Crafting a compelling inside sales cover letter can be a daunting step in your job application process. You're ready to impress but unsure how to convey your proudest professional moment without echoing your resume. This guide will help you strike the perfect balance—telling your unique story formally yet authentically, steering clear of clichés, all within the confines of a concise one-page letter. Let's turn that blank page into your ticket to a sales career breakthrough.
- Write a inside sales cover letter that helps you stand out (and get the job);
- Understand how to start and end your inside sales cover letter with the appropriate greeting;
- What to include in the body of your inside sales cover letter to put your best foot forward;
- Your most important achievements - how to present them as part of your inside sales cover letter.
And if you want to make your life even easier, simply drag and drop your inside sales resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.
If the inside sales isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:
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Inside Sales cover letter example
Carter Andrade
Chicago, IL
+1-(234)-555-1234
help@enhancv.com
- Illustrating tangible achievements, such as spearheading the largest enterprise opportunity and implementing a successful channel strategy, effectively demonstrates a proven track record in sales and strategy, vital for an Inside Sales Representative role.
- Emphasizing the ability to forge significant relationships and close high-stakes deals is particularly relevant for sales roles, where interpersonal skills and negotiation acumen are crucial for success.
- Expressing enthusiasm for the prospective company's mission and values, as well as an eagerness to contribute to its growth, helps to establish a candidate's alignment with the organization's culture and objectives.
Structuring and formatting your inside sales cover letter
Here's what the structure of your inside sales cover letter should include:
- Header (with your name, the position you're applying for, and the date);
- Salutation (or greeting);
- Introductory paragraph (or your opening statement);
- Body paragraph (or further proof of your experience);
- Closing paragraph (with a call to action);
- Signature (that is optional).
Use the same font for your inside sales resume and cover letter - modern fonts like Lato and Rubik would help you stand out.
Your inside sales cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder.
When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).
On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your inside sales cover letter.
The top sections on a inside sales cover letter
- Header: Include your contact information and the date, ensuring the recruiter can easily reach out to you for further discussion about the inside sales position.
- Greeting: Tailor this section with the hiring manager's name to show you've done your research and are personally invested in applying to their company.
- Opening Paragraph: Start with a compelling introduction that highlights your understanding of the sales cycle and your ability to engage with clients, piquing the recruiter's interest in your candidacy for the inside sales role.
- Body: Elaborate on your previous sales successes, mention any experience with CRM software, and describe your persuasive communication skills to demonstrate your capability to drive revenue as part of their sales team.
- Closing: Express your enthusiasm for the opportunity to contribute to the company's sales goals, reiterate your readiness to bring your proven sales tactics to their team, and invite the recruiter to schedule an interview to discuss your application in further detail.
Key qualities recruiters search for in a candidate’s cover letter
Proven track record of achieving sales quotas: Recruiters look for candidates who have consistently met or exceeded sales targets, as this demonstrates their ability to close deals and generate revenue.
Strong communication skills: Inside sales representatives must be able to communicate effectively over the phone and via email to build relationships with clients and understand their needs.
Persuasive and influential personality: Being able to convince potential customers about the value of a product or service is crucial for an inside sales role.
Experience with sales software and CRM tools: Familiarity with customer relationship management systems and other sales automation tools shows that the candidate can efficiently manage leads and customer information.
Adaptability to change: Inside sales environments can be fast-paced and dynamic. Recruiters value candidates who are flexible and can quickly adjust to new products, strategies, and market conditions.
Strong organizational and time-management skills: Inside sales representatives need to juggle multiple tasks and leads at once while maintaining attention to detail and prioritizing their activities effectively.
How to personalize your inside sales cover letter greeting
Before you start writing your inside sales cover letter, take the time to find out who is recruiting for the role.
Search for the recruiter's name on LinkedIn or the corporate website to address them personally in your inside sales cover letter salutation.
What if you can't find out who's recruiting for the role?
Always aim to avoid the very impersonal "Dear Sir/Madam" - instead, opt out for "Dear HR Team" or "Dear Hiring Manager" to make a better first impression.
List of salutations you can use
- Dear Hiring Manager,
- Dear [Company Name] Team,
- Dear [Department Name] Hiring Team,
- Dear Mr./Ms. [Last Name],
- Dear [First Name] [Last Name],
- Dear [Job Title] Search Committee,
The inside sales cover letter introduction: focusing on your unique value, with a creative twist
You are not the only one wondering how to start your inside sales cover letter. Those first two sentences introduce your profile and should be memorable.
No pressure.
When beginning your inside sales cover letter, immediately point out the unique value of working with you. In other words, what you promise to bring to the role by using your past track record of success.
Start your inside sales cover letter with a creative twist by telling a joke or stating something relatable. Select this type of introduction only if it aligns with the company culture.
How to select your best achievement for the middle, or the inside sales cover letter body
You probably feel exhausted by this point in your application: you've dived into all the details of your success and skills in your inside sales resume.
What else can you include in your inside sales cover letter body?
Well, for starters, the next three to six paragraphs should show you further value as a professional. Or, why should recruiters choose you?
Think back on a noteworthy achievement that answers key job requirements and dive deep.
Structure your inside sales cover letter middle as you'd a story: following chronological logic and highlighting outcomes, thanks to skills.
At the end of the day, you'd want recruiters to be able to see you as the best candidate for the role and understand more about who you are and what makes your success unique (and valuable to the role).
Time to wrap up your inside sales cover letter
Writing the closing paragraph of your inside sales cover letter is just as important as the salutation.
You have to make it personalized to the job advert and recruiter.
Experienced professionals advise candidates to end with a request or reminder for follow-up. Write that you're grateful for the opportunity, and, at the same time, hint that you're available for the next steps of the process.
Otherwise, you could also conclude your inside sales cover letter by facing the future. How do you see yourself, as part of the team? In particular, how would you settle in your new role in the first six months to a year?
Is it beneficial to mention that you have no experience in your inside sales cover letter?
Lacking professional experience isn't the end of the world for your inside sales cover letter.
Just be honest that you may not have had roles in the industry, but bring about so much more.
Like, your transferable skills, attained thanks to your whole work and life experience (e.g. the skills your summer spent working abroad taught you).
Or, focus on what makes you, you, and that one past success that can help you stand out and impress recruiters (think of awards you've attained and how they've helped you become a better professional).
Alternatively, write about your passion and drive to land the job and the unique skill set you would bring to enhance the workplace culture.
Key takeaways
Writing your inside sales cover letter doesn't need to turn into an endless quest, but instead:
- Create an individual inside sales cover letter for each role you apply to, based on job criteria (use our builder to transform your resume into a cover letter, which you could edit to match the job);
- Stick with the same font you've used in your resume (e.g. Raleway) and ensure your inside sales cover letter is single-spaced and has a one-inch margin all around;
- Introduce your enthusiasm for the role or the company at the beginning of your inside sales cover letter to make a good first impression;
- Align what matters most to the company by selecting just one achievement from your experience, that has taught you valuable skills and knowledge for the job;
- End your inside sales cover letter like any good story - with a promise for greatness or follow-up for an interview.
