Professional Automotive General Sales Manager Cover Letter Examples for 2024

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Your automotive general sales manager cover letter must immediately highlight your leadership capabilities. Show that you genuinely understand what drives sales in the automotive industry. Demonstrate with concise examples how you've successfully managed teams and exceeded sales targets. Make it clear that your experience is the key to driving the dealership forward.

Crafting a standout cover letter for an Automotive General Sales Manager position can be challenging. You've been diligently applying for jobs, only to realize a compelling cover letter is required—one that showcases your top professional achievement without echoing your resume. Striking the right balance between formality and originality, while keeping it concise, often trips up even the best candidates. Let's explore how to create an engaging, one-page narrative that sets you apart from the pack.

Check out our automotive general sales manager cover letter guide to find out how to:

  • Write a automotive general sales manager cover letter that helps you stand out (and get the job);
  • Understand how to start and end your automotive general sales manager cover letter with the appropriate greeting;
  • What to include in the body of your automotive general sales manager cover letter to put your best foot forward;
  • Your most important achievements - how to present them as part of your automotive general sales manager cover letter.

And if you want to make your life even easier, simply drag and drop your automotive general sales manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

Automotive General Sales Manager cover letter example


Austin, Texas


Dear Hiring Manager,

My consistent success in automotive sales management and passion for implementing strategic initiatives align perfectly with the goals of your esteemed dealership. Having pioneered programs that significantly elevate customer and team satisfaction, I am eager to bring my expertise to further enhance your operation's excellence.

At Prestige Auto Group, I led a vibrant team of 25 sales professionals in not only meeting but exceeding our revenue goals for three consecutive years. One standout achievement was the design and implementation of an innovative customer retention program that sky-rocketed our Customer Service Index (CSI) score by 20 percentage points, affirming customer satisfaction and loyalty. This strategic move was a cornerstone in generating a 40% increase in repeat business, underpinning a robust $30M annual revenue – a testament to our team's proficiency and the efficacy of the programs I initiated.

I am eager to discuss how my dynamic approach to sales management and customer engagement can be an asset to your team. I look forward to the possibility of contributing to and growing with your dealership. Please consider this letter as my formal application, and I am hopeful for the opportunity to discuss how my experience and vision can drive exceptional results for your esteemed clientele.

Warm regards,


General Sales Manager
What makes this cover letter good:

  • Demonstrating relevant success: The cover letter showcases the candidate's success in a similar role, specifically mentioning leading a team and exceeding revenue goals continuously.
  • Highlighting specific achievements: It highlights an innovative initiative the candidate designed that led to increased customer satisfaction and retention, which are key metrics in sales management.
  • Using quantifiable data: The cover letter includes specific figures such as the improvement in the Customer Service Index score and the percentage increase in repeat business, which helps quantify the candidate’s achievements.
  • Expressing eagerness and fit: It conveys the candidate’s enthusiasm for the role and the belief that their skills and experiences are aligned with the dealership’s goals, suggesting a good cultural and professional fit.

What should your automotive general sales manager cover letter look like - formatting and organizing your information

Have you ever wondered what are the must-have sections you need to include in your automotive general sales manager cover letter? Our builder sets those up for you with:

  • Header - dedicated to your contact information, the role you're applying for, and the date (don't forget to include your name);
  • Greeting and opening paragraph - to create a personalized and memorable experience for recruiters;
  • Body paragraph - emphasizing your skill set and knowledge that aligns with the role and helps you to stand out;
  • Closing paragraph - leaving a great impression and ending with an optional signature.

Use a cover letter template to discover the best formatting for your automotive general sales manager cover letter: that is single-spaced paragraphs and wrapping your content in a one-inch margin.

Ensure that both your resume and automotive general sales manager cover letter are in the same font. Stand apart from the crowd by using modern, yet simple fonts, like Chivo and Rubik, instead of the overused Arial and Times New Roman.

Did you know that the Applicant Tracker System (or ATS) won't be assessing your automotive general sales manager cover letter? Instead, submit your profile in PDF to recruiters to keep the same formatting and the design intact.

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The top sections on a automotive general sales manager cover letter

  • Header: Include your name, contact details, and the date, ensuring that the recruiter can easily reach out to you, and providing them with a professional first impression.
  • Greeting: Address the hiring manager by name if possible, as it shows you’ve done your homework and are serious about wanting the position within the automotive industry.
  • Introduction: Begin with a compelling statement that highlights your enthusiasm for the automotive industry and summarizes your relevant experience in sales management, grabbing the recruiter’s attention immediately.
  • Body: Use this section to detail your previous successes in automotive sales, your leadership style, and how you’ve contributed to the growth of sales teams and revenue, demonstrating your suitability for the general sales manager position.
  • Closing: End your cover letter by reasserting your interest in the role, inviting them to contact you for further discussion, and thanking them for their time, leaving a courteous and professional final impression.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven experience in automotive sales management: Recruiters look for candidates who have a solid track record in leading sales teams and closing deals within the automotive industry, as it demonstrates the ability to understand market dynamics and successfully manage a sales department.

