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5 Assistant Store Manager Resume Examples & Guide for 2024

You must demonstrate your leadership abilities as an assistant store manager. Highlight your experience in guiding a team to success. Showcase your knack for customer service excellence on your resume. Include specific examples of how you’ve improved the customer experience.

All resume examples in this guide

As an assistant store manager, you may struggle to showcase your leadership skills and diverse responsibilities effectively on your resume. Our comprehensive guide offers expert tips and examples to help you craft a resume that highlights your managerial competencies and experience, ensuring you stand out to potential employers.

Stay tuned for more ideas on how to write your assistant store manager resume:
  • Find different assistant store manager resume examples to serve as inspiration to your professional presentation.
  • How to use the summary or objective to highlight your career achievements.
  • How to create the experience section to tell your story.
  • Must have certificates and what to include in the education section of your resume.

If the assistant store manager resume isn't the right one for you, take a look at other related guides we have:

Optimize your assistant store manager resume format to pass the recruiters' assessment

You may be wondering just how much time you need to spend on designing your assistant store manager resume.

What recruiters are looking for is systematised content that is clear and coherent. Thus, your assistant store manager resume needs to answer requirements and why you're the best candidate for the role from the get-go.

      Often, a clear layout consists of:
  • Sorting your experience in the reverse chronological order - starting with your most recent and relevant roles. This is an excellent choice for more experienced professionals;
  • Writing your contact information (e.g. personal phone number and email address) and your portfolio or LinkedIn link in your assistant store manager resume header. If you're wondering to include a photo or not, always make sure that it's appropriate for the country you're applying in;
  • Use the basic, most important assistant store manager resume sections - your experience, education, summary, etc. Use your resume's real estate wisely to tell a compelling, professional story and match job description's keywords;
  • Don't go overboard with the length of your resume. One page is absolutely fine if you happen to have under a decade of relevant experience.

Are you still wondering if you should submit your assistant store manager resume in PDF or Word format ? The PDF has a few more advantages, as it doesn't change the format and the text can't be altered upon application.

Format matters most when your assistant store manager resume is assessed by the Applicant Tracker System (or the ATS).

The ATS parses resumes, looking for specific keywords, skills or experience that match the job description.

P.S. We recently did a study on how the ATS works and were able to demystify three of the biggest misconceptions about how it assesses candidate resumes.

To pass the ATS evaluation, select any of the serif or sans-serif fonts. Popular choices that would help your assistant store manager resume stand out include Raleway, Exo 2, Montserrat, etc.

Most traditionalists go for Arial or Times New Roman, but it's often the case that many candidates choose these fonts, and you'd thus lose points on the uniqueness front.

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List all your relevant higher education degrees within your resume in reverse chronological order (starting with the latest). There are cases when your PhD in a particular field could help you stand apart from other candidates.

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The five (plus) definite sections your resume for a assistant store manager job should include are:

  • Header with your headline, contact details, and/or a preview of your work
  • Summary (or objective) to pinpoint how your success aligns with the role
  • Experience with bullets of your most relevant achievements in the field
  • Skills to integrate vital job requirements (both technical and personal)
  • Your further dedication to the field, showcased via relevant higher education and/or certifications
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What recruiters want to see on your resume:

  • Proven track record of sales performance and meeting revenue targets.
  • Demonstrated ability to lead and manage a diverse team effectively.
  • Expertise in inventory management and merchandising strategies.
  • Strong customer service skills and experience in conflict resolution.
  • Financial acumen with experience in budgeting and cost control.

Quick formula for writing your assistant store manager resume experience section

Have you ever wondered why recruiters care about your assistant store manager expertise?

For starters, your past roles show that you've obtained the relevant on-the job training and expertise that'd be useful for the role.

What is more, the resume work experience section isn't just your work history , but:

  • shows what you're capable of achieving based on your past success;
  • proves your skills with (oftentimes, tangible) achievements;
  • highlights the unique value of what it's like to work with you.

