Professional Outside Sales Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Outside Sales cover letter. Just replace personal information, company application data and achievements with your own.

BUILD MY COVER LETTER

Would a good cover letter increase your chances of landing an interview? Yes.

Do we have any specific tips for Outside Sales applications? Yes.

Are cover letters the same as resumes, but longer? Definitely not!

So what are cover letters?

Well, great cover letters give you the opportunity to tell a personal story, while making the right impression and proving you’re the best candidate at the same time.

Need more details? Let’s dive deep.

Professional Outside Sales cover letter tips to help you stand out

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There are several things you need to do if you want to make your cover letter stand out.

First and foremost, make sure to stick to a tone of voice that is either formal and more on the traditional side or completely matches the company culture.

Second, make sure you’re not just re-writing your resume. Rather, build upon it.

And third, focus on achievements and motivations, rather than plainly listing your hard skills.

Now, if you want to stay on top of your cover letter game, we’ve got some additional tips for you.

Address your cover letter to the right person and make your introduction strong

Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.

First, it shows your attention to detail.

Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.

But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.

Here’s our selection of strong salutations. Feel free to borrow any of them:

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

The introduction of your cover letter is the first thing the hiring manager will read. Logically, having a strong introduction is your chance of getting their attention.

In order to do that, you need to get creative. Don’t just do what everyone else’s been doing for years, i.e. writing “I found this job opening on that website and decided to apply”.

Rather, show that you are genuinely excited about the position and the company. You could do that by mentioning your love for the industry or what you can bring to the table.

Mention both your hard and soft skills

While the resume is considered the best place to showcase your hard skills and achievements, the cover letter should tell a story and prove your enthusiasm for the field.

This is why we advise you to focus on soft skills and results. Think about all your soft skills and how they have helped you grow as a professional and crush your goals. Then turn this into your own very short success story.

Make sure to include some hard skills too, especially the ones listed as part of the requirements section of the job advert. This will guarantee that you pass applicant tracking systems (ATS) that screen applicant documents for keywords.

And remember – the cover letter should include new information without repeating your whole resume. It needs to offer additional value to the recruiter.

Prove your passion about the company

Proving that you are familiar with the company, its problems, and its goals is without a doubt one of the best ways to stand out.

If you want to show your passion for the company, mention how your skills and previous achievements can help the team grow.

It’s also worth mentioning how your experience can help resolve some of the most common industry issues.

Go for an actionable ending

The last part of your cover letter should briefly sum up everything you’ve said so far. It should also express your gratitude for the hiring manager’s time and consideration.

The tone of the closing line depends on two things – your personal preference and the company culture. Don’t go for overly creative phrases if the company you’re applying for relies on strictly corporate language.

Traditional lines such as “Looking forward to your reply” are usually considered a safe bet. So when in doubt, stick to them.

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Updated for today’s recruitment standards

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a Outside Sales resume that beats luck


Having a professional Outside Sales cover letter is great, but pairing it with an equally good resume will help you beat luck.

Check out our Outside Sales resume writing guidelines or hire an expert to guide you.