You act as a liaison between the customer and company. You are a brand representative and promoter. You are an excellent product seller. You cater to customer’s needs.
Sales person resumes that get noticed mix excellent customer service skills with selling skills.
Use your resume to show that you have the right personality and skill set for the job.
Include examples that show you can:
Drive product sales through demonstrating advanced product knowledge to customers and clients
Upsell through informing customers about current sales and promotions
Demonstrate the functionality of a company’s products
Answer customer’s questions and queries, and provide solutions to any problems
Here’s What a Hiring Manager Will Look for in Your Resume:
Do you have the ability to successfully interact with customers and staff?
Do you have proven knowledge of sales approaches and techniques?
Are you a highly skilled communicator?
Are you able to perform arithmetic calculations?
Can you operate a computer and other automated office machines?
The Most Important Aspects of a Sales Person Resume:
How to write a summary and header that sells you as much as you sell products
Experience you need to convey yourself as an experienced sales person who can get results
Layout suggestions that are different and interesting
Technical skills you need to include that show your adaptability
The soft skills that show your ability to sell and persuade
Sales person qualifications and certifications
How to Create a Striking Sales Person Intern Resume Header
Your sales person resume header is the first thing an employer or hiring manager is going to see.
This is why it has to be specific and informative. If you miss out vital information, your application will be instantly overlooked.
You’re applying to work as a sales person for a luxury retail store.
Your header looks like this:
This needs a couple changes. Here’s why:
The title is vague. Tell the hiring manager exactly what you do
It doesn’t stand out as unique – remember you’re competing against hundreds of other candidates
Make an impression with your header. Let’s give it another try:
Luxury Retail Salesperson
This is much better:
It shows what industry you are hoping to enter
It provides a professional link, where the reviewer can get a better idea of your personality and achievements
How to Choose the Right Layout Your Sales Person Resume
Use your layout as another opportunity to show your uniqueness as a candidate.
Work in colour and experiment with fonts.
As long as you make sure the design does not confuse the message of your resume, why not get as creative as possible.
Get imaginative. Be different.
Below are some layouts that will make the employer say ‘Whoa’:
3 Ideas to Make Your Resume Layout POP
Establish yourself as a brand and a strong personality by including a personal logo. Coordinate your colour scheme with the logo
Invert the traditional resume colour scheme by using a lighter text on a darker background – mix dark grey with a light blue for example
If you’re creatively talented why not use visual references to supplement your resume. Accompany your skills section with icons for example
Take into consideration your audience when picking out a layout. For a clothes company, focus on style. For a technology company focus on geometric shapes and linear presentation.
Excellent Interpersonal Skills are Essential on a Sales Person Resume
When a company takes a chance on you, they need to know that you have the potential to really benefit them.
How does one do this in sales?
Its mainly through the gift of the gab.
And through really listening to the customer.
Make sure you show your excellent interpersonal skills throughout your resume. Show how they have benefited companies through sales in the past.
In your resume you can do this by:
Writing about your practice of active listening
Demonstrate your ability to speak in specifics. Explain how you can do this through your product knowledge and industry expertise
Explain your ability to achieve results through persistence without being pushy
Elaborate on these examples within your summary and experience sections. There you can apply these skills to real life situations.
We’ll have a look at these two sections now...
Writing an Effective Sales Person Resume Summary
Although sometimes overlooked, your professional summary is one of the most important parts of your resume.
This is because, depending on its quality, a hiring manager might put your resume straight into the no pile.
This is your first introduction to the company. And first impressions count. If you can’t make it past this stage, you won’t be making it to work.
In a few sentences, tell the hiring manager who you are, what you specialise in, and your qualifications and certifications.
This is a lot. We understand. But be concise. A hiring manager doesn’t want to read an essay.
3 Sales Person Resume Samples - Summary
Here are some samples of sales person resume summary sections:
Sales Person with the drive and work ethic to generate sales and keep customers coming back. Years of experience working with a team to achieve the best results. Excellent interpersonal and teamwork skills looking for the next step of my career in sales.
This summary isn’t up to scratch. Here’s why:
It’s incredibly vague. It’s missing key details that tell the hiring manager who you are, and how much experience you have
It uses a lot of words, without really saying anything.
Instead, tell more of a story with your summary. Make an impact:
Goal-orientated Luxury Sales Person seeking to boost Lavender Star’s KPI’s through excellent customer service and product expertise. Certified with Sales 101 and a Certified Professional Sales Person, I have advanced knowledge of promotional strategies and a proven record of building and maintaining successful relationships with customers.
This is much better. This is because:
It specifies what area of sales you specialise in
It demonstrates your soft skills
It discusses your certifications
Let’s try this again but from experienced perspective:
Sales Person with years of experience providing consistent professional and engaging customer service. Proven record increasing revenue, and exceeding sales targets. Dedicated to fulfilling customer needs and driving sales.
Again, this may seem sufficient, but when you bear in mind how many applicants apply to one sales person job, you realise it’s not quite there. Here’s why:
It says your experienced, but doesn’t specify how many years, or in what area
It does not showcase your skills or certifications
It is not results based
This summary section is much better:
A high-performing Senior Sales Person, specialising in luxury goods with over 8 years’ experience. A Certified Sales Leadership Professional, dedicated to providing excellent customer service and hitting sales targets. Winner of ‘Sales Person of the Year’ for increasing sales by 42%, also trained as a Service Desk Associate, capable of managing orders and monitoring back orders, as well as other administrative duties.
