Professional Sales Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Sales cover letter. Just replace personal information, company application data and achievements with your own.

USE THIS TEMPLATE

According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.

What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.

And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.

But what exactly is a cover letter and how to write a good one? Let’s see…

Professional Sales cover letter tips to help you stand out

sales-coverletter.png

At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

How to choose the most suitable salutation and make a good impression

Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.

There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.

Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.

If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.

Here are some of our favorites:

  • To the Human Resources Department
  • Dear [company name] Recruiter
  • Dear Angela Stone
  • To the Recruitment Team

Coming up with a good introduction is your chance to make the right impression and give the hiring manager a solid reason to remember you.

So instead of going for popular opening lines such as “I found your job advert on website X”, prove that you are actually passionate about the position. Share why you would like to grow in this field and what makes the company exciting.

Focus on your soft skills but don't forget about the hard skills too

When it comes to listing skills on a cover letter, there’s only one thing that could be said about it – do it in a well thought out way!

We mean, don’t just plainly list all your skills on your cover letter. Instead, link them to achievements and goals. Share how your expertise can add value to the team. Maybe even tell a personal story. It’s up to you.

Just make sure to include both soft and hard skills – especially the ones listed in the requirements section of the job advert. This will help you pass applicant tracking systems that screen documents for certain keywords.

Show how passionate you are to join the company

Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.

If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.

It’s also worth mentioning how your experience can help resolve some of the most common industry issues.

Choose the right ending

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

decoration

2 000 000+

Cover letters helped people get noticed

Tesla logo
Google logo
Facebook logo
Spotify logo
Intercom logo
Quotes decoration

Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

Quotes decoration
Daniel Pietersen's photo
Daniel Pietersen
Senior Customer Support Engineer
hired at
Company logo

"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

releted resume

Become the center of attention with a matching Sales resume


Want to become the center of attention? Pair your cover letter with an eye-catching resume. Check out our Sales resume examples and build yours in minutes.

Use templates that match in design to prove your strong attention to detail.