To ensure your resume work experience section is as effective as possible, follow this formula:

  • start each bullet with a powerful, action verb , followed up by your responsibilities, and your workplace success.

The more details you can include - that are relevant to the job and linked with your skill set - the more likely you are to catch recruiters' attention.

Additionally, you can also scan the job advert for key requirements or buzzwords , which you can quantify across your experience section.

Not sure what we mean by this? Take inspiration from the assistant store manager resume experience sections below:

Work Experience
Assistant Manager
Target Corporation
  • Supervised a team of 25+ employees, fostering a collaborative environment that resulted in a 20% increase in employee satisfaction scores.
  • Implemented a new inventory management protocol using RFID technology, decreasing inventory shrinkage by approximately 15% annually.
  • Oversaw the successful launch of two major store renovations, coordinating with vendors and contractors, which enhanced the shopping experience and boosted sales by 10%.
Work Experience
Deputy Store Manager
Walmart Inc.
  • Led cross-functional teams in a high-volume outlet, driving a customer-first strategy that raised customer retention rates by 30%.
  • Initiated and managed a highly effective loyalty program that grew the member base by 200% in the first year.
  • Collaborated with the regional manager to realign product placement, enhancing store navigability and increasing average customer spend by 8%.
Work Experience
Associate Store Manager
Kohl's Corporation
  • Negotiated with over 100 suppliers to ensure the best cost and delivery terms, reducing overhead costs by 12% over three years.
  • Managed in-store marketing initiatives, resulting in a 35% uplift in sales for the promoted products.
  • Executed personnel development initiatives that increased performance efficiency across the sales team by 25%.
Work Experience
Retail Assistant Manager
Best Buy Co., Inc.
  • Revitalized an underperforming store location by restructuring the sales approach, achieving a record 40% year-on-year growth in the second year.
  • Managed daily operations for a store generating $5M in annual revenue, maintaining operational costs at 10% below the company average.
  • Championed a customer service training program that improved customer satisfaction scores from 70% to 90% within one year.
Work Experience
Assistant Retail Manager
The Home Depot
  • Implemented an advanced scheduling system that optimized staffing levels for peak hours, cutting labor costs by 7% while maintaining customer service quality.
  • Oversaw the integration of a new POS system that increased transaction speed by 20%, enhancing customer throughput during busy hours.
  • Cultivated partnerships with local businesses, expanding community engagement and driving a 5% increase in annual foot traffic.
Work Experience
Assistant Front End Manager
Lowe's Companies, Inc.
  • Directed a product realignment strategy that refined the store's brand image and product offerings, leading to a $1M increase in annual revenue.
  • Implemented a comprehensive loss prevention strategy, reducing inventory loss from 4% to 1.5% within the first year of application.
  • Coordinated with the HR department to streamline the onboarding process, reducing employee turnover rate by 20%.
Work Experience
Assistant Store Director
Macy's Inc.
  • Led a store expansion project which included hiring and training 30 new employees, ensuring the store was fully operational within the set 6-month deadline.
  • Managed the implementation of an e-commerce platform, which accounted for 15% of total store sales within the first year of launch.
  • Worked closely with the marketing department to execute seasonal campaigns that increased store traffic by 20% during promotion periods.
Work Experience
Retail Operations Assistant Manager
Nordstrom, Inc.
  • Streamlined operations to enhance efficiency, leading to a 10% reduction in operational costs while maintaining high quality and customer service standards.
  • Instrumental in developing a strategic partnership with a popular local event which led to a 25% increase in sales during event periods.
  • Launched a successful in-store pick-up service for online orders that improved customer satisfaction and increased online sales conversion by 18%.

Quantifying impact on your resume

  • Include the percentage by which you increased store sales during your tenure to demonstrate revenue growth.
  • List the number of staff members you've hired and trained to showcase your leadership and team-building skills.
  • Mention the exact figures of inventory shrinkage reduction to highlight your ability in loss prevention.
  • Detail how much customer satisfaction scores improved under your management to prove customer service excellence.
  • Quantify the cost savings you've achieved through efficient workforce scheduling or vendor negotiations.
  • Report on the number of successful promotional campaigns executed to illustrate marketing competencies.
  • Specify the reduction in employee turnover rate to underscore your talent in maintaining a stable team.
  • Document the exact amount of time it took you to implement a new store process or technology improvement.

