5 Professional Sales Person Cover Letter Examples for 2024

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5 Professional Sales Person Cover...

Your sales person cover letter must immediately highlight your ability to drive revenue. Demonstrate your track record with concise examples of past successes. On your cover letter, convey an understanding of the target company's challenges. Show how your unique skills will translate into solutions and growth for their business.

All cover letter examples in this guide

Embarking on your job hunt, you've quickly learned that a standout salesperson cover letter can seal the deal. To catch a hiring manager's eye, ditch the resume echo and instead weave a compelling narrative about your proudest professional triumph. Keep it crisp and cliché-free—formal but not stuffy. Remember, brevity is key; your pitch-perfect introduction should fit neatly on a single page. Let's tackle this writing challenge and create a cover letter that sells your story.

Enhance your sales person cover letter writing experience; using our guide, you'll learn how to:

  • Create a sales person cover letter to persuade the recruiters you're the best candidate for the role;
  • Use industry-leading sales person cover letter templates and examples to save time;
  • Dedicate your sales person cover letter space to your best achievement;
  • Make sure your sales person cover letter meets recruiters' expectations and standards.

Avoid starting at the blank page for hours by using Enhancv's AI - just upload your resume and your sales person cover letter will be ready for you to (tweak and) submit for your dream job.

Sales Person cover letter example

Alex Johnson

San Francisco, CA



Dear Hiring Manager

I've always admired companies that prioritize both innovation and customer service, and the reputation of your organization in setting industry standards is well-known. The impact that one's contributions can make in such an environment is what motivates me to apply for the Sales Specialist role.

During my tenure at Eileen Fisher, I led a targeted promotional campaign that saw a substantial 20% increase in store foot traffic, directly resulting from meticulous planning and stern execution of engagement strategies. This was a significant achievement, as it not only improved sales but also fortified customer relationships and brand loyalty within a fiercely competitive market. The ability to resonate with customer needs and to translate them into actionable and successful sales strategies is a skill I've honed over years and one that I am eager to bring to your esteemed team.

I am confident that my proven track record in exceeding sales targets and my unwavering commitment to customer satisfaction would make a valuable addition to your company. I look forward to the opportunity to discuss how my skills and experiences align with the goals of your sales team and how I can contribute to the continued success of your company. Please feel free to contact me to schedule an interview at your earliest convenience.


Alex Johnson

Sales Specialist
What makes this cover letter good:

  • Highlighting relevant experience: The cover letter emphasizes the candidate's previous success in leading a promotional campaign that resulted in a 20% increase in foot traffic, which is directly related to the Sales Specialist role.
  • Quantifying achievements: By providing concrete numbers to underline their accomplishments, the candidate conveys their capability to deliver measurable results, which is persuasive to hiring managers.
  • Aligning with company values: The applicant shows an understanding of the company's commitment to innovation and customer service, suggesting that they have researched the company and are a good cultural fit.
  • Expressing eagerness to contribute: The candidate communicates a strong desire to bring their skills to the team, showing enthusiasm and a proactive attitude towards making a beneficial impact on the company.

Standard formatting for your sales person cover letter

Structure your sales person cover letter, following industry-leading advice, to include:

  • Header - with your name, the role you're applying for, the date, and contact details;
  • Greeting - make sure it's personalized to the organization;
  • Introduction paragraph - no more than two sentences;
  • Body paragraph - answering why you're the best candidate for the role;
  • Closing paragraph - ending with a promise or a call to action;
  • Signature - now that's optional.

Set up your sales person cover letter for success with our templates that are all single-spaced and have a one-inch margin all around.

Use the same font for your sales person cover as the one in your resume(remember to select a modern, Applicant Tracker System or ATS favorites, like Raleway, Volkhov, or Chivo instead of the worn-out Times New Roman).

Speaking of the ATS, did you know that it doesn't scan or assess your cover letter? This document is solely for the recruiters.

Our builder allows you to export your sales person cover letter in the best format out there: that is, PDF (this format keeps your information intact).

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The top sections on a sales person cover letter

  • Header with Contact Information: Includes your name, phone number, email, and LinkedIn profile, providing the recruiter with immediate access to your contact details and professional background, which is crucial for quick follow-up in sales roles.
  • Introduction: Opens with a strong statement about your sales experience and enthusiasm for the role, setting the tone for why you are the best candidate and capturing the recruiter's attention right from the start.
  • Sales Achievements: Highlights your past sales successes with quantifiable results, demonstrating your potential value to the company and showcasing your ability to meet and exceed sales targets.
  • Understanding of the Company and Its Products: Shows that you've done your homework about the company and its offerings, reflecting your capability to sell their products effectively and align with their goals.
  • Call to Action and Closing: Ends with a proactive call to action, suggesting an in-person or virtual meeting, and expresses your eagerness to discuss how you can contribute to their sales team, leaving the recruiter with a memorable closing that invites further interaction.
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Key qualities recruiters search for in a candidate’s cover letter

  • Proven track record of meeting or exceeding sales targets: Demonstrates ability to deliver results and contribute to revenue growth.

  • Strong relationship-building skills: Essential for nurturing client relationships, increasing customer retention, and expanding sales networks.

  • Excellent communication and presentation skills: Vital for effectively conveying product benefits and persuading potential customers to make a purchase.

  • Ability to negotiate and close deals: Indicates the salesperson can secure profitable agreements and drive sales to completion.

