Professional Sales Consultant Cover Letter Example for 2022

Read for inspiration or use it as a base to improve your own Sales Consultant cover letter. Just replace personal information, company application data and achievements with your own.

BUILD MY COVER LETTER

So are cover letters necessary for Sales Consultant jobs?

Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.

It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.

So yes, having a cover letter is essential.

But what should yours look like? Let’s see…

How to write a Sales Consultant cover letter that makes you proud

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At first, you may think that the cover letter should repeat all information from your resume but in a story-like form. However, that’s not true.

Instead of re-writing your resume, you need to focus on making the right impression.

You can do that by talking about the skills that help you overcome challenges, your excitement when it comes to the industry, your past achievements, and your knowledge of the company.

Now let’s look at some other things that will make your cover letter stand out.

We've made an in-depth guide on what should your cover letter include that you can check out!

Choose the right salutation and craft an introduction that gets you remembered

Choosing the right salutation for your cover letter is crucial – after all, it’s the first thing the hiring manager will read.

For this reason, we’ve gathered several classic salutations. Note that some of them could be used even if you don't know the hiring manager's name.

  • To the Human Resources Department,
  • Dear [company name] Recruiter,
  • Dear Angela Stone,
  • To the Recruitment Team

You wonder what the key to good introductions is? (Moderate) Creativity!

You’ve probably heard that many people out there have started using phrases like “I found your job advert on platform X and decided to apply”, right?

And what’s wrong with such phrases, you may ask. They’re outdated and they definitely won't make you stand out, to say the least.

So go for something different. Begin your cover letter by sharing your excitement about the company, the position, and even the field.

Don't skip on your Sales Consultant soft and hard skills

The resume is the place to list all your hard skills. The Sales Consultant cover letter, on the other hand, is the ideal place to emphasize your soft skills and link them to your achievements.

Think about times when your skills have helped you achieve certain goals that seemed too difficult. And don’t worry about admitting some of your weak sides – this is a great way to show recruiters your potential and ability to grow, both professionally and personally.

Looking at the specific job posting requirements could also give you insight on what skills should be included in your resume by all means. This will help you pass applicant tracking systems (ATS) that screen cover letters for keywords before passing them on to recruiters.

Show that you know the company and its problems well

Proving that you’re familiar with the company is a great way to win the recruiter’s heart. It shows that you’ve taken some time for research and that you’re attentive to detail.

What’s more, it will also help you find out the issues at hand. This way, you can link your own skills and qualifications to some potential challenges the company might have to deal with in the future.

End in an actionable way

While a strong introduction makes a great first impression, a confident, yet considerate conclusion is essentially what will get you a callback.

There are different ways to end your cover letter. But remember – the closing line you choose should match the company culture.

Your safest bet would be going for traditional phrases like “Looking forward to hearing from you” or “Looking forward to your reply”. For bonus points, add a simple “Thank you for your time and consideration”.

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Updated for today’s recruitment standards

Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.

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Daniel Pietersen
Senior Customer Support Engineer
hired at
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"Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer."

Daniel Pietersen on using Enhancv

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Pair your cover letter with a Sales Consultant resume that beats luck


Having a strong cover letter is great, but you know what’s even better than that? Pairing it with an equally good resume.

Check out our Sales Consultant resume examples for some additional tips and inspiration, or talk to an expert.