  • Strong leadership and team-building skills: As a general sales manager, the ability to inspire, motivate, and develop a cohesive sales team is crucial to achieving targets and creating a positive work environment.

  • Expert knowledge of automotive products and trends: Recruiters prioritize candidates who are well-informed about the latest vehicles, technologies, and industry shifts, which is essential for advising customers and guiding sales strategies.

  • Excellent customer relationship management: The capability to build and maintain strong relationships with clients is important for repeat business and referrals, which are key to a dealership's success.

  • Strategic thinking and analytical skills: The role requires an individual who can analyze sales data, understand market conditions, and develop effective sales plans to drive revenue and market share.

  • Financial acumen and budget management: A general sales manager must be adept at managing budgets, pricing strategies, and profitability, which are crucial for the fiscal health of the dealership and achieving overall business objectives.

How to personalize your automotive general sales manager cover letter greeting

Before you start writing your automotive general sales manager cover letter, take the time to find out who is recruiting for the role.

Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your automotive general sales manager cover letter salutation.

What if you can't find out who's recruiting for the role?

Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Esteemed Selection Committee,
  • Dear [Specific Title of the Individual if known],
  • Respected Human Resources Director,
  • Attention: [Department Name] Hiring Team,

Your automotive general sales manager cover letter introduction and the value you bring

Moving on from the "Dear Recruiter" to your professional introduction.

Use those first two sentences of your automotive general sales manager cover letter to present the biggest asset you'd bring to the organization.

Don't go into too much detail about your achievement or the skill set, but instead - go straight for the win.

That is - what is your value as a professional?

Would you be able to build stronger, professional relationships in any type of communication? Or, potentially, integrate seamlessly into the team?

Intro Paragraph
With a legacy of revving up sales and steering teams to peak performance, I am poised to steer the sales division of [Company Name] to new horizons, mirroring the innovative spirit and drive for excellence that has become synonymous with your brand.

How to write an achievement-focused automotive general sales manager cover letter body

We've got the intro and greeting covered. Now, comes the most definitive part of your automotive general sales manager cover letter - the body.

In the next three to six paragraphs, you'd have to answer why should recruiters hire you.

What better way to do this than by storytelling?

And, no, you don't need a "Once upon a time" or "I started from the bottom and made it to the top" career-climbing format to tell a compelling narrative.

Instead, select up to three most relevant skills for the job and look back on your resume.

Find an achievement, that you're proud of, which has taught you these three job-crucial skills.

Quantify your accomplishment, using metrics, and be succinct in the way you describe it.

The ultimate aim would be to show recruiters how this particular success has built up your experience to become an invaluable candidate.

Body Paragraph
Spearheading a turnaround strategy at XYZ Motors, I revitalized a stagnant sales team to exceed performance targets, igniting a 150% surge in sales over a 12-month period. This growth, amidst a market downturn, was rooted in a refined sales training program and aggressive marketing campaigns that broadened our demographic reach, markedly boosting sales of high-margin vehicles by 80%.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your automotive general sales manager cover letter.

But how do you ensure recruiters, who have read your application this far, remember you?

Most automotive general sales manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your automotive general sales manager cover letter in the way that best fits your personality.

Closing Paragraph
Eager to bring my expertise to the table, I welcome the opportunity to discuss how my skills align with the goals of your dealership. Please feel free to schedule an interview at your convenience.

Automotive General Sales Manager cover letter advice for candidates with no experience

If you're worried about writing your Automotive General Sales Manager cover letter and have no professional experience, we sure have some advice for you.

Turn recruiters' attention to your transferable or relevant skills gained thanks to your life and work experience.

Instead of writing about past jobs, focus on one achievement (whether from your volunteering experience, education, etc.) and the skills it has helped you build.

Alternatively, you could focus your Automotive General Sales Manager cover letter on your career objectives and goals. Always remember to make those relevant to the job you're applying for by detailing how you see yourself growing as part of the company.

Recruiters would be way more impressed with candidates who fit the job profile and can bring about plenty of skills and vision to the table.

Key takeaways

Writing your automotive general sales manager cover letter doesn't need to turn into an endless quest, but instead:

  • Create an individual automotive general sales manager cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
  • Stick with the same font you've used in your resume (e.g. Raleway) and ensure your automotive general sales manager cover letter is single-spaced and has a one-inch margin all around;
  • Introduce your enthusiasm for the role or the company at the beginning of your automotive general sales manager cover letter to make a good first impression;
  • Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
  • End your automotive general sales manager cover letter like any good story - with a promise for greatness or follow-up for an interview.
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Professional Automotive General Sales Manager Cover Letter Examples for 2024
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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