Professional VP of Sales Cover Letter Examples for 2024

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Professional VP of Sales Cover...

Your VP of sales cover letter must immediately highlight your top achievements. Quantifiable successes, such as exceeding sales targets, illustrate your impact. Emphasize your leadership style and how it drives results. Show that you understand the company's challenges and are ready to address them.

You're eager to land that VP of Sales role, but now you've hit a snag: crafting the perfect cover letter is tougher than you thought. Unlike your resume, your cover letter shouldn't just list achievements; it's about spotlighting your proudest professional moment and weaving a compelling narrative. Remember, formality is key—ditch the clichés and keep it under one page. Let's navigate this challenge together and create a cover letter that makes your application stand out.

Elevate your vp of sales cover letter game to impress recruiters with our helpful tips on:

  • Writing the essential vp of sales cover letter sections: balancing your professionalism and personality;
  • Mixing storytelling, your unique skill set, and your greatest achievement;
  • Providing relevant (and interesting) information with your vp of sales cover letter, despite your lack of professional experience;
  • Finding the perfect format for your[ vp of sales cover letter, using templates from industry experts.

Leverage the power of Enhancv's AI: upload your resume and our platform will map out how your vp of sales cover letter should look, in mere moments.

VP of Sales cover letter example


Cincinnati, OH


Dear Hiring Manager,

I've built a career on the foundation of not only meeting but exceeding targets, as evidenced by my role at Wolf Inc., where I orchestrated a 310% revenue growth in a single fiscal year.

As Vice President of Sales at Boyle Ltd, I spearheaded a team that undertook a significant source new product initiative, resulting in a substantial 60% reduction in printing expenses. This translated to company savings exceeding half a million dollars annually—a direct bottom-line impact that demonstrates my capability in strategic cost reduction and budget management.

My history of fostering robust client relationships and leading high-performing teams positions me uniquely for the VP of Sales role at your esteemed company. I am eager to discuss how my background, skills, and achievements can translate into success for your team.



Vice President of Sales
What makes this cover letter good:

  • Emphasis on Proven Track Record: The applicant underscores her ability to exceed targets, specifying a tangible achievement of 310% revenue growth, which demonstrates a direct impact on business performance—a critical aspect for a VP of Sales role.
  • Strategic Cost Management: The cover letter highlights a significant accomplishment in cost reduction, an attractive skill for leadership roles, showing the candidate's ability to manage budgets and contribute to a company's financial health.
  • Leadership and Relationship Building: The candidate emphasizes her experience in leading teams and fostering client relationships, which are key components of a successful VP of Sales, reflecting the ability to manage teams and maintain customer satisfaction.
  • Direct Call to Action: The cover letter closes with an eagerness to discuss how her skills and achievements can benefit the new company, which helps to initiate the next step in the hiring process—the job interview.
  • The format of your vp of sales cover letter: structure, fonts, margins, and more

    Your vp of sales cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

    Remember that you're writing your vp of sales cover letter for recruiters - as the Applicant Tracker System won't scan this content.

    Here are a few more tips and tricks to keep in mind when formatting your vp of sales cover letter:

    top sections icon

    The top sections on a vp of sales cover letter

    • Header: Include your name, contact information, and the date to ensure the recruiter knows who you are and how to reach you; this section is essential for professionalism and provides an immediate reference for the recruiter.
    • Greeting: Address the hiring manager or recruiter by name if possible to personalize your cover letter and demonstrate your attention to detail and interest in the company.
    • Introduction: Briefly explain your current role as a VP of Sales, your keen interest in the new opportunity, and how your experience aligns with the company's goals, which is crucial to spark the recruiter's interest.
    • Body: Detail your specific sales leadership achievements, such as significant deals closed, strategies implemented, or teams led, as this section will showcase your relevant experience and ability to drive results.
    • Closing: Reassert your excitement for the role and how you plan to contribute to the company's success, thank the recruiter for considering your application, and indicate your eagerness to discuss your qualifications further in an interview.
    top sections icon

    Key qualities recruiters search for in a candidate’s cover letter

    • Proven track record of meeting and exceeding sales targets: Demonstrates the ability to deliver results, which is the core function of a VP of Sales.
    • Experience in strategic sales planning and execution: Shows the candidate's ability to develop and implement effective sales strategies to drive growth.
    • Strong leadership and team management skills: Essential for building, guiding, and motivating a high-performing sales team to achieve objectives.
    • Deep understanding of the industry and market trends: Indicates the candidate can navigate the market and adapt strategies to maintain the company's competitive edge.
    • Outstanding communication and negotiation abilities: Crucial for closing deals, building relationships with key clients, and effectively conveying the sales vision to the team and stakeholders.
    • Proficient in sales analytics and CRM software: Reflects the candidate's capacity to leverage technology for sales tracking, forecasting, and increasing productivity.