  • Adaptability and learning agility: Shows that the salesperson can thrive in a fast-paced environment and quickly adapt to new products, services, and changing markets.

  • Industry-specific knowledge or experience: Highlights that the salesperson possesses a solid understanding of the sector they'll be operating in, which can enhance credibility and effectiveness in selling to targeted customers.

What greeting should you use in your sales person cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your sales person cover letter salutation, you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Recruiter,
  • Dear [Team Name] Hiring Committee,
  • Dear [Mr./Ms./Dr.] [Last Name],
  • Dear [Full Name],
  • Dear [Job Title] Search Team,

The sales person cover letter introduction: focusing on your unique value, with a creative twist

You are not the only one wondering how to start your sales person cover letter. Those first two sentences introduce your profile and should be memorable.

No pressure.

When beginning your sales person cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.

Start your sales person cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.

Intro Paragraph
Imbued with a keen understanding of the transformative power of sales in driving business success, I am seeking to align my track record of surpassing targets with the innovative customer engagement strategies heralded by [Company Name]. Your commitment to environmental sustainability resonates with my professional ethos, making the prospect of contributing to your distinguished legacy in the sector particularly compelling to me.

How to select your best achievement for the middle, or the sales person cover letter body

You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your sales person resume.

What else can you include in your sales person cover letter body?

Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?

Think back on a noteworthy achievement that answers key job requirements and dive deep.

Structure your sales person cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.

At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).

Body Paragraph
In my previous role at TechGiant Inc., I spearheaded a targeted sales campaign for a new cloud service product. By rigorously analyzing market data and crafting a personalized pitching strategy, I increased our unit sales by 150% within the first quarter. This initiative not only expanded our client base by 40%, but it also resulted in the highest quarterly revenue in our department's history, underscoring my strength in strategic sales planning and execution.

A sincere and original way to end your sales person cover letter

When writing their sales person cover letter, candidates tend to use one of these phrases, "Sincerely yours" or "I look forward to hearing from you".

Both statements show good manners, but your cover letter should end in a more actionable manner.

Write about:

  • how you see yourself growing in the role/organization;
  • the benefits you would bring about (you'd impress even more with tangible metrics);
  • the next steps in the process (provide your availability for interviews).
Closing Paragraph
Eager to bring my sales expertise to [Company Name], I welcome the opportunity for an interview to discuss how I can contribute to your team.

Keep this in mind when writing your zero experience sales person cover letter

Even though you may not have any professional experience, your sales person cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Your sales person cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

  • Chose no more than one achievement, which you'd be talking about in the body of your sales person cover letter, by focusing on skills and outcomes;
  • Address recruiters with their first or last name, or "Dear Hiring Manager" in your sales person cover letter greeting;
  • Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
  • Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
  • Close your sales person cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Sales Person cover letter examples

Explore additional sales person cover letter samples and guides and see what works for your level of experience or role.

By Role

Sales Professional

For a Sales Professional position, underscore your track record of meeting or exceeding sales targets. Emphasize your ability to build and maintain relationships with clients. If you have expertise in a particular sales method or technology, such as 'Solution Selling' or CRM software proficiency, be sure to mention this. Provide concise examples of sales campaigns you have led or contributed to significantly, using clear 'challenge-strategy-outcome' scenarios to demonstrate your direct impact on sales growth.
View Sales Professional Cover Letter

Sales Specialist

For a Sales Specialist position, your cover letter should showcase your knack for building relationships and driving revenue. Highlight your proficiency in using CRM software to track sales progress and manage customer interactions. If you've consistently met or exceeded sales targets, provide specific percentages to demonstrate your track record. Detail any industry-specific knowledge pertinent to the product service you'll be selling to prove your ability to hit the ground running. Use clear 'action-outcome' examples to underscore your sales accomplishments.
View Sales Specialist Cover Letter


When applying for a Salesman position, demonstrate your direct sales experience and any customer interaction skills. Key abilities include establishing rapport, handling objections, and closing deals. If you've participated in sales training or possess product-specific knowledge, those details should be outlined. Use the 'skill-action-result' model to show measurable successes, like increased sales figures or client base growth. Mention any recognition received for sales achievements to underscore your track record of success. Keep examples relevant and concise, illustrating your sales proficiency.
View Salesman Cover Letter


Aspiring for a Saleswoman position, it's essential to emphasize any direct interaction and sales experience you've attained. Demonstrate your persuasive skills and ability to build lasting customer relationships. Mention any sales-based training you've undergone, like 'Customer Retention Strategies', noting the period of study to reflect commitment. Use concrete examples of your sales prowess that follow a 'challenge-solution-impact' format to exhibit your potential to drive sales and increase revenue. When seeking a sales role, highlight your record of achieving sales targets. Make sure to point out any experience with CRM tools or territory management, as these are frequently essential skills. Display your understanding of the sales process through examples that detail a 'problem-action-outcome' narrative. Showcase your adaptability and keen ability to learn product details swiftly, which directly affects closing deals and fostering customer loyalty. For a Saleswoman job application, focus on showcasing your proactive engagement with customers and your knack for initiating conversations leading to conversions. Highlight experiences that reveal your expertise in product demonstrations and lead generation. If you've completed courses like 'Effective Sales Techniques', include this with the time span to depict proficiency. Illustrate your abilities through a 'situation-tactic-effect' story that demonstrates your aptitude for boosting sales figures and exceeding quotas.
View Saleswoman Cover Letter
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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