Professional Real Estate Sales Cover Letter Examples for 2024

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Your real estate sales cover letter must quickly capture the hiring manager's attention. Highlight your strong sales track record and exceptional communication skills. In this competitive field, showcase your deep understanding of market trends. Demonstrate your unique ability to connect with clients and close deals effectively.

Embarking on your real estate career, you've likely hit the daunting task of writing a sales cover letter. While your resume lists your achievements, your cover letter should spotlight your proudest professional moment, narrating the journey behind that success. Steer clear of clichés; instead, aim for sincerity and professionalism within a succinct, one-page pitch. Let's guide you through crafting a cover letter that not only complements your resume but also captivates your future employer.

Introducing our real estate sales cover letter writing advice, which will show you how to ace the initial profile assessment. Make sure to stick around to find:

  • Some inspiration from other professionals' job-winning cover letters;
  • The best structure and format for your real estate sales cover letter;
  • Insights on how to write about your best achievement to stand out;
  • A creative twist on your real estate sales cover letter intro.

Upload your real estate sales resume to Enhancv's AI, which will quickly scan and prepare a job-winning cover letter for you.

Real Estate Sales cover letter example

Sophia Brown

Washington, D.C.


Dear Hiring Manager,

Having refined a key understanding of market dynamics and client needs within the bustling heart of Washington, D.C., my recent tenure at Keller Williams Realty stands as a testament to an unyielding commitment to excellence in real estate services.

In a notable campaign designed to expand our market footprint, I led a team of agents to amplify our listing volume by an impressive 25%, culminating in a 15% sales increase from the preceding year. More than just numbers, this initiative demonstrated my ability to blend analytical prowess with a strategic mindset, ensuring a lasting impact on both our revenue stream and our brand's market dominance.

Recognized for scaling the heights of client satisfaction and sales performance, I am eager to bring that same drive for success to your esteemed real estate group, confident in the value my unique skill set would contribute. I invite you to discuss how my experience aligning client needs with market opportunities can translate into pivotal growth for your team.

Warm regards,

Sophia Brown

Senior Real Estate Consultant
What makes this cover letter good:

  • Quantifiable Achievements: The cover letter highlights specific, measurable achievements (e.g., leading a team to increase listing volume by 25% and sales by 15%), which effectively demonstrates the candidate’s impact on past projects and potential value to the prospective employer.
  • Leadership Abilities: Mentioning the role of leading a team showcases the applicant's leadership skills, an essential attribute for senior positions, indicating the candidate's ability to manage and drive a team towards success.
  • Market Knowledge: Emphasizing an understanding of market dynamics and client needs – especially within a specific geographical area (Washington, D.C.) – suggests that the candidate possesses critical local market insights, which is a valuable attribute in the real estate industry.
  • Intent to Deliver Value: The applicant expresses a desire to apply their skills to create growth for the company, demonstrating a forward-thinking approach and an eagerness to contribute positively to the prospective employer's success.

What are the basics of the design or format of your real estate sales cover letter?

To start, here's a reminder for you: the Applicant Tracker System (or software that is used to assess candidate profiles), won't be reading your real estate sales cover letter.

Recruiters enjoy reading real estate sales cover letters with a standardized format that uses:

  • the same font as the resume (e.g. modern ones like Raleway or Volkhov are prefered over the clichéd Times New Roman or Arial);
  • single spacing to keep the content concise and organized (this is all ready for you in our cover letter templates);
  • a one-inch margin to wrap around the text, like in our cover letter builder;
  • PDF as a file format, as it allows your design (and visual element) to stay the same.

Finally, we can't go on without mentioning the key sections of your real estate sales cover letter.

In the top one-third, make sure to include a header (with your contact information, name, role, and date), a salutation, and an introduction.

Next, follows the heart and soul of your real estate sales cover letter or its body.

End your real estate sales cover letter with a closing paragraph and, if you wish, a signature.