    How to greet recruiters in your vp of sales cover letter salutation

    As the saying goes, "You never get a second chance to make a first impression."

    Write your vp of sales cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

    • greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
    • using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
    • writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

    Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

    In any case, avoid the impersonal "Dear Sir or Madam".

    top sections icon

    List of salutations you can use

    • Dear Hiring Manager,
    • Dear [Company Name] Team,
    • Dear [Mr./Ms./Dr.] [Last Name],
    • Dear [Department] Director,
    • Esteemed [Job Title] Search Committee,
    • Respected [Individual's Job Title or Department],

    Your vp of sales cover letter intro: showing your interest in the role

    On to the actual content of your vp of sales cover letter and the introductory paragraph.

    The intro should be no more than two sentences long and presents you in the best light possible.

    Use your vp of sales cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

    • Company culture;
    • Growth opportunities;
    • Projects and awards the team worked on/won in the past year;
    • Specific technologies the department uses.

    When writing your vp of sales cover letter intro, be precise and sound enthusiastic about the role.

    Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

    Intro Paragraph
    With a proven track record of driving multimillion-dollar growth and spearheading strategic market expansion, the opportunity to join [Company Name] as Vice President of Sales aligns with my commitment to foster innovative sales strategies within an industry-leading team. I am particularly impressed by [Company's] dedication to [specific company ethos or achievement], which resonates deeply with my professional philosophy and past achievements.

    What to write in the middle or body of your vp of sales cover letter

    Here's where it gets tricky.

    Your vp of sales cover letter body should present you in the best light possible and, at the same time, differ from your resume.

    Don't be stuck in making up new things or copy-pasting from your resume. Instead, select just one achievement from your experience.

    Use it to succinctly tell a story of the job-crucial skills and knowledge this taught you.

    Your vp of sales cover letter is the magic card you need to further show how any organization or team would benefit from working with you.

    Body Paragraph
    At my previous role as Regional Sales Director at TechCorp, I spearheaded a turnaround strategy for our underperforming Northwest territory, which was languishing at 70% of the sales target. By leading a team overhaul and implementing a data-driven sales program, we not only hit 100% of the planned figures within a year but also grew to a record-breaking 150% of the target, resulting in a 30% revenue increase for the region.

    Finishing off your vp of sales cover letter with what matters most

    So far, you've done a fantastic job in tailoring your vp of sales cover letter for the role and recruiter.

    Your final opportunity to make a good impression is your closing paragraph.

    And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

    End your vp of sales cover letter with the future in mind.

    So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

    You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

    Closing Paragraph
    Eager to discuss how my sales leadership can drive growth for [Company Name], I welcome the opportunity for an interview at your earliest convenience.

    What to write on your vp of sales cover letter, when you have zero experience

    The best advice for candidates, writing their vp of sales cover letters with no experience, is this - be honest.

    If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

    Or, maybe you dream big and have huge motivation to join the company. Use your vp of sales cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

    Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

    Key takeaways

    Creating your vp of sales cover letter should be a personalized experience for the role and the recruiter, where you:

    • Format your cover letter using the same ATS-friendly font (e.g. Railway) as you did for your resume;
    • Greet recruiters, using their name, and follow up with two sentences to introduce yourself, your interest in the role, and to stand out;
    • Map out one key success from your career (or life) that has taught you job-crucial skills;
    • Substitute your lack of experience with an achievement from your internships, degrees, or volunteering gigs;
    • End with a promise for your potential or your availability for an interview.
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    Volen Vulkov
    Volen Vulkov is a resume expert and the co-founder of Enhancv. He applies his deep knowledge and experience to write about a career change, development, and how to stand out in the job application process.
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