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Sales Person Cover Letter

Professional Sales Person Cover Letter Example for 2023

Read for inspiration or use it as a base to improve your own Sales Person cover letter. Just replace personal information, company application data and achievements with your own.

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What’s the best thing about writing a Sales Person cover letter? You get to decide which parts of your experience need to be highlighted and which should better be skipped!

And what’s the thing that will make every hiring manager want to learn more about you? Mentioning the tools that have helped you overcome challenges and improve your skillset.

Let's look at our professional tips and examples that will help you write a memorable cover letter and land an interview.

Have a Sales Person cover letter that tells your story

sales person coverletter.png

First off, you need to remember that a cover letter should build upon the information in your resume, rather than just repeat it.

Second, make sure that the tone of voice you use matches the company culture.

And last but not least, try to convey your enthusiasm for the position and the field. This will give your text a personal touch.

But how can you make your cover letter grab every hiring manager's attention? Let’s see…

Address your cover letter to the right person and make your introduction strong

We advise you to address the cover letter directly to the person responsible for the recruitment process. If you don’t know their name, take some time to research it.

This will show that you’re attentive to detail and are willing to go the extra mile when necessary.

Here's a list of salutations you can never go wrong with. Note that some of them can be used even if you don’t know who the hiring manager is.

  • Dear Hiring Manager,
  • Dear Head of [team you're applying for],
  • Dear [company name] Recruiter,
  • Dear Alex Johnson

Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.

So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.

Talk about your hard and soft skills

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove how your skills can help the company grow

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

End with a call to action

Ending your cover letter in an actionable way is one of the things that increase your chances of getting a callback.

The conclusion is also your opportunity to thank the recruiter for their time and consideration, so don’t skip that.

Just make sure to go for an ending that matches the company culture and language. If you prefer to be on the safe side, choose traditional closing lines such as “Looking forward to your reply”.

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Updated for today’s recruitment standards

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Daniel Pietersen's photo
Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

related resume

Become the center of attention with a matching Sales Person resume


If you want to make sure that the hiring manager will remember you, pair your cover letter with a matching resume.

Check out our Sales Person resume examples and job-winning templates for some additional inspiration.