Action verbs for your assistant store manager resume

We went through the top assistant store manager resumes and selected some of the top power words that successful applicants have used to spice up their resumes. Use them to make your application stand out!
Read The Guide

No relevant experience - what to feature instead

Suppose you're new to the job market or considering a switch in industry or niche. In such cases, it's common to have limited standard professional experience. However, this isn't a cause for concern. You can still craft an impressive assistant store manager resume by emphasizing other sections, showing why you're a great fit for the role:

  • Emphasize your educational background and extracurricular activities to demonstrate your industry knowledge;
  • Replace the typical experience section with internships or temporary jobs where you've gained relevant skills and expertise;
  • Highlight your unique skill set, encompassing both technological and personal abilities;
  • Showcase transferable skills acquired throughout your life and work experiences so far.
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Always remember that your assistant store manager certifications can be quantified across different resume sections, like your experience, summary, or objective. For example, you could include concise details within the expertise bullets of how the specific certificate has improved your on-the-job performance.

Balancing hard and soft skills in your assistant store manager resume

Recruiters indeed pay close attention to the specific hard and soft skills candidates possess. Hard skills refer to technical abilities or your proficiency in technologies, while soft skills are the personal attributes and qualities developed over your lifetime.

If you're unsure about effectively quantifying these skills on your resume, follow our step-by-step guide. It's crucial to first understand the key job requirements for the role. Doing so enables you to accurately list your:

  • Hard skills in sections like skills, education, and certifications. Your technical expertise is straightforward to quantify. Most organizations find it sufficient to mention the certificates you've earned, along with your proficiency level.
  • Soft skills within your experience, achievements, strengths, etc. Defining interpersonal communication traits in your resume can be challenging. Focus on showcasing the accomplishments you've achieved through these skills.

Remember, when tailoring your assistant store manager resume, ensure that the skills you list match exactly with those in the job requirements. For instance, if the job listing specifies "Microsoft Word," include this exact term rather than just "Word" or "MSO."

Top skills for your assistant store manager resume:

Inventory Management

Retail Sales


Cash Handling

Customer Service

POS Systems Knowledge

Visual Merchandising

Staff Training

Store Operations

Budget Management




Problem Solving

Decision Making



Time Management


Conflict Resolution

Motivational Skills

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List your educational qualifications and certifications in reverse chronological order.

Your resume education section is crucial. It can indicate a range of skills and experiences pertinent to the position.

  • Mention only post-secondary qualifications, noting the institution and duration.
  • If you're still studying, highlight your anticipated graduation date.
  • Omit qualifications not pertinent to the role or sector.
  • If it provides a chance to emphasize your accomplishments, describe your educational background, especially in a research-intensive setting.

Recruiters value assistant store manager candidates who have invested their personal time into their professional growth. That's why you should include both your relevant education and certification . Not only will this help you stand out amongst candidates, but showcase your dedication to the field. On your assistant store manager resume, ensure you've:

  • Curated degrees and certificates that are relevant to the role
  • Shown the institution you've obtained them from - for credibility
  • Include the start and end dates (or if your education/certification is pending) to potentially fill in your experience gaps
  • If applicable, include a couple of job advert keywords (skills or technologies) as part of the certification or degree description

If you decide to list miscellaneous certificates (that are irrelevant to the role), do so closer to the bottom of your resume. In that way, they'd come across as part of your personal interests, instead of experience. The team at Enhancv has created for you a list of the most popular assistant store manager certificates - to help you update your resume quicker:

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The top 5 certifications for your assistant store manager resume:

  1. Certified Retail Manager (CRM) - National Retail Federation (NRF)
  2. Retail Management Certificate (RMC) - Western Association of Food Chains (WAFC)
  3. Certified Assistant Store Manager (CASM) - Retail Council of Canada (RCC)
  4. Professional Certified Marketer (PCM) in Marketing Management - American Marketing Association (AMA)
  5. Professional Sales Management Certification (PSMC) - Sales Management Association (SMA)
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Listing your relevant degrees or certificates on your assistant store manager resume is a win-win situation. Not only does it hint at your technical capabilities in the industry, but an array of soft skills, like perseverance, adaptability, and motivation.

The assistant store manager resume summary or objective: integrating keywords, achievements, and more

Deciding whether to include a resume summary or an objective in your assistant store manager resume is crucial. Both serve as key introductory elements at the top of your resume, encapsulating your profile in up to five sentences and incorporating relevant keywords from the job advert.

Here are the key differences between the two:

  • The resume summary focuses on aligning your achievements and experience with the job requirements. It provides recruiters with a snapshot of your expertise, helping you stand out as an ideal candidate for the role.
  • The resume objective, on the other hand, centers on your career goals and aspirations, detailing how the role aligns with your career progression. It's particularly suitable for candidates with less professional experience or those new to the job market.

Below are examples demonstrating best practices in utilizing the resume summary and/or objective to make a strong first impression with your assistant store manager resume.

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Resume summaries for a assistant store manager job

  • Seasoned Assistant Store Manager with over 10 years of comprehensive experience in high-volume, large retail environments. Expertise in staff training, inventory management, and customer service excellence. Drove a 20% increase in year-over-year sales by implementing an innovative rewards program, showcasing a talent for boosting profitability and customer retention.
  • Dedicated professional transitioning from a successful 8-year career in hospitality management to retail leadership. Brings a track record of improving guest satisfaction scores by 30% through staff training and operational improvements. Eager to apply strong people management skills and customer service prowess in a dynamic retail setting.
  • Dynamic leader with a 7-year background in the technology sector, seeking to transfer exceptional team building and problem-solving abilities into the retail management world. Spearheaded a cross-department project that cut operational costs by 15% without sacrificing quality, demonstrating a keen sense for strategic business decisions and team motivation.
  • Meticulous Assistant Manager with 5 years of experience in competitive fashion retail stores, known for driving sales growth by delivering outstanding customer experiences. Implemented a personal shopper program that increased average customer spend by 25%, underlining a proactive approach to sales techniques and client satisfaction.
  • Eager to embark on a career as an Assistant Store Manager, bringing a fresh perspective and an earnest desire to learn the ins and outs of retail operations. Committed to developing skills in inventory management, visual merchandising, and employee training to contribute to a vibrant shopping environment and achieve noteworthy sales outcomes.
  • Recent business graduate with a passion for retail, aiming to leverage academic knowledge and internship experience in marketing and customer service to excel as an Assistant Store Manager. Enthusiastic about cultivating an engaging store atmosphere and leading by example to ensure top-notch team performance and customer service standards.

Showcasing your personality with these four assistant store manager resume sections

Enhance your assistant store manager expertise with additional resume sections that spotlight both your professional skills and personal traits. Choose options that not only present you in a professional light but also reveal why colleagues enjoy working with you:

  • My time - a pie chart infographic detailing your daily personal and professional priorities, showcasing a blend of hard and soft skills;
  • Hobbies and interests - share your engagement in sports, fandoms, or other interests, whether in your local community or during personal time;
  • Quotes - what motivates and inspires you as a professional;
  • Books - indicating your reading and comprehension skills, a definite plus for employers, particularly when your reading interests align with your professional field.

Key takeaways

  • Invest in a concise assistant store manager professional presentation with key resume sections (e.g. header, experience, summary) and a simple layout;
  • Ensure that the details you decide to include in your resume are always relevant to the job, as you have limited space;
  • Back up your achievements with the hard and soft skills they've helped you build;
  • Your experience could help you either pinpoint your professional growth or focus on your niche expertise in the industry;
  • Curate the most sought-after certifications across the industry for credibility and to prove your involvement in the field.
assistant store manager resume example

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