:
Use custom sections.Custom sections such as “A Day in Life” and “Most Proud of” let your resume stand out and showcase your job-winning qualities in a real-world context.
Use custom headlines.Custom header grabs recruiter’s attention from the start and frames the rest of your resume in the most appealing light.
Use color and advanced formatting. Color and custom formatting serve you two ways: it makes your resume more readable and it creates visual interest. Use color and formatting sparingly and your resume will leave behind candidates that greet recruiters with a wall-of-text.
There are industries and companies that will benefit from hiring Sales Directors with experience in specific areas. This can range from experience in specific technology or industry, or specific background such as advertising or publishing.
Follow our tips to get shortlisted for these positions:
Use niche specific terms in your resume. Scan other job descriptions and industry trends to check whether other employees often utilize niche-specific terms. For example, digital advertising companies will often use acronyms such as PPC, PPV, and CPA.
How do you make your sales director resume marketable?
Highlight how your background prepares you for the position
Use quantitative data throughout your resume
Match your skills and experience to the job description