This summary is massively improved. This is because:
It identifies your experience level, and area of expertise
It notes the training the candidate has undergone and the certifications they have been awarded
It shows a results driven individual who excels in their interpersonal skills
PRO TIPYour summary section is your first chance towowthe hiring manager. Use it as a quick introduction to your skills, experience and achievements. Make it a snapshot of you. You can develop on these details in your experience section.
How to Frame Your Experience on Your Sales Person Resume
In your experience section on your sales person resume, you should focus on:
Your experience responding to the needs of customers. Explain how you can provide them with guidance and recommendations
Your experience keeping up to date with product knowledge. Explain how you do this through training and industry publications
Your proven experience meeting/exceeding corporate performance standards for team advancement
Your experience providing excellent customer service through your advanced communication and interpersonal skills
It is important to go into detail in this section. Talk about achievements and results. This is your chance to really show the employer what you can do.
Instead of listing duties, explain how you did them, what you used to do them, and what they achieved.
An easy way to make sure you’re hitting all of these points is to split them up:
Tell the hiring manager:
What you’ve done
How you managed to do this? What informed your ability to do this (certification/training)
What were the effects of your actions?
How did you impact the company/organisation?
If you’re struggling for work experience, here you can reference any volunteer work, or internships you have undertaken.
Below are some experience section samples:
2 Sales Person Resume Experience Samples
Sales PersonBarton Helm
03/2016 - 06/2019
Provided excellent customer service advice through my advanced interpersonal skills.
Acquired good knowledge of products sold, and used this to increase sales.
Kept a clean and aesthetically attractive merchandise stand.
Performed stock work and merchandise transfers.
These entries aren’t too great. This is why:
They are not results-driven or enthusiastic examples
The experience doesn’t explain how you made a difference to the company
They don’t showcase your skills - you’re leaving the hiring manager in the dark
This following example much better:
Luxury Retail Sales PersonBarton Helm
03/2016 - 06/2019
Consistently exceeded target goals by 40% through upselling and catering to the specific needs of clients which lead to being awarded ‘Employee of the Year.
Provided specific information about new releases by reviewing the product’s characteristics and features and then relating this information to competitor’s products to reveal its superiority.
Created and maintained an attractive merchandise stand which effectively promoted the product and brand, and won the "Luxury Retail Merchandise Stand" award in 2017.
This is much better:
It shows that you are a capable salesperson with a proven track record in surpassing sales goals
It shows your passion for the job and effectiveness in your role through using action words
It shows you’re award winning and will enhance the company’s performance
Cater your experience section in response to the job description. Make sure you’re hitting all of the points you need to hit and cover the specific duties they want covering.
How to Describe the Duties and Responsibilities of a Sales Person
Below are some of the responsibilities of a sales person. Integrate them into your experience, education and skills sections to really touch all bases:
Identified, developed and maintained successful customer relationships
Used company’s upselling process with every customer. (Approach, interview, demonstration, validation, negotiation, close and follow up)
Used the company’s computer database to research availability, options, stock information, and e-mail for customers
Demonstrated use of equipment and furnishings in feature and benefit production presentation
A good way to jazz up the content of your Sales Person resume is to:
Discuss any volunteer work, mentorships or internships. Explain how they have equipped you with the necessary skills required for the job
Discuss any previous on the job training you have undergone
Write about any awards you have won for your sales performance
What to Include in Your Sales Person Education Section?
There are no formal education requirements for this job. Hiring managers do usually however prefer if the candidate has a high school diploma or GCSE’s.
For more specialist roles, such as a car sales person, a higher level of education may be preferred. This includes an associate’s or bachelor’s degree in business or communications.
To make sure you secure this kind of job, you could also take a course in automotive technology for example.
This is also relevant if you wish to advance into a more senior, managerial position later on.
On the job training is always provided. Training often covers topics such as customer service (crafting a script), how to operate the cash register and the company’s policies and security procedures.
Again, depending on the type of product you are selling, you may be given specialist training to get you up to date with the intricacies and details.
Skills to Highlight in Your Sales Person Intern Resume
“You can have the best sales presentation in the world, but if the customer doesn’t believe your proposition, then you don’t have a chance. Take the time to engage with the customer.”
- Mark Hunter, Sales Speaker and Author of High-Profit Prospecting
Your skills section should show the employer that you can use your strong communication skills to sell.
It should demonstrate that you have the people skills and intuition to identify customer needs. It should show you have the confidence and knowledge to deliver on this.
Be sure to integrate key words from the job description to beat the ATS robots.
Here are some of the essential soft skills and technical skills to include in your sales person resume:
Top Soft Skills and Technical Skills for a Sales Person Resume
Product knowledge and demonstration skills
Cash register operations
Infusion Soft CEM
Basic maths skills
Elaborate on these skills in your experience section. Provide examples when you actively demonstrated these skills.
How to Include Your Certifications on Your Resume
Integrating certifications into your sales person resume will make you stand out.
Employers won't necessarily include these certifications as a requirement within the job description. This subsequently shows your dedication to the job and willingness to learn.
Sales person certifications cover store operations, sales and customer service and inventory control.
This kind of job may also require a valid driver’s license.
Below are some certifications to include in your sales person resume:
When writing your sales person resume remember the following things:
Create a header and summary that establishes you as a serious sales professional, make sure to show off your skills and abilities. Let the employer know that by hiring you they will enhance their team and see an increase in profits and customer loyalty
In your experience section write about previous jobs that show you have the relevant experience. If they know that you have successfully done the job before and achieved results, they will instantly be swayed in your favour. Sell yourself as an asset
Tell them about your excellent interpersonal skills, your ability to persuade and drive sales. Let them know you are customer focused and adaptable based on the customer
Include certifications that reveal your self-motivation and ambition
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about career change, development, and how to stand out in the job application process.