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The top sections on a real estate sales cover letter

  • Header: This includes your contact information and the date, providing the recruiter with immediate reference for reaching out to you and aligning with professional correspondence practices.
  • Opening Salutation: Tailor this to the hiring manager if possible, which demonstrates your attention to detail and personal investment in applying for the sales position.
  • Introduction: Briefly articulate your interest in the real estate sales position and mention any referral or connection, as relationships are crucial in the real estate industry.
  • Body: In one or two paragraphs, highlight your sales achievements, familiarity with the real estate market, and any relevant certifications or education, underscoring your capability to perform in the sales role.
  • Closing: Reiterate your enthusiasm for the role, include a call to action encouraging the recruiter to contact you, and thank them for considering your application, reflecting good manners and salesmanship.
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Key qualities recruiters search for in a candidate’s cover letter

  • Strong negotiation skills: Essential for closing deals and ensuring the best terms for clients.
  • In-depth knowledge of local property markets: Critical for advising clients and pricing properties accurately.
  • Excellent networking abilities: Key to finding buyers, sellers, and connecting with industry professionals.
  • Proven sales track record: Demonstrates ability to successfully sell properties and meet targets.
  • Superior communication and interpersonal skills: Necessary for building rapport with clients and guiding them through complex transactions.
  • Attention to detail: Important for preparing accurate property listings, contracts, and other necessary documentation.

How to greet recruiters in your real estate sales cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your real estate sales cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

  • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
  • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
  • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

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List of salutations you can use

  • Dear Hiring Manager,
  • Dear [Company Name] Team,
  • Dear [Hiring Manager's Name],
  • Dear [Department] Department,
  • Dear [Mr./Ms. Last Name],
  • Dear Search Committee,

Get creative with your real estate sales cover letter introduction

Recruiters are going to assess plenty of candidate profiles for the role. Thus, anything you do to stand out will win you brownie points.

Use your real estate sales cover letter introduction to share something memorable about your experience.

But before you go down the rabbit hole of creativity and humor, align your message with the company culture.

For example, if you are applying for a role in some startup, use those first two sentences to tell a funny story (about your experience) to quickly connect with the recruiter.

Intro Paragraph
Immersed in the transformative ethos of [Company Name], I am eager to contribute to crafting unique property journeys that reflect the same bespoke service and commitment to excellence that your team embodies. My track record in high-stakes negotiations and relationship building is aligned with the innovative approach that sets [Company Name] apart in the marketplace.

That one achievement in your real estate sales cover letter body

The lengthiest part of your real estate sales cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role.

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your real estate sales cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Body Paragraph
In my previous role at DreamHomes Realty, I spearheaded a targeted marketing campaign for a luxury condo development that languished on the market for months. By employing innovative social media strategies and hosting exclusive open house events, I boosted the property’s visibility and attracted high-net-worth prospects. This initiative resulted in a 35% increase in foot traffic, leading to the record-breaking sale of 75% of the units within two months, exceeding sales targets by 20%.

Closing remarks to end your real estate sales cover letter

Of course, you'll have to show gratitude to the recruiters, who have assessed your profile at the end of your real estate sales cover letter .

A "Thank you for the consideration" would work wonders, instead of the standard "Sincerely yours".

Do you want to make an even better impression?

Close off your real estate sales cover letter by promising how you see yourself excelling in the role and the positive impact you'd bring about.

A sentence that encourages some further action on the recruiter's end could also be a good way to close off the communication (e.g. provide your availability for an interview).

Closing Paragraph
Eager to bring my expertise to your team, I welcome the opportunity to discuss how my skills align with the goals of your firm. Please contact me to schedule an interview.

Keep this in mind when writing your zero experience real estate sales cover letter

Even though you may not have any professional experience, your real estate sales cover letter should focus on your value.

As a candidate for the particular role, what sort of skills do you bring about? Perhaps you're an apt leader and communicator, or have the ability to analyze situations from different perspectives.

Select one key achievement from your life, outside work, and narrate a story that sells your abilities in the best light.

If you really can't think of any relevant success, you could also paint the picture of how you see your professional future developing in the next five years, as part of the company.

Key takeaways

Winning recruiters over shouldn't be difficult if you use your real estate sales cover letter to tell a story that:

  • Is personalized by greeting your readers and focusing on key job skills greets;
  • Isn't spread all over the place, but instead focuses on one key achievement and selling your value as a professional;
  • Introduces your enthusiasm for the role, passion for the job, or creativity in communication;
  • Is also visually appealing - meeting the best HR practices;
  • Ends with a nod to the future and how you envision your growth, as part of the company.
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Volen Vulkov
Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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