According to 83% of hiring managers, cover letters are an important part of every recruiter’s decision-making process.
What’s more, 72% of them will expect you to hand in a great cover letter, even if this part is listed as ‘optional’ on the job advert.
And if you ask our experts, cover letters are an amazing opportunity to tell a personal story and make the right first impression.
But what exactly is a cover letter and how to write a good one? Let’s see…
Professional sales director cover letter tips to help you stand out
At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.
Instead of re-writing your resume, you need to focus on making the right impression.
You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.
Now let’s look at some other things that will make your cover letter stand out.
We've made an in-depth guide on what should your cover letter include that you can check out!
Choose the right salutation and craft a strong introduction
Address your cover letter directly to the hiring manager, whenever possible. This has proven to be a good approach for two reasons.
First, it shows your attention to detail.
Second, it proves that you’re willing to do some research and go the extra mile for the sake of success.
But if finding the recruiter’s name is too difficult, you can go for a traditional gender-neutral phrase.
Here’s our selection of strong salutations. Feel free to borrow any of them:
- Dear Mr. James,
- Dear Human Resources Manager,
- To the [team you're applying for] Department,
- Dear [company name] Recruiter
The introduction of your Sales Director cover letter is what will get you remembered. But how can you make sure that your opening line is good enough?
Rumor has it, many people out there have started using phrases like “I found your job advert on website X and decided to apply” ever more often. But more importantly – that recruiters are already getting tired of it.
So instead of saying what everyone else is saying, we advise you to go for a more honest approach. Begin your cover letter by explaining what excites you about the company and how this excitement will help you on your journey towards success.
Focus on your soft skills but don't forget about the hard skills too
Although you’ve probably listed (or are planning to list) your hard skills on your resume, don’t forget to mention them in your cover letter as well. One way to do that is by telling a personal story.
You can share how some of your skills or qualities have helped you achieve goals in the past. Or perhaps you want to talk about the things that help you get over challenges. You decide.
Naturally, both soft and hard skills should be present here. It’s especially important to include skills and qualifications that have been mentioned as part of the job description or the requirements section of the advert. This will help you pass applicant tracking systems that screen documents for certain keywords.
Show that you know the company and its problems well
Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.
What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.
Finish your cover letter with a call to action
Using the right words to end your Sales Director cover letter is essential for two reasons.
First, it supports the great first impression you’ve already made. Second, it’s a way to express your gratitude for the recruiter’s time and consideration.
The closing line you choose depends on your preferences and the company culture. If you want to be on the safe side, stick to more traditional phrases, such as “Looking forward to hearing from you” and “Thank you for your